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GHD (or Good Hair Day) is one of the biggest beauty brands in the UK. Dominating the salon straightening scene, this hugely popular cosmetics company offers a variety of high-spec, high-performance curlers, dryers, and – most famously – hair straighteners. If you're looking to make your hair care routine easier or you've had bad experiences with scorching in the past, GHD could have the answers. This hotukdeals buyer's guide will help you get to know the brand and cover all of its major products. The end result should be great deals for cosmetics accessories that could revolutionise your beauty routine.
GHD’s “styler” is permanently set to 365 degrees Fahrenheit, which the company says is the highest temperature hair can tolerate before it becomes damaged. As a person who went from a dark brunette to blonde highlights, I can vouch for its straightening power on processed hair. And though I don’t typically think of “comfort” as a flat iron necessity, the springy hinge that connects the two plates really did make it easier to clamp and glide the tool down my hair with minimal effort.
Given its tiny stature, it is no surprise that the BaByliss Pro Nano Titanium Straightening Iron is ideal for users with short or medium hair lengths. Unlike the more industrial models we reviewed that are designed for longer or thicker hair, this BaByliss hair straightener is small and light enough to polish off a short bob or shoulder-length style in no time.
This hair iron straightens my hair very quickly, and doesn’t make it look all lifeless like my previous iron did. I have total control over how my hair will look, and I just love that feeling. I must say I burned my hand testing if it was hot. When I first got it, I turned it on, and it started beeping like it was ready just seconds after. I couldn’t and didn’t believe it, so I touched the plate to prove myself that couldn’t be. The rest is history

How do I get my hair to hold a curl?


In the world of dryers, it's a question of buying either the GHD Aura or the Dyson Supersonic. There's no question that Dyson's dryers are smarter. On-board CPUs receive information about temperature constantly, ensuring that hair damage isn't a factor. However, both GHD and Dyson are up to speed where it really counts: ensuring an even, rapid drying experience. Both use ionisation to dry hair quickly. The dryer from Dyson has a unique look that will seduce some people, but GHD's dryers are easier to customise via attachments. This contest will come down to personal taste.

I’ve started straightening my hair the moment I heard it was possible. And that was some years ago. I needed a replacement, and I’ve read a lot of reviews for Chi hair straighteners, Remington, and of course, my winner GHD. This GHD hair iron knows a thing or two about straightening! It self-adjusts its own temperature, and it doesn’t get all steaming hot on the outside while I use it. So no danger of burning my fingers, and I can just rest it on any surface with no damage, be it carpet, wood… I just love it, and I’m super happy with this buy
For many, the word “toner” brings to mind stinging astringents from the ’80s. “The original was an alcohol-based product that was used to dry up oily skin and remove any leftover dirt following cleansing,” Dr. Nazarian says. Today’s formulas, however, have evolved. Think of them as supplements — these thin liquids deliver an extra shot of nutrients, helping the other products in your regimen absorb better, while still balancing your complexion. Most experts, the New York City aesthetician Jordana Mattioli says, consider toner to be optional: “It can be a good way to add in specific ingredients that you may not have in your other products or add another layer of skin-replenishment.” If you have the time and inclination, here are some hero ingredients to look for:

I’ve started straightening my hair the moment I heard it was possible. And that was some years ago. I needed a replacement, and I’ve read a lot of reviews for Chi hair straighteners, Remington, and of course, my winner GHD. This GHD hair iron knows a thing or two about straightening! It self-adjusts its own temperature, and it doesn’t get all steaming hot on the outside while I use it. So no danger of burning my fingers, and I can just rest it on any surface with no damage, be it carpet, wood… I just love it, and I’m super happy with this buy
Let’s face it: styling your hair is a 360° job. That’s why the folks at Cloud Nine have designed their Original Flat Iron with a swivelling 360° cord! No more tangled messes or twisted cords, with this hair straightener you can easily reach delicate fly-aways and seemingly invisible back sections without the hassle of a tangled or knotted cord ever again. When it comes to hair straighteners, the Cloud Nine Original Flat Iron really proves that perfection is in the details!

