Derek Yuen, the man responsible for Cole Sprouse's grown-up new look, recommends the GHD Platinum Professional Performance iron. The flat iron is consistently and evenly heated at 365 degrees, which is safer and less damaging on the strands. “The beveled edges also allow for infinite styling possibilities, not just just for straightening hair,” says Yeun.
“This product really deserves its five-star review. Let be really clear here, I HAVE 4C HAIR … I spend so much time detangling my hair that it is ridiculous! I mean hours, and I have tried every trick in the book. By the time I finish one section, the other has gotten tangled again. My hair is so thick that it would take me 45 minutes to blow it dry, so I just never did it. [With this brush,] I was able to blow dry my hair on the cool setting in 20 minutes. I did use heat protectant along with a leave in in as well as some black castor oil heavily on the ends. I am able to comb through my hair now. I am so relieved. I think I am going to start seeing some real growth now that I will not be putting off my wash days because I simply don’t have the time for all that detangling. Not to mention that I was always losing a lot of hair with the detangling process. … I did notice that the high setting was really hot, I just used the cool setting and it worked wonders. The bristles are very malleable and the bristle tips are rounded. I have read that some folks have had a problem getting their roots to dry. I had no problem at all. This product is well worth the price. I would have paid three times as much just to be able to part my hair without all of the tangles.”
love this hair iron. Best iron I've owned aside from chi.
I tried my friend's ghds before purchasing as I didn't believe the hype. How wrong could I be they are so much better than all the previous pairs I have owned and are well worth the price... And I only straighten my fringe which takes about 20 seconds
Love ghd this was the cheapest price if your shopping around
Being a bald old feller its reasonably obvious that I ordered these for my wife who over the years has become something of an expert on hair styling equipment and has been the guinea pig for this product so her thoughts on this styler....her immediate reaction was ghd they are the best make ever secondly it is a lovely looking styler and is beautifully boxed with a heat resistant protective plate guard for the blade ends and a heat resistant travel bag.my wife was truly amazed at the short heat up time the advertising says 25 seconds she says that it is almost immediate in use there are no problems though she did say that perhaps the plates could be larger otherwise no issues.so to the real nitty gritty....my question was... Would you buy this styler her reply.. No its far too expensive and even though it heats up really quickly basically its no better than cheaper stylers

Easy to use. Quickly heats up and gives a soft beep when it's ready. Much prefer it over the chi straighteners I've used in the past
In the 1800s, American women started wearing their hair up when they became ready to get married. Among the Fulani people of west Africa, unmarried women wear their hair ornamented with small amber beads and coins, while married women wear large amber ornaments. Marriage is signified among the Toposa women of South Sudan by wearing the hair in many small pigtails. Unmarried Hopi women have traditionally worn a "butterfly" hairstyle characterized by a twist or whorl of hair at each side of the face.[42]
BEWARE of sellers with LOW FEEDBACK! Ask sellers questions about the 22 things I have pointed out above. If they do not answer, don't buy! If they make excuses, don't buy! Also, some buyers who have been ripped off are trying to resell their GHD's to cut their losses. Watch for things like "I got it as a gift" or "I recently cut my hair". One of the seller's I purchased from was supposed to be shipping out of Georgia but he really shipped from China. Don't believe everything you read about a seller's information. They can lie.
love these first ghd’s I have bought normally but normal straighteners but thought i’d treat myself. These do the job well worth the money.
I've had this straightener for a few years now and it still works just as well as the day I got it. I've even had professional hair stylists tell me that this straightener is the best. It is a little pricey but definitely worth it because you won't be buying a new one for a very long time.
The current temperature is shown on the LCD screen, and the screen changes the color depending on how high the temperature is. According to the instructions, the blue one is for fine or fragile hair (0-370°F), the green one is for medium or wavy hair (375-395°F), and the red one is for coarse, resistant hair (400-425°F). The mode button also helps you to choose the right heat level for your hair type.
If you are looking for volume for your fine hair then I would recommend the Vidal Sassoon VSHA6471UK which is a superb hot air styler.  Designed especially to give lift and volume from the root it will give you enviable curls and waves.  It is supplied with two brush sizes 19mm and 25mm so it’s ideal for shorter styles too (use the smaller brush) and gives a pleasing smooth finish that is tangle free.  You cannot fault the price either, on Amazon.co.uk this retails below the price of a salon blow-out.
Ghd's are a bit of an apple like product to me and I don't usually like being a sheep however my girlfriend wanted these and who was I to argue they get hot very quickly have floating ceramic pads and my girlfriend says leave her hair feeling the best she has ever felt. I'm happy that she is happy and they seem quite well made. It's a shame you don't get any sort of a pouch which wouldn't be too outrageous on a premium product.

Absolutely amazing I had a chi before this styling iron and was nervous about switching brands but I love this straightener. Heats up fast works well and leaves my hair feeling so smooth. Definitely recommend

Ordered as replacement for older ghds which had developed an intermittent power problem due no doubt to winding cable around the tongs to keep them closed . Great value and work perfectly. Recommend alternative means of keeping jaws closed in future try the travel pouch
Bought these on the recommendation of nearly every female I know and I haven't been disappointed they arrived promptly well wrapped and I checked them on the official ghd site straight away. I have had sleek straight hair ever since...... They heat up quickly and the flashing light is a great guide to help remind to switch them off. A great price too considering most pairs I've seen are well over 100 quid.

