Eight embedded sensors regulate and evenly distribute the heat on this ceramic iron, minimizing damage and increasing shine and smoothness. With adjustable temperature settings that go as low as 140 degrees (the coolest we've ever seen), it's ideal for anyone with super fine hair, or to smooth out the tiny frizzies around your hairline. It also comes with a lifetime warranty, which is never a bad thing.

Once you have purchased your new hair straightener and mastered the multitude of ways you can put it to good use, the only thing left to do is take care of it, so it lasts for years to come! Just like any luxury beauty tool, you will want to care for your hair straightener to extend its longevity and prevent corrosion (which can actually leak into your flowing locks…yuck!). Our top tips for caring for and cleaning your new hair straightener include:

Introducing ghd platinum+, the SMART styler that predicts your hair's needs. Platinum+ is the award-winning styler with the ultimate advancement in technology; so intelligent it predicts your hair type and constantly adapts the power to ensure the optimum styling temperature at all times. Get ultimate results and hair that is stronger and visibly healthier* than ever before!
This feature is particularly helpful if you have textured hair with waves or curls, which can become damaged so easily by heated styling tools. That said, it is not clear which heat setting is ideal for users with thick or somewhat straight hair. This may make this slightly more difficult if you are using a flat iron for curling purposes or if you need to straighten an especially thick head of hair each day! However, we are confident that a little tinkering is all it takes to find the perfect heat setting for these different hair types and styles, so you can rest assured that this hair straightener can still meet all your hair styling needs!
Research Director Lori Segal also gave the iron a go. She's used GHD's original Platinum Styler, but found that it didn't smooth her hair to her liking. "It still left my naturally wavy hair a bit fluffy, even when straight," she says. But she felt as if this iteration of the iron gave her a look that is more her speed. "There was a clear difference in this one making my hair flatter and less puffy than the previous model. And the finish is less frizzy and dry." While she mentioned she feelt like she needed to add a smoothing serum to get her hair as sleek as she wanted it, she does appreciate the temperature-control technology. "I like that it still heats to a 'safe' temperature for my hair type without scorching it and that it heats up quickly and evenly."
The ability to create bouncy curls or waves with a flat iron (we know, it seems counter-intuitive!) is a biggie in the beauty industry and merits a bit more discussion. If you’re totally lost and there aren’t enough video tutorials on the planet to explain this weird yet awesome process, don’t worry! Just follow along with our step-by-step guide and you will be curling with the best of them in no time!
I didn’t even realize how inefficient my cheap hair iron is until I bought this GHD hair iron. My hair looks incredible, and without any frizz. Remarkably quick heating up. I’m talking about 10 or so seconds, just to put some things into perspective. This is a must have, especially if you’re straightening your hair every day, like me. Best investment I made in a long while
All of the experts we consulted unanimously agreed on one thing: that sunscreen is, hands down, the most crucial skin-care product. It’s “of utmost importance as part of your year-round regimen,” Dr. Charles points out. “Daily and consistent sunscreen use helps to prevent the development of fine lines and wrinkles, textural imperfections, and changes in the appearance of pores over time. More importantly, daily sunscreen use can help to prevent the formation of certain skin cancers.” To make it easy to remember, experts recommend using a daily moisturizer with a built-in broad spectrum SPF of at least 30.

Most of the hair straighteners we reviewed heat up in under a minute, but the Cloud Nine Original Flat Iron has to be one of the fastest on the market! In as little as 20 seconds, this hair straightener transforms from cool to hot, hot, hot! With this model, there is no need to wait around for your hair straightener to warm up, which means you spend less time getting ready in the morning and more time getting on with your day.
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