Unlike the plain Jane ceramic plates of most hair straighteners, the tourmaline-infused ceramic plates in the CHI Air Expert Classic Tourmaline Ceramic Flat Iron are designed to keep your hair healthy during styling. Specifically, the tourmaline helps to more evenly distribute the heat during use which, in turn, creates a higher number of negative ions for shinier and healthier looking hair with each use. This reduces the static electricity created, meaning you get a sleeker, smoother style.
I really liked this device it has light weight and easy to use. Also it is become hot in few seconds.
ghd launched its first advertising campaign in 2003, as the sponsor of the British reality television show The Salon.[20] The company has also featured prominently on Australia’s Next Top Model.[21] In November 2009, ghd ran a popular series of advertisements titled ‘Twisted Fairytales', including depictions of characters such as Rapunzel, Red Riding Hood, and Cinderella with the tagline "You can do anything with your hair".[22][23] Singer Katy Perry was named the face of ghd in December 2011.[24][25]
The heat can reach up to 400 degrees Fahrenheit; not as high as our other picks but definitely high enough for most hair types. However, for those with stubborn, coarse hair, you may want to look elsewhere for your hair styling needs. Also, this is one of the priciest hair straighteners we’ve tried so you’ll need to save a bit to splurge on this one.

I just retired my 6 year old chi and initially got a chi replacement but it just did not feel like my old chi. I knew then that I had to look for that perfect flat iron that I've been used to. Well I found it with this ghd classic styler. It heats up fast and takes just one quick swipe to straighten my curly hair. It is an amazing iron without any unnecessary frills. Flat iron does damage the hair so keeping it to a minimum is the best thing to do and don't think that paying extra for temp. Adjustment and other frills will somehow be less damaging. Stick to this basic one and you will be so happy also I did buy this iron from amazon itself and was able to register it without any problems.
Heat levels are most important, and everything else is tied for second place. The true benefit of these appliances is that lower temperatures are suitable for easily-damaged or thin-to-medium hair, so it’s crucial that they’re able to operate at the appropriate temperatures. 365° is considered optimal for medium-thick hair, and straightening very thin or brittle hair calls for temperatures closer to 300°. Some models also have settings as high as 450° for use on very thick or very curly hair.
Most straighteners will have either ceramic or tourmaline plates, although a few use titanium. Ceramic is the best choice for delicate, fine or color-treated hair because it heats evenly and a bit more slowly than tourmaline or titanium with no hot spots. Tourmaline and titanium, by contrast, heat up extremely quickly and can easily damage thin or sensitive hair before you’re even aware that it’s happened. For thick hair, though, tourmaline or titanium are the way to go; tourmaline has the added benefit of producing 20x more negative ions, making hair moist and silky and reducing frizz.

“I’ve owned a Conair, Chi, and I-Tech straightener before, but this one is FABULOUS! There really is no tugging at all on your hair — so smooth, and I was shocked that it truly heats up in 15 seconds, as advertised! It also does something magical to my hair: It adds more shine like no flat iron has done before. Mind you, my hair is very difficult to deal with. It has always been coarse, wavy, dry, and thick! This iron worked beautifully on my hair.”
If your hair is fine, fragile or damaged you have to be careful with the temperature. Your locks require the lower heat to reduce the damage. The maximum heat level that you can apply on thin or damaged hair is 350°F. But maybe you should start with lower temperature, something like 170°F – and see if this would work. Also, thin damaged hair requires a flat iron with narrow plates so that you will be able to straighten it in one pass.