In the early 1870s, in a shift that historians attribute to the influence of the West,[26] Japanese men began cutting their hair into styles known as jangiri or zangiri (which roughly means "random cropping").[27] During this period, Asian women were still wearing traditional hairstyles held up with combs, pins and sticks crafted from tortoise, metal, wood and other materials,[14] but in the middle 1880s, upper-class Japanese women began pushing back their hair in the Western style (known as sokuhatsu), or adopting Westernized versions of traditional Japanese hairstyles (these were called yakaimaki, or literally, soirée chignon).[27]
The oldest known reproduction of hair braiding lies back about 30,000 years: the Venus of Willendorf, now known in academia as the Woman of Willendorf, of a female figurine from the Paleolithic, estimated to have been made between about 28,000 and 25,000 BCE.[8] The Venus of Brassempouy counts about 25,000 years old and indisputably shows hairstyling.
I love this styler. Use it daily it heats up literally in seconds straightens my super thick frizzy hair very fast and as of yet has not caused noticeable damage. I absolutely think it's worth the money. Also I was able to register my product it was a genuine ghd.

Just had my very long very thick hair cut today and they finished it with this straightener. I'm a big supporter of what isn't broken doesn't need to be replaced but with how well this one worked and how silky smooth my hair feels now compared to my old straightener I am now shopping around to replace it. I'll probably get a 50 model like the hsi instead of this for 140 190 but for those willing to pay this price it works wonderfully and hopefully you love the results as much as I do


I had been eyeing this styler for a while and as much as I would've liked to save up to a 100 purchasing it here my peace of mind was worth the 60 80 dollar difference. This an expensive professional item that would not grant its 2 year guarantee if purchased from a non official distributor. I purchased from sephora and I'm incredibly happy with the product. It provides salon quality results so I see it as an investment instead of splurge. But if you're concerned both about the legitimacy as well as as the guarantee coverage of this product when purchasing from third party vendors like I was go ahead and spend the extra money. It might save you a lot of headaches and money in the end.
Getting gorgeous hair at home is now within reach, thanks to professional-quality hair styling tools from ghd. The pros at ghd have made it their business to help ensure you have a great hair day every day. And with their revolutionary range of hair straighteners, styling devices, and more available at QVC, you can enjoy stunning styles without taking a trip to the salon.
I bought this as a replacement for a 2008 ghd and whatever they have to change the models since I absolutely love it my hair comes out shiny and smooth and it takes me half the time to straighten my wavy hair as it did before. It heats up in 10 seconds.it also has not had any residue build up on it I've had it about 6 months whereas I used to have to clean my old straightener periodically.

Ghd reputation is unquestionable. This styler is the best and there isn't much more to say good value for money from this supplier.


I have been coveting one of these stylers since I borrowed a friend's in the uk in 2007... And I finally got one and it's an authentic one I suspect amazon's prices are low to compete with all of the vendors selling fakes on here which is a shame for them but worked out just fine for me. Make sure you select the one that's shipped from and sold by amazon the main page for this product seems to rotate between several vendors not all of them trustworthy and right now I have to check the little more buying choices sidebar to find the one sold by amazon itself. They were the main vendor for this page when I ordered but they're not now so it looks like it changes out.i was able to register mine with ghd's website and everything looks feels like the quality you'd expect from something that usually retails for almost twice what you'll pay for one here so I'm pretty positive it's legit.i've been using a chi for the last 8 years. The same chi. It's held up well clearly and still works but it just doesn't heat like it used to and its time has been up for a while now. It's served me well I'd read some reviews in several places saying that their quality had dropped off and I still remembered how wonderful the ghd I'd tried had been and that was when my chi was still in its prime so in looking to replace my straightener I really wanted to see if I could find an authentic ghd at a reasonable price. And I did I've only had my ghd for a few days now so I can't attest to its longevity I somehow doubt anything will ever compete with its predecessor on that front anyway but it works like an absolute dream. The first time I turned it on I was sure something wasn't working quite right because it gave me the all heated up beep so rapidly under 15 seconds. But no. Ready to go. It slid through my hair like butter leaving nothing but smoothness in its wake. My ends don't feel all frazzled like they do when I use cheaper straighteners and I can get pretty substantial waves out in a single pass with minimal styling product. And it goes into sleep mode after 30 minutes which is wonderful did I leave the hair straightener on is my personal equivalent of the old did I leave the gas on worry.a fantastic product for an excellent price and I couldn't be happier. Just choose your vendor wisely and make sure to check authenticity on their website
my first ghd and I love it it take 2 second to heat up which is great because I'm always running late. It also gets a lot hotter then my old chi. The most important thing is the auto shut off. My mom leave the house 3 hours before I do most days and she would always forget to turn off the straightener now after 30 mins. It turns off and it beeps every 5 mins to tell me to turn off the switch. I don't worry about the house burning down. I also love how fast my hair is straightened. I also go this a sophora for 185.00 but knew to check amazon first and was very happy with the price. Told all my friends to get one too

If your hair is fine, fragile or damaged you have to be careful with the temperature. Your locks require the lower heat to reduce the damage. The maximum heat level that you can apply on thin or damaged hair is 350°F. But maybe you should start with lower temperature, something like 170°F – and see if this would work. Also, thin damaged hair requires a flat iron with narrow plates so that you will be able to straighten it in one pass.
I tried my friend's ghds before purchasing as I didn't believe the hype. How wrong could I be they are so much better than all the previous pairs I have owned and are well worth the price... And I only straighten my fringe which takes about 20 seconds
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