In 2004, ghd entered the North American market, bringing its total worldwide sales generating £37 million in revenue.[12] The Jemella Group, which owned the ghd brand, was bought by Lloyds Development Capital for £55 million in 2006.[7] It was sold eleven months later to Montagu Private Equity for £160 million.[13] Lion Capital, a British private equity firm, purchased ghd in February 2013 for approximately £300 million.[14]
I love this flat iron. It doesn't burn my hair and leaves it feeling soft obviously with use of hair products.
Derek Yuen, the man responsible for Cole Sprouse's grown-up new look, recommends the GHD Platinum Professional Performance iron. The flat iron is consistently and evenly heated at 365 degrees, which is safer and less damaging on the strands. “The beveled edges also allow for infinite styling possibilities, not just just for straightening hair,” says Yeun. 

The BaByliss Pro Nano Titanium Straightening Iron really is the Baskin Robins of hair straighteners, making it the perfect choice for anyone that wants to straighten their hair quickly. Whether you have naturally short hair and opt for extensions on occasion or you just chopped off your do’ into a new pixie cut, you will have a hard time not finding the perfect heat setting for your hair so many choices!
you me the nicest greeting and thank you for your dealings upscalei will deal with you thanksi will deal with you

This is my second iron with the first one lasting more than 5 years. I specially chose this brand because of the plug circuit breaker since the model I had before this one burned my bangs. I've never had a problem with this model and absolutely feel the price is equivalent to it's quality. Also if you take care of your iron your iron will not disappoint you.

“This product really deserves its five-star review. Let be really clear here, I HAVE 4C HAIR … I spend so much time detangling my hair that it is ridiculous! I mean hours, and I have tried every trick in the book. By the time I finish one section, the other has gotten tangled again. My hair is so thick that it would take me 45 minutes to blow it dry, so I just never did it. [With this brush,] I was able to blow dry my hair on the cool setting in 20 minutes. I did use heat protectant along with a leave in in as well as some black castor oil heavily on the ends. I am able to comb through my hair now. I am so relieved. I think I am going to start seeing some real growth now that I will not be putting off my wash days because I simply don’t have the time for all that detangling. Not to mention that I was always losing a lot of hair with the detangling process. … I did notice that the high setting was really hot, I just used the cool setting and it worked wonders. The bristles are very malleable and the bristle tips are rounded. I have read that some folks have had a problem getting their roots to dry. I had no problem at all. This product is well worth the price. I would have paid three times as much just to be able to part my hair without all of the tangles.”

During this period, Western men began to wear their hair in ways popularized by movie stars such as Douglas Fairbanks, Jr. and Rudolph Valentino. Men wore their hair short, and either parted on the side or in the middle, or combed straight back, and used pomade, creams and tonics to keep their hair in place. At the beginning of the Second World War and for some time afterwards, men's haircuts grew shorter, mimicking the military crewcut.[30]
Hey there! My name is Juliet but my friends call me Jules, so you’re more than welcome to! Thanks for stopping by my site which I’ve put together to help people like yourself pick out a flat iron. Irons can be confusing if you have never owned one before (and even if you have). Whether you’re a newbie or a veteran, when it’s time to get a new iron the sheer amount of information can get more than a little overwhelming. I’ve done my best to sort through all of it here so you don’t feel like you’re buried under an indiscriminate amount of styling tools.

Ghd styler is the best. Had it for years


love it

thank you

after a lot of advice from friends I decided to buy a ghd style as opposed to other cheaper brands it was definitely the right decision it heats up super fast and works really well. The amazon price is fantastic and I successfully registered it on the ghd website so it must be the real thing not a fake . The only thing is you might want to buy a separate heatproof bag for this as it didn't come with one and ensure you aren't buying it from a third party but from amazon directly.
In March 2013, ghd launched the "Eclipse" hair straightener, which uses six sensors in the plates to maintain a constant heat of 185 degrees celsius, a temperature ghd claims is the optimum temperature for styling results.[17] The consistent temperature reduces the time to style hair, particularly coarse hair that may previously taken multiple run throughs.[18] The Daily Mail called the Eclipse "The Rolls-Royce of irons".[19]