The most basic function of a moisturizer is to hydrate and soften the skin. “Essentially, moisturizers assist in preventing water loss through the outer layers of skin,” Dr. Charles explains. “They can also complement the naturally found protective oils and other building blocks within the skin, such as ceramides.” This is one product that doctors recommend using year-round, for all skin types. “Skin naturally loses the ability to retain moisture as we age,” Dr. Nazarian insists, “and daily activities, such as washing, can strip natural hydrators from the surface.”

How can you tell if GHDS are fake?


For many years I owned a Chi iron, many different irons because they don't last more than maybe 2 years before they start acting up (turning off while using, not heating all the way, etc). I knew about this iron but didn't want to spend all that money on something that you can get for so much less in a different brand. However, now that I have bought this iron I have to say it is WORTH. EVERY. PENNY. My hair is pretty coarse and an awful blend of wavy/curly & straightish while also being stupid frizzy. Thus, I have to have the iron pretty hot to make my hair even consider straightening out. This iron doesn't work for me with one pass, but it still takes less time than my Chi did. And once I get my hair straightened I don't have to straighten it again until I wash it. With the Chi I had to use it every day and if I passed a mister my hair was wigging out again. That doesn't happen now. I will not own another kind of iron again. Seriously can't say enough how amazing this iron is.
I love these straighteners, but they didn't arrive in the best condition, if they were a present I would of sent them back but as they are for me I don't mind too much and I've already got rid of my old straighteners and I really can't be without a pair, as you can see in the pictures they arrived scuffed and scratched, they work absolutely perfect though, GHD are always the best. No competition.
The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best women’s jeans, rolling luggage, pillows for side sleepers, ultra-flattering pants, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.

Is titanium or ceramic better for your hair?


BEST. IRON. EVER. Seriously can't say enough good things about this. It heats up in seconds and tames my hair with 1-2 swipes no matter how unruly it is. I can straighten, curl, or wave my hair with one tool. It is expensive but I had the same one for 7 years before deciding to upgrade to the platinum (had for 2 years now) so it is worth the price!
Not sure which temperature setting is right for your hair? We recommend starting slow and building up to higher heat settings gradually. Not only will you be able to perfectly identify the optimal heat setting for your hair, but you will also avoid overheating. After all, very few of us actually need upwards of 400° F to see the salon results we’ve always wanted!
ghd once again revolutionizes styling with  the world's first smart straightener that predicts your hair needs. ghd Platinum+ constantly adapts to ensure the optimum styling temperature at all times for ultimate results with 70% less breakage and 2x more color protection. Automatic sleep-mode will turn off your styler after 30 minutes of non-use, 9 feet swivel cord for convenient styling. Handle is 1 inch wide. Heat is non adjustable.
Lots of comments leave photographs of their voluminous hairdos in their reviews, as proof of this flat iron’s hair-raising power. This ringing endorsement more or less sums up Voloom’s appeal: “I really think that the inventor of this miracle tool should be made a saint, or have a town square named after them. If you have to sell your first born to purchase this device, do it.”
Mini flat irons are great for travel, but not if they can’t work in other countries. BaBylissPRO’s Mini Straightening Iron is dual-voltage, meaning it won’t burn out when you plug it in abroad (with the right adapter). And just because it’s tiny doesn’t mean its results are: Featuring nano titanium hair-straightening power at a heat of 430-degrees Fahrenheit, the mini flat iron from BaBylissPro is a strong straightening force, even on thick and coarse hair. The compact styling tool also comes with a matching blue travel pouch, so everything from packing and using it as you globetrot is a breeze. Another bonus of the tiny size? At just six-inches long with half-inch plates, you can finally get those frizzy roots and stubborn flyaways.

How do you use a GHD curling wand?


