In the middle of the 18th century the pouf style developed, with women creating volume in the hair at the front of the head, usually with a pad underneath to lift it higher, and ornamented the back with seashells, pearls or gemstones. In 1750, women began dressing their hair with perfumed pomade and powdering it white. Just before World War I, some women began wearing silk turbans over their hair.
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In 2001, ghd revolutionised the way women styled their hair with the launch of its first styler – a professional tool designed for salon use that could also be easily used at home. ghd has continued to be a leader and innovator in hair styling with its range of professional brushes, ghd Style styling products and the launch of its first hairdryer, ghd air™.
Late 17th-century wigs were very long and wavy (see George I below), but became shorter in the mid-18th century, by which time they were normally white (George II). A very common style had a single stiff curl running round the head at the end of the hair. By the late 18th century the natural hair was often powdered to achieve the impression of a short wig, tied into a small tail or "queue" behind (George III).
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