Since the 1970s, women have worn their hair in a wide variety of fairly natural styles. In the 1980s, women pulled back their hair with scrunchies, stretchy ponytail holders made from cloth over fabric bands. Women also often wear glittery ornaments today, as well as claw-style barrettes used to secure ponytails and other upswept or partially upswept hairstyles.[14] Today, women and men can choose from a broad range of hairstyles, but they are still expected to wear their hair in ways that conform to gender norms: in much of the world, men with long hair and women whose hair doesn't appear carefully groomed may face various forms of discrimination, including harassment, social shaming or workplace discrimination.[35] This is somewhat less true of African-American men, who wear their hair in a variety of styles that overlap with those of African-American women, including box braids and cornrows fastened with rubber bands and dreadlocks.[36]
Before curling, make sure your locks are completely dry and well combed. Put a heat protectant. Divide your hair into strands. Take one strand and run a flat iron through, twisting as you go. To get the better result, pin your curls and seal them with hairspray. Repeat until all strands are done. When your curls have cooled, release and gently brush them.
In the early 1870s, in a shift that historians attribute to the influence of the West,[26] Japanese men began cutting their hair into styles known as jangiri or zangiri (which roughly means "random cropping").[27] During this period, Asian women were still wearing traditional hairstyles held up with combs, pins and sticks crafted from tortoise, metal, wood and other materials,[14] but in the middle 1880s, upper-class Japanese women began pushing back their hair in the Western style (known as sokuhatsu), or adopting Westernized versions of traditional Japanese hairstyles (these were called yakaimaki, or literally, soirée chignon).[27]
so turns out the straightener was real. Thank you so much for the staple beauty tool makes your hair so silky and manageable. I use mine strictly for straightening.

I am a big fan of the ghd irons. I will not buy anything else. I have been a cosmetologist for 7 years and have had my first one since I started working and bought my second one for home 5 years ago. I highly recommend any style of ghd for any type of hair I've never ever had any problem with with either of my irons and use it throughout the day 4 days a week at work. To guarantee a real iron ask your stylist if they're able to get you an iron from their beauty supply distributer.


love it highly recommended and will buy again if need be. I've tried other flat irons and this one seems to work best for my wavy frizzy hair.
Once you have a pair of ghds you will never go back to anything else.

I ordered the one directly sold by amazon and it was genuine. It had the hologram sticker on the inside and I was able to register it on the ghd website.as far as the product ghds are the best straighteners out there and are well worth the cost.


I'm so glad I finally bit the bullet and purchased the ghd straightener I had been eying it for years on sephora but could never shell out that much money. Needless to say I was really excited to find it for a discounted price on amazon. I was really skeptical after reading mixed reviews and warnings about receiving fakes. The straightener I got is completely legit and I was able to register it on the ghd website with no problems.i have very thick wavy medium length hair. With my old straightener a remington wet 2 straight I'd have to put it on the highest setting to get any results. In turn I got tons of split ends and my hair looked dry frizzy and damaged. The second I walked out the door my hair would immediately begin to poof up again I live in the south hello humidity . With the ghd straightener there are no heat settings. It heats up in seconds and automatically adjusts to the meet the needs of your hair. I was amazed at how it glided so easily throughout my hair and left my thick wavy hair pin straight after 1 pass instead of 3 or 4 or 5 like my old straightener. My hair doesn't get snagged anymore instead I'm left with shiny silky and healthy straight hair. Even my boyfriend noticed the difference the first time I used it I was also impressed that it stayed completely straight after spending time outside in 90 humidity.i am extremely pleased with this and it completely exceeds my expectations. I hope this lasts a long time


Smooth and doesn't pull...it's so much better than my last flat iron and I style my hair in much less time

This ghd is the real deal. It works great on my hair. I also registered my ghd online when I received it to ensure it's the genuine deal and it is. I love it the only thing this product did not come with a carry pouch for the hair iron and there is no temperature control. Other than that it is great


since my 10 year old ghds finally packed in a year ago I've been using a well known but inferior brand which were much cheaper and have really noticed the difference my hair took longer to style and was drier and frizzier than when I was using the ghds. Therefore these straighteners were a real treat to use.they heat up in a few seconds and give a 'beep' warning signal when they're ready to use. The paddles are narrow but plenty wide enough for my short thick hair. My hair glided through smoothly without tangling or pulling leaving my hair smooth shiny and straight.these straighteners come with a very long 2.7m cable. Unfortunately it has one of those rounded plugs which are really difficult to pull out of the socket. This didn't bother me too much as I leave mine plugged in and switch the socket on and off as required. On that note for safety reasons the straighteners start beeping after a few minutes of not being used and switch off completely after 30 minutes.for me ghds will always be worth the money. These come with a 3 year warranty and my previous pair lasted 10 years so I think they're a great investment.

