The nano ceramic plates in this straightener deliver far-infrared heat, a gentler alternative in and of itself. As if that weren't enough, there's also a reservoir where you can pour in some of the (included) argan treatment and thermal protectant, creating a conditioning steam that will strengthen and safeguard strands while you straighten. Admittedly an extra step, sure, but one that's well worth it.
I wasn't sure what to expect with this flat iron but it is really amazing. It is ready really quickly less than 20 seconds and straightens styles my hair quickly. The straightening is even seeming to last into a second day. Can't say that about my old one ... Highly recommend as a sidenote it was an authentic ghd I was able to verify register it with ghd with no problems.
I read lots of different reviews about these straighteners and a lot said these aren't genuine. They are definitely ghds just professional ones which means they are lighter. They are exactly the same ones at my hair dressers. I'm happy.