The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best women’s jeans, rolling luggage, pillows for side sleepers, ultra-flattering pants, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.

During the 1920s and 1930s, Japanese women began wearing their hair in a style called mimi-kakushi (literally, "ear hiding"), in which hair was pulled back to cover the ears and tied into a bun at the nape of the neck. Waved or curled hair became increasingly popular for Japanese women throughout this period, and permanent waves, though controversial, were extremely popular. Bobbed hair also became more popular for Japanese women, mainly among actresses and moga, or "cut-hair girls," young Japanese women who followed Westernized fashions and lifestyles in the 1920s.[27]
In March 2013, ghd launched the "Eclipse" hair straightener, which uses six sensors in the plates to maintain a constant heat of 185 degrees celsius, a temperature ghd claims is the optimum temperature for styling results.[17] The consistent temperature reduces the time to style hair, particularly coarse hair that may previously taken multiple run throughs.[18] The Daily Mail called the Eclipse "The Rolls-Royce of irons".[19]

We do love the fact that the flat iron remembers your last heat setting so you don’t have to keep changing it every time you turn the hair straightener on. With this flat iron, you also get an automatic shut off feature. The plates are 1.5 inches wide which makes it ideal for individuals with medium to long thick tresses. However, it isn’t ideal for making curls due to the large plates. Also, there may be durability issues as several owners have reported that their units never lasted more than a year.
love these first ghd’s I have bought normally but normal straighteners but thought i’d treat myself. These do the job well worth the money.

So let me clear up some of the mixed reviews. When you click on the link to this straightener the ghd classic styler the item is sold by different sellers. So someone who buys today may not buy from the same place that had the straightener yesterday. Which explains why some have received fakes. Click on the seller read the reviews about them do your research.however with that being said I purchased mine from salon logistix my ghd was authentic and I was able register it with the ghd site. I straightened my hair 30 minutes ago with it and am so happy with my purchase. I have natural caucasian hair but my waves are deep and usually take a couple passes to go away. This straightener ironed them out in about 2 passes. It heats up in seconds makes little beeps when turned on and hot and never snagged my hair huge problem with my chi . I would definitely recommend this straightener I previously paid 250 for a t3 mane tamer this ghd does just as well and for less than half the price

I was scared to buy this iron because of the other reviews. But I did and when I got it it was authentic I registered it on the ghd website with no problem
ghd have done it again . Had my hair cut short so my max styler not as appropriate . These don't disappoint I love that they straighten hair so well but will also curl it too they heat up quickly and are just the best a brilliant price available on amazon and as always good service.
Look no further your favorite hair appliance has arrived ghd flat iron no need to adjust for temperture the iron will take care of everything. Make hair super straight and shiny heats up in 30 seconds must buy no need to go over the same piece of hair over and over again. You can straighten hair in 5 minutes
Its a very nice product... It came as I spected… I recommended… quality 95 ... We are using it with no trouble at all 100 ok…
I have been looking to replace my chi flat iron for some time as it seems to really damage my fine hair. My stylist used the ghd but I figured no way was I gonna pay the high price. So I searched online and found this deal. I was worried it might be a knock off not authentic. However the box came sealed with registration information with the company. It is the real deal and I registered it for the warranty. It works so much better than the chi only requiring 1 or 2 swipes through my hair to create the look. It heats up fast too which I appreciate when I am in a rush. Don't delay this is the best price you will find for this product and you won't regret it

I love this straightener I have super long thick hair...naturally wavy frizzy. This straightens my hair easily. I used to have a chi but it eventually broke short in the wire...apparently this happens to all chis so I had to buy a new one. I think the ghd works better than the chi
Great price for ghd

love it heats up quick and does a great job.
No more need for pricey keratin treatments to smooth my thick unruly mane one pass of the iron and my locks are smooth straight and shiny. Thanks ghd
This set contains a ghd gold styler a heatproof plate guard a heat resistant mat a zip bag that contains a paddle brush and two large hair clips the zip bag press studs onto the mat and the whole lot rolls together for storage . This comes in a gorgeous gift presentation box that has a hidden magnetic fastening you may want to keep this to store it in as everything fits so nicely. Anyone who received this as a present should really appreciate it.the included instructions are brief and whilst they tell you how to turn the styler on and off and cover health and safety information they do not tell you how to get the best out of the styler or how to actually use it on your hair. The assumption seems to be you already know how to straighten your hair because you already have a ghd styler or you've used another brand before. I think this is a shame and seems a bit of an oversight as this gift set could be someone's first styler. I've had cheaper straighteners in the past which had quite a detailed page on how to get the best out of the straighteners . Yes you can find this information on the internet and on youtube but sometimes it's just nice to have it there to read when you open the box.having said that they do reach temperature quickly and straighten well you can tell why it's the brand leader. My previous straighteners you could alter the temperature but I'm quite happy with how these work at a set temperature and it's one less thing to faff around with. It has a 30 minute safety cut off for me this time could be shorter but at least it does have a cut off. I love that it comes with both a heat proof mat so many products just don't seem to and the heat proof plate guard as well.overall a gorgeous hair straightening gift set that anyone not already owning a ghd styler would love to have provided they do want to straighten their hair.
Heats up quickly and works great at straightening my hair.