Before placing your entire head under unnecessary heat conditions, try straightening a small section of your hair with what you believe is your ideal heat setting. Take notice of the way your hair reacts to this temperature, paying close attention to any fraying or singeing that may result. Smoking and that dreaded burnt hair smell are a sign that you may need to tone it down a bit to avoid permanent damage to your precious locks.
Titanium irons are more powerful. They heat up much faster and have a higher ionic distribute, and they work great on really thick, curly or stubborn locks. For instance, popular BaBylissPRO Nano Titanium-Plated Ultra-Thin Straightening Iron is made using titanium. And if your locks are pretty easy to straighten, you probably don’t need such a powerful tool.
You can select the required heat level from 170°F to 450°F which means this hair straightener suits for all hair types. For me, this is the best straightening iron for thick curly hair.  It heats up in about 30 seconds, and the current temperature is shown on the LCD. This KIPOZI ion straightener comes in rose pink, and its slick design is just great.
The ceramic plates on this hair straightener ensure that hair remains glossy and nourished even through the high-level of heat. A brilliant all-rounder for quick and effortless everyday styling, the ghd IV Hair Straightener can create both smooth locks and curls; making it a great multi-tasking product. Suitable for all hair types and lengths, the styler glides smoothly through the hair in one gentle action so snagging is reduced.
I replaced my ghd flat iron that was 4 years old. Normal wear and tear prompted to replace my ghd. I love that fact that it has a universal voltage converter I travel to europe a lot . And the flat iron beats chi hot tools and those other crap flat irons that only for last 6 months. First off I have no idea what other people are talking about on the reviews. It is not fake it is very real. I registered the flat iron right away and it worked. I would recommend to purchase it directly from amazon.com sold and ships by . Other sellers....well I probably won't trust them. Cheers.
I was told by my stylist to get this flat iron because my chi was totally worn out. I was a little skeptical after reading reviews that some were fakes but I ordered the sold by amazon one and I was able to register it at ghd's website. I am definitely so happy that I chose to get this styler. It is awesome. It's the one and done styler. I don't have to keep going over and over my hair to get it straight so I know it's better for my hair overall. Plus you can't beat the fact that it turns itself off after 30 minutes. It takes away my did I remember to turn it off fear every time I left the house after straightening my hair. I also have really curly hair and this makes my hair soft smooth and shiny. Definitely recommend
worth every penny
I love these straightners. Despite this model not being the latest or top of the range I am extremely impressed. They heat up very quickly come beautifully packaged and do exactly what it says on the box. There is no false advertising you get quality with this product and when my pair eventually wear out I will be buying another pair of ghds.
Apart from getting and paying for an extra ghd the product arrived successfully and was well received.
well my last and original ghd's gave up the ghost after 12 years hope these last as long as I didn't think it was worth wasting money on cheaper brands and getting them from us saved me bundles. Amazon rocks
Great product
For hot air brushes, the same advice goes: always use a heat protectant, select the right temperature for your hair type, pay attention to the speed, intensity, and the barrel size of the curling brush. Ceramic and tourmaline coatings are considered to be the best ones for a hot air brush barrel. The only problem that may occur is that your locks may get stuck in the brush bristles. To avoid this, choose from models with tangle-free anti-static bristles, like this one.
Ghd hair products are expensive. You can buy much cheaper dryers and stylers. That said you will find that your ghd outlasts pretty much every other brand out there. And that’s ultimately what you are paying for.the build quality speaks for itself. You can feel it in the weight and quality of finish.in operation they simply work. The hairdryer is quiet and efficient. It has all the features you expect to find. The stylers straighten hair quickly and with a super smooth finish.the overall ‘wow’ factor is enhanced by the go d boxing that this set comes in.if it’s for yourself well done if it’s for a gift you are a very generous friend
seconds and it smoothes my hair with ease I would recommend this flat iron to anyone
I have very thick hair this works great. Didn't get the sale price. This is a good deal. I bought mine in 2000 and use it every day. Still working like the day I got it.

