It’s very lightweight and sturdy, slim and good looking. I just love the yellow. It smoothes my hair out perfectly, without making the static, frizzy mess, my old hair straightener used to leave in its wake. My style holds very well, without any need of a hairspray. I don’t exactly know if it’s my hair or the styler, but I love it none the less. I’m really happy with this GHD hair iron, and I couldn’t recommend it enough
An upgrade from their since discontinued Eclipse Styler, you won't be tempted to heat this flatiron up to 450 degrees, because the temperature dial is always stuck on one number: 365 (the ideal heat to mold hair without frying it, according to the scientists at GHD). Underneath each of those 365-degree plates are three fancy sensors that measure the density of the hair in the iron so that it can maintain consistent heat regardless of the chunk of hair you grab. The result? Silky, shiny hair with zero frizz.

For undereye bags and inflammation, caffeine, peptides and hyaluronic acid can be soothing, Mattioli says. “Dark circles can be due to visible veins or actual discoloration common in darker skin tones,” she says. “Look for brightening ingredients like vitamin C, kojic acid and niacinamide.” Insider tip: Steer clear of strong retinols (which can sting and create redness) and fragrance, to avoid any eye irritation.
Global sales hit £150 million by 2013, as GHD started to conquer European and North American markets. Its technique of relying on salons to essentially act as salespeople for its products had paid off. Avoiding simple advertising, GHD used word of mouth and the role of trusted beauty professionals to spread its audience – and as a result, the company's straighteners found a place in millions of bedrooms all over the world.

The GHD Platinum+ Styler claims to be the world's first predictive straightener, meaning it takes into consideration the thickness or thinness of your hair in order to determine the amount of power it needs to get your hair straight and maintain the ideal 365-degree styling temperature. That way, you can straighten your hair evenly with minimal damage or having to worry about the iron getting too hot. Say you have super thick hair or are styling a thick section. The Platinum+ Styler will exert more power to straighten it than if you've got thin hair or are passing the iron over a thinner section. GHD says to expect 70 percent less breakage, 20 percent more shine, and twice the color protection if you use their brand-new, $249 iron.
Gisele uses this flatiron. Need we say more? OK, maybe a little bit: From the same hairstylist whose blow-dryer launch nearly broke the Internet, this green-plated flatiron is equally as buzzworthy. It has plates that are larger than most other irons (meaning fewer passes) and rounded edges that prevent snagging or pulling. And because it shuts off automatically after an hour, it's ideal for those of us who constantly forget to unplug our flatiron before running out the door.
Tip: “Applying toner with clean hands is the most efficient. Just pour a few drops in your palm, then swipe it on.” Or if you prefer, you can pull apart a cotton pad “so it’s not so thick before putting toner on it,” Mattioli advises. Most formulas can be used morning and night, but you might want to use those with exfoliating acids only at night or every other day.

A few swipes from a professional hair straightener can finish off a high ponytail, restore life to split ends, and give your natural curls a relaxed look for a night or two. No matter what your natural hair type may be, there is a hair straightener as unique as the gorgeous locks on your head! Here are just a few of our favorite hairstyles that can be achieved using a professional hair straightener like the ones we’ve reviewed here:


It’s not your conventional-looking flat iron, but this straightening brush does the trick all the same. Just turn it on, brush your hair with its heated ceramic bristles like you would with a normal brush, and watch frizz turn smooth, shiny, and static-free in seconds. It’s not going to turn curly hair into sheets of silk, but it’ll straighten out any of your wonky waves or puffy layers.
Unlike infrared saunas or even other hair straighteners on the market today that emit a blast of infrared heat, this Solano hair straightener was designed to slowly warm your hair similarly to how the sun warms your skin over time when you are exposed to its rays. The result is evenly distributed heat for superior hold without the shock of putting your hair under intense temperatures all at once!

What is the best hair straightener for frizzy hair?