Creative director of GLAMSQUAD Giovanni Vaccaro prefers this flat iron by Sedu. "The ceramic plates are really key to maintain the integrity and healthiness of the hair," he says. To get expertly straight hair, Vaccaro recommends using a boar-bristle brush to help mediate frizz, and that "the follow through is key" when moving the iron and comb completely from roots to tips.


Nothing much to say except for this is the best investment I've ever made it leaves my hair so perfect and I love that it goes into sleep mode. Such a cool feature


My hair stylist recommended this brand. It heats up quickly and has all the safety features. Love it

I had heard from a number of people that the ghd was the goddess of straighteners but I must admit I was sceptical. I bought a cheap straightener a few years ago and rarely used it as it took ages to heat up and wasn't very effective. Finally having had enough of looking a mess I decided to go for it and try the ghd and I'm delighted to report it lives up to its reputation. It heats in a matter of seconds and it glides through my hair quickly and smoothly.one little niggle for me is that ghd didn't supply a little bag to store the straighteners considering the price surely they could have thrown one in for the sake of customer contentment however apart from that it's a first rate implement.i got compliments the first time I used it mind you I had been looking like I'd been dragged through a hedge backwards up to then. So thanks ghd for unveiling the new sleek me
If you have ever visited a luxury spa or wellness company, you have probably run across far infrared heat a time or two. Without going into too much science, infrared heat is the same heat you feel when the sun kisses your cheeks and warms your body from the inside-out. Far infrared heat, in particular, has been used by medical and wellness professionals for years to treat a variety of conditions from muscle pain to even cancer.
This is an amazing styler I've used regular curling irons for the last couple of decades with my preference being a fatter iron. This is the first time that I've used a flat iron. I had a lot of fun playing with it and was surprised by how well and how quickly it worked. It heated almost instantly sounding a chime when it was ready to use. I sectioned off my hair and used it according to the directions on their website. It felt so slick and smooth as I pulled it down my hair that I wondered if it even made contact. However my hair was warm and perfectly straight so it did the trick it only took a few minutes for my entire head of hair to be stick straight. That's not how I wear it I was just playing. I found directions online for curling with the ghd styler and went to work. It was a little tricky at first because I was using it a way that I never used a curling iron. It didn't take long for me to get the hang of it and soon I had loose waves and curls that looked and felt wonderful. I'm thrilled with it the ghd classic styler that I received is genuine. Based on the comments here I immediately went to the ghd website and registered it and verified that it was the real deal. The only problem I had was reading the tiny date code printed inside the unit. I finally had to take a picture of it with my phone and enlarge it a little so I could make out the numbers.
This is a styler which takes the guilt out of heat styling and the world’s first smart styler that predicts your hair’s needs. Tri-zone technology ensures that heat is maintained so hair remains healthy, glossy and strong; giving you great results without compromising the condition of your hair. The intelligent irons constantly adapt to your individual hair fibres to deliver the optimum styling temperature at all times. Styling with the ghd Platinum+ has also been proven to be safe for coloured hair as well as reducing hair breakage and increasing shine.
If you have stubborn, never-listens-to-me-no-matter-what-I-do hair, titanium is the material you need to set your eye on. Titanium is a metal that is excellent at conducting heat which means that your plates heat up quickly. This metal also keeps heat consistent so there are minimal changes in temperature that could damage your hair in the long run. What makes this great for thick, curly, unruly hair is that it can reach and maintain a high heat for quite a bit of time AND emit 60% more negative ions than ceramic. These two characteristics mean that you get to de-frizz your hair in a shorter amount of time with fewer number of passes.
If you’re a hair straightening novice, you may be a little intimidated during the first few times you use your new flat iron. These feelings are totally normal (after all, you are putting 300+ degrees of heat right near your scalp!), but there is no need to worry. All you have to do is follow these simple steps and you will have the gorgeous, flowing hair you’ve always dreamt of in no time!
excellent deal. Thanks
Whether you have particularly curly hair or thick locks, this T3 hair straightener is designed to leave you with a shiny finish in a fraction of the time of other hair straighteners on the market today. Specifically, the T3’s smart SinglePass technology maintains consistent heat throughout the entire plate to straighten all hair types with one glide.
I'm not usually extremely enthusiastic about appliances... Or whatever you would call this. But I love this straightener. My grandma originally bought it for me. I took it to australia and it fried and burnt out I should've known better . So I bought another one. Great for straightening my hair doesn't feel too dry and also great for curling if you just twist it around as you go down your hair.
I have straight fine blonde hair and this straightener helps me get so much more sleekness and volume. It is sturdy and heats up so fast plus I love how it sleeps if you leave it on too long so that it won't burn your house down.
I was very nervous after reading all the reviews I got this professional original 1 inch ghd straightener and ordered from amazon it was sold directly from amazon which I heard was the best way to go. I heard do not buy from 3 party seller. Anyway... Received it in the mail bought it for 110 including shipping and tax cyber monday sale so so happy. I registered it right away on ghd official site and got an email telling me it was real and registered. I love it it works amazing and everyone compliments on my hair. I couldn't be happier. Get it get it get it. Get one that is sold directly by amazon would be my best recommendation.