works like a dream. Better than any other iron I have used before. Heats up fast and love the auto turn off
great product. Top quality I bought in recommendation of my daughter and boy is this worth it
works like a dream. Better than any other iron I have used before. Heats up fast and love the auto turn off
I had heard from a number of people that the ghd was the goddess of straighteners but I must admit I was sceptical. I bought a cheap straightener a few years ago and rarely used it as it took ages to heat up and wasn't very effective. Finally having had enough of looking a mess I decided to go for it and try the ghd and I'm delighted to report it lives up to its reputation. It heats in a matter of seconds and it glides through my hair quickly and smoothly.one little niggle for me is that ghd didn't supply a little bag to store the straighteners considering the price surely they could have thrown one in for the sake of customer contentment however apart from that it's a first rate implement.i got compliments the first time I used it mind you I had been looking like I'd been dragged through a hedge backwards up to then. So thanks ghd for unveiling the new sleek me
just received my ghd's ..i ordered them after 10pm in the evening and they arrived the following night about 7.45 can't believe how quickly they turned up as the email said they will be delivered on 7th january so I'm very happy. I like these straighteners as they really do work I started using them about 2 and a half years ago but have given my previous ones to my daughter so I decided to purchase another set for myself. I would definitely recommend them.

as a hairstylist I'm picky about my tools. Read great reviews on this flat iron and it was on a sale. Came in a gorgeous box the tool itself is sleek and slim. Great design. Heats up in 15 seconds. Perfect grip. Love it
I can't believe Amazon would allow one of their trusted sellers to sell fakes. I received mine today and it took about 5 seconds to realize that it was fake. I could not register it on the ghd website, and I came across the information below to help identify fakes. This straightener did not have a reset button on the plug, and had many more of the 'give-aways' that it was a fake! DO NOT BUY FROM THIS SELLER.
Sometimes, you may need a helping hand with matters such as elongating your curls, holding shape, or overall definition. With these products at the ready, these concerns are a thing of the past! Whether you need an all-day hold formula to keep that beautiful curl pattern in place, an anti-shrinkage gel to keep your curls long and springy, or a gel that is olive oil based to help you achieve your style while staying hydrated, we have you covered with these fan favorites. From frizz fighting to shape holding, we have it all in one place. It doesn’t matter if you prefer gel, heavy cream, or a lightweight spray, you are sure to find the right solution to meet your preferences and style goals in this collection. Not sure which one to try out? Read the helpful reviews from fellow users to get the inside scoop. Achieve your perfect look today! 
L'Oréal Paris Elnett Precious Oil Hairspray has been specifically formulated to soften, smooth and add shine to dry, damaged hair. Its ultra fine mist leaves hair feeling clean with a lightweight, soft, shiny finish and a satin touch. Infused with the luxurious touch of silky Argan Oil. For perfect hold, complete any hairstyle with an all-over spray.
I love this flat iron. My hair is smooth and health.
It’s always good hair day with this
I will start by admitting that I really don't do much with my hair. It's naturally curly and I never even blow dry it. I gave my last flatiron to my daughter when she went away to college.but after using the ghd styler I think the reason I never did much with my hair is because I was always using substandard products. This styler doesn't pull my hair. It runs through smoothly. It takes at most two passes to straighten my hair. It heats up really quickly. I love the fact that the cord is super long and swivels. It doesn't leave my hair looking frizzy. It even helps to straighten out my cowlick at my hairline. It curls easily as well but I mostly just used it for straightening .it has an on off switch and a led light to indicate when it's ready to use which is about 30 seconds it's super fast . It's also dual voltage which is fantastic when I travel you just need to provide a plug adapter for the outlet .it's pricey but definitely worth the money. If you are in need of a styler to use every day invest in this one
got my ghd classic 1 inch styler straightener today and was able to register it on the ghd site with no problem. I was a little hesitant to purchase through amazon b c of a few scary reviews that people had received fakes. If this one is a fake at least I was able to register it with non problem and will get a guaranteed from ghd as a replacement. I dont for see having any problems... I purchased this ghd straightener as a replacement to the one I purchased off amazon well over 4 1 2 years ago it just died last week . I loved my last ghd straightener good luck
After living in australia and going to a salon there that used a ghd flat iron on my hair I've always wanted one. But because of the price I often settled for the less expensive brands. I had a sedu but it recently died and I found that the ghd sold on amazon had such a great price I just had to get it. It was definitely worth it I love how I only need to flat iron a section once and it's perfect. Because I have curly hair it usually takes me 40 mins to flat iron my hair but now with the ghd styler it only takes about 25 mins. From now on I'm only using ghd stylers.
I was a bit worried with buying a ghd hair straightener over the internet and I thought the cheaper price was too good to be true but I was able to do some research and was delighted to discover that the ghd I was sent was a genuine product it works great.

