For frequent travellers universal voltage is a real boon. There's nothing worse than being away from home, wanting to look your best, and then discovering your hairdryer is about as useful as someone blow drying your hair through a straw, or that your straighteners just can't get up to the temperature you need to achieve the look you want. Performance from the Platinum+ is going to be the same wherever in the world you are.
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The ghd Platinum+ White Styler is the premium option for a ghd flat iron. It uses ultra-zone with predictive technology to guarantee homogenous heat across the entire plate for more efficient styling. The plates have a gloss finish for a smoother feel through the hair. The Platinum Styler also features a wishbone hinge for easier control and a swivel cord for easier movement. GHD Platinum products come with a 3-year warranty as opposed to the other ranges’ 2-years. At the time of writing, the Platinum GHD Hair Straightener costs between $240 and $260.

The Paul Mitchell Neuro Smooth Straighteners heat up to 232 degrees in just 30 seconds so you can style your hair quickly and without fuss. The smooth plates glide through your hair; helping to smooth the fibres and give you a highly conditioned and glossy finish. Temperature is monitored 50 times per second which ensures that heat remains evenly distributed throughout the plates and your hair appears healthy and sleek. 

Super fast heating up! I just turned it on, and I couldn’t believe it’s ready to go when it started beeping. My hair is on the thick and wavy side, and I’ve never been able to finish straightening it this fast. It literally takes me between 10 and 15 minutes. It also doesn’t burn my hair, or give it that awful burnt smell. I really like the bright shade of yellow. Definitely would recommend this GHD hair iron
It’s exactly what I was expecting. I have bought GHD straighteners before and since my last one was stolen years ago I couldn’t afford a new one until now and I am pleasantly surprised that the quality and performance just got better. My hair is bleached but it feels a lot softer after a couple passes with the GHD in comparison to other brands leaving my hair with shriveled dry ends. I’m very happy and So far it’s seeming like a great investment 😊

ghd mark iv style has a round barrel for creating curls, flicks, waves or straight hair ceramic heater technology helps you create a smooth and professional finish automatic sleep mode safely turns the heaters off the style if left unattended for 30 minutes includes universal voltage so you get optimum performance wherever you travel ghd hair straighteners come with two year manufacturer's warranty.


Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy, but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed products and single out the most convincing ones. (You can learn more about our rating system and how we pick each item here.)
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The L’Oréal Professionnel Steampod is unique in that unlike traditional hair straighteners, it relies on steam technology to straighten hair; reducing frizz and smoothing down the fibres. This technology provides gentle heat action which helps to minimise damage to the hair. Proven to be faster than other straighteners and giving up to 50% smoother hair, the Steampod is perfect for enhancing your blow-dry and giving you salon-perfect results each and every time.
The ceramic plates on this hair straightener ensure that hair remains glossy and nourished even through the high-level of heat. A brilliant all-rounder for quick and effortless everyday styling, the ghd Original Styler can create both smooth locks and curls; making it a great multi-tasking product. Suitable for all hair types and lengths, the styler glides smoothly through the hair in one gentle action so snagging is reduced.
The BaByliss Pro Nano Titanium Straightening Iron really is the Baskin Robins of hair straighteners, making it the perfect choice for anyone that wants to straighten their hair quickly. Whether you have naturally short hair and opt for extensions on occasion or you just chopped off your do’ into a new pixie cut, you will have a hard time not finding the perfect heat setting for your hair so many choices!
Best flat iron ever! Ghd, by far, is the best brand. There is nothing like it. I own a few and each one works like a pro. No tugging on hair, no burning, and no catching hair. Leaves hair smooth & frizz free with one pass. This is my first 2" styler and I like it even better than the 1" as it holds more hair. My hair is long and fine but this works great. The less passes on your hair, the less damage that is done. I live in Florida, and since I've started using Ghd, I no longer have any frizz! Love these products.
My first GHD platinum straightener was replaced due to red light continuously flashing and no heat being transmitted. The replacement platinum straightener is now doing the exact same thing! No heat! Considering the price i payed for this straightener i at least expect a high quality product, and that is not what i got in the GHD platinum straightener! Im very dissapointed! I rely on my hair straightener and unfortunately I can not rely on these straighteners.

How many times can you straighten your hair before it gets damaged?


But with new hair straighteners constantly being launched, you could start to question whether the ghd hair straightener is still the best option. It’s undeniably expensive and is by no means a totally flawless product. To truly find out whether it lives up to the hype, we’ve compiled an extensive and definitive review of the ghd hair straightener.
I love these, they glide smoothly through my hair and leave it looking and feeling silky and healthy. My hair type is fine/normal and slightly wavy. My hair is bad at holding curls I can create some great beach’s waves with these that last all day. Only thins that annoying is the plastic casing of the plate has a seam in in which my fine hair finds a way to get trapped in, which never happened with my old GHDs that I have for 10 years. Also kinda wish the button was a switch like the used to be, the press and hold button to switch on and audio feedback just feels a little out of sync and devalues the experience for me. Still worth the $200 I paid for them though.