I'm so glad I finally bit the bullet and purchased the ghd straightener I had been eying it for years on sephora but could never shell out that much money. Needless to say I was really excited to find it for a discounted price on amazon. I was really skeptical after reading mixed reviews and warnings about receiving fakes. The straightener I got is completely legit and I was able to register it on the ghd website with no problems.i have very thick wavy medium length hair. With my old straightener a remington wet 2 straight I'd have to put it on the highest setting to get any results. In turn I got tons of split ends and my hair looked dry frizzy and damaged. The second I walked out the door my hair would immediately begin to poof up again I live in the south hello humidity . With the ghd straightener there are no heat settings. It heats up in seconds and automatically adjusts to the meet the needs of your hair. I was amazed at how it glided so easily throughout my hair and left my thick wavy hair pin straight after 1 pass instead of 3 or 4 or 5 like my old straightener. My hair doesn't get snagged anymore instead I'm left with shiny silky and healthy straight hair. Even my boyfriend noticed the difference the first time I used it I was also impressed that it stayed completely straight after spending time outside in 90 humidity.i am extremely pleased with this and it completely exceeds my expectations. I hope this lasts a long time
works great love this flat iron
Cannot get better than the ghd's. Excellent buy for my daughter. Bought the protective treatment aswell for the hair. I wouldn't purchase any other type of straightener.
This edition of ghd has luxury christmas present written all over it plus points impressive packaging that is eye catching made of heavy cardboard and signalling a luxury product.quilted case with mirrored blue button and separator for the straighteners and it’s flex to be kept separately.quality heat may that is detachable from the case.beautifully designed straighteners in the same electric blue as the packaging with a silicone heat shield at the end.safety features cut off after 30 mins and a noise alerts you to them being plugged in being switched on or being switched off.the switch is inside the straightener so that you don’t accidentally turn it off as you are straightening your hair.plates glide through hair creating straightness without effort and as they are at the optimum 185 degrees without that crimped look at the top where you first inserted the plates.improvements that would’ve made it a 5 I needed a slightly longer flex maybe another 1 2 metre.i miss the option to choose the temperature that I had on my old straighteners. I appreciate their advice about 185 degrees being the setting that works best but I have very fine hair which is also frizzy and like to have a choice so that I can accommodate what my hair is up to that day.
Look no further your favorite hair appliance has arrived ghd flat iron no need to adjust for temperture the iron will take care of everything. Make hair super straight and shiny heats up in 30 seconds must buy no need to go over the same piece of hair over and over again. You can straighten hair in 5 minutes
seconds and it smoothes my hair with ease I would recommend this flat iron to anyone
it came on time and was greatly packed. Great straightener to use overseas too on my trip all I needed was a adapter
This is a styler which takes the guilt out of heat styling and the world’s first smart styler that predicts your hair’s needs. Tri-zone technology ensures that heat is maintained so hair remains healthy, glossy and strong; giving you great results without compromising the condition of your hair. The intelligent irons constantly adapt to your individual hair fibres to deliver the optimum styling temperature at all times. Styling with the ghd Platinum+ has also been proven to be safe for coloured hair as well as reducing hair breakage and increasing shine.

I have very curly hair my father african american and my mother is hispanic...i have had many hair straighteners in my time this one is by far the best one. I always used to but 2in ones but with a 1in you can get a lot closer to the scalp. My amazing hair stylist recommended this to me and im glad she did. Mine is till working perfectly fine. She has had hers for years so they must last a long time. The timer is great it shuts itself off if it is not being used for a certain amount of time. It also heats up to the max in 20 30 seconds so you dont have to let it heat up for a long time. Its great get it.
The new 'dark' ghds are fabulous I love them. I have frizzy hair before using them but they leave my hair silky smooth perfectly straight I recommend them to everyone these are the best hair straighteners ever they're much better than chi. They get super hot are the best hair irons I have ever used. They last me about 1 2 years if I use them 3 4 times a week. My hair is just below shoulder length I can have straight sleek hair in about 15 20 mins.
arrived less than 24 hours after I had ordered it incredible delighted with my ghd's discounted because of slightly damaged box nothing wrong with the straighteners at all. Brilliant as ever amazon many thanks
You may as well wear a sign that says “SLIPPERY WHEN WET” when styling with what’s affectionately called “hair grease.” Pomades give the appearance of high shine with a wet, “freshly-showered” look. This product is used for classic comb overs to slicked back, red-carpet looks. Traditionally pomades have been oil based and difficult to wash out, but over at Hanz de Fuko, we’ve fixed that problem...
This is my second iron with the first one lasting more than 5 years. I specially chose this brand because of the plug circuit breaker since the model I had before this one burned my bangs. I've never had a problem with this model and absolutely feel the price is equivalent to it's quality. Also if you take care of your iron your iron will not disappoint you.
Love this product. Had my last one same thing lasted 9 yrs till I dropped it. Great straightener.
replacement for my girlfriend's straighteners her old model broke due to her accidentally dropping them down the stairs.previously straighteners were the best she has ever used guess what they were yup ghd iv stylershe won't use any others. Can't really comment anything else as I don't have enough hair to use them myself but she won't use any others

Love this ghd does a very good job and heats up very quickly. Really good purchase and well worth it.