Love my ghd straightener. This is my 2nd one. I had the first one for years love this brand and it works great

I was very hesitant to buy this product because of some of the reviews where people received a fake ghd but when I got mine it not only looked identical to the flat iron on the official ghd site I was able to successfully register my ghd iron to guarantee the 2 year warranty and such .i am really happy with my product so far and happy that I could buy it at such a discounted price
Ultra-zone with predictive technology is the latest breakthrough in heat styling which guarantees homogeneous heat across the whole plate, allowing consistent beautiful results in one stroke. The heat is monitored 250 times per second so that it’s constantly at the optimum 365°F styling temperature for even healthier hair. It personalizes power with its predictive technology, which recognizes the thickness of your hair and the speed at which you are styling and adjusts accordingly—so you get unbeatable results quicker and personalized to you!
This is a great flat iron. It self adjusts the temperature to fit the needs of your hair.
Bought this as a gift for my girlfriend. She loves it. Got it for cheaper than they sell the same one at those make up stores in the mall.
ghd is the best hair styler I've ever got it's very fast in heating up .. And you'll be ready in no timeit would be great if it included a glove though
If your hair is fine, fragile or damaged you have to be careful with the temperature. Your locks require the lower heat to reduce the damage. The maximum heat level that you can apply on thin or damaged hair is 350°F. But maybe you should start with lower temperature, something like 170°F – and see if this would work. Also, thin damaged hair requires a flat iron with narrow plates so that you will be able to straighten it in one pass.
It is one of the best straighteners I've ever used. Its lightweight and takes literally 15 seconds to heat up. Works perfectly and would not trade it for any other straightener.
Great product and fast shipping.
I can't believe Amazon would allow one of their trusted sellers to sell fakes. I received mine today and it took about 5 seconds to realize that it was fake. I could not register it on the ghd website, and I came across the information below to help identify fakes. This straightener did not have a reset button on the plug, and had many more of the 'give-aways' that it was a fake! DO NOT BUY FROM THIS SELLER.
I love this hairdryer!! I bought it because I broke my shoulder and only have the use of one arm. Before my shoulder was broken, I used a very expensive hairdryer and the best brushes. This hairdryer works better than all of my high end products. I'll never go back. The brush is big and I was concerned that it would be too much for my short hair. It will work great on any length hair. The bristles grab even the shortest hair and dry it smooth and soft. My hair is naturally curly and before trying this dryer, I'd dry my hair, straighten it and then use hot rollers. I am now achieving the same results with the Revlon dryer. I haven't written a review on a product in years but needed to share my experience with this dryer. ... full review
Any hair texture can benefit from this iron — wavy, curly, coiled, you name it. The black titanium plates fight frizzies and strengthen hair at the same time (even though you're still clamping it between fiery hot metal plates) thanks to their infrared heat technology. Feel free to take yours anywhere in the world, as it’s made with a dual voltage that’s perfect for travel.
I had the hsi professional which I thought was pretty good but this ghd flat iron definitely beats it in all aspect which it better be since the price is 3x as much . First I like it that it beeps to let you know that it's ready to be used after plugged in. Second it's very light so for a person with thick hair like me usually takes forever to smooth out all my hair it's less tiring. Last but not least it straightens just in 1 2 strokes and it lasts it cuts down my hair prep time by half if not more. Save up a little longer and get this instead of hsi which is also less compact
With so many models and styles to choose from, it can be hard to find the right hair straightener for your medium or long hair. That’s why we love the Cloud Nine Original Flat Iron! This straightener is ideal for users with medium to long hair; this hair straightener can tame even the most stubborn tresses. Featuring 1-inch plates and low, medium, and high heat settings, this flat iron is ideal for anyone with thick or lengthy hair.
It wouldn’t be fair to highlight a straightening brush that’s great for thick hair without also selecting a product that’s best for extremely thin or damaged hair. The MiroPure has 16 different heat settings and is capable of reaching 450° to straighten all types of thick and normal hair. What’s most notable, though, is that it can straighten hair at temperatures as low as 170°, perfect for very thin hair that’s likely to be fried at higher temperatures. It’s difficult to find a model suitable for that type of hair; the review team recommends the MiroPure.
So, when it comes to hair care, it is no surprise that the healing benefits of infrared technology would make their way into the industry sooner or later! The far infrared technology in the CHI Air Expert Classic Tourmaline Ceramic Flat Iron leaves your hair looking and feeling smoother and silkier than ever before, while helping to restore your strands to their naturally strong and beautiful thickness.
I was a little apprehensive about purchasing these only because previous reviews had said that their ghds appeared to have already been used on arrival. This was not the case at all when mine arrived. They came sealed in their original box plastic on the plug wire around the cable etc. They're perfect brand new fully working and the delivery was ridiculously quick too I would 100 recommend. Very happy with both the product and the service that I received.
this is an amazing product. I have had it for years and it hasn't broken or not heated to the max heat level once. If it ever dies I'll definitely buy another.
when you buy ghd you invest in quality are you worth it.

