Curling and straightening hair requires the stylist to use a curling rod or a flat iron to get a desired look. These irons use heat to manipulate the hair into a variety of waves, curls and reversing natural curls and temporarily straightening the hair. Straightening or even curling hair can damage it due to direct heat from the iron and applying chemicals afterwards to keep its shape. There are irons that have a function to straighten or curl hair even when its damp (from showering or wetting the hair), but this requires more heat than the average iron (temperatures can range from 300–450 degrees). Heat protection sprays and hair-repairing shampoos and conditioners can protect hair from damage caused by the direct heat from the irons.
The ceramic blue plates aren't just pretty; they push conditioners into the hair, quelling frizz 65 percent more efficiently than a traditional ceramic iron. Even experts were impressed. "[It] leaks heat-protective ingredients onto the hair at the exact point of contact, coating every strand during the straightening process," says cosmetic chemist Ni'Kita Wilson.

“I’m a licensed hairdresser and I’ve used many hair straighteners, including Chi and Paul Mitchell. They work, but my hair is so thick that it takes me at least 30 to 40 minutes to properly smooth my hair. This is the absolute best hair straightener I have ever used. It straightened my hair in ten minutes (no joke). I’m extremely pleased and shocked. Looking to purchase a second one to have on hand for the future.”
Since 2004, ghd has raised approximately £2.5 million for the Breakthrough Breast Cancer charity.[28] The company produces a limited edition pink hair iron every year, with £10 of the sale price being donated in support the charity.[29] In 2010, ghd partnered with charity "Mom It Forward" and SafeHouse Denver, a women’s shelter that serves victims of domestic violence and their children, in an event at Sephora.[30]
First, there are the temperature settings. Obviously, different hair requires a different heat level. The thicker your hair is, the higher level of heat you should apply to straighten it. I highly recommend you to read the instructions which usually say what temperature you should select for your particular hair type. This may vary a little bit from one flat iron to another. The general rule here is the less heat you apply, the better your hair condition will be. And always use a heat protectant, regardless of your hair type.
ghd launched its first advertising campaign in 2003, as the sponsor of the British reality television show The Salon.[20] The company has also featured prominently on Australia’s Next Top Model.[21] In November 2009, ghd ran a popular series of advertisements titled ‘Twisted Fairytales', including depictions of characters such as Rapunzel, Red Riding Hood, and Cinderella with the tagline "You can do anything with your hair".[22][23] Singer Katy Perry was named the face of ghd in December 2011.[24][25]
so let me clear up some of the mixed reviews. When you click on the link to this straightener the ghd classic styler the item is sold by different sellers. So someone who buys today may not buy from the same place that had the straightener yesterday. Which explains why some have received fakes. Click on the seller read the reviews about them do your research.however with that being said I purchased mine from salon logistix my ghd was authentic and I was able register it with the ghd site. I straightened my hair 30 minutes ago with it and am so happy with my purchase. I have natural caucasian hair but my waves are deep and usually take a couple passes to go away. This straightener ironed them out in about 2 passes. It heats up in seconds makes little beeps when turned on and hot and never snagged my hair huge problem with my chi . I would definitely recommend this straightener I previously paid 250 for a t3 mane tamer this ghd does just as well and for less than half the price
I have curly hair and so it always took me much longer to straighten my hair. I saw my sister had this straightner and so I tried using hers and it took me about 10 min to get my hair totally straight anyways my other straightner had broke so I bought this one and it's really really good. Would very much recommend
I haven't checked to see if its registered and original but it is phenomenal love it
BUYER BEWARE: I bought this from Amazon LLC, but the product would NOT register as authentic on ghd's site. I tried the hologram code and date code multiple times, but the site wouldn't verify the numbers. Also there was no country of manufacture listed on the unit, the box or the booklet. The styler looked great and was packaged well. Did the unit and stickers look authentic? Yes in every way. But the ghd site states: "fake ghd products are virtually impossible to spot." I called ghd, and a rep said sometimes legit numbers aren't accepted by the site (?!) - and told me that sometimes fake numbers go through. So in the end not sure what good the checker does. The rep did add that "Amazon is not an authorized dealer for ghd products." And the rep echoed what another reviewer said, "the only way to authenticate a styler not bought from us or an authorized dealer is to send it in to the warehouse." That's too much trouble for anyone. Is the one I bought legit? I just can't tell for sure. I'm not taking the risk. Returning it to Amazon.
Nbsp in the attached video I explain how to register your flat iron and check for authenticity that you are actually receiving an actual ghd product. I was quite surprised to see so many negative reviews stating that they received a fake product. Many went on to talk about holes on the cord and the prong and where it is made but actually those are old posts on the internet and the only sure way is by going to ghd website and registering your product. Even at the ghd website some of the illustrations were out of date which I point out in the video. By entering the halogram sticker unique code and date code of your product you will be emailed to let you know if your product is genuine.now let me discuss about the benefits of the flat iron itself. I have tried numerous brands of flat irons. From hot tools fhi chi hai chameleon to sedu. This is my first ghd brand and I am happy I got to try it out. The ghd classic 1 inch styler uses ceramic plate technology which helps reduce breakage and damage to the hair because the ceramic can glide through your hair without pulling it. It also maintains an even temperature throughout the plates with no cold spots which means less passing on the hair.the ghd has actual ceramic plates and not aluminum plates that are ceramic coated which in time will wear off chip and peel. Ceramic produces negative ions. Dry or damaged hair has positive ions. When you use the ghd ceramic flat iron you are applying negative to positive so you counteracting and balancing the condition of your hair. The negative ions will make your hair smoother silkier and shiny.however what is missing tourmaline. Tourmaline also emits negative but has far infrared heat. It can get rid of odors and pollutants. When tourmaline is heated it can produce more negative ions than plain ceramic plates. This means means far more less damage by locking in your hairs own moisture and minimizing frizz static electricity and flyaways. That is why I give this flat iron four stars instead of five. I prefer a flat iron that has both ceramic and tourmaline technology like the sedu pro ionic ceramic tourmaline flat iron. Not that this flat iron is a bad choice but my sedu is my all time favorite and rated 5 stars and more.
Ceramic irons heat up quickly and distribute heat evenly. These irons don’t have cool spots so you can be sure to get an even straightening every single time. These are ideal for those with fine, thin strands. Just be aware that not all flat irons marketed as ‘ceramic’ are pure ceramic. Some only feature a ceramic coating which wears off over time, causing damage to your hair.
This feature is particularly beneficial for users with naturally wavy or curly hair, which can have a tendency to easily snag in hair styling tools. This floating design, combined with the heat sensor, also ensures that your gorgeous curls won’t become permanently damaged just because you decide to straighten things out a bit for an evening or two. After all, those curls are coveted by beauty pros the world over, and you never want to damage them just because of a styling trend!
Excellent straighteners. Best I have ever had.
love this hair iron. Best iron I've owned aside from chi.
At the price of a coffee and sandwich, you will be over the moon with the Revlon 5265CU Shape and Smooth Air Styler. It boasts 108 Amazon customer reviews with combination of 74 at 4 or 5 stars; I believe this is an excellent low cost air styler.  I would buy one of these just as a spare or to carry round as it is also lightweight so makes for a good travel solution.
The plates in this techy tool house an internal microchip that constantly measures and maintains an even temperature. With no random hot or cold spots, you'll get smoother, straighter, strands in fewer passes. (Spoiler alert: Fewer passes equal less damage). Adjustable temperature settings — from 260 to 410 degrees — make this ideal for any and every hair texture.