I previously owned a basic chi for about 4 years until it recently stopped working. I bought this one after using a friend's ghd styler and I love it it does a much better job than my chi ever did and my hair stays straight for longer
my hair legit gets all the time very frizzy and never gets straight. This product is amazing and I truly think it is the real ghd it heats up quick and my hair straight lasts a very long time. Great for the price... Totally worth getting.
Great product fast delivery thanks
Excellent product and very fast shipping. Would not buy any other brand of flat iron.
this is the second ghd I've bought off amazon in the last 6 months 1 for my sister and 1 for me I truely love them... You can't beat a ghd good hair day ... I was in both cases afraid of it being a fake as some reviews stated. Both times I took the advice to go to 'buying options' and to ensure you are getting it direct from amazon... They registered fine.i recommend this product 100 you will never go back to any other brand they are so fine I love the ghd's and they are not wrong I always have good hair day's ......weather permitting... I live in australia and the only thing other expence was an adapter which was fine ... I love ghd
The ghd dry and style gift set contains both the ghd gold styler and ghd air hairdryer housed inside a large beautifully presented gold black gift box. Presentation is superb throughout.the smart styler has an advanced heat sensor and heats to no more than 185 c to maintain healthy hair while the round shape of the barrel is excellent for producing wavy curly or straight results. The styler hearts up in record time 25 seconds and has an automatic switch off function if they're unused after 30 minutes. There's also a protective plate included in the box for extra safety. An absolute joy to use and the plates are so smooth they glide through my hair in one sweep without tangling.the ghd air dryer is the first professional salon quality hairdryer from ghd. The shape and weight of the dryer are excellent and the design will suit either right or left handed users. There's a powerful motor inside the dryer 1800w ac which means quicker drying times and it's comfortable to move around as it's light and has a long 3m power cord. My hair tends to have a lot of static because it's so fine but this dryer is super fast and locks in moisture for excellent results. Has several power and temperature controls plus a cool shot button which gives off a blast of cool air to set curls or more ornate styles.these are both superb products and the presentation is so good they certainly have the 'wow' factor. More than happy to recommend.
The Mighty Mini Downtown Styler features lightweight, durable, and microscopically smooth titanium plates which can be used to create straight, wavy, and curly styles with a silky, snag-free finish. A ceramic heating element emits far-infrared heat which locks in moisture and protects the hair cuticle from damage. Reaching 400°F in under a minute, the ceramic produces negative ions which close the cuticle for smooth, shiny, frizz-free results.

Original ghd stylers registered them on the official website to make sure they were ghd would definitely recommend this product don't be deceived by the price they are definitely original


I can't believe Amazon would allow one of their trusted sellers to sell fakes. I received mine today and it took about 5 seconds to realize that it was fake. I could not register it on the ghd website, and I came across the information below to help identify fakes. This straightener did not have a reset button on the plug, and had many more of the 'give-aways' that it was a fake! DO NOT BUY FROM THIS SELLER.
In 2004, ghd entered the North American market, bringing its total worldwide sales generating £37 million in revenue.[12] The Jemella Group, which owned the ghd brand, was bought by Lloyds Development Capital for £55 million in 2006.[7] It was sold eleven months later to Montagu Private Equity for £160 million.[13] Lion Capital, a British private equity firm, purchased ghd in February 2013 for approximately £300 million.[14]
Excellent buying

This is a great hair straightener. It lets you straighten your hair straighten but curl flip the ends or even curl your hair. I definitely recommend getting a heat pouch so you can put it away in for example a suitcase right after using it but this is an excellent product. I've had it for a while now and friends have had theirs for longer so it lasts too.works in different countries with other voltage e.g. I took it to australia and the beep to let you know that it's hot is awesome.
We don’t know too many people that are using their hair straighteners vertically, but there must be a few since ISA has made a point of clarifying that this model is intended only to be used horizontally, i.e., perpendicular to your hair. According to the manufacturer, using the hair straightener horizontally reduces hair pulling for a more comfortable experience. This may be particularly important to you if your hair tends to knot easily or you have unruly curls and texture.
my wife loves this product and so do I just because she can be ready to roll out f the house a lot faster due to the flat iron working so well.
Wax on, wax off; we bet that’s the most in-depth thinking you’ve given to wax. Not only is it unclear how or what the stuff is, most companies slap labeling on products even when they’re not technically a wax! Here’s the deal, wax products feel just like the name says; waxy. They will feel spongy and have a thicker grip when you work it between your hands and leaves hair with a natural matte finish that can have a bit of shine. If you’re into edgy hairstyles with exaggerated lines and textured, piecey strands, then wax is ideal. The light shine also makes it perfect for formal styles like pompadours.  
wife loves this set best thing ever very pleased
best flat iron I have ever owned and there have been a lot the ghd heats up within seconds and is ready for use.highly reccomend
Love it
Some people may cover their hair totally or partially for cultural or religious reasons. Notable examples of head covering include women in Islam who wear the hijab, married women in Haredi Judaism who wear the sheitel, married Himba men who cover their hair except when in mourning, Tuareg men who wear a veil, and baptized men and women in Sikhism who wear the dastar.[3][4][5][6][7]
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