Sport a style that's salon-sleek with ghd hair straighteners. Wide-plated models give you a flawless finish and are designed to manage even thick or curly hair. Lightweight travel sizes can be slipped into your weekend bag to style hair while you're away – plus universal voltage emsures easy use anywhere in the world. Speedy heat up means there's no waiting around in the morning, and with automatic sleep mode you'll have no worries that you've left them switched on. We have a variety of colourful and metallic designs available, with heat sensors that ensure you'll have an even temperature from root to tip.
Straighteners work because they have flat plates that get hot and touch together on either side of your hair. By doing that, they put heat through your hair follicles, trap in moisture and take out frizz. The plates on a flat iron can be made of several different materials, and they’re good for different uses. The best iron for you varies depending on the type of hair you have, the type of styling you want to do, and the amount of heat your hair needs.

Which GHD straightener is best?


Given its tiny stature, it is no surprise that the BaByliss Pro Nano Titanium Straightening Iron is ideal for users with short or medium hair lengths. Unlike the more industrial models we reviewed that are designed for longer or thicker hair, this BaByliss hair straightener is small and light enough to polish off a short bob or shoulder-length style in no time.

ghd mark iv style has a round barrel for creating curls, flicks, waves or straight hair ceramic heater technology helps you create a smooth and professional finish automatic sleep mode safely turns the heaters off the style if left unattended for 30 minutes includes universal voltage so you get optimum performance wherever you travel ghd hair straighteners come with two year manufacturer's warranty.
Features like this prove that hair straighteners really have come a long way over the last decade, and the LumaBella Keratin Duel Touch Hair Straightener certainly doesn’t disappoint in this regard! When the terror of hair damage is removed from everyday straightening, there’s no limit to the styles you can create with a hair straightener like this making this an ideal choice for novice and expert stylists alike!
I contacted Amazon about the issue and was told that it had passed the 30 day return period. I was also reminded I was complaining about a product which had worked for a year. I was basically being told that I should be happy it worked for 1 year, despite the product having a 2 year warranty period. Such a shocking lack of empathy from an Amazon customer service representative.

Best flat iron ever! Ghd, by far, is the best brand. There is nothing like it. I own a few and each one works like a pro. No tugging on hair, no burning, and no catching hair. Leaves hair smooth & frizz free with one pass. This is my first 2" styler and I like it even better than the 1" as it holds more hair. My hair is long and fine but this works great. The less passes on your hair, the less damage that is done. I live in Florida, and since I've started using Ghd, I no longer have any frizz! Love these products.
A groundbreaking styler for all hair types and textures that combines a safe heat temperature with breakthrough technology to deliver hair that is stronger, shiner, and healthier-looking. Create gorgeous, long-lasting results in just one stroke. Ghd platinum™ heats up to 365-F in 20 seconds and works quickly and effectively to straighten, curl, wave, and style, without compromising the health of your hair. Intelligent tri-zone® technology uses six quick-thinking sensors to ensure the optimum styling temperature is maintained consistently across the entire plate throughout styling reducing hair breakage and keeping the integrity of your hair color up to two times longer. Advanced, precision milled, floating, one-inch plates with a high gloss finish glide effortlessly through the hair to increase shine while the high-tech aerogel insulation keeps the styler cool to the touch even after 45 minutes of use. A patented wishbone hinge and rounded edges give you the ultimate control and allow you to easily style your hair. Platinum comes with a nine-foot professional swivel cord, two-year warranty, and a heat resistant plate guard so you can style and go. Universal voltage and automatic shut-off after 30 minutes of non-use allow for worry-free styling wherever you are. Research results: Versus stylers operating at 450-F: - 50% reduced hair breakage - 2 times more color integrity Versus untreated hair: - 20% increased shine
This original hair hero uses ceramic heat technology to style at the optimum styling temperature, for perfect results every time. A rounded barrel and floating plates makes this styler glide easily through hair, creating beautiful styles. Plus, with automatic sleep mode and universal voltage you'll have peace of mind to create great results at home or abroad.
While it isn’t the fastest heating hair straightener we have reviewed, the CHI Air Expert Classic Tourmaline Ceramic Flat Iron warms up to temperature in just one minute! If one minute seems like too long for you to wait, try adding a bit of multitasking into your morning routine by taking advantage of this found time. If you are at a loss for what you can do in just one minute, check out this list for a little inspiration:
EDITOR’S CHOICE: CHI has and always will be a powerhouse brand in the hair straightener industry, and the company’s new G2 Ceramic and Titanium Flat Iron is no exception! Packed with ceramic and titanium technology, this hair straightener was designed to give you silky, shiny styles without snags. We also love its easy-to-read, color-coded temperature settings, so you know the temperatures that you are using at any given time! 

