In short YES! You absolutely can use too much heat on your hair. Burning hair is not a good smell, it’s not a good look either! You may end up having to get a pretty severe haircut if you’re not careful about the amount of heat you put directly on your locks. Read through this to get an idea of what’s safe and what will leave you wishing for a good trim (or possibly a wig).
this was a birthday present for my daughter and she received it by her birthday and was extremely happy with it. Works great with her corse hair.
This straightener heats up cools down very rapidly. It's light and easy to use. Doesn't singe your hair. The delivery was very quick too. Highly recommend this ghd straightener.
it heats instantly and easy to handle. I love it
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The Mighty Mini Downtown Styler features lightweight, durable, and microscopically smooth titanium plates which can be used to create straight, wavy, and curly styles with a silky, snag-free finish. A ceramic heating element emits far-infrared heat which locks in moisture and protects the hair cuticle from damage. Reaching 400°F in under a minute, the ceramic produces negative ions which close the cuticle for smooth, shiny, frizz-free results.
Ghd quality is well known in the beauty industry and is reflected in this styler. It works better than any other my wife has used. Sure the less expensive ones work just not as quickly and typically others do not work anywhere in the world this one does. I ordered it gift wrapped and so pleased I did not only was the box and wrapping suburb but disguised the contents resulting in a big surprise on christmas day. It was recommended to us from a close friend and I recommend it to you too.
being a bald old feller its reasonably obvious that I ordered these for my wife who over the years has become something of an expert on hair styling equipment and has been the guinea pig for this product so her thoughts on this styler....her immediate reaction was ghd they are the best make ever secondly it is a lovely looking styler and is beautifully boxed with a heat resistant protective plate guard for the blade ends and a heat resistant travel bag.my wife was truly amazed at the short heat up time the advertising says 25 seconds she says that it is almost immediate in use there are no problems though she did say that perhaps the plates could be larger otherwise no issues.so to the real nitty gritty....my question was... Would you buy this styler her reply.. No its far too expensive and even though it heats up really quickly basically its no better than cheaper stylers
ghd have done it again . Had my hair cut short so my max styler not as appropriate . These don't disappoint I love that they straighten hair so well but will also curl it too they heat up quickly and are just the best a brilliant price available on amazon and as always good service.
excellent deal. Thanks
I really love my ghd flat iron I am a hairstylist and this iron cuts down on my styling time as well the amount of heat that I have to apply to the hair one pass usually does it. My clients are also very happy with how soft and full of body the flat iron leaves their hair. I wish I had purchased this flat iron much sooner
Love the styler.
Just as described love it

Best iron ever.. Works wonders in just a few strokes and few minutes.
Airstyling is a great way of adding natural volume, body and shine to your hair. Our auto rotating airstyler can be rotated in both directions, making it easy to handle and to use to create a variety of styles. It also comes with a 50mm thermobrush – the ultimate accessory for adding body and movement – and should be used on nearly dry hair for salon blow dry results.
“Infrared is so beneficial being that the wavelengths are longer and can penetrate deeper into the cuticle heating the hair from the inside out, keeping your hair's own natural moisture, leaving the hair smooth (and) shiny and keeping it extremely healthy, versus other conventional styling tools that actually pull moisture out of the hair, leaving the hair dry, brittle, dull and damaged,” said hair expert and stylist Gina Rivera.
I recently just had a funeral for my ghd classic 1 inch hair straightener after one of the blades stopped heating. I have had this hair straightner for almost 4 years longer than any of my relationships. It is absolutely amazing and I am defintiely buying another. I have went through all kinds of straighteners such as chi and paul mitchell. A chi will only last me a year. After a couple chi's this was confirmed case. I used my ghd every day and I dropped it religiously and it has lasted much longer than expected. My mother and younger sister have the same ghd that I used and is currently four years old too and is still working. It is worth the price by far and the quality and durablility is great. It also comes with a two year warranty which is twice as long as most. It heats up in a snap and it shuts off automatically if I accidently leave it on. I have thick curly horse like hair and this thing makes it pretty. I will continue to cry on the inside until my new ghd comes in. Love you ghd
Absolute best flat iron on the market they last for years so it's totally worth the investment
Great quality. I've had this for years now. I'm a black female with 3b hair. This styler is amazing. Sedu and ghd have never let me down.
Hello, ladies! This is Monica, the founder of the MyStraightener blog. In this post, I’m going to tell you about the best flat irons on the market so far and some other hair straighteners. I will also give you some tips and tricks on how to choose the best straightening iron for your hair type. At the end of the post, I’m going to answer the most common questions about using flat irons. Gosh, we have so much to discuss! I hope you have some leisure time =)
During the 1920s and 1930s, Japanese women began wearing their hair in a style called mimi-kakushi (literally, "ear hiding"), in which hair was pulled back to cover the ears and tied into a bun at the nape of the neck. Waved or curled hair became increasingly popular for Japanese women throughout this period, and permanent waves, though controversial, were extremely popular. Bobbed hair also became more popular for Japanese women, mainly among actresses and moga, or "cut-hair girls," young Japanese women who followed Westernized fashions and lifestyles in the 1920s.[27]
this flat iron blew my mind. It did in 5 minutes what my chi did in a half hour. One pass over hair and its done. Incredible.
Excellent product
original ghd stylers registered them on the official website to make sure they were ghd would definitely recommend this product don't be deceived by the price they are definitely original
I had some concern that this iron was counterfeit. I had purchased knockoff chi irons unbeknownst to me on this site before. Fortunately as I found ghd has a verification tool on their site. Take the time to register your iron there to make sure it's not a fake ... As far as the iron itself it is a sturdy quality iron that heats up lightning fast. It even has a beep to let you know it's ready to go. I especially love the 30 minute automatic shut off feature a must for forgetful people like me
my wife loves it very awesome. She looks great
Creative director of GLAMSQUAD Giovanni Vaccaro prefers this flat iron by Sedu. "The ceramic plates are really key to maintain the integrity and healthiness of the hair," he says. To get expertly straight hair, Vaccaro recommends using a boar-bristle brush to help mediate frizz, and that "the follow through is key" when moving the iron and comb completely from roots to tips.
Unlike the plain Jane ceramic plates of most hair straighteners, the tourmaline-infused ceramic plates in the CHI Air Expert Classic Tourmaline Ceramic Flat Iron are designed to keep your hair healthy during styling. Specifically, the tourmaline helps to more evenly distribute the heat during use which, in turn, creates a higher number of negative ions for shinier and healthier looking hair with each use. This reduces the static electricity created, meaning you get a sleeker, smoother style.
I haven't tried to register this product but it works perfectly. It gets super hot really fast and straightens my crazy curly har. I love this iron.