This set contains a ghd gold styler a heatproof plate guard a heat resistant mat a zip bag that contains a paddle brush and two large hair clips the zip bag press studs onto the mat and the whole lot rolls together for storage . This comes in a gorgeous gift presentation box that has a hidden magnetic fastening you may want to keep this to store it in as everything fits so nicely. Anyone who received this as a present should really appreciate it.the included instructions are brief and whilst they tell you how to turn the styler on and off and cover health and safety information they do not tell you how to get the best out of the styler or how to actually use it on your hair. The assumption seems to be you already know how to straighten your hair because you already have a ghd styler or you've used another brand before. I think this is a shame and seems a bit of an oversight as this gift set could be someone's first styler. I've had cheaper straighteners in the past which had quite a detailed page on how to get the best out of the straighteners . Yes you can find this information on the internet and on youtube but sometimes it's just nice to have it there to read when you open the box.having said that they do reach temperature quickly and straighten well you can tell why it's the brand leader. My previous straighteners you could alter the temperature but I'm quite happy with how these work at a set temperature and it's one less thing to faff around with. It has a 30 minute safety cut off for me this time could be shorter but at least it does have a cut off. I love that it comes with both a heat proof mat so many products just don't seem to and the heat proof plate guard as well.overall a gorgeous hair straightening gift set that anyone not already owning a ghd styler would love to have provided they do want to straighten their hair.