What are the best hair straighteners?


Sadly My GHD Straightener just died halfway through straightening my hair for a wedding. Although I have owned it for three years it is only used a couple of times a month, always kept in its protected pouch with the heat guard on, still looks new. I realise it is now out of warranty but surely for the price of the product the consumer has a right to expect a longer life expectancy, or are my expectations unrealistic? I have contacted GHD but have had no response so far. Very disappointed. This is my third GHD that has died. 23.9 Update on the above. Huge recommendation for GHD customer service in Australia. They did not hesitate to support me with my product issues. If you are having issues with your product give the team at GHD a call.

My eclipse died and I couldn't afford to replace them with the new platinum model, so went for the GHD V Styler, but they were horrendous and made no difference to my hair whatsoever. After reading reviews I thought I'd then try the IV Styler instead, now while a slight improvement on the V model, my hair was still left looking very big and frizzy. I've now reverted back to my really old emergency set of SHE's and can't believe how much better they are than GHD's, even the eclipse! If they ever need replacing, I know which brand I'll be opting for at half the price of GHD's!

How can I curl my hair naturally?


I love these, they glide smoothly through my hair and leave it looking and feeling silky and healthy. My hair type is fine/normal and slightly wavy. My hair is bad at holding curls I can create some great beach’s waves with these that last all day. Only thins that annoying is the plastic casing of the plate has a seam in in which my fine hair finds a way to get trapped in, which never happened with my old GHDs that I have for 10 years. Also kinda wish the button was a switch like the used to be, the press and hold button to switch on and audio feedback just feels a little out of sync and devalues the experience for me. Still worth the $200 I paid for them though.

But with new hair straighteners constantly being launched, you could start to question whether the ghd hair straightener is still the best option. It’s undeniably expensive and is by no means a totally flawless product. To truly find out whether it lives up to the hype, we’ve compiled an extensive and definitive review of the ghd hair straightener.
GHD Curve wands – The other option is to choose a curling wand. As the name suggests, the Creative Curl wand is all about using your imagination to whip up outrageously voluminous curls and is ideal for use with shorter hair. The Classic Wave version has a slightly bulkier barrel and is optimised for longer hair, allowing users to create what GHD calls “Hollywood waves.”
I first tried this Straightener in Australia when I went to visit a friend. I absolutely fell in love with it!!! Only problem for me is that it costs about 200-300 or more depending on what size/type you get. I was beyond excited to see the discount price on here and purchased it immediately. Quick delivery. AMAZING straightener. Heats up in seconds. Straightens my hair extremely fast and doesn't damage it. (Even when I forget to spray my heat protection product) Would definitely recommend this product. It's a great investment and worth every penny. Also comes with manufacturer Warranty, so be sure to register on their site. Thank you!

At the high end of the straighteners market, GHD goes head to head with Cloud 9 (owned by one of the co-founders of GHD). Cloud 9's products are generally more expensive, thanks to the special “mineral-infused” plates they use. These plates claim to deliver the same styling potential as GHD's products but at lower temperatures. An LED panel also makes it simple to decide which temperature to use – something that GHD haven't introduced. In reality, this is a marginal consideration for everyday users, but salons are embracing Cloud 9 in a big way. For normal stylists, a price comparison at hotukdeals may be the best way to decide.


My first GHD platinum straightener was replaced due to red light continuously flashing and no heat being transmitted. The replacement platinum straightener is now doing the exact same thing! No heat! Considering the price i payed for this straightener i at least expect a high quality product, and that is not what i got in the GHD platinum straightener! Im very dissapointed! I rely on my hair straightener and unfortunately I can not rely on these straighteners.

