The two strips of silicone atop Bio Ionic’s flat iron plates seem silly, but they serve an important purpose. By buffering the outer edge of the plates, they reduce your chances of hair snags. They also force you to glide the flat iron more slowly through your hair (they are called speed strips, after all). While the slower technique maximizes shininess and smoothness, the speed strips can become a bit of an obstacle if your hair is thick.
In short YES! You absolutely can use too much heat on your hair. Burning hair is not a good smell, it’s not a good look either! You may end up having to get a pretty severe haircut if you’re not careful about the amount of heat you put directly on your locks. Read through this to get an idea of what’s safe and what will leave you wishing for a good trim (or possibly a wig).
I’ve had the ghd straightener for nearly seven years love it
ghd launched its first advertising campaign in 2003, as the sponsor of the British reality television show The Salon.[20] The company has also featured prominently on Australia’s Next Top Model.[21] In November 2009, ghd ran a popular series of advertisements titled ‘Twisted Fairytales', including depictions of characters such as Rapunzel, Red Riding Hood, and Cinderella with the tagline "You can do anything with your hair".[22][23] Singer Katy Perry was named the face of ghd in December 2011.[24][25]
Disclaimer: While we work to ensure that product information is correct, on occasion manufacturers may alter their ingredient lists. Actual product packaging and materials may contain more and/or different information than that shown on our Web site. We recommend that you do not solely rely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. For additional information about a product, please contact the manufacturer. Content on this site is for reference purposes and is not intended to substitute for advice given by a physician, pharmacist, or other licensed health-care professional. You should not use this information as self-diagnosis or for treating a health problem or disease. Contact your health-care provider immediately if you suspect that you have a medical problem. Information and statements regarding dietary supplements have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease or health condition. Amazon.com assumes no liability for inaccuracies or misstatements about products. 

despite some of the reviews I bought the product and fell in love I love how shiny and soft my hair feels once I've straightened. This along with a straightening comb leaves my hair pin straight and flawless. I love it
best flat iron I've ever had
excellent product best on the market
After living in australia and going to a salon there that used a ghd flat iron on my hair I've always wanted one. But because of the price I often settled for the less expensive brands. I had a sedu but it recently died and I found that the ghd sold on amazon had such a great price I just had to get it. It was definitely worth it I love how I only need to flat iron a section once and it's perfect. Because I have curly hair it usually takes me 40 mins to flat iron my hair but now with the ghd styler it only takes about 25 mins. From now on I'm only using ghd stylers.
I was told by my stylist to get this flat iron because my chi was totally worn out. I was a little skeptical after reading reviews that some were fakes but I ordered the sold by amazon one and I was able to register it at ghd's website. I am definitely so happy that I chose to get this styler. It is awesome. It's the one and done styler. I don't have to keep going over and over my hair to get it straight so I know it's better for my hair overall. Plus you can't beat the fact that it turns itself off after 30 minutes. It takes away my did I remember to turn it off fear every time I left the house after straightening my hair. I also have really curly hair and this makes my hair soft smooth and shiny. Definitely recommend
Nothing much to say except for this is the best investment I've ever made it leaves my hair so perfect and I love that it goes into sleep mode. Such a cool feature
Each flat iron has its own 15-digit code on hologram which can be verified at GHD website. - One 1" ghd flat iron with cap. Smoother gold plates glide effortlessly through the hair to make straightening on all hair types and lengths even quicker and easier, while their contoured edges help to create perfect curls and waves, all with a high shine, salon-style finish.
Disclaimer: While we work to ensure that product information is correct, on occasion manufacturers may alter their ingredient lists. Actual product packaging and materials may contain more and/or different information than that shown on our Web site. We recommend that you do not solely rely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. For additional information about a product, please contact the manufacturer. Content on this site is for reference purposes and is not intended to substitute for advice given by a physician, pharmacist, or other licensed health-care professional. You should not use this information as self-diagnosis or for treating a health problem or disease. Contact your health-care provider immediately if you suspect that you have a medical problem. Information and statements regarding dietary supplements have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease or health condition. Amazon.com assumes no liability for inaccuracies or misstatements about products.

love it heats up quick and does a great job.
my hair legit gets all the time very frizzy and never gets straight. This product is amazing and I truly think it is the real ghd it heats up quick and my hair straight lasts a very long time. Great for the price... Totally worth getting.