amazing styler curls my stubborn hair perfectly
I have tried other hair straightener and I have always come back to ghd. My last pair was bought in 2006 and it is still going strong only bought these pair because of special discount. Not disappointed but because I have thick and long asian hair I find the wide plate works better for me.
I am officially in love with this flat iron and I just got it today I have been a chi person my whole life and as many know those die usually within a year. However I just kept purchasing them because as far as I knew they were the best. Now I'm kicking myself for sticking with the chi for so long because this flat iron is a million times better. It straightens my hair so so so well and fast I don't have to go over it a million times. And it cuts down on a lot of frizz. Another thing I love about it is that it heats up so fast it takes about 15 seconds if that to heat up and it's completely ready to go. Usually I'd go outside and within 30 minutes my hair would become wavy due to humidity however that hasn't happened yet. I just came in from being outside for a few hours after straightening my hair with this flat iron. I could say so many things about how great it is. The packaging is adorable the flat iron is just so sleek and professional looking. I love it
I love it heats up quick and turns its self off too.

No more need for pricey keratin treatments to smooth my thick unruly mane one pass of the iron and my locks are smooth straight and shiny. Thanks ghd
it was real it registered and everything my wife loves it
I was very skeptical about buying a ghd iron because of the rumors about fakes. However I saved 90 by buying this from amazon amazon fulfilled not third party and it was an actual ghd product. I registered with ease on ghd website to prove authenticity. Thanks amazon
Other factors may also be important to you, including the weight of the unit, how comfortable the handle feels in your hand, whether there is an LCD display and an automatic shut-off feature, and the length of the power cord. But remember: heat levels come first, because they determine whether your hair comes out straight, shiny and silky – or a damaged, fried mess. Everything else is secondary.
A few swipes from a professional hair straightener can finish off a high ponytail, restore life to split ends, and give your natural curls a relaxed look for a night or two. No matter what your natural hair type may be, there is a hair straightener as unique as the gorgeous locks on your head! Here are just a few of our favorite hairstyles that can be achieved using a professional hair straightener like the ones we’ve reviewed here:
Ordered as replacement for older ghds which had developed an intermittent power problem due no doubt to winding cable around the tongs to keep them closed . Great value and work perfectly. Recommend alternative means of keeping jaws closed in future try the travel pouch
According to hair pro Christian Wood, if you want to make sure your hair stays in the place, use the GHD gold mini styler. “I prefer a small straightener that I can get really close to the roots to remove stubborn kinks and cow licks,” says Wood. The small straightener trick is probably how he nails the beauty looks of Tessa Thompson, Emily Ratajkowski, Rosie Huntington, and Olivia Munn.

The brush uses MCH technology, it takes approximately 30 seconds for the brush to reach temperature, and there are four temperature options that range up to 425°. There’s an automatic shut-off safety feature as you’ll find on most straighteners. As an added benefit, the InStyler can also be used to curl hair or flip ends, just by wrapping the hair around the barrel and letting it rotate for approximately five seconds.
I love this styler. Use it daily it heats up literally in seconds straightens my super thick frizzy hair very fast and as of yet has not caused noticeable damage. I absolutely think it's worth the money. Also I was able to register my product it was a genuine ghd.
get used far too much she loves them.... Have had several other brands waste of time. Ghd's are in a different league expensive but recommended. Very good quality items so still good value
×