How many times can you straighten your hair before it gets damaged?


A groundbreaking styler for all hair types and textures that combines a safe heat temperature with breakthrough technology to deliver hair that is stronger, shiner, and healthier-looking. Create gorgeous, long-lasting results in just one stroke. Ghd platinum™ heats up to 365-F in 20 seconds and works quickly and effectively to straighten, curl, wave, and style, without compromising the health of your hair. Intelligent tri-zone® technology uses six quick-thinking sensors to ensure the optimum styling temperature is maintained consistently across the entire plate throughout styling reducing hair breakage and keeping the integrity of your hair color up to two times longer. Advanced, precision milled, floating, one-inch plates with a high gloss finish glide effortlessly through the hair to increase shine while the high-tech aerogel insulation keeps the styler cool to the touch even after 45 minutes of use. A patented wishbone hinge and rounded edges give you the ultimate control and allow you to easily style your hair. Platinum comes with a nine-foot professional swivel cord, two-year warranty, and a heat resistant plate guard so you can style and go. Universal voltage and automatic shut-off after 30 minutes of non-use allow for worry-free styling wherever you are. Research results: Versus stylers operating at 450-F: - 50% reduced hair breakage - 2 times more color integrity Versus untreated hair: - 20% increased shine see more...


A groundbreaking styler for all hair types and textures that combines a safe heat temperature with breakthrough technology to deliver hair that is stronger, shiner, and healthier-looking. Create gorgeous, long-lasting results in just one stroke. Ghd platinum™ heats up to 365-F in 20 seconds and works quickly and effectively to straighten, curl, wave, and style, without compromising the health of your hair. Intelligent tri-zone® technology uses six quick-thinking sensors to ensure the optimum styling temperature is maintained consistently across the entire plate throughout styling reducing hair breakage and keeping the integrity of your hair color up to two times longer. Advanced, precision milled, floating, one-inch plates with a high gloss finish glide effortlessly through the hair to increase shine while the high-tech aerogel insulation keeps the styler cool to the touch even after 45 minutes of use. A patented wishbone hinge and rounded edges give you the ultimate control and allow you to easily style your hair. Platinum comes with a nine-foot professional swivel cord, two-year warranty, and a heat resistant plate guard so you can style and go. Universal voltage and automatic shut-off after 30 minutes of non-use allow for worry-free styling wherever you are. Research results: Versus stylers operating at 450-F: - 50% reduced hair breakage - 2 times more color integrity Versus untreated hair: - 20% increased shine
Though it looks high tech with an LCD screen, this budget-friendly straightener has impressed Amazon reviewers everywhere. "I have very thick curly/wavy hair and in a matter of 45 minutes my hair was the straightest I’ve ever been able to get it by doing my hair on my own," wrote one reviewer from Florida, who said her straight hair managed to endure the state's humid climate.
This original hair hero uses ceramic heat technology to style at the optimum styling temperature, for perfect results every time. A rounded barrel and floating plates makes this styler glide easily through hair, creating beautiful styles. Plus, with automatic sleep mode and universal voltage you'll have peace of mind to create great results at home or abroad.

How hot are GHD Platinum?


Sadly, the plates in the LumaBella Keratin Duel Touch Hair Straightener won’t begin to magically levitate on your bathroom sink! BUT they do float in the frame! They are specially engineered to deliver a consistent heat with a smooth glide, and their design enables a flexible grip on the straightener, giving you great results no matter how you hold it. Even better, it won’t tug or pull like so many others on the market. The result is pain-free styling in a fraction of the time!
Eight embedded sensors regulate and evenly distribute the heat on this ceramic iron, minimizing damage and increasing shine and smoothness. With adjustable temperature settings that go as low as 140 degrees (the coolest we've ever seen), it's ideal for anyone with super fine hair, or to smooth out the tiny frizzies around your hairline. It also comes with a lifetime warranty, which is never a bad thing.

Do GHD Platinum turn themselves off?