Love this tool. Works great in every way.
Great. Genuine ghds.
authentic and really high up in the hair straightener choices. And at a good price I got tired of worrying about burning my hair so this is perfect.
love love love

This lightweight mini straightener is easy to use and great if you love to travel and need to take your tools with you. It's so tiny and portable that it can fit into a carry-on bag, and it heats and is ready to use in only 30 seconds. It packs serious punch, though — its 100 percent ceramic plates generate six times more negative ions than regular irons for less heat damage and frizz.
I’ve had the ghd straightener for nearly seven years love it
love it totally worth it
love this straightener. Heats up in no time and makes my hair nice and silky. No burnt smells. And has auto shut off.
my hair legit gets all the time very frizzy and never gets straight. This product is amazing and I truly think it is the real ghd it heats up quick and my hair straight lasts a very long time. Great for the price... Totally worth getting.

Very well presented straightener that is fairly heavy and robust. My partner had a ghd for many years before this and was always really happy. This is even better. It comes with a nice bag but not much else. It heats up fast and does a really good job. I hope this will be just as relaible as her previous ghd model.
Literally the best flat iron I have used to date. The heat is always consistent no matter if my hair is wet or dry. I love how it heats up and beeps as soon as its ready in 30 seconds or so. I only have to spend one pass in each section.
I absolutely love this flat iron I have straight hair always have but this gives me no frizz flat hair. And when I want curls well there you go I have them I researched for a flat iron since I bought one like 5yrs ago and it did nothing for my hair and pulled it too. This one is 100 authentic and I registered it online with ghd also. I'm soo happy my husband got my this well worth the wait also this was bought through amazon if you'd like to know happy styling
In the 1800s, American women started wearing their hair up when they became ready to get married. Among the Fulani people of west Africa, unmarried women wear their hair ornamented with small amber beads and coins, while married women wear large amber ornaments. Marriage is signified among the Toposa women of South Sudan by wearing the hair in many small pigtails. Unmarried Hopi women have traditionally worn a "butterfly" hairstyle characterized by a twist or whorl of hair at each side of the face.[42]
During the First World War, women around the world started to shift to shorter hairstyles that were easier to manage. In the 1920s women started for the first time to bob, shingle and crop their hair, often covering it with small head-hugging cloche hats. In Korea, the bob was called tanbal.[28] Women began marcelling their hair, creating deep waves in it using heated scissor irons. Durable permanent waving became popular also in this period:[29] it was an expensive, uncomfortable and time-consuming process, in which the hair was put in curlers and inserted into a steam or dry heat machine. During the 1930s women began to wear their hair slightly longer, in pageboys, bobs or waves and curls.[13]
Bought these on the recommendation of nearly every female I know and I haven't been disappointed they arrived promptly well wrapped and I checked them on the official ghd site straight away. I have had sleek straight hair ever since...... They heat up quickly and the flashing light is a great guide to help remind to switch them off. A great price too considering most pairs I've seen are well over 100 quid.
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