The nano ceramic plates in this straightener deliver far-infrared heat, a gentler alternative in and of itself. As if that weren't enough, there's also a reservoir where you can pour in some of the (included) argan treatment and thermal protectant, creating a conditioning steam that will strengthen and safeguard strands while you straighten. Admittedly an extra step, sure, but one that's well worth it.
GHD Platinum+ Festival Styler – This limited-edition product from the Platinum collection is probably the smartest model in the brand's product range. Fitted with smart systems which sense how thick the user's hair is, these straighteners can modulate the heat provided to suit each individual. Moreover, they come with eye-catching bags that resist heat, allowing owners to carry them to festivals or holiday destinations without any hassle.
The most basic function of a moisturizer is to hydrate and soften the skin. “Essentially, moisturizers assist in preventing water loss through the outer layers of skin,” Dr. Charles explains. “They can also complement the naturally found protective oils and other building blocks within the skin, such as ceramides.” This is one product that doctors recommend using year-round, for all skin types. “Skin naturally loses the ability to retain moisture as we age,” Dr. Nazarian insists, “and daily activities, such as washing, can strip natural hydrators from the surface.”

How can you tell if GHDS are fake?


But, surprisingly, finding the best flat iron doesn’t have to be a nightmare (yes, really). First, know that the more efficiently your straightener works, the better it is for the overall health of your hair, which meant it’s time to throw away your gunk-covered flat iron from high school. Second, it’s 2019, and straighteners have come a loooong way in the last decade, so even though, sure, there are certain flat irons that are better for certain hair types (more on that below), you can kinda pick and choose whichever straightener seems best, and you really can’t go wrong.
For undereye bags and inflammation, caffeine, peptides and hyaluronic acid can be soothing, Mattioli says. “Dark circles can be due to visible veins or actual discoloration common in darker skin tones,” she says. “Look for brightening ingredients like vitamin C, kojic acid and niacinamide.” Insider tip: Steer clear of strong retinols (which can sting and create redness) and fragrance, to avoid any eye irritation.
I first tried this Straightener in Australia when I went to visit a friend. I absolutely fell in love with it!!! Only problem for me is that it costs about 200-300 or more depending on what size/type you get. I was beyond excited to see the discount price on here and purchased it immediately. Quick delivery. AMAZING straightener. Heats up in seconds. Straightens my hair extremely fast and doesn't damage it. (Even when I forget to spray my heat protection product) Would definitely recommend this product. It's a great investment and worth every penny. Also comes with manufacturer Warranty, so be sure to register on their site. Thank you! 

Count on Kristin Ess to bless us with high-performance hair tools that are super affordable and good lookin', too. Crafted from two titanium plates to deliver heat fast and evenly, Ess's flatiron reaches temperatures up to 440 degrees, has shine-boosting technology, and shuts off automatically. So you can forget ever having to wonder if your flatiron is still on after you've left the house.
The GHD Platinum+ Styler claims to be the world's first predictive straightener, meaning it takes into consideration the thickness or thinness of your hair in order to determine the amount of power it needs to get your hair straight and maintain the ideal 365-degree styling temperature. That way, you can straighten your hair evenly with minimal damage or having to worry about the iron getting too hot. Say you have super thick hair or are styling a thick section. The Platinum+ Styler will exert more power to straighten it than if you've got thin hair or are passing the iron over a thinner section. GHD says to expect 70 percent less breakage, 20 percent more shine, and twice the color protection if you use their brand-new, $249 iron.

Gisele uses this flatiron. Need we say more? OK, maybe a little bit: From the same hairstylist whose blow-dryer launch nearly broke the Internet, this green-plated flatiron is equally as buzzworthy. It has plates that are larger than most other irons (meaning fewer passes) and rounded edges that prevent snagging or pulling. And because it shuts off automatically after an hour, it's ideal for those of us who constantly forget to unplug our flatiron before running out the door.
I discovered my passion for research when studying for my degree in Medical Imaging. Once graduated, I worked as a diagnostic radiographer and as a member of the hospital’s gastrointestinal imaging research team. I love learning about new technologies, particularly in the health and beauty field, and enjoy writing about how they can benefit both our every day and long-term health and well-being. View my: Bio, Research Gate, LinkedIn & Twitter profiles.
While there are a lot of great options to choose from, our all-around top pick is the LumaBella Keratin Duel Touch Hair Straightener. Featuring unique, keratin-infused plates for optimal shine and less damage, the LumaBella Keratin Duel Touch Hair Straightener proves that technology really can make a difference when it comes to hair care! We also love this model’s innovative smart heat sensors that protect hair from heat damage and lock in moisture.

What is the best straightener?


With curling tongs and wands, GHD is facing stiff competition from Cloud 9, as well as T3 and Babyliss. Babyliss delivers excellent build quality for the prices it charges (which can be £50 less than comparable GHD models), but its curling products aren't nearly as sophisticated as GHD's. Products like the T3 Whirl Trio Interchangeable Styling Wand are closer to the GHD Curve collection, offering interchangeable barrels. This extra flexibility is great for salons or households with a few different hair types. But it's probably not crucial for individuals. Overall, the Curve remains at the top of the tree, so you can be sure that you'll be purchasing a high-quality accessory.
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