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In 2004, ghd entered the North American market, bringing its total worldwide sales generating £37 million in revenue.[12] The Jemella Group, which owned the ghd brand, was bought by Lloyds Development Capital for £55 million in 2006.[7] It was sold eleven months later to Montagu Private Equity for £160 million.[13] Lion Capital, a British private equity firm, purchased ghd in February 2013 for approximately £300 million.[14]
Martin Penny, Gary Douglas, Susan Powls and Robert Powls founded ghd in 2001.[7][8] The three collaborated to buy the rights to a hair straightening iron from a South Korean inventor.[9] The brand quickly took off organically, and the company did not even begin advertising until two years after its launch.[10][11] By then, hair salons and word of mouth carried ghd to £12 million, against a forecast of between £3 million and £4 million.[9]

If being limited to only a handful of temperature settings isn’t really your cup of tea, look no further than the BaByliss Pro Nano Titanium Straightening Iron! This lightweight flat iron features a whopping 50 heat settings for hair types of all shapes, styles, textures, and colors making it one of the most versatile hair straighteners on our list.

Weighing just over 1 pound, the BaByliss Pro Nano Titanium Straightening Iron is the lightest hair straightener on our list of the best flat irons! This lightweight design makes it a great choice for users that are constantly on the go, and even when traveling. In fact, this model might make a wonderful “second straightener” for someone that wants to keep their locks looking fine on the road without toting around their heavier at-home hair straightener!
Aside from ionic and infrared technologies the Bio Ionic Onepass Straightening Iron has something that is entirely new to me: silicon covered plates. They get the hair more in order when you’re straightening, save you a lot of time and reduce the amount of heat that you need. This one is great for African American hair, but I already selected the xtava Pro Satin for that because it’s more affordable.
The HAI Classic Convertible Flat Iron uses ceramic heating element technology for faster heat up and even heat distribution. This hair straightener features 1 1/4 inch wide blue beveled, floating plates for styling flexibility and optimal glide. The temperature is adjustable from 250 degrees Fahrenheit to 410 degrees Fahrenheit. And we really love the fact that the dial shows you exactly what temperature you’re getting whenever you turn the heat up or down. Negative ions help smoothen your hair strands, leaving them silky and shiny.

this is my third ghd flat iron. Great quality. Won’t fry your hair. Everything else takes a back seat to ghd.

Genuine article. 6 Months on no problems second set of ghd's. They are the best.

This ghd is the real deal. It works great on my hair. I also registered my ghd online when I received it to ensure it's the genuine deal and it is. I love it the only thing this product did not come with a carry pouch for the hair iron and there is no temperature control. Other than that it is great


“I purchased this flat iron after using it while visiting family. I traveled out of state and, thankfully, left my subpar flat iron at home. So, I asked to borrow one, and this is the one they owned. My hair is naturally curly, thick and long. So, it usually takes FOREVER to straighten all my hair. With this flat iron, I can straighten each section of my hair in ONE pass! The pearl ceramic plates also leave my hair shiny and smooth. It heats ups faster than any flat iron I’ve ever owned (literally in seconds). It doesn’t snag or grab pieces tiny strands of hair like some lower-end irons I’ve used. It is professional quality, no doubt. I immediately went online and purchased one after using it. Two of my friends also purchased this flat iron after using it only one time, it’s that good.”
product arrived on time ghd's in my opinion continue to be the best straighteners on the market. Absolutely fabulous 5 5. Would recommend to anyone.
This styler really works I can curl or straighten with it and the style holds all day without hairspray.
Generally, flat irons aren’t very good at straightening really short hair. But if you do want to give it a try, pick from the models with as narrow plates as possible. I guess, the common width of the flat iron plates is 1 inch but there may be even narrower models on the market. And for straightening short hair, choose from the models with a slim and rectangular-shaped design. This will help you to get to the roots.

I bought this knowing that it had great reviews and hoping that I wouldn't receive a fake like some others had reported in their reviews. I was fortunate enough to receive the real ghd classic styler successfully registered it on the ghd website and have loved it every single time I used it.i am half puerto rican with very naturally curly hair and this works wonders. It offers a all day straightening power and works wonderfully when I use it to curl the ends of my hair also.if you can take the risk of possibly getting a fake I highly recommend this product. Well worth every penny.