I had some concern that this iron was counterfeit. I had purchased knockoff chi irons unbeknownst to me on this site before. Fortunately as I found ghd has a verification tool on their site. Take the time to register your iron there to make sure it's not a fake ... As far as the iron itself it is a sturdy quality iron that heats up lightning fast. It even has a beep to let you know it's ready to go. I especially love the 30 minute automatic shut off feature a must for forgetful people like me
Bought as christmas gift so not opened as such but bought my wife the last ghd straighteners 10 years ago and they are still going strong paid 40 more for latested ones purchased but 10 year no problems is remarkable and shows quality in product

I have an older chi styler that is wider so I thought I'd give this ghd 1 a try. It heats really quickly and beeps to let you know it's ready. It also has a flashing led light. Even though I have beyond shoulder length hair it is very fine in texture. This narrower styler worked better for me. I can curl the ends under or flip it easier than with the wider styler. It glides through my hair without any tugs or pulls. It has a sleep mode in case you forget to turn it off. After 30 minutes it starts to cool down. The only negative is that it's hard to set it on the counter like it shows in the picture because the black part is so rounded that it wants to fall over. My chi is slightly flattened I guess it doesn't hurt for it to lay on its side since there is a small gap between the plate and the edge of the styler so the plate doesn't make contact with the counter but I wouldn't go off and leave it. It has a swivel cord which is a must for this type of styler.i don't use a styler often because my hair is fragile but when I do I will probably reach for this one. It leaves my hair smooth and shiny. It comes very nicely boxed so it would make a nice gift.addition I didn't realize when I wrote this review that there was a controversy over fake ghd stylers but I just registered mine and it is the real thing.
I was happy the moment I got this its so smooth when you use it was abit caught off guard by the different power cord but that was quickly fixed but nonetheless I love this piece of a styler
Love this brand very happy

The ghd Air Professional Performance Hairdryer brings the salon experience home through state-of-the-art design and powerful performance. Developed in collaboration with top stylists, Air provides up to two times faster drying with reduced frizz for the perfect salon blowout. It features advanced ionic technology that allows the industrial generator to lock in moisture, and is powered by a professional-strength, 1600-watt AC motor that’s built to last. The sleek, ergonomic design makes it a breeze to use—whether you are right-handed or left. It features variable heat settings, two speeds for customized control for every hair type, and a cool shot button to set styles in place. The dryer seals in smoother, shinier, longer-lasting results with less frizz.
A few swipes from a professional hair straightener can finish off a high ponytail, restore life to split ends, and give your natural curls a relaxed look for a night or two. No matter what your natural hair type may be, there is a hair straightener as unique as the gorgeous locks on your head! Here are just a few of our favorite hairstyles that can be achieved using a professional hair straightener like the ones we’ve reviewed here:
However, the plates may be too narrow for those with long hair. Also, the heat settings do not indicate temperature so you don’t really know how much heat you’re exposing your hair to. Though, you are aware that the temperature range is 280 to 450 degrees Fahrenheit. Take note that there’s no automatic shut off feature. But for the price and performance, a lot of people are saying “hell yeah” to this product.
“This product really deserves its five-star review. Let be really clear here, I HAVE 4C HAIR … I spend so much time detangling my hair that it is ridiculous! I mean hours, and I have tried every trick in the book. By the time I finish one section, the other has gotten tangled again. My hair is so thick that it would take me 45 minutes to blow it dry, so I just never did it. [With this brush,] I was able to blow dry my hair on the cool setting in 20 minutes. I did use heat protectant along with a leave in in as well as some black castor oil heavily on the ends. I am able to comb through my hair now. I am so relieved. I think I am going to start seeing some real growth now that I will not be putting off my wash days because I simply don’t have the time for all that detangling. Not to mention that I was always losing a lot of hair with the detangling process. … I did notice that the high setting was really hot, I just used the cool setting and it worked wonders. The bristles are very malleable and the bristle tips are rounded. I have read that some folks have had a problem getting their roots to dry. I had no problem at all. This product is well worth the price. I would have paid three times as much just to be able to part my hair without all of the tangles.”

