Styling products aside from shampoo and conditioner are many and varied. Leave-in conditioner, conditioning treatments, mousse, gels, lotions, waxes, creams, clays, serums, oils, and sprays are used to change the texture or shape of the hair, or to hold it in place in a certain style. Applied properly, most styling products will not damage the hair apart from drying it out; most styling products contain alcohols, which can dissolve oils. Many hair products contain chemicals which can cause build-up, resulting in dull hair or a change in perceived texture.

In 2004, ghd entered the North American market, bringing its total worldwide sales generating £37 million in revenue.[12] The Jemella Group, which owned the ghd brand, was bought by Lloyds Development Capital for £55 million in 2006.[7] It was sold eleven months later to Montagu Private Equity for £160 million.[13] Lion Capital, a British private equity firm, purchased ghd in February 2013 for approximately £300 million.[14]


Love this product. Had my last one same thing lasted 9 yrs till I dropped it. Great straightener.

These ultra-smooth plates are great for straightening stubborn strands like curls and waves and are also ideal for creating natural, finished curls (similar to a curling iron) and even beachy waves. By gliding effortlessly across hairs of all types, without pulling or breakage, the ISA Professional Titanium Flat Iron has the potential to leave your hair looking and feeling healthier after each use.
my first ghd styler. I was super skeptical about the purchase considering the 50 difference on their website. I was able to register it so I'm thrilled to say it's the real deal though I haven't tried it in my hair yet I know what to expect...
It does the job in less time with better result. I should’ve bought it earlier
love this hair iron. Best iron I've owned aside from chi.
2nd ghd first one last almost 10 years love this product. Mine was real was able to register it without any issues.
being a bald old feller its reasonably obvious that I ordered these for my wife who over the years has become something of an expert on hair styling equipment and has been the guinea pig for this product so her thoughts on this styler....her immediate reaction was ghd they are the best make ever secondly it is a lovely looking styler and is beautifully boxed with a heat resistant protective plate guard for the blade ends and a heat resistant travel bag.my wife was truly amazed at the short heat up time the advertising says 25 seconds she says that it is almost immediate in use there are no problems though she did say that perhaps the plates could be larger otherwise no issues.so to the real nitty gritty....my question was... Would you buy this styler her reply.. No its far too expensive and even though it heats up really quickly basically its no better than cheaper stylers
In March 2013, ghd launched the "Eclipse" hair straightener, which uses six sensors in the plates to maintain a constant heat of 185 degrees celsius, a temperature ghd claims is the optimum temperature for styling results.[17] The consistent temperature reduces the time to style hair, particularly coarse hair that may previously taken multiple run throughs.[18] The Daily Mail called the Eclipse "The Rolls-Royce of irons".[19]
This set contains a ghd gold styler a heatproof plate guard a heat resistant mat a zip bag that contains a paddle brush and two large hair clips the zip bag press studs onto the mat and the whole lot rolls together for storage . This comes in a gorgeous gift presentation box that has a hidden magnetic fastening you may want to keep this to store it in as everything fits so nicely. Anyone who received this as a present should really appreciate it.the included instructions are brief and whilst they tell you how to turn the styler on and off and cover health and safety information they do not tell you how to get the best out of the styler or how to actually use it on your hair. The assumption seems to be you already know how to straighten your hair because you already have a ghd styler or you've used another brand before. I think this is a shame and seems a bit of an oversight as this gift set could be someone's first styler. I've had cheaper straighteners in the past which had quite a detailed page on how to get the best out of the straighteners . Yes you can find this information on the internet and on youtube but sometimes it's just nice to have it there to read when you open the box.having said that they do reach temperature quickly and straighten well you can tell why it's the brand leader. My previous straighteners you could alter the temperature but I'm quite happy with how these work at a set temperature and it's one less thing to faff around with. It has a 30 minute safety cut off for me this time could be shorter but at least it does have a cut off. I love that it comes with both a heat proof mat so many products just don't seem to and the heat proof plate guard as well.overall a gorgeous hair straightening gift set that anyone not already owning a ghd styler would love to have provided they do want to straighten their hair.
I really love my ghd flat iron I am a hairstylist and this iron cuts down on my styling time as well the amount of heat that I have to apply to the hair one pass usually does it. My clients are also very happy with how soft and full of body the flat iron leaves their hair. I wish I had purchased this flat iron much sooner
Since 2004, ghd has raised approximately £2.5 million for the Breakthrough Breast Cancer charity.[28] The company produces a limited edition pink hair iron every year, with £10 of the sale price being donated in support the charity.[29] In 2010, ghd partnered with charity "Mom It Forward" and SafeHouse Denver, a women’s shelter that serves victims of domestic violence and their children, in an event at Sephora.[30]
You won’t go wrong with the Nicky Clarke Frizz Control 1200watt Blow Dry Styler NHA045 which is designed especially to minimise frizz.  Even if you’re in damp or humid conditions you’ll be amazed at how well your curl lasts.  It has been made using ionic technology so neutralising positive ions found in the atmosphere (these create frizz and dull hair) and in turn produces a smooth, glossy curl.
love it heats up quickly and smooths my frizzy parts great
Heats up fast. Does not rip hair or get hair caught in crevices. Works on thick curly middle eastern hair. Works great and quick on wavy hair also