A passionate writer and a blogger, a person who is a movie junkie and a crazy lover of pets of any size and kind. The Ocean combined with a warm breeze what really inspires and makes her smile. She loves writing just about everything that help people overcome an obstacle: marketing strategies, technological innovations, healthy living and human rights, freedom of opinions and much more…
“My daughter loves this straightening iron. As a competitive cheerleader, she finds this tool incredibly handy since it can both straighten her hair and curl it. She says it heats up incredibly fast, which for her is great, given her impatience. It provides nice, slick hair and tames all her frizzies and flyaways. All her girlfriends like to borrow it, too, for their hair.”
Have been wanting a pair of ghds for ages but couldn't justify the cost got these for 78.00 and well worth the money. I've only had them a week but I've already used them for straightening and curling. They just make styling easy and glide through the hair smoothly. I've got thick curly hair and my hair stayed shiny straight and manageable even after I had been out in the adverse weather conditions usually only have to look at a cloud and my hair kinks and frizzes registered the product on the ghd website straight away no problems there.very happy just wish I'd bought them sooner and saved myself the stress of styling my hair and then having to put it up before I've even arrived at work because it's been ruined in the heat humidity wet.can't fault the product or amazon fast delivery great
Good Hair Day, commonly known as ghd, is a manufacturer of hair care products based in Leeds, United Kingdom.[1][2] ghd leads the market for hair straightening irons and is sold in over 50,000 salons worldwide.[3][4] The company was the first hair tool sponsor of the Victoria's Secret Fashion Show, and is endorsed by celebrities including Victoria Beckham, Madonna, Gwyneth Paltrow, and Jennifer Aniston.[5][6]
received within time promised. Love this iron works great heats up with in a minute. This iron was recommended to me by my hair style list its a great product
Once you have purchased your new hair straightener and mastered the multitude of ways you can put it to good use, the only thing left to do is take care of it, so it lasts for years to come! Just like any luxury beauty tool, you will want to care for your hair straightener to extend its longevity and prevent corrosion (which can actually leak into your flowing locks…yuck!). Our top tips for caring for and cleaning your new hair straightener include:
If you have ever visited a luxury spa or wellness company, you have probably run across far infrared heat a time or two. Without going into too much science, infrared heat is the same heat you feel when the sun kisses your cheeks and warms your body from the inside-out. Far infrared heat, in particular, has been used by medical and wellness professionals for years to treat a variety of conditions from muscle pain to even cancer.

I love this flat iron. My hair is smooth and health.


When putting your hair under the intense heat of a flat iron or hair straightener, you’ll probably find that breakage and damage are that much more common. And that’s why we absolutely love the LumaBella Keratin Duel Touch Hair Straightener! Packed with all sort of high-tech features and gizmos, LumaBella’s hair straightener achieves salon-worthy results without the harsh damage of most styling devices for a natural, healthy shine with each use!
I love ghd products. This is the only flat iron I will use on my hair. My last ghd lasted me 6 years. It still works ok because the every day abuse I gave it and I keep it as a back up .worth the money.
Straighteners work because they have flat plates that get hot and touch together on either side of your hair. By doing that, they put heat through your hair follicles, trap in moisture and take out frizz. The plates on a flat iron can be made of several different materials, and they’re good for different uses. The best iron for you varies depending on the type of hair you have, the type of styling you want to do, and the amount of heat your hair needs.
Sure, the drugstore flat iron you used on its highest setting back in the day was clunky and had a tendency to fry your hair if you glanced away for more than a second, and okay fine, your mom probably told you that you looked a little “emo” from time to time. Luckily, those days are long gone and hair straighteners have truly come a long way since the days of The Jersey Shore.
I was happy the moment I got this its so smooth when you use it was abit caught off guard by the different power cord but that was quickly fixed but nonetheless I love this piece of a styler