Breakthrough ultra-zone with predictive technology intelligently predicts your hair’s needs and constantly adapts to ensure the optimum styling temperature of 365°F at all times. It monitors heat 250x a second and recognizes your hair type and the speed at which you are styling to control heat more effectively than ever before. Now thanks to Platinum+, get ultimate results with visibly healthier hair.

For many years I owned a Chi iron, many different irons because they don't last more than maybe 2 years before they start acting up (turning off while using, not heating all the way, etc). I knew about this iron but didn't want to spend all that money on something that you can get for so much less in a different brand. However, now that I have bought this iron I have to say it is WORTH. EVERY. PENNY. My hair is pretty coarse and an awful blend of wavy/curly & straightish while also being stupid frizzy. Thus, I have to have the iron pretty hot to make my hair even consider straightening out. This iron doesn't work for me with one pass, but it still takes less time than my Chi did. And once I get my hair straightened I don't have to straighten it again until I wash it. With the Chi I had to use it every day and if I passed a mister my hair was wigging out again. That doesn't happen now. I will not own another kind of iron again. Seriously can't say enough how amazing this iron is.
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If you trust Amazon reviews more than any actual person in your life, you’ll want to snatch up this best-selling hair straightener, which has ceramic and tourmaline plates for the smoothest finish. More than 28,000 reviewers praise this flat iron for its heat range (140 to 450 degrees Fahrenheit), extra-long cord, and dual voltage for easy travel. The bonus glove, pouch, and argan hair oil treatment make the deal even harder to pass up.
I started this site after I made the decision to get a new hair straightener. I am not a novice with irons by any means, and I’ve had just about every kind imaginable except for some of the newest options. When I realized how far the industry had come in the last couple of years, I decided it was time to try something new. A good flat iron can last for years, as long as you look after it and make sure you buy one that’s robust enough to take what you put it through. By doing your homework up front, you can make sure you not only get the right straightener for your locks, but you don’t end up spending an inordinate amount of money on something that doesn’t work for you. Believe me, I’ve been there!

What does it mean when the LED light flashes on GHD?


Very helpful instructions. I was surprised for the first time when I heard the beep going off, just seconds after I’ve plugged it in. Second surprise hit me when it started gliding through my hair, no tugging or pulling whatsoever. It straightened my tight curled afro like it was nothing, and left me just staring at myself in the mirror with disbelief. The styler never does any damage by singing or burning my fragile locks (hurrrayy), and it takes me insanely short time to make whatever style I want. If you too want to add some variety to your hair, then this is definitely a tool for you
The GHD Platinum+ Styler claims to be the world's first predictive straightener, meaning it takes into consideration the thickness or thinness of your hair in order to determine the amount of power it needs to get your hair straight and maintain the ideal 365-degree styling temperature. That way, you can straighten your hair evenly with minimal damage or having to worry about the iron getting too hot. Say you have super thick hair or are styling a thick section. The Platinum+ Styler will exert more power to straighten it than if you've got thin hair or are passing the iron over a thinner section. GHD says to expect 70 percent less breakage, 20 percent more shine, and twice the color protection if you use their brand-new, $249 iron.

Why is my GHD beeping continuously?


Featuring the same 1.25-inch plates CHI users have loved for years, the new CHI G2 Ceramic and Titanium Flat Iron make it easier to style longer hair! If you’ve ever tried to use a non-professional hair straightener on your hair, then you know just how quickly the process can become a literal pain! From hand strain to sore wrists and arms, most hair straighteners stick to old adage of “beauty is pain.” 

What are the best GHD straighteners?


If your hair is plagued by tangles and knots on a regular basis (even in between straightening!), try switching your hairbrush out for a wide-toothed comb! The added space in between the teeth gently separately knots and tangles without the painful “Ouch!” with each stroke. If that still isn’t enough to tame your stubborn tresses, try a wet brush! These brushes are specially designed to work through knotted, wet hair without any tugging or pulling.

Are my GHDs still under warranty?


This GHD hair iron came as a recommendation from my hair stylist. I was stuck reading some multiple Chi hair straightener reviews since my friend has it. But I went with the opinion of a professional and bought a GHD. Excellent hair iron! My unruly hair just met its match. The whole process is done in a couple of minutes, and curls and frizz are nowhere to be found. Just a straight, healthy and shiny hair

How hot does GHD Platinum get?