I ordered the ghds as my older ghd's were starting to get wore I was little bit weary over ordering ghd's as they are a lot of fake ones about. I ordered these on the thursday dinner time and I paid the express delivery as I was wanting to use them the friday night I was going out well worth paying the express delivery as they were delivered the next day for 8am. I registered the ghds straight away on the ghd site and were the real mccoy .i have quite thick long hair I had no problems straightenting my hair but did have to re do it a little bit later on if was to purchase ghd's again I would buy the bigger plate ones but that isonly because of my thick hair would definatley recommend them

works like a dream. Better than any other iron I have used before. Heats up fast and love the auto turn off


Excellent product and very fast shipping. Would not buy any other brand of flat iron.
The Cloud Nine Micro Iron is one of the best hair straighteners we have tried in a smaller size. Made with ceramic plates, the styler helps to keep your hair protected as it straightens, while their cushioned style means you can use them all on all hair types and lengths. Make sure you pack this away for your summer holiday, so your locks always look lovely.
There are less expensive stylers but if you use one everyday you want one that works very well.this one works great. It's well built to begin with. The grip is easy to hold and it springs open when you aren't clamping it. There's a very long 9 foot cord and unlike any others I've seen it connects to the styler with a swivel. That makes it easy to maneuver especially for styling someone else's hair if you need to walk around them and go at it from all sides. The other thing that makes this extremely useful is how quickly it heats up and is ready to go. Turn it on and it beeps and then in under half a minute it beeps again twice signaling it is ready.you can straighten hair very quickly and it does an impressive job. Curling is easy too whether you go for tight curls or wavy hair.if you leave it sitting and forget to turn it off it shuts off automatically after half an hour. I almost think that it would be better to shut off after 15 minutes inactive. Given how quickly it heats up that wouldn't be a bother if you happened to step away too long inadvertently. Easy to use built to last and built safe this heats up quickly and does a good job.
For the last 12 years I've been saying I don't need ghd's my hair is straight already. And my 20 cheap straightens work just as well bough these during the prime day sale. And I can't believe I've lived all this time with out them. So smooth. And been able to make styles I've only dreamed of before.
The FemJolie flat straightening brush is convenient because of its lightweight, less than one pound. It’s extremely flexible because it allows you to select temperatures as low as 176° (too low for most users, but not bad for a brief touch-up) and as high as 450° (the right setting for those with very thick hair) in increments of 9°. The brush auto-locks at your selected temperature so you can’t burn your hair by mistake and so it automatically heats to the right temperature every time you use it; you can easily override the auto-lock if you choose.

For the last 12 years I've been saying I don't need ghd's my hair is straight already. And my 20 cheap straightens work just as well bough these during the prime day sale. And I can't believe I've lived all this time with out them. So smooth. And been able to make styles I've only dreamed of before.
Achieve stunning curls: Mist hair with ghd heat protect spray. Section the hair and lightly mist with a curl hold spray. This will help give hold when creating each curl. Place a fine section of hair between the plates of your ghd Classic Styler vertically 1 inch away from the root. Gently close the styler with minimum tension. Turn the styler clockwise by 90 degrees; continue to turn the styler by another 90 degrees as you glide from root to end. For an intense curl, pull the styler very slowly away from the head in a continuous smooth movement. An s-shaped vertical curl is created. To complete the style, repeat through all sections. Finally, separate and brush out the curls with your fingers.
why did I wait so long to buy these straightners they are fantastic I have had another make for years and thought they were good for my hair which is thick and strong. Since using ghd I now know why friends have been asking me to get ghd. My hair is so much sleeker. Great