love love love
After all, there are so many different hair types, short, medium and long lengths not to mention a variety of textures. Rather than ploughing through the thousands of stylers on the market I have written a short guide as to those I think will work for you.  The information is extracted reviews by people just like you, with different hair types and expectations….so read on for what my recommendations are:<
In short YES! You absolutely can use too much heat on your hair. Burning hair is not a good smell, it’s not a good look either! You may end up having to get a pretty severe haircut if you’re not careful about the amount of heat you put directly on your locks. Read through this to get an idea of what’s safe and what will leave you wishing for a good trim (or possibly a wig).
As an added bonus, titanium has also been found to resist rust, so your hair straightener will keep its out-of-the-box look for years to come. This is particularly important when you are making a long-term investment by purchasing a high-end or professional hair straightener. After all, you wouldn’t want your car or bathtub to start rusting after just a couple of uses and the beauty tools you use for your flowing hair should be no different!
these ghd hair straightening irons are great excellent price fast delivery and authentic. Really is there much more you could ask for
works great love this flat iron
“Infrared is so beneficial being that the wavelengths are longer and can penetrate deeper into the cuticle heating the hair from the inside out, keeping your hair's own natural moisture, leaving the hair smooth (and) shiny and keeping it extremely healthy, versus other conventional styling tools that actually pull moisture out of the hair, leaving the hair dry, brittle, dull and damaged,” said hair expert and stylist Gina Rivera.

With naturally curly read frizzy hair this miracle device is now my daily companion. Easy to use once you practice and only 15 minutes for really long hair.buy it you will love it ... And then start receiving amazing compliments about your gorgeous straight hair


Given its tiny stature, it is no surprise that the BaByliss Pro Nano Titanium Straightening Iron is ideal for users with short or medium hair lengths. Unlike the more industrial models we reviewed that are designed for longer or thicker hair, this BaByliss hair straightener is small and light enough to polish off a short bob or shoulder-length style in no time.
“Works great. Various and high-temp settings. Heats up very fast! My daughter and I both use this. I’m also a hairdresser, and this works great on my clients of all hair types. It’s easy to curl with it as well. I love curling with a flat iron. Great size and ceramic is my favorite, as it glides nice and smooth and heats evenly. It has a swivel cord, so it doesn’t tangle. Auto shut-off in case you leave it on. So far, so good.”
In short YES! You absolutely can use too much heat on your hair. Burning hair is not a good smell, it’s not a good look either! You may end up having to get a pretty severe haircut if you’re not careful about the amount of heat you put directly on your locks. Read through this to get an idea of what’s safe and what will leave you wishing for a good trim (or possibly a wig).
Heats up quick. Yes I would definitely recommend this product to a friend. Cost a little more than others but well worth it.
Introducing ghd curve®, the new range of curling irons & wands from ghd. Featuring tri-zone® technology for gorgeous, shiny, bouncy curls that last as long as you do. The protective cool tip provides you with a safe place to hold the hair in place while you curl, and the built-in safety stand allows you to place the wand down securely during styling.

4 Out of 5 for ghd am I mad well not quite. These are excellent and certainly professional level instruments. Balanced good weight easy to use except and thoroughly well designed.hairdryer is quiet ish with more than enough power and settings to deal with most types of hair and styles. All in all an absolute delight.straighteners are almost perfect this is where the the small problem lies. First of all the good bits. Solid construction good smooth plates well balanced. Now the issue the settings. I know these are probably are professional and my gripe may be invalid but the heat setting is not high enough. Could be a decision made people who use them all day but for a once a day use I'd have preferred to be able to turn the heat up.

these are genuine have just registered them with ghd don't believe the reviews that say they aren't. If the seller is amazon then they are genuine


I was worried about this product after reading several reviews stating that this flat iron was a fake or not actually a genuine ghd but because the price was so much less on amazon versus trade secret nordstrom etc. I decided to take my chances...and I'm glad I did I went online to register it. After entering the 2 required codes located on the hologram tag attached to the product I was happy to discover that it is a genuine ghd flat iron I have had a chi for many years and I actually think this flat iron works better on my naturally curly hair.


Purchased this straightener and I absolutely love it gets my hair straight a lot faster than the cheap ones. The cheap ones I had to go over and over my hair. This one works much better faster gets my hair nice and smooth. It also curls my hair well when I put a wave in it. It may be pricey but worth it. It also doesn't cool down. The cheap straighteners tend to loose their heat as you use them. This one stays hot
My last ghds lasted me 10 years. The hair straighteners are really good when working however the ones i’ve been sent are faulty you can hear the electricity within the straighteners crackleing sounds like a loose connection so i’m scared to use them. Would be excellent if this wasn’t the case.
Curling straight hair is relatively easy; perms and curling irons have been around for several years. Those with wavy hair that doesn’t relax even after blow drying, endure more tortuous methods to change the look of their locks. Hair relaxer (straightener) products and hair dryers released over the years have often been hit or miss with many users.

I just wanted a 'cheap' pair of ghds and these have done the job. To be fair you are almost guarenteed a great product when you buy ghd whatever the model.
I was not expecting this kind of straightener from ghd. Complete waste of money. Cheap quality straightener.