Since around 2011, the brand has focused more on selling directly to consumers, launching its Gold and Platinum collections, tying up collaborations with mega-celebrities like Katy Perry, while sponsoring the kind of TV shows its followers love. It has even made a point of sponsoring Victoria's Secret fashion shows – a sign that it knows its audience inside out.
So, when it comes to hair care, it is no surprise that the healing benefits of infrared technology would make their way into the industry sooner or later! The far infrared technology in the CHI Air Expert Classic Tourmaline Ceramic Flat Iron leaves your hair looking and feeling smoother and silkier than ever before, while helping to restore your strands to their naturally strong and beautiful thickness.
At the high end of the straighteners market, GHD goes head to head with Cloud 9 (owned by one of the co-founders of GHD). Cloud 9's products are generally more expensive, thanks to the special “mineral-infused” plates they use. These plates claim to deliver the same styling potential as GHD's products but at lower temperatures. An LED panel also makes it simple to decide which temperature to use – something that GHD haven't introduced. In reality, this is a marginal consideration for everyday users, but salons are embracing Cloud 9 in a big way. For normal stylists, a price comparison at hotukdeals may be the best way to decide.

Which is the best hair straightening cream?


This GHD hair iron came as a recommendation from my hair stylist. I was stuck reading some multiple Chi hair straightener reviews since my friend has it. But I went with the opinion of a professional and bought a GHD. Excellent hair iron! My unruly hair just met its match. The whole process is done in a couple of minutes, and curls and frizz are nowhere to be found. Just a straight, healthy and shiny hair

Which GHD straighteners are the best?


Eight embedded sensors regulate and evenly distribute the heat on this ceramic iron, minimizing damage and increasing shine and smoothness. With adjustable temperature settings that go as low as 140 degrees (the coolest we've ever seen), it's ideal for anyone with super fine hair, or to smooth out the tiny frizzies around your hairline. It also comes with a lifetime warranty, which is never a bad thing.
Bought ghd for the first time after being impressed with the finish at the hairdresser/using a friend's pair. I've had these straighteners a while now but so disappointed...have to re-straighten the same strand of hair several times and still isn't flat. I've had cheaper alterative straighteners and will be going back to that manufacturer (also at a quarter of the price).

Do cloud 9 straighteners turn themselves off?


Before placing your entire head under unnecessary heat conditions, try straightening a small section of your hair with what you believe is your ideal heat setting. Take notice of the way your hair reacts to this temperature, paying close attention to any fraying or singeing that may result. Smoking and that dreaded burnt hair smell are a sign that you may need to tone it down a bit to avoid permanent damage to your precious locks.
Lots of comments leave photographs of their voluminous hairdos in their reviews, as proof of this flat iron’s hair-raising power. This ringing endorsement more or less sums up Voloom’s appeal: “I really think that the inventor of this miracle tool should be made a saint, or have a town square named after them. If you have to sell your first born to purchase this device, do it.”
It has ceramic plates, which work on all hair types to effectively smooth and add waves and curls, depending on your desired finish. The result is incredibly shiny and frizz-free locks, which look styled to perfection. The straighteners also have a unique hibernation mode, which means they will turn off automatically after 30 minutes, so you can be sure they can’t cause damage.
When taming coarse, wavy or curly hair, sometimes you need a little to kick it up a notch. That’s why we love that the CHI G2 Ceramic and Titanium Flat Iron can reach a maximum temperature of 425° F and heats up in under a minute! With this hair straightener, say goodbye to wasted time waiting for your tool to heat up, and get styled and out in the door!
This iron “heats the hair from the inside out, using infrared heat, so no burning of hair of cuticle, just like advertised! No smoking either,” explains one reviewer, saying, “This flat iron is, by far, the best I’ve ever owned (and I’ve had ones I spent over $120 for that I have given away). I’ve already sung its praises to everyone I know who uses one. I cannot recommend this straightener enough for anyone with with kinky curly hair who wants straight, shiny, soft and manageable hair. It truly earned its 5 star rating.”
Xtava’s two inch-wide plates are massive, making them perfect for people with thick or coarse hair. Aside from the plates, everything else about this flat iron is fairly standard. You can use it at a temperature range in between 265 and 445 degrees Fahrenheit, the plates are made with tourmaline and ceramic, and it takes less than two minutes for the tool to fully heat.