For my list of the best flat irons, I’ve chosen the models with the surface made of ceramic, tourmaline or both these materials. They are considered to be the healthiest solution for styling. What’s more, ceramic hair straighteners heat up quickly and evenly, meaning that they can straighten your locks on lower temperatures. This definitely reduces the damage.


I bought this one as a back up just in case I had a problem with my other ghd. Well I'm glad that I did since the other one crapped out on me. This one is working great so far.
At the price of a coffee and sandwich, you will be over the moon with the Revlon 5265CU Shape and Smooth Air Styler. It boasts 108 Amazon customer reviews with combination of 74 at 4 or 5 stars; I believe this is an excellent low cost air styler.  I would buy one of these just as a spare or to carry round as it is also lightweight so makes for a good travel solution.
what can I say ghds they are amazing. And the edition is the ones I always come back to. Love love love them
While there are a lot of great options to choose from, our all-around top pick is the LumaBella Keratin Duel Touch Hair Straightener. Featuring unique, keratin-infused plates for optimal shine and less damage, the LumaBella Keratin Duel Touch Hair Straightener proves that technology really can make a difference when it comes to hair care! We also love this model’s innovative smart heat sensors that protect hair from heat damage and lock in moisture.
The Dafni is a “paddle” or “flat brush” type of hair brush straightener, while the BaBylissPRO Nano Titanium is a “barrel” or rotating hair brush straighteners. In general, the “paddle” design is best if you are just after a brush to straighten your hair and the “barrel” design is best if you want to add some volume & shine, curl and style your hair (or have “very” long hair).
excellent product best on the market

usual excellent quality. Never disapointed with ghd's
I love this flat iron. It doesn't burn my hair and leaves it feeling soft obviously with use of hair products.
Ghd hair products are expensive. You can buy much cheaper dryers and stylers. That said you will find that your ghd outlasts pretty much every other brand out there. And that’s ultimately what you are paying for.the build quality speaks for itself. You can feel it in the weight and quality of finish.in operation they simply work. The hairdryer is quiet and efficient. It has all the features you expect to find. The stylers straighten hair quickly and with a super smooth finish.the overall ‘wow’ factor is enhanced by the go d boxing that this set comes in.if it’s for yourself well done if it’s for a gift you are a very generous friend
In short YES! You absolutely can use too much heat on your hair. Burning hair is not a good smell, it’s not a good look either! You may end up having to get a pretty severe haircut if you’re not careful about the amount of heat you put directly on your locks. Read through this to get an idea of what’s safe and what will leave you wishing for a good trim (or possibly a wig).
I love it heats up quick and turns its self off too.
I love this one had one before it broke used another for about a year glad to be back. Doesn't overheat.
I was nervous after reading some reviews that others received a fake ghd. I had no problem registering this on their website and it looks identical to my old model which I bought for double the price four years ago.
I was a little weary about buying this because of all the bad reviews about it being counterfeit. I also know that a lot of people have posted about this already but I received my product and was able to register it on ghd website and that it is real.awesome deal highly recommended
For better or worse, we are B-U-S-Y nowadays. Running from meeting to meeting and trying to pick up our kids from carpool before soccer practice, it’s no wonder that we often place ourselves at the bottom of our daily priority list. This mindset typically carries over into our appearances and explains why more women than ever are rocking messy top knots and buns than ever before.
very nice it does a good job and heats up fast. I have pretty curly hair and it straightens it right out

love this straightener. Makes my hair smooth and shinney heats up within 30 seconds and does a quick and beautiful job


