Ceramic irons heat up quickly and distribute heat evenly. These irons don’t have cool spots so you can be sure to get an even straightening every single time. These are ideal for those with fine, thin strands. Just be aware that not all flat irons marketed as ‘ceramic’ are pure ceramic. Some only feature a ceramic coating which wears off over time, causing damage to your hair.


Derek Yuen, the man responsible for Cole Sprouse's grown-up new look, recommends the GHD Platinum Professional Performance iron. The flat iron is consistently and evenly heated at 365 degrees, which is safer and less damaging on the strands. “The beveled edges also allow for infinite styling possibilities, not just just for straightening hair,” says Yeun.

Heats up in seconds awesome flat iron better than the chi and has lasted for several years now. You will not be disappointed
I love ghd great product. Fast delivery as well.
Love the styler.
There is a real risk of damaging your hair if you use a flat iron or hairbrush straightening tool on wet hair (or even damp hair if you have thin hair and are not extremely careful). The quick application of heat on wet hair brings the water within the hair follicle to a quick boil, the bubbles are then pushed out resulting in split ends and cracks in the hair. At the same time, essential vitamins and minerals are forced out which further adds to the problem, reducing the hairs natural elasticity which can lead to further brittleness and breakages. All of these issues can be further compounded if you have any residual product in your hair (especially any products containing alcohol) as these chemicals are boiled into the hair follicle.

love love love I owned a sedu for several years but when the cord shorted out I thought I would replace with another sedu. The reviews noted the same problem I had so I decided to go with another brand. I did a lot of research and read a ton of consumer reviews. I finally settled on this ghd flat iron. The price was great great reviews and as someone who is known to leave my flat iron on all day I loved the automatic shut off function very pleased with this it heats up within 10 seconds and straightens beautifully I got several compliments on how straight and shiny my hair was after using it great product very pleased

Muy buena plancha cumpli todas sus expectativas y da muy buen servicio
I used to use a flatiron which doesn't curl the hair very well..leaves a crease in the hair. The ghd styler is awesome for both curling and straightening awesome product
Twist And Curl – The awesome folks at Good Housekeeping couldn’t have put it better than this: curling your hair with a flat iron is like curling ribbon with a pair of scissors. To do this, simply clamp your hair straightener around a piece of hair as you normally would when straightening, except flip the entire tool, so your hair is now wrapped around one of the plates. Holding the tip of your hair for support, simply glide the straightener down the entire length of hair and just like magic, you’ve made a curl!
If you are unsure what exactly your hair type is (or if it has changed over the years, which happens more often than you’d think!), check out this incredible overview by the hair professionals at Redken! Don’t stress if you have combination hair (i.e., fine and curly or thin and straight) either; we recommend choosing a hair straightener based on your biggest hair complaint and focusing on that problem first. So, if your curls are driving your nuts, you will want to select a hair straightener with higher temperatures, thin hair needs moisture, etc. You’ll find that your entire hair type can usually benefit from the extra TLC!
I read a lot about fake stylers but I have no complaints at all. It arrived on time and with the series number that I was able to register at ghd.com. Works perfectly and stops heating if untouched for some time which helps if you accidentally forget to switch it off.
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