Creative director of GLAMSQUAD Giovanni Vaccaro prefers this flat iron by Sedu. "The ceramic plates are really key to maintain the integrity and healthiness of the hair," he says. To get expertly straight hair, Vaccaro recommends using a boar-bristle brush to help mediate frizz, and that "the follow through is key" when moving the iron and comb completely from roots to tips.
best flat iron ever this is my 2nd ghd for my daughter away to college. Don't trust the cheapies and burn your hair like I did
I absolutely love this flat iron I purchased it because my friend who is a hair stylist recommended it. It is great I don't have to run it over my hair a lot it completely out straightens the chi. And I purchased it for less than half the retail value which is around 220.00.
I am absolutely in love with this ghd styler I had tried the chi first and returned it right away... This one does what I expected and more it straightens my hair curls it and keeps it healthy it is worth every penny I paid ....

Was worried following some negative reviews about this not being a genuine ghd product. However product arrived with ghd tag with details on how to register with ghd. This was done on the official ghd website and ghd have verified the product.
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