Being a bald old feller its reasonably obvious that I ordered these for my wife who over the years has become something of an expert on hair styling equipment and has been the guinea pig for this product so her thoughts on this styler....her immediate reaction was ghd they are the best make ever secondly it is a lovely looking styler and is beautifully boxed with a heat resistant protective plate guard for the blade ends and a heat resistant travel bag.my wife was truly amazed at the short heat up time the advertising says 25 seconds she says that it is almost immediate in use there are no problems though she did say that perhaps the plates could be larger otherwise no issues.so to the real nitty gritty....my question was... Would you buy this styler her reply.. No its far too expensive and even though it heats up really quickly basically its no better than cheaper stylers
Yes I would recommend this to friends my husband bought it for me and I love it works great
If you are looking for faster results, a hair straightening brush is more appropriate – it is a hybrid between a brush and a straightening iron, used best on dried hair and effective even for the most unruly naturally curly hair. You can use the straightening brush on hair that is washed and dried, and obtain the straightening iron results with  much easier and intuitive brushing move.
Works great
This lightweight mini straightener is easy to use and great if you love to travel and need to take your tools with you. It's so tiny and portable that it can fit into a carry-on bag, and it heats and is ready to use in only 30 seconds. It packs serious punch, though — its 100 percent ceramic plates generate six times more negative ions than regular irons for less heat damage and frizz.
I am a big fan of the ghd irons. I will not buy anything else. I have been a cosmetologist for 7 years and have had my first one since I started working and bought my second one for home 5 years ago. I highly recommend any style of ghd for any type of hair I've never ever had any problem with with either of my irons and use it throughout the day 4 days a week at work. To guarantee a real iron ask your stylist if they're able to get you an iron from their beauty supply distributer.

Absolutely 100 satisfied with my purchase. I love my new flat iron. I had no issues whatsoever registering my flat iron on the ghd website and received a response immediately that my purchase had been validated so I know I this item is authentic.

It has ceramic plates, which work on all hair types to effectively smooth and add waves and curls, depending on your desired finish. The result is incredibly shiny and frizz-free locks, which look styled to perfection. The straighteners also have a unique hibernation mode, which means they will turn off automatically after 30 minutes, so you can be sure they can’t cause damage.


I got a genuine ghd flat iron and was sure to register it right away. Some others say they didn't get a genuine one but mine was. It works very well and makes my styling time much faster. I like knowing I'm not frying my hair with an over the counter flat iron.
The bentley of ceramic flat irons. Review done by a 25 year professional hair stylist my wife . We have over 6 different flat iron similar to this. This one by far is the most well thought out designed. It is light weight the opening spring is not to strong as to cause fatigue under long use. The heat computer intelligently senses and heats the ceramic pads as not to damage the hair. Automatic shut off is great. It heats up very fast and has led light indicator easy to see. The 90 degree cord swivels and makes use really easy not only for home but also for professional use. The rounded tip design doubles it as curl iron. The result is a long lasting shiny beautiful hair do.highly recommended.
Love it I've had the exact same one for probably fiveish years and it finally took a crap on me. I just bought this exact same one again because I loved it so much I didn't want to risk getting a different kind only to be disappointed. My favorite part is that it heats up within seconds and doesn't pull your hair like a lot of straighteners do.
Bought these and have validated with ghd and they are authentic. My last pair of the same model lasted 13 years I travel internationally a couple of times each year and it is so easy to just plug into an adapter for the same power abroad.
The ceramic blue plates aren't just pretty; they push conditioners into the hair, quelling frizz 65 percent more efficiently than a traditional ceramic iron. Even experts were impressed. "[It] leaks heat-protective ingredients onto the hair at the exact point of contact, coating every strand during the straightening process," says cosmetic chemist Ni'Kita Wilson.
My husband bought this for me as I was still using my expensive australian straightener here in the states. We knew how good amazon's return policy was so we ordered it knowing that we may possibly be buying a fake. Had a problem registering it on the website the first time only due to their site being temporarily under maintenance. No problems the 2nd time. The only difference with my product is the colour of the plates. Mine are black the picture shows cream . Pretty sure this is just because the photo is older.no complaints so far.