Sleek, shiny hair exudes polish and put-togetherness. It's like smooth strands just have a way of making you feel way more on top of your game than you may actually be — especially during the end-of-year rush, filled with work deadlines, holiday events, and everything in between. But before you spend more than you'd like this season on salon blowouts or that expensive flat iron you've been eyeing, know that getting glossy locks is possible without totally blowing your budget. Just snag yourself one of the best cheap straighteners the next time you're stocking up at some of your most-frequented stores.


I got a genuine ghd flat iron and was sure to register it right away. Some others say they didn't get a genuine one but mine was. It works very well and makes my styling time much faster. I like knowing I'm not frying my hair with an over the counter flat iron.
my hair legit gets all the time very frizzy and never gets straight. This product is amazing and I truly think it is the real ghd it heats up quick and my hair straight lasts a very long time. Great for the price... Totally worth getting.
The Dafni is a “paddle” or “flat brush” type of hair brush straightener, while the BaBylissPRO Nano Titanium is a “barrel” or rotating hair brush straighteners. In general, the “paddle” design is best if you are just after a brush to straighten your hair and the “barrel” design is best if you want to add some volume & shine, curl and style your hair (or have “very” long hair).

Start styling with Hanz de Fuko’s, Hybridized Wax, a water-based styler that makes it easy to work with, providing medium hold and satin shine. Work it through wet hair to lock in a clean, modern finish or use on dry hair for the perfect satin shine. Additionally, it works as a heat protectant just before blow drying or flat ironing. For the perfect balance of flexibility and firmness, use Hanz de Fuko’s, Sponge Wax for limitless styling creativity and long-lasting, pliable hold. Designed for the hassle-free man seeking effortless styling.
I have thick hair and these are wonderful. They heat up within 15 seconds and give amazing results. Chord is flexible and lengthy in case of any socket problems.
I ordered the ghd iv styler and was abit confused as to which one to order. I am happy with what I chose. It's small light and does the job wonderfully.

