Global sales hit £150 million by 2013, as GHD started to conquer European and North American markets. Its technique of relying on salons to essentially act as salespeople for its products had paid off. Avoiding simple advertising, GHD used word of mouth and the role of trusted beauty professionals to spread its audience – and as a result, the company's straighteners found a place in millions of bedrooms all over the world.
Let's face it- no one is perfect, and you can forget to switch off your ghd flat iron after use. That means- dealing with higher electrical bills or risking the safety of your home. To keep you safe, the best ghd straighteners adopt an automatic shutoff feature. This feature enables the irons to switch off after some time of idleness. As a result, you expect to benefit from the peace of mind after forgetting to switch the straighter off.
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Sadly, the plates in the LumaBella Keratin Duel Touch Hair Straightener won’t begin to magically levitate on your bathroom sink! BUT they do float in the frame! They are specially engineered to deliver a consistent heat with a smooth glide, and their design enables a flexible grip on the straightener, giving you great results no matter how you hold it. Even better, it won’t tug or pull like so many others on the market. The result is pain-free styling in a fraction of the time!
The ghd Max Styler from ghd has great 5* reviews on lookfantastic; making it one of our all-time best hair straighteners. The larger plates on the styler make it ideal for thicker and curlier hair which needs extra heat to fully smooth the fibres. The contoured edges and wider plates also help create beautifully loose curls and waves; making it a great multi-tasking styler should you want a product which does more than straighten your hair.

GHD Curve wands – The other option is to choose a curling wand. As the name suggests, the Creative Curl wand is all about using your imagination to whip up outrageously voluminous curls and is ideal for use with shorter hair. The Classic Wave version has a slightly bulkier barrel and is optimised for longer hair, allowing users to create what GHD calls “Hollywood waves.”


The ghd Gold® styler is a step-up from the Classic Original, quality wise. Rather than relying on one heat sensor per plate, the Gold Styler has two, which makes sure it distributes the heat evenly across the hair. This helps make the straightening process quicker and easier. The Gold Styler also heats up in 25 seconds (as opposed to the Classic’s 30). The ghd Gold® Styler retails for between $190 and $210.
I got this in the festival colour and it looks so cool! My first impression was that it is very hot and there wasn’t any heat setting. Second day I tried it again and I was blown away. It heat up even before I finish sectioning my hair. One pass is all I need to style a section of it and I can get my hair done in less than 5 mins. Love it since and recommended my friends! #lifechanging
What’s the best hair straightener? Should I use ceramic or titanium plates? What’s the best flat iron for curly hair? And WTF’s the deal with straightening brushes?! Yup, there are approximately a billion questions that come with buying the best flat iron, and it doesn’t help that there are also a billion options to choose from, all ranging from somewhat gentle to fry-your-hair intense. How hot does a GHD straightener get?
That’s what is so great about hair straighteners: these devices can give you salon-worthy curls or celebrity-inspired straight hair that can change just as easily as your mood if you’d like! So, the next time you find yourself wishing for something you don’t naturally have, try using your hair straightener to bring out the best of your natural beauty. Who knows, you just might love a change!

What are the best curling tongs?


Breakthrough ultra-zone with predictive technology intelligently predicts your hair’s needs and constantly adapts to ensure the optimum styling temperature of 365°F at all times. It monitors heat 250x a second and recognizes your hair type and the speed at which you are styling to control heat more effectively than ever before. Now thanks to Platinum+, get ultimate results with visibly healthier hair.

Do GHDs ruin your hair?


The straighening floating plates of the ghd Gold Styler boast a new dual-zone technology and heat up in just 25 seconds. The dual-zone technology features two heat sensors that regulate the optimal temperature of 185°C from root to tip as you straighten, ensuring your locks are straight and ultra-sleek. The shimmering gold accents add a touch of luxury to the styler as the round barrel shape makes the Gold Styler perfect for easy, versatile, snag-free styling.

What hair straighteners do professionals use?