Product just as described


bought these for my partner as a christmas present and 3 months on she's very happy with them excellent genuine ghd straighteners at a very reasonable price.
I got a real product works very fast do not damage hair and I just love it very good price
after reading other reviews about people not getting an authentic ghd flat iron I contacted my niece who bought one for my sister at the retail outlet sephora and asked her to send me the sku number off the box. Once I got that I was able to look through the models available on amazon and buy one that is authentic. Other people's reviews had convinced me to make sure I was getting an authentic ghd flat iron. I am grateful to them for posting their review so I could make an informed purchase. I really like this flat iron. I had used my sister's ghd when I was visiting her last year so I already knew this was the brand for me. I have very think hair and the revlon and conair brands just weren't cuttin' it.
it has been 3 years and this thing works like it did the first time I used it which is wonderful love how small it is and easy to travel with. Great product.
best flat iron I have ever owned and there have been a lot the ghd heats up within seconds and is ready for use.highly reccomend
This lightweight styler heats up quickly and has 20 temperature settings for all hair types which reach a top temperature of 230 degrees; making it ideal for people who have thicker or curlier hair. The inclusion of a long swivel cord makes it easy to move the styler around your head so you can fully straighten the hair at the back. Because of the shape of the plates, you can use them to smooth the hair down for perfectly sleek hair, or use their curved edges for gorgeous curls.

During this period, Western men began to wear their hair in ways popularized by movie stars such as Douglas Fairbanks, Jr. and Rudolph Valentino. Men wore their hair short, and either parted on the side or in the middle, or combed straight back, and used pomade, creams and tonics to keep their hair in place. At the beginning of the Second World War and for some time afterwards, men's haircuts grew shorter, mimicking the military crewcut.[30]

You are definitely paying for quality.have been using ghds since 2006 older models and have never looked back. Quality is superb and definitely delivers great results.can easily last 10 years


My husband bought this for me as I was still using my expensive australian straightener here in the states. We knew how good amazon's return policy was so we ordered it knowing that we may possibly be buying a fake. Had a problem registering it on the website the first time only due to their site being temporarily under maintenance. No problems the 2nd time. The only difference with my product is the colour of the plates. Mine are black the picture shows cream . Pretty sure this is just because the photo is older.no complaints so far.
Hair straighteners come in a lot of different sizes, and that can make it more difficult to decide which one is right for you. By learning about the type of hair you have, the kind of style you want, and the amount of heat you need, you can also figure out what the best size iron for your hair is. It does make a difference for the sake of speed as well as precision. It sounds like a lot of work, but you can figure out what’s right for you by clicking here.
used ghds for years. I wouldn't use any other straightners. Love them.
If you have ever visited a luxury spa or wellness company, you have probably run across far infrared heat a time or two. Without going into too much science, infrared heat is the same heat you feel when the sun kisses your cheeks and warms your body from the inside-out. Far infrared heat, in particular, has been used by medical and wellness professionals for years to treat a variety of conditions from muscle pain to even cancer.
I ordered the ghd iv styler and was abit confused as to which one to order. I am happy with what I chose. It's small light and does the job wonderfully.

Perfect for straightening, curling or waving, this straightener features high-gloss titanium floating plates for a smooth glide, and advanced ceramic heaters to ensure fast and even heat distribution. Utilizing Ion Boost Technology, the straighteners deliver active conditioning ions to help hair look smoother and shinier, and are housed in strong, lightweight steel with curved edges to keep the plates aligned and allow you to create effortless curls and flicks. Versatile and easy to use, this amazing tool is the perfect choice for anyone who needs a tool that can do it all!
ghd quality is well known. My wife has had a set of ghd for years. She alternated to a set of braun for a while which worked really well but eventually gave up the ghost. The only problem we had with the ghd was with the mains cable. We have replaced that twice. It was a bit of a faff but you tube came to the rescue and it was a cheap fix about 7 if I recall correctly .those old ghd's were just the straighteners but this is a really good set with a heat map a case and a very good quality brush. You often see these bundles with other things but whereas in those cases the accessories look cheap these are top notch too. They haven't cut any corners so full marks for that.

great quality fast shipping

The GVP Digital Ceramic 1-inch Styling Iron made it on our list because it heats up quickly, doesn’t snag or pull your hair, and features a digital display that you rarely see in models at this price point. The temperature settings range from 160 to 450 degrees Fahrenheit. You can change heat settings in 10-degree increments. You can easily check the display to see whether the plates have reached your desired temperature because the display is in real time. It comes with a 9-foot long cord so you can plug it far away from a mirror if necessary.

Any hair texture can benefit from this iron — wavy, curly, coiled, you name it. The black titanium plates fight frizzies and strengthen hair at the same time (even though you're still clamping it between fiery hot metal plates) thanks to their infrared heat technology. Feel free to take yours anywhere in the world, as it’s made with a dual voltage that’s perfect for travel.
This was the best purchase I am happy with the quality and results. I am sure it will last long.
I have curly hair and so it always took me much longer to straighten my hair. I saw my sister had this straightner and so I tried using hers and it took me about 10 min to get my hair totally straight anyways my other straightner had broke so I bought this one and it's really really good. Would very much recommend
Very pleased with these ghds. Came when they were meant to and was able to track. I like good service like this.
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