Very pleased with this product I bought 2
It stops working about a year and a half into use.turns on and off intermittently which really sucks. Went with a chi instead which doesn't work as well but lasts forever.
I love ghd great product. Fast delivery as well.

I absolutely love this thing best purchase ever I have dark annoying thick hair I'm asian and so a lion's mane look after hair drying isn't the best after using this ghd I would never turn back to a normal straightener I bought this in feb 2011 and after a year or so bad luck for me the ghd stopped working but without any hassle I sent it back to the manufacturers and they send me out a new one hassle free the 2nd one has had no problems think it may have been a product issue.i highly recommend this
heats up super fast. Straightens better than the chi that I used before and also doesn't seem to snag my hair like the chi would sometimes. Very satisfied and hope it lasts for years to come.
my daughter has long hair and loves the effects of the ghd styler. She even uses it to put waves in her hair.
These ultra-smooth plates are great for straightening stubborn strands like curls and waves and are also ideal for creating natural, finished curls (similar to a curling iron) and even beachy waves. By gliding effortlessly across hairs of all types, without pulling or breakage, the ISA Professional Titanium Flat Iron has the potential to leave your hair looking and feeling healthier after each use.
I love this product it arrived quickly and was exactly what I was looking for at a cheaper price
When is a “big head” a positive instead of a negative? When the head is on a high-quality hair brush straightener, of course. This Glamfields product jumped to the top of our rankings because the Groom+Style review team simply loved the large size and shape of its rectangular brush head; it’s bigger and wider than on other straightening brushes, allowing it to grab more hair on each pass. That, plus the comb’s dense teeth, lets you get the job done more quickly, whether your hair is thick or thin, lustrous or dry.
this is the original because I registered it with ghd. The flat iron is light weight and you only have to go over your hair once. I am an indian with long and very frizzy hair and this flat iron does the trick. It leaves the hair straight and smooth highly recommended.
beautiful looking and feel very good quality. They are designed to be very comfortable to hold and I love that they switch on and heat up in seconds. They come with a mat to protect surfaces from burns and a good travel case. The cable is a decent length. Best of all they do a brilliant job on my hair and don’t seem to dry it up despite daily use. Unlike my old straighteners I have managed to avoid burnin myself too.
Great styler but I was not able to register it with ghd. Pretty disappointed. They said that does not mean it's not authentic just that I did not buy it from an approved dealer.
If you are looking for faster results, a hair straightening brush is more appropriate – it is a hybrid between a brush and a straightening iron, used best on dried hair and effective even for the most unruly naturally curly hair. You can use the straightening brush on hair that is washed and dried, and obtain the straightening iron results with  much easier and intuitive brushing move.
Ghd styler is the best. Had it for years
great set of 'original' ghd's... Had similar back in the 90's and I loved them then. I had them for years before they gave up then I tried various other cheaper makes of straightners as well as some of the limited edition ghd's ...none as good as my original ghd's. Noticed these at a good price and bought them in time for the christmas festivities I have no regrets love them
The Glamfields straightener, like most of our top-ranked models, releases negative ions to fight frizz while preventing split ends and knotting. Performance, though, sets it apart from the pack. Hair is straightened beautifully and quickly with the unit’s metal ceramic heater requiring just a 40-second warm-up, eliminating a long wait for the brush to reach temperature. And speaking of temperature, there are 12 heat settings ranging from 250° (ideal for brittle hair) to 450° (hot enough to straighten extremely thick or wavy hair).
The RUSK Professional Straight Ceramic Tourmaline Flat Iron is perfect for anyone who wants to enjoy frizz-free, kink-free, smooth, silky, straight hair. Now, this baby makes use of ceramic and tourmaline infused plates along with Sol-Gel technology which protects your hair from damage and makes your hair smooth and shiny. It’s very lightweight that you barely feel it as you use it. It gets hot pretty quickly and is really great at making curls.

it was real it registered and everything my wife loves it
If being limited to only a handful of temperature settings isn’t really your cup of tea, look no further than the BaByliss Pro Nano Titanium Straightening Iron! This lightweight flat iron features a whopping 50 heat settings for hair types of all shapes, styles, textures, and colors making it one of the most versatile hair straighteners on our list.
Bought these as a present for a friend to replace an old pair of ghd's she is extremely pleased with them they straighten her wavy hair easily and quickly...i'm thinking of purchasing a pair for when my ghd's finally give up on me.
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