The male wig was supposedly pioneered by King Louis XIII of France (1601–1643) in 1624 when he had prematurely begun to bald.[17] This fashion was largely promoted by his son and successor Louis XIV of France (1638–1715) that contributed to its spread in European and European-influenced countries. The beard had been in a long decline and now disappeared among the upper classes.
I have fine hair but this is the only straightener that works so amazing totally worth every penny
At the price of a coffee and sandwich, you will be over the moon with the Revlon 5265CU Shape and Smooth Air Styler. It boasts 108 Amazon customer reviews with combination of 74 at 4 or 5 stars; I believe this is an excellent low cost air styler.  I would buy one of these just as a spare or to carry round as it is also lightweight so makes for a good travel solution.
after reading review with titles like fake I was a bit nervous but took a gamble anyway. Its authentic. I also found out that ghd has outsourced the production of some of there irons to china. In fact when I went to register my iron I clicked the help link for the date code and the example label had made in china clear as day on it.on the iron amazing night and day with the old one my favorite feature is the no tangle swivel cord
Once you have purchased your new hair straightener and mastered the multitude of ways you can put it to good use, the only thing left to do is take care of it, so it lasts for years to come! Just like any luxury beauty tool, you will want to care for your hair straightener to extend its longevity and prevent corrosion (which can actually leak into your flowing locks…yuck!). Our top tips for caring for and cleaning your new hair straightener include:

I ordered the ghd iv styler and was abit confused as to which one to order. I am happy with what I chose. It's small light and does the job wonderfully.


Had no problems registering. This is my second ghd styler. My first one is almost 10 years old and still works great. Had to buy a second when my daughter took my first one to college with her. These used to be super pricey back in the day but are very affordable now. Hope they are as durable and well made. Looks almost identical to my old one.

despite some of the reviews I bought the product and fell in love I love how shiny and soft my hair feels once I've straightened. This along with a straightening comb leaves my hair pin straight and flawless. I love it
Hair breakage is an all too common problem, and even the most seasoned of hair stylists can slip up from time to time. That’s why LumaBella’s Keratin Duel Touch Hair Straightener features a unique smart heat sensor. This nifty little gadget can actually tell when there is too much heat for your hair, and will automatically adjust to a safer styling temperature!
The mysterious product that smells earthy and looks like wet sand… is good for your hair? The answer is: YES! Think of it this way; the more natural smelling, the more natural the ingredients. Clay products DO contain clay, mostly what’s called bentonite clay, which has highly absorbent properties. Clay is best used for building volume, absorbing oil and grease and drawing out impurities that can cause HAIR LOSS! Barbers choose to style with clay over other products because of its clean feel, density and ability to sculpt super flexible hairstyles. Clay products are NOT sticky, which you will find in some waxes and pomades.
love love love
Straighten, wave, or curl all hair types with less breakage, more color integrity, and more shine. Ghd’s breakthrough, innovative styler in white delivers maximum impact with minimum damage thanks to patented tri-zone technology. Six intelligent sensors guarantee the optimum styling temperature of 365°F across the plates for healthy-looking hair. It maintains heat evenly from root to tip, locking in moisture for lustrous, long-lasting results. Precision-milled, floating one-inch plates with a high-gloss finish glide effortlessly through hair for rapid styling and radiant shine. The ergonomically upgraded, rounded edges let you straighten, curl, or wave in a stroke—with one-pass styling and a 20-second heat-up time that allows you to finish faster. For ultimate control, a unique wishbone hinge calibrates pressure so plates caress hair lightly instead of tightly. The ultra-versatile tool creates an array of head-turning styles without turning up the heat.
Looks great to me she uses it very day and loves it.
I love these straightners. Despite this model not being the latest or top of the range I am extremely impressed. They heat up very quickly come beautifully packaged and do exactly what it says on the box. There is no false advertising you get quality with this product and when my pair eventually wear out I will be buying another pair of ghds.
One of the best investments you’ll ever make for your hair is buying a flat iron or hair straightener. It’s one of the most versatile hair tools you’ll ever use. It can help you create curls (kinky or beach-blown waves), flirty flips, or super straight hair. Even the most coarse, unruly hair will bow down to the will of a good flat iron. But like most tools, you need to invest in the best. And what’s best for others does not make it best for you. The wrong choice can cause damage to your hair. So before you head out to buy the first hair straightener you see, let’s talk specifics.

