This original hair hero uses ceramic heat technology to style at the optimum styling temperature, for perfect results every time. A rounded barrel and floating plates makes this styler glide easily through hair, creating beautiful styles. Plus, with automatic sleep mode and universal voltage you'll have peace of mind to create great results at home or abroad.

How hot are GHD Platinum?


A lot of people don’t know there are tons of ways you can style your hair with a flat iron, and this actually might help you decide what size iron to get. You can curl, wave, straighten, add body, twist and more – just with a flat iron! Your straightener is so versatile you can skip most other styling tools and save money by investing in one that will do all of this for you. I walk you through different options for styling with your flat iron so you get the hairdo you want.


My eclipse died and I couldn't afford to replace them with the new platinum model, so went for the GHD V Styler, but they were horrendous and made no difference to my hair whatsoever. After reading reviews I thought I'd then try the IV Styler instead, now while a slight improvement on the V model, my hair was still left looking very big and frizzy. I've now reverted back to my really old emergency set of SHE's and can't believe how much better they are than GHD's, even the eclipse! If they ever need replacing, I know which brand I'll be opting for at half the price of GHD's!
I bought this straightener September 16th 2014. I did a lot of research and it looked like this was a great product. It was really expensive at $198 but I decided I wanted to spend some money for good quality. I think it did a fantastic job on my hair. It definitely took me less time to straighten it than I am used to. I don't straighten my hair everyday because I don't want the heat damage. I would like my usage light to moderate. The straightener has a fail-safe shutoff if you leave it on. I have really liked that feature because you don't want to worry about it being left on after you leave the house. I went to use my straightener a few weeks ago and it wouldn't turn on. I checked the electrical box to see if it tripped a fuse/switch. I turned it off and on a few times and I hit test/reset on the unit several times. The straightener was completely dead. After contacting Amazon they allowed me to return the item, but charged a $29.70 re-stocking fee. Now I am out the straightener and the money for the restocking fee. It was a great product while it worked. I have bought $20 straighteners from Walmart that have lasted for YEARS with heavy use. This was really disappointing. Buyer Beware: Works great while it works...

How do I choose a good hair straightener?


Finally, if you're dead set on achieving a completely straight look, squared off plates will be superior. But rounded plates and barrels tend to provide a little more flexibility about adding kinks and waves. By and large, GHD products strike a balance. They let you remove all curves if desired while leaving users with options about contouring. It's a major difference with standard brands, which often feature none-too-subtle square plates.
With curling tongs and wands, GHD is facing stiff competition from Cloud 9, as well as T3 and Babyliss. Babyliss delivers excellent build quality for the prices it charges (which can be £50 less than comparable GHD models), but its curling products aren't nearly as sophisticated as GHD's. Products like the T3 Whirl Trio Interchangeable Styling Wand are closer to the GHD Curve collection, offering interchangeable barrels. This extra flexibility is great for salons or households with a few different hair types. But it's probably not crucial for individuals. Overall, the Curve remains at the top of the tree, so you can be sure that you'll be purchasing a high-quality accessory.
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