I had this hair styler when it was first released and when mine finally died I was distraught as I could not find it, or anything like it, locally. When I finally found it on Amazon, I was so relieved! I am so happy to have this as it works great for me. My hair is short but I think your hair length is irrelevant. My hair is not curly but it has body and is a little coarse. When it rains or I am in a humid environment, it will frizz a bit. This hot air styler--which does away with the need for a separate brush--works perfectly to smooth out my hair and at the same time add volume and direction to my hair. A friend saw me using it at the beach recently and wanted to get one too. It ... full review


“I debated whether to buy this product or the more expensive titanium flat irons and decided to give these a try. I have been natural for about two years … But could never find flat irons that would tame my hair. GIRL, I am telling you these flat irons are like that. One pass through over freshly washed and blow-dried hair and I was in awe. Why go to a salon? I did my own silk press and a week later, I still got shine and body. Best iron I’ve had in years, and I love the color.”
Great product and fast shipping.
The L’Oréal Professionnel Steampod is unique in that unlike traditional hair straighteners, it relies on steam technology to straighten hair; reducing frizz and smoothing down the fibres. This technology provides gentle heat action which helps to minimise damage to the hair. Proven to be faster than other straighteners and giving up to 50% smoother hair, the Steampod is perfect for enhancing your blow-dry and giving you salon-perfect results each and every time.
Used backstage at Miss Universe, this styling iron comes with plenty of smart features. It has an extended plate length of four inches, perfect for those with longer hair. Plus, these plates include layered silicone underneath, providing shock absorption for added durability. The touchscreen control allows for easy temperature changes, and it automatically locks while you're styling, so there’s no such thing as hitting a wrong button.
From the time of the Roman Empire[citation needed] until the Middle Ages, most women grew their hair as long as it would naturally grow. It was normally little styled by cutting, as women's hair was tied up on the head and covered on most occasions when outside the home with a snood, kerchief or veil; for an adult woman to wear uncovered and loose hair in the street was often restricted to prostitutes. Braiding and tying the hair was common. In the 16th century, women began to wear their hair in extremely ornate styles, often decorated with pearls, precious stones, ribbons and veils. Women used a technique called "lacing" or "taping," in which cords or ribbons were used to bind the hair around their heads.[14] During this period, most of the hair was braided and hidden under wimples, veils or couvrechefs. In the later half of the 15th century and on into the 16th century a very high hairline on the forehead was considered attractive, and wealthy women frequently plucked out hair at their temples and the napes of their necks, or used depilatory cream to remove it, if it would otherwise be visible at the edges of their hair coverings.[15] Working-class women in this period wore their hair in simple styles.[14] 

Brant Mayfield, who styles everyone from Diane von Furstenberg to Nicole Scherzinger, favors this glossy white flat iron. "It has digital single pass technology, which helps for smoothness and contains an eternal microchip that maintains an even temperature," he says. The angled edges and ceramic plates will keep your hair smooth and without kinks.

You can select the required heat level from 170°F to 450°F which means this hair straightener suits for all hair types. For me, this is the best straightening iron for thick curly hair.  It heats up in about 30 seconds, and the current temperature is shown on the LCD. This KIPOZI ion straightener comes in rose pink, and its slick design is just great.


The DAFNI is the top-quality hair straightening brush that set social media on fire when videos featuring the tool started appearing a few years ago. You can only use it at 365° (when all four LEDs light up, you know it’s ready) so it doesn’t get hot enough to work effectively on extremely thick or knotty hair, and it may be a bit too hot for severely damaged or thin hair. But 365° is perfect for medium-to-thin hair, making the DAFNI easy and rewarding to use for most women.
These are my 2nd pair of ghd s and I wouldn t buy anything else. They are definately the best. They don t pull on your hair like some cheaper straighteners and they heat up really quick. They last for years my first pair which are still working fine were bought in 2008 10 10
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