GHD Curve tongs – GHD offers two different types of tongs in the Curve collection. If you need to maximise volume, the Soft Curl tongs will be preferable. They work better with longer hair, creating luxuriantly soft, rippled curls from the root. The Classic Curl is all about creating reliably consistent curls and works best on shorter hair. Both tongs come with long cords for flexible usage, include a safety stand to prop the tongs when they aren't in use and have “cool tips” which let users twine curls safely without the risk of burns.
For undereye bags and inflammation, caffeine, peptides and hyaluronic acid can be soothing, Mattioli says. “Dark circles can be due to visible veins or actual discoloration common in darker skin tones,” she says. “Look for brightening ingredients like vitamin C, kojic acid and niacinamide.” Insider tip: Steer clear of strong retinols (which can sting and create redness) and fragrance, to avoid any eye irritation.
Featuring breakthrough ultra-zone predictive technology, the ghd platinum+ styler recognises each section of hair and adapts the temperature to ensure the optimum temperature of 185ºC is consistent across the two plates allowing for 70% stronger hair*, 20% more shine and 2x more colour protection. The heat is monitored 250 times per second and through its predictive technology, the styler recognises the thickness of your hair and speed at which you are styling and adjusts accordingly so you get unbeatable results personalised to you.
A groundbreaking styler for all hair types and textures that combines a safe heat temperature with breakthrough technology to deliver hair that is stronger, shiner, and healthier-looking. Create gorgeous, long-lasting results in just one stroke. Ghd platinum™ heats up to 365-F in 20 seconds and works quickly and effectively to straighten, curl, wave, and style, without compromising the health of your hair. Intelligent tri-zone® technology uses six quick-thinking sensors to ensure the optimum styling temperature is maintained consistently across the entire plate throughout styling reducing hair breakage and keeping the integrity of your hair color up to two times longer. Advanced, precision milled, floating, one-inch plates with a high gloss finish glide effortlessly through the hair to increase shine while the high-tech aerogel insulation keeps the styler cool to the touch even after 45 minutes of use. A patented wishbone hinge and rounded edges give you the ultimate control and allow you to easily style your hair. Platinum comes with a nine-foot professional swivel cord, two-year warranty, and a heat resistant plate guard so you can style and go. Universal voltage and automatic shut-off after 30 minutes of non-use allow for worry-free styling wherever you are. Research results: Versus stylers operating at 450-F: - 50% reduced hair breakage - 2 times more color integrity Versus untreated hair: - 20% increased shine

Does GHD have a lifetime warranty?


Research Director Lori Segal also gave the iron a go. She's used GHD's original Platinum Styler, but found that it didn't smooth her hair to her liking. "It still left my naturally wavy hair a bit fluffy, even when straight," she says. But she felt as if this iteration of the iron gave her a look that is more her speed. "There was a clear difference in this one making my hair flatter and less puffy than the previous model. And the finish is less frizzy and dry." While she mentioned she feelt like she needed to add a smoothing serum to get her hair as sleek as she wanted it, she does appreciate the temperature-control technology. "I like that it still heats to a 'safe' temperature for my hair type without scorching it and that it heats up quickly and evenly."
The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best women’s jeans, rolling luggage, pillows for side sleepers, ultra-flattering pants, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.
I didn’t even realize how inefficient my cheap hair iron is until I bought this GHD hair iron. My hair looks incredible, and without any frizz. Remarkably quick heating up. I’m talking about 10 or so seconds, just to put some things into perspective. This is a must have, especially if you’re straightening your hair every day, like me. Best investment I made in a long while
Gisele uses this flatiron. Need we say more? OK, maybe a little bit: From the same hairstylist whose blow-dryer launch nearly broke the Internet, this green-plated flatiron is equally as buzzworthy. It has plates that are larger than most other irons (meaning fewer passes) and rounded edges that prevent snagging or pulling. And because it shuts off automatically after an hour, it's ideal for those of us who constantly forget to unplug our flatiron before running out the door. What are the best hair straighteners?
This feature is particularly helpful if you have textured hair with waves or curls, which can become damaged so easily by heated styling tools. That said, it is not clear which heat setting is ideal for users with thick or somewhat straight hair. This may make this slightly more difficult if you are using a flat iron for curling purposes or if you need to straighten an especially thick head of hair each day! However, we are confident that a little tinkering is all it takes to find the perfect heat setting for these different hair types and styles, so you can rest assured that this hair straightener can still meet all your hair styling needs!
The ghd Platinum+ White Styler is the premium option for a ghd flat iron. It uses ultra-zone with predictive technology to guarantee homogenous heat across the entire plate for more efficient styling. The plates have a gloss finish for a smoother feel through the hair. The Platinum Styler also features a wishbone hinge for easier control and a swivel cord for easier movement. GHD Platinum products come with a 3-year warranty as opposed to the other ranges’ 2-years. At the time of writing, the Platinum GHD Hair Straightener costs between $240 and $260.
GHD Platinum+ Festival Styler – This limited-edition product from the Platinum collection is probably the smartest model in the brand's product range. Fitted with smart systems which sense how thick the user's hair is, these straighteners can modulate the heat provided to suit each individual. Moreover, they come with eye-catching bags that resist heat, allowing owners to carry them to festivals or holiday destinations without any hassle.
This tool’s unique feature is its real pearl-infused plates, which one reviewer says leave her hair “shiny and smooth. It doesn’t snag/grab pieces tiny strands of hair like some lower-end irons I’ve used. It is professional quality, no doubt.” Another compares it to pricey professional products, saying, “With frizzy hair, flat irons are a part of life. I’ve had tons of irons and even spent well over a hundred on a single professional iron my stylists have sworn by and this is the best I have ever come across, period … I had to go and buy everyone in my family one since I love it so much! Even bought an extra one to keep at my desk at work in case I ever need a quick fix.”
This is amazing I love my GOOD HAIR DAY! Best straightener ever it gives you hair a natural shine that no other straightener has ever done for me. It can be a little pricey but trust me you will be so happy with the results you will know every penny was worth it please if you haven’t tried this product you need to try it out it leaves no marks like some straightener do and you don’t need more the 2 passes to see a wonderful NATURAL finish
This is a styler which takes the guilt out of heat styling and the world’s first smart styler that predicts your hair’s needs. Tri-zone technology ensures that heat is maintained so hair remains healthy, glossy and strong; giving you great results without compromising the condition of your hair. The intelligent irons constantly adapt to your individual hair fibres to deliver the optimum styling temperature at all times. Styling with the ghd Platinum+ has also been proven to be safe for coloured hair as well as reducing hair breakage and increasing shine.