with all the reviews I was concerned about getting a fake. I just received my flat iron and went to the ghd site. I registered the flat iron with no problem and I also verified the link of this seller with the ghd url validator ... . It came back as this is a valid site. Approved united kingdom seller. Be aware that an adaptor may be required for use outside of united kingdom. The one I got does not need an adapter for the us. Hope this helps
I love it great product it heats up quick leaves the hair nice and smooth
the product is nice safe and easy to use.
I love ghd great product. Fast delivery as well.

Still going like a champ after 2 years and heavy use by both my wife and daughter

I use this daily. I have medium length naturally almost curly hair. I switched from a chi to this product at the recommendation of my hairdresser and love it I feel like chi went down in quality after my last purchase so I wanted a new brand. I like that it has the auto shutoff after a length of time so I don't have to worry about burning down my house if I forget about it. I will stay loyal to this product as long as the quality stays.


Just because you were blessed with a head of naturally straight hair, doesn’t mean hair straighteners aren’t for you! Hair straighteners are a great way to style the split ends that are all too common with straight hair types and can also give your hair a natural-looking curve for added volume! When shopping for the best hair straightener for your naturally straight hair, you will want to look for the following:
absolutely love this styler. I have extremely thick hair and have so many issues with my previous chi pulling my hair out. The ghd does not pull at all. Not only does it heat up super quick but it gives me a perfect do in no time a must buy
GHD went and nabbed itself a 2018 Best of Beauty award with this miracle of a flatiron. The tool maintains a constant temperature of 365 degrees Fahrenheit, but get this: It reads the thickness or thinness of the sections you use so it can adjust the amount of power it exerts. That way, it keeps the same temperature while straightening your hair and gets all the sections evenly straight without you having to worry too much about heat damage. "My hair felt relatively healthy after ironing which I am not used to," says Tracey Zane, director of content development for Allure. "The tool moves much effortlessly across my hair, and actually makes it feel silky smooth once ironing."
This lesser-known brand made a great impression when it was available on Amazon (you can now buy it at TerresaBeauty.com), where the majority of reviewers gave it five stars. "It allows my hair to glide so smoothly through the plates, never snagging it," says one shopper. "I can straighten or curl with this straightener and it works great," says another.

For my list of the best flat irons, I’ve chosen the models with the surface made of ceramic, tourmaline or both these materials. They are considered to be the healthiest solution for styling. What’s more, ceramic hair straighteners heat up quickly and evenly, meaning that they can straighten your locks on lower temperatures. This definitely reduces the damage.
If your hair is plagued by tangles and knots on a regular basis (even in between straightening!), try switching your hairbrush out for a wide-toothed comb! The added space in between the teeth gently separately knots and tangles without the painful “Ouch!” with each stroke. If that still isn’t enough to tame your stubborn tresses, try a wet brush! These brushes are specially designed to work through knotted, wet hair without any tugging or pulling.
I love it so much I hope it never break
According to hair pro Christian Wood, if you want to make sure your hair stays in the place, use the GHD gold mini styler. “I prefer a small straightener that I can get really close to the roots to remove stubborn kinks and cow licks,” says Wood. The small straightener trick is probably how he nails the beauty looks of Tessa Thompson, Emily Ratajkowski, Rosie Huntington, and Olivia Munn.

My stylist recommended this product. It heats up in 30 seconds and straightens on the first swipe. I am able to straighten my hair in half the time it used to take me and also it doesn't seem to create the breakage or damage other straighteners cause.


I have very thick hair this works great. Didn't get the sale price. This is a good deal. I bought mine in 2000 and use it every day. Still working like the day I got it.
I read a lot about fake stylers but I have no complaints at all. It arrived on time and with the series number that I was able to register at ghd.com. Works perfectly and stops heating if untouched for some time which helps if you accidentally forget to switch it off.
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