GHD Air Festival Collection – As with the firm's straighteners, GHD has released a festival edition of the Air dryer. There's not a huge amount of difference between the two models, both in terms of features and price, although the Festival Edition does come with a couple of extra filters. However, fundamentally, it's just an Air dryer with a slightly different look.
This GHD hair iron came as a recommendation from my hair stylist. I was stuck reading some multiple Chi hair straightener reviews since my friend has it. But I went with the opinion of a professional and bought a GHD. Excellent hair iron! My unruly hair just met its match. The whole process is done in a couple of minutes, and curls and frizz are nowhere to be found. Just a straight, healthy and shiny hair
I love these straighteners, but they didn't arrive in the best condition, if they were a present I would of sent them back but as they are for me I don't mind too much and I've already got rid of my old straighteners and I really can't be without a pair, as you can see in the pictures they arrived scuffed and scratched, they work absolutely perfect though, GHD are always the best. No competition.
In short YES! You absolutely can use too much heat on your hair. Burning hair is not a good smell, it’s not a good look either! You may end up having to get a pretty severe haircut if you’re not careful about the amount of heat you put directly on your locks. Read through this to get an idea of what’s safe and what will leave you wishing for a good trim (or possibly a wig).

Before placing your entire head under unnecessary heat conditions, try straightening a small section of your hair with what you believe is your ideal heat setting. Take notice of the way your hair reacts to this temperature, paying close attention to any fraying or singeing that may result. Smoking and that dreaded burnt hair smell are a sign that you may need to tone it down a bit to avoid permanent damage to your precious locks.

Since none of the previous steps guarantee that you will get the worst buildup that is caught between the body of the hair straightener and the plates, it’s time for us to get our tools. Take a toothpick and pick the dirt out gently; afterwards, remove what you dug up with a toothbrush or a q-tip. Remember, be very gentle as not to damage or loosen the plates!
GHD’s “styler” is permanently set to 365 degrees Fahrenheit, which the company says is the highest temperature hair can tolerate before it becomes damaged. As a person who went from a dark brunette to blonde highlights, I can vouch for its straightening power on processed hair. And though I don’t typically think of “comfort” as a flat iron necessity, the springy hinge that connects the two plates really did make it easier to clamp and glide the tool down my hair with minimal effort.
Perfect for all hair types, this flat iron needs only 20 seconds to reach its maximum temperature of 365 degrees. According to the smarties in research and development at Ghd, this is the optimal straightener temperature for changing the shape of your hair with as minimal damage as possible. So if you’ve already got damaged, brittle hair, get yourself this straightener ASAP.
Good Hair Day started life in Leeds in 2001, when the core team of Susan Powls, Robert Powls, Gary Douglas, and Martin Penny decided to put their knowledge of the beauty industry into practice. Instead of designing the first GHD prototype from scratch, the team used contacts with the South Korean industry to import a style of straightener that had rarely been seen in the UK. But their real expertise was networking. In no time, the company had parleyed a few product launches into an empire supplying salons across the country.
I can't believe Amazon would allow one of their trusted sellers to sell fakes. I received mine today and it took about 5 seconds to realize that it was fake. I could not register it on the ghd website, and I came across the information below to help identify fakes. This straightener did not have a reset button on the plug, and had many more of the 'give-aways' that it was a fake! DO NOT BUY FROM THIS SELLER.
Well they replied to my email apologising and sent me another code £38.28. So reordered using both codes (y) . Straighteners arrived today and cost me £50.72. So after a bit of a hiccup. My personal experience with the customer service centre was great. They’re replies were quick, polite and helpful. Even had some early hours of Sunday morning as I was working a night shift and messaged them. (y) (y)
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