Who bought GHD?


Global sales hit £150 million by 2013, as GHD started to conquer European and North American markets. Its technique of relying on salons to essentially act as salespeople for its products had paid off. Avoiding simple advertising, GHD used word of mouth and the role of trusted beauty professionals to spread its audience – and as a result, the company's straighteners found a place in millions of bedrooms all over the world. 

I then bought my platnum, I feel like I have to press harder to close it and the plates dont line up unless you squeeze the tongs fairly hard. I have very thin hair and need to pass over each section many many times. Probably around 10 per section. I feel as though it has damaged my hair because of the amount of passes I have to make. My hair is frizzy a few minutes after styling. This never happened with my older ghd.
When you’re shopping for a hair straightener it’s important to consider your hair type and the style you want for your hair. Some heat tools are designed to straighten and smooth your hair to prevent frizz while others may just be useful for basic straightening on hair that’s already fairly straight or simply wavy. Different temperature settings work better for different hair styles. Some straighteners are also great to create loose waves in your hair making them ideal for those who like to experiment with different hair styles. It can be helpful to read online consumer reviews when you’re choosing a hair straightener to ensure you get the best option for the money you want to spend.
If you are interested in adding the benefits of keratin use into other aspects of your hair care routine, treat yourself to a keratin-rich hair mask once per week! There are dozens of fantastic keratin masks on the market to choose from (and even in your local drugstore!), but we love Naat’s Brazilian Keratin Intensive Hair Mask (which you can buy here from Amazon) for a consistent shine every time!

An upgrade from their since discontinued Eclipse Styler, you won't be tempted to heat this flatiron up to 450 degrees, because the temperature dial is always stuck on one number: 365 (the ideal heat to mold hair without frying it, according to the scientists at GHD). Underneath each of those 365-degree plates are three fancy sensors that measure the density of the hair in the iron so that it can maintain consistent heat regardless of the chunk of hair you grab. The result? Silky, shiny hair with zero frizz.


Titanium straighteners are the most popular choice in both salons and professional hairstylist kits, but that doesn't necessarily mean they’re the best for your own hair type (ahem, read the whole titanium vs. ceramic debate above). Regardless of the flat iron you choose, keep the heat low (the lowest and safest temperature possible to still straighten your hair) and use a good heat-protectant spray beforehand.
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