These straighteners heat up to 232 degrees in just 30 seconds so you can style your hair quickly and without fuss. The smooth plates glide through your hair; helping to smooth the fibres and give you a highly conditioned and glossy finish. Temperature is monitored 50 times per second which ensures that heat remains evenly distributed throughout the plates and your hair appears healthy and sleek.
Creative director of GLAMSQUAD Giovanni Vaccaro prefers this flat iron by Sedu. "The ceramic plates are really key to maintain the integrity and healthiness of the hair," he says. To get expertly straight hair, Vaccaro recommends using a boar-bristle brush to help mediate frizz, and that "the follow through is key" when moving the iron and comb completely from roots to tips.
I can't believe Amazon would allow one of their trusted sellers to sell fakes. I received mine today and it took about 5 seconds to realize that it was fake. I could not register it on the ghd website, and I came across the information below to help identify fakes. This straightener did not have a reset button on the plug, and had many more of the 'give-aways' that it was a fake! DO NOT BUY FROM THIS SELLER.
I was able to verify and register it on the ghd website without any issues works great so far.
excellent product best on the market
Work great
these work very well as do all ghd straighteners. I have used ghds for years and once I discovered them I never looked back. I can straighten my hair in half the time compared to other similar products and my hair feels better and less damaged afterwards too. I have also received fantastic after sales service from ghd before as well so I trust the brand. These are no different they are well made and the design looks classy while they straighteners themselves do a good job and didn't leave my hair feeling frazzled and fried. The kit itself is decent in the box there were the straighteners of course a heat mat a bag to keep the straighteners in a protective 'end' to put over the hot parts of the straighteners two professional hair clips to hold your hair back while straightening and a paddle brush. These seem to all fit in the bag so it is very useful if you are travelling or even just storing it between uses. The cable is long enough to make using them a doddle and the auto switch off will help ease your mind if you are on your way to work and wondering if you have turned them off despite all this I have knocked a star off purely because they don't work as well as my ghd pinks these leave my hair feeling smooth and silky and the gold set just doesn't seem to do this quite as well. Nevertheless I would still buy them over any other brand out there.
My hair stylists have always used ghd straighteners on my hair and I finally broke down and bought one after using other cheaper straighteners. I have very curly hair and the ghd gets my hair silky straight with no frizz it does get a little bit of wave to it after about an hour but that may just be the humidity and heat reacting with my hair. As soon as I go back over it with the ghd it is perfectly straight again. It is authentic with the hologram sticker circuit breaker plug and ghd product registration. A great deal on a great straightener
the best worth every penny

Introducing ghd curve®, the new range of curling irons & wands from ghd. Featuring tri-zone® technology for gorgeous, shiny, bouncy curls that last as long as you do. The protective cool tip provides you with a safe place to hold the hair in place while you curl, and the built-in safety stand allows you to place the wand down securely during styling.
I have an older chi styler that is wider so I thought I'd give this ghd 1 a try. It heats really quickly and beeps to let you know it's ready. It also has a flashing led light. Even though I have beyond shoulder length hair it is very fine in texture. This narrower styler worked better for me. I can curl the ends under or flip it easier than with the wider styler. It glides through my hair without any tugs or pulls. It has a sleep mode in case you forget to turn it off. After 30 minutes it starts to cool down. The only negative is that it's hard to set it on the counter like it shows in the picture because the black part is so rounded that it wants to fall over. My chi is slightly flattened I guess it doesn't hurt for it to lay on its side since there is a small gap between the plate and the edge of the styler so the plate doesn't make contact with the counter but I wouldn't go off and leave it. It has a swivel cord which is a must for this type of styler.i don't use a styler often because my hair is fragile but when I do I will probably reach for this one. It leaves my hair smooth and shiny. It comes very nicely boxed so it would make a nice gift.addition I didn't realize when I wrote this review that there was a controversy over fake ghd stylers but I just registered mine and it is the real thing.
Human hair wigs can be styled with heat, and they must be brushed only when dry. Synthetic and human hair wigs should be brushed dry before shampooing to remove tangles. To clean the wig, the wig should be dipped into a container with water and mild shampoo, then dipped in clear water and moved up and down to remove excess water. The wig must then be air dried naturally into its own hairstyle. Proper maintenance can make a human hair wig last for many years.
My favorite straightener ever so happy I bought it little expensive but does my hair in half the timemy old one did. And my old one was also an expensive one but another brand.
Love this tool. Works great in every way.