Steam straighteners, like the less common vapor flat irons, are typically considered better for your hair because they provide more moisture, making the straightening process less drying on your strands. While a steam straightener sounds super fancy, Conair makes a reasonably-priced Ionic Steam Flat Iron that heats in 30 seconds and boasts five temperature settings up to 455-degrees Fahrenheit. The steam straightener, with tourmaline-coated ceramic plates, also features three retractable combs, giving you options for the most effective length to detangle your particular hair.
It’s been life changing for folks with thin strands too, like one who says, “I hate my hair. Hate it. I have PCOS so it’s thin (as in, you can clearly see at the top of my head), it’s flat, and it doesn’t hold a curl. It’s a constant source of anxiety for me. Who doesn’t want thick luxurious hair?” She continues, “This is such a game changer for me. Yes it was expensive … but for now I am thankful because for once I feel a little more confident about my hair.”
The dual-zone technology is another feature incorporated in ghd flat irons. In particular, the flat irons integrate heat sensors on each plate. These sensors control the styling temperature from the root to the tip. In turn, you do not have to deal with hot or cold zones. As a result, you can expect the straighteners to adapt to different types of hair and adjust the heat depending on the hair type to help you achieve desirable results.
Count on Kristin Ess to bless us with high-performance hair tools that are super affordable and good lookin', too. Crafted from two titanium plates to deliver heat fast and evenly, Ess's flatiron reaches temperatures up to 440 degrees, has shine-boosting technology, and shuts off automatically. So you can forget ever having to wonder if your flatiron is still on after you've left the house.
Any ghd hair straightener will have ceramic plates. These ceramic plates heat up to the optimal hair styling temperature without causing excess damage to the hair. Ceramic also heats up very quickly, and the ghd straighteners take only 30 seconds to be ready to use. The floating plates allow for extra control while styling. Ceramic is also a very smooth surface, which gives the ghd hair straightener its signature glide. It also stops hair from catching on the plates and being pulled out.
I love these, they glide smoothly through my hair and leave it looking and feeling silky and healthy. My hair type is fine/normal and slightly wavy. My hair is bad at holding curls I can create some great beach’s waves with these that last all day. Only thins that annoying is the plastic casing of the plate has a seam in in which my fine hair finds a way to get trapped in, which never happened with my old GHDs that I have for 10 years. Also kinda wish the button was a switch like the used to be, the press and hold button to switch on and audio feedback just feels a little out of sync and devalues the experience for me. Still worth the $200 I paid for them though.
Well they replied to my email apologising and sent me another code £38.28. So reordered using both codes (y) . Straighteners arrived today and cost me £50.72. So after a bit of a hiccup. My personal experience with the customer service centre was great. They’re replies were quick, polite and helpful. Even had some early hours of Sunday morning as I was working a night shift and messaged them. (y) (y)
Just because you were blessed with a head of naturally straight hair, doesn’t mean hair straighteners aren’t for you! Hair straighteners are a great way to style the split ends that are all too common with straight hair types and can also give your hair a natural-looking curve for added volume! When shopping for the best hair straightener for your naturally straight hair, you will want to look for the following:
Ever since the early 2000’s when the planet collectively decided that straightening our hair to death was a good idea, beauty companies have been searching for a way to achieve beautiful and natural-looking straight looks without frying or unnecessary damage. From ceramic plates to protective sprays and everything in between, we have been desperately searching for some way, any way, to show off a straight head of hair that isn’t entirely made of straw.

I first tried this Straightener in Australia when I went to visit a friend. I absolutely fell in love with it!!! Only problem for me is that it costs about 200-300 or more depending on what size/type you get. I was beyond excited to see the discount price on here and purchased it immediately. Quick delivery. AMAZING straightener. Heats up in seconds. Straightens my hair extremely fast and doesn't damage it. (Even when I forget to spray my heat protection product) Would definitely recommend this product. It's a great investment and worth every penny. Also comes with manufacturer Warranty, so be sure to register on their site. Thank you!
Tip: “Applying toner with clean hands is the most efficient. Just pour a few drops in your palm, then swipe it on.” Or if you prefer, you can pull apart a cotton pad “so it’s not so thick before putting toner on it,” Mattioli advises. Most formulas can be used morning and night, but you might want to use those with exfoliating acids only at night or every other day.
We don't need to tell you that GHD's Platinum Styler flatiron is bae. It's already got two Best of Beauty awards to prove it. The wildly easy-to-use tool truly takes the guesswork out of straightening your hair. All it has is a single button which heats up the tool to 365 degrees and keeps it that way so your hair doesn't get too fried. But having an award-winning straighter wasn't enough for the folks at GHD. They just had to be extra — and thank goodness, because we're all poised to benefit from it with the brand's new release, the Platinum + Styler.
For many, the word “toner” brings to mind stinging astringents from the ’80s. “The original was an alcohol-based product that was used to dry up oily skin and remove any leftover dirt following cleansing,” Dr. Nazarian says. Today’s formulas, however, have evolved. Think of them as supplements — these thin liquids deliver an extra shot of nutrients, helping the other products in your regimen absorb better, while still balancing your complexion. Most experts, the New York City aesthetician Jordana Mattioli says, consider toner to be optional: “It can be a good way to add in specific ingredients that you may not have in your other products or add another layer of skin-replenishment.” If you have the time and inclination, here are some hero ingredients to look for:
I bought this straightener September 16th 2014. I did a lot of research and it looked like this was a great product. It was really expensive at $198 but I decided I wanted to spend some money for good quality. I think it did a fantastic job on my hair. It definitely took me less time to straighten it than I am used to. I don't straighten my hair everyday because I don't want the heat damage. I would like my usage light to moderate. The straightener has a fail-safe shutoff if you leave it on. I have really liked that feature because you don't want to worry about it being left on after you leave the house. I went to use my straightener a few weeks ago and it wouldn't turn on. I checked the electrical box to see if it tripped a fuse/switch. I turned it off and on a few times and I hit test/reset on the unit several times. The straightener was completely dead. After contacting Amazon they allowed me to return the item, but charged a $29.70 re-stocking fee. Now I am out the straightener and the money for the restocking fee. It was a great product while it worked. I have bought $20 straighteners from Walmart that have lasted for YEARS with heavy use. This was really disappointing. Buyer Beware: Works great while it works...