Used backstage at Miss Universe, this styling iron comes with plenty of smart features. It has an extended plate length of four inches, perfect for those with longer hair. Plus, these plates include layered silicone underneath, providing shock absorption for added durability. The touchscreen control allows for easy temperature changes, and it automatically locks while you're styling, so there’s no such thing as hitting a wrong button.
For better or worse, we are B-U-S-Y nowadays. Running from meeting to meeting and trying to pick up our kids from carpool before soccer practice, it’s no wonder that we often place ourselves at the bottom of our daily priority list. This mindset typically carries over into our appearances and explains why more women than ever are rocking messy top knots and buns than ever before.
Count on Kristin Ess to bless us with high-performance hair tools that are super affordable and good lookin', too. Crafted from two titanium plates to deliver heat fast and evenly, Ess's flatiron reaches temperatures up to 440 degrees, has shine-boosting technology, and shuts off automatically. So you can forget ever having to wonder if your flatiron is still on after you've left the house.
I read several reviews before I ordered and I almost didn't order at all. The price was so good I was really doubtful it would be a true ghd. But it was coming directly from amazon not just fulfilled or a third party so I thought just give it a shot mentally prepared it might be fake. I got it yesterday registered it with ghd with no problems. Used it this morning and it works fabulously. If you order from amazon llc you will not be disappointed but be careful of “fulfilled” or “third party”. Hope this review helps someone questioning the authenticity as I was.
The best flat iron there is.. Doesn't damage your hair as much because you only need to pass it once or twice through your hair... I bought this years ago and still works..

I have very curly hair my father african american and my mother is hispanic...i have had many hair straighteners in my time this one is by far the best one. I always used to but 2in ones but with a 1in you can get a lot closer to the scalp. My amazing hair stylist recommended this to me and im glad she did. Mine is till working perfectly fine. She has had hers for years so they must last a long time. The timer is great it shuts itself off if it is not being used for a certain amount of time. It also heats up to the max in 20 30 seconds so you dont have to let it heat up for a long time. Its great get it.


Love it I've had the exact same one for probably fiveish years and it finally took a crap on me. I just bought this exact same one again because I loved it so much I didn't want to risk getting a different kind only to be disappointed. My favorite part is that it heats up within seconds and doesn't pull your hair like a lot of straighteners do.
If you are looking for faster results, a hair straightening brush is more appropriate – it is a hybrid between a brush and a straightening iron, used best on dried hair and effective even for the most unruly naturally curly hair. You can use the straightening brush on hair that is washed and dried, and obtain the straightening iron results with  much easier and intuitive brushing move.
This brand is a1 the best ever my hair is curly and it's the best one I got .i will never change this brand
In a word wow. I didn't think it would but this ghd straightener blew away. I turn it on and in about 5 minuets am ready to start making passes. There is only one heat setting hot and it's perfect. The weight is amazingly light it's thin easy to hold and doesn't fatigue my wrist.i've been using a different pro straightener and was certain nothing could compare. The one I had been using had options lots and lots of options. The ghd offers only one option and that is amazing.the auto shut off is also a very very appreciated feature yes this is not cheap. But the investment is well worth the cost.
EDITOR’S CHOICE: CHI has and always will be a powerhouse brand in the hair straightener industry, and the company’s new G2 Ceramic and Titanium Flat Iron is no exception! Packed with ceramic and titanium technology, this hair straightener was designed to give you silky, shiny styles without snags. We also love its easy-to-read, color-coded temperature settings, so you know the temperatures that you are using at any given time!

as expected

Best flat iron ever.....gets very hot
love it totally worth it
I was nervous to purchase since some people got fakes but I risked it anyway. Mine just arrived and I was able to register it on the ghd website. I'm so excited to use it
works great love this flat iron

love it
wife said this is the best
This is so much better than the drugstore purchased flat iron that I've been using. The ghd classic 1 inch styler heats up fast and maintains the perfect temperature while styling my hair. The extra long cord 9 feet is something that I'm going to have to get used to but I do see how it would be perfect for professional stylists to use in salons. The ceramic plates come together perfectly and there's even a little extra give when I squeeze them over my hair. I appreciate that this has a reset button on the plug to keep the user from getting shocked while using. I even loved how this arrived in a beautiful box. My hair looks great and I am looking forward to using this for years to come.
It stops working about a year and a half into use.turns on and off intermittently which really sucks. Went with a chi instead which doesn't work as well but lasts forever.
usual excellent quality. Never disapointed with ghd's

I love ghd great product. Fast delivery as well.
always recommend ghds
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