Great straightener
This is a beautifully presented ghd gift set with a hairdryer and hair straighteners that feel tactile and look aesthetically very pleasing. You also get a hairdryer nozzle for precision drying a heat resistant mat and a heatproof plate guard for the straighteners these are located under the plastic tray packaging inside the box so don’t forget to lift it out .the hairdryer feels like a good weight but the weight is evenly distributed so it feels comfortable to hold and maneuverer around your head. It’s got two speed settings three heat settings plus a true cool shot button. It’s overall quieter and more comfortable to use than my old tigi joystick hairdryer which i’ve been using for the past few years and has a much longer body shape. I like the heat variations available as the middle setting provides gentle heat which isn’t always available especially with hairdryers that only have 2 heat settings available other than that it’s no better or worse than other hairdryers i’ve experienced.the straighteners are the quality you would expect from ghd and they are very much styled around the classic straighteners if you are familiar with them except instead of an on off switch there’s a button you have to press button down for a couple of seconds. I admittedly don’t like the button as it’s hard to tell whether the straighteners have been turned off after use as you can’t see the pale blue led in a bright sunny room. The straighteners heat up very fast though in about 15 seconds and there is a nice safety feature included where the straighteners will turn off automatically after 30 minutes if they have been hastily abandoned left on. The straighteners feel a bit hotter than my classic ghd’s but I haven’t located any info about the temperature so I can’t be sure of this. They are effective though I have fine medium length hair and it only takes a few minutes to straighten and my hair feels smooth and looks shiny and healthy.i’m really pleased with my ghd set everything feels so well made and they feel like luxury products built to last time will tell if this is true of course but it’s all working well as it should be at the moment. The box packaging really adds to the whole luxury feel of it all too so it feels like a well earned treat to purchase for yourself and I think it also makes a special gift for someone that you know they can enjoy using everyday.
wife said this is the best

T3’s white and rose gold flat iron seems too pretty to reliably function, but hey, sometimes miracles happen. There are four temperature settings ranging from 260 to 410 degrees, and the tool heats up in about a minute. Its ceramic plates are infused with tourmaline, a mineral said to make hair extra smooth because it emits negatively-charged ions. There’s no scientific evidence to support this, but my unscientific bathroom study found that this flat iron does indeed make my hair look shinier.
With this CHI original flat iron, you can get not only straight silky hair but also all kinds of curls, flips, and waves. It features 1-inch wide floating ceramic plates and uses far infrared technology to reduce frizz and static electricity. This straightener heats up to 392°F, and you can’t adjust the temperature. So, this is a flat iron for normal or thick hair, not for fine and fragile one. The heat is evenly distributed, and an exceptionally high amount of negative ions are produced. Finally, the design is basic, yet neat and ergonomic.
This is so much better than the drugstore purchased flat iron that I've been using. The ghd classic 1 inch styler heats up fast and maintains the perfect temperature while styling my hair. The extra long cord 9 feet is something that I'm going to have to get used to but I do see how it would be perfect for professional stylists to use in salons. The ceramic plates come together perfectly and there's even a little extra give when I squeeze them over my hair. I appreciate that this has a reset button on the plug to keep the user from getting shocked while using. I even loved how this arrived in a beautiful box. My hair looks great and I am looking forward to using this for years to come.
My second one I bought. It does a great job and does not dry your hair out. My hair always looks healthy
I have spent years and years looking for the ultimate set of straighteners but have always resisted the ghd's because of the price but I finally gave in and ordered a pair this sunday and they arrived today I can assure anyone that these are the real thing the serial number has been authenticated by the official ghd website. As for the results wow my hair has never felt or looked so good and I have fine curly frizzy hair I have even washed the car and guess what no frizz or curls please order them you seriously won't be disappointed
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