Sure, the drugstore flat iron you used on its highest setting back in the day was clunky and had a tendency to fry your hair if you glanced away for more than a second, and okay fine, your mom probably told you that you looked a little “emo” from time to time. Luckily, those days are long gone and hair straighteners have truly come a long way since the days of The Jersey Shore.

Has anyone else noticed that items are significantly cheaper when you change your "shopping from" country to certain countries like Malta, Lithuania and Luxembourg that have the GBP option? (you can also do this in the app under "App Settings"). You can still ship to UK addresses for free when doing this and the "APPY4U" code still works. I don't know if there are any reasons not to do this if the "shopping from" country is in the EU. Has anyone else tried?
Consider eyeshadow palettes the Pokemon of beauty products: We have to have them all. For every new palette chalk full of gorgeous shades, chances are you usually wind up using only one or two them because the rest don’t necessarily work for your eye color. In the name of streamlining your products and saving some of your hard-earned money along the way, we’ve rounded up the best eyeshadow palettes to enhance every eye color. Whether your peepers are blue, brown, green, hazel, or gray, there’s an eyeshadow set out there for your specific eye color. The following palettes are foolproof ways to have a whole lot of eye gazing coming your way. What is the best straightener?
This tool’s unique feature is its real pearl-infused plates, which one reviewer says leave her hair “shiny and smooth. It doesn’t snag/grab pieces tiny strands of hair like some lower-end irons I’ve used. It is professional quality, no doubt.” Another compares it to pricey professional products, saying, “With frizzy hair, flat irons are a part of life. I’ve had tons of irons and even spent well over a hundred on a single professional iron my stylists have sworn by and this is the best I have ever come across, period … I had to go and buy everyone in my family one since I love it so much! Even bought an extra one to keep at my desk at work in case I ever need a quick fix.”
If you trust Amazon reviews more than any actual person in your life, you’ll want to snatch up this best-selling hair straightener, which has ceramic and tourmaline plates for the smoothest finish. More than 28,000 reviewers praise this flat iron for its heat range (140 to 450 degrees Fahrenheit), extra-long cord, and dual voltage for easy travel. The bonus glove, pouch, and argan hair oil treatment make the deal even harder to pass up.
Consider this your rule of thumb, according to Dr. Nazarian: “Apply sunscreen 30 minutes before sun exposure, and reapply at least every two hours. Chemical sunscreens should be applied directly to clean skin, while physical blockers can be applied last in your skin-care regimen, but before makeup is applied. About two tablespoons of sunscreen are appropriate to cover your face and exposed areas of your body; within that amount, use a nickel-size dollop to cover your face.”
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ghd mark iv style has a round barrel for creating curls, flicks, waves or straight hair ceramic heater technology helps you create a smooth and professional finish automatic sleep mode safely turns the heaters off the style if left unattended for 30 minutes includes universal voltage so you get optimum performance wherever you travel ghd hair straighteners come with two year manufacturer's warranty.
Hair straighteners come in a lot of different sizes, and that can make it more difficult to decide which one is right for you. By learning about the type of hair you have, the kind of style you want, and the amount of heat you need, you can also figure out what the best size iron for your hair is. It does make a difference for the sake of speed as well as precision. It sounds like a lot of work, but you can figure out what’s right for you by clicking here.

Ever since the early 2000’s when the planet collectively decided that straightening our hair to death was a good idea, beauty companies have been searching for a way to achieve beautiful and natural-looking straight looks without frying or unnecessary damage. From ceramic plates to protective sprays and everything in between, we have been desperately searching for some way, any way, to show off a straight head of hair that isn’t entirely made of straw.
Let’s face it: styling your hair is a 360° job. That’s why the folks at Cloud Nine have designed their Original Flat Iron with a swivelling 360° cord! No more tangled messes or twisted cords, with this hair straightener you can easily reach delicate fly-aways and seemingly invisible back sections without the hassle of a tangled or knotted cord ever again. When it comes to hair straighteners, the Cloud Nine Original Flat Iron really proves that perfection is in the details!
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