Launched in 2001, GHD has been one of the best-known brands in and salon- and home hair styling ever since. I've been using its stylers to straighten my hair for as long as I can remember, but for the past week I've put down my trusted GHD Gold (see our review) and classic stylers to try out the new Platinum+, here in white. It wasn't a hardship, let me tell you, and it's no surprise that these are among the best hair straighteners out now.
I looked at my 5 yr old ghd and these ghd straighteners and they looked the same. I was ready to return these straighteners. But then I used both straighteners and compared them, these ones were better. The old straighteners snagged on bottom of my hair. The new straighteners glided through my hair without pulling my hair. The plates are soooo much better :-)
Hey there! My name is Juliet but my friends call me Jules, so you’re more than welcome to! Thanks for stopping by my site which I’ve put together to help people like yourself pick out a flat iron. Irons can be confusing if you have never owned one before (and even if you have). Whether you’re a newbie or a veteran, when it’s time to get a new iron the sheer amount of information can get more than a little overwhelming. I’ve done my best to sort through all of it here so you don’t feel like you’re buried under an indiscriminate amount of styling tools.
Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy, but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed products and single out the most convincing ones. (You can learn more about our rating system and how we pick each item here.)
Perfect for all hair types, this flat iron needs only 20 seconds to reach its maximum temperature of 365 degrees. According to the smarties in research and development at Ghd, this is the optimal straightener temperature for changing the shape of your hair with as minimal damage as possible. So if you’ve already got damaged, brittle hair, get yourself this straightener ASAP.
Steam straighteners, like the less common vapor flat irons, are typically considered better for your hair because they provide more moisture, making the straightening process less drying on your strands. While a steam straightener sounds super fancy, Conair makes a reasonably-priced Ionic Steam Flat Iron that heats in 30 seconds and boasts five temperature settings up to 455-degrees Fahrenheit. The steam straightener, with tourmaline-coated ceramic plates, also features three retractable combs, giving you options for the most effective length to detangle your particular hair.
Hey there! My name is Juliet but my friends call me Jules, so you’re more than welcome to! Thanks for stopping by my site which I’ve put together to help people like yourself pick out a flat iron. Irons can be confusing if you have never owned one before (and even if you have). Whether you’re a newbie or a veteran, when it’s time to get a new iron the sheer amount of information can get more than a little overwhelming. I’ve done my best to sort through all of it here so you don’t feel like you’re buried under an indiscriminate amount of styling tools.
So, when it comes to hair care, it is no surprise that the healing benefits of infrared technology would make their way into the industry sooner or later! The far infrared technology in the CHI Air Expert Classic Tourmaline Ceramic Flat Iron leaves your hair looking and feeling smoother and silkier than ever before, while helping to restore your strands to their naturally strong and beautiful thickness.
The dual-zone technology is another feature incorporated in ghd flat irons. In particular, the flat irons integrate heat sensors on each plate. These sensors control the styling temperature from the root to the tip. In turn, you do not have to deal with hot or cold zones. As a result, you can expect the straighteners to adapt to different types of hair and adjust the heat depending on the hair type to help you achieve desirable results.
As one of the hottest hair straighteners we have reviewed (temperature-wise…although it is pretty to look at, we have to admit…), the Solano Sleek Heat 450 Professional Flat Iron can reach temperatures of up to 450° F in as little as 60 seconds! This Solano hair straightener also features thin 1 inch plates, making it an ideal choice for anyone with short or medium length hair and the quick heat time ensures that even the most stubborn of curls can be tackled with a little extra heat. If you are looking or something a little larger though, it is also available with 1.54-inch plates too.
So, which model should you go for? Different straighteners will suit different hair types – that's the first thing to note. If you have very fine hair, it makes sense to invest in smarter versions with a high degree of heat sensitivity. That way, you can be confident they won't scorch your hair, which is often a hazard with cheaper, less sophisticated accessories.
GHD went and nabbed itself a 2018 Best of Beauty award with this miracle of a flatiron. The tool maintains a constant temperature of 365 degrees Fahrenheit, but get this: It reads the thickness or thinness of the sections you use so it can adjust the amount of power it exerts. That way, it keeps the same temperature while straightening your hair and gets all the sections evenly straight without you having to worry too much about heat damage. "My hair felt relatively healthy after ironing which I am not used to," says Tracey Zane, director of content development for Allure. "The tool moves much effortlessly across my hair, and actually makes it feel silky smooth once ironing."
Thankfully, we’ve learned a lot about hair care and preserving your hair’s natural integrity while styling. However, this wasn’t always the case. If you ever had a perm done in the 80’s or teased your hair to holy heaven in the 90’s, chances are pretty good that your hair has endured a bit of damage. The same can be said if you color your hair on a regular basis or recently went from your natural brunette color to a bright platinum blonde. No matter how the damage was caused, there are certain features you will want to shop for when selecting the ideal hair straightener for your course hair type:

Serums are packed with turbo-charged ingredients designed to penetrate skin in ways everyday moisturizers simply can’t—and their price tag often reflects this fact (as I’m sure you’ve noticed). For some people, these uber-products are definitely worth the investment: they come with a host of benefits, like smoothing fine lines, increasing firmness, speeding cell turnover, boosting brightness, and correcting discoloration. The catch, though, is that they won’t work as well if you use them incorrectly.
Beachwaver Co. has reached cult-level status for its super easy-to-use Beachwaver, yes, but this styling iron from the brand is equally as notable. The beauty of it is the fact that you can achieve multiple looks with it. Use as is for a sleek, straight look or apply the black Coast Pro attachments (that are shaped like a round brush) and glide the iron down each hair section, rolling your wrist under towards the ends to create the illusion of a professional blowout.

GHD (or Good Hair Day) is one of the biggest beauty brands in the UK. Dominating the salon straightening scene, this hugely popular cosmetics company offers a variety of high-spec, high-performance curlers, dryers, and – most famously – hair straighteners. If you're looking to make your hair care routine easier or you've had bad experiences with scorching in the past, GHD could have the answers. This hotukdeals buyer's guide will help you get to know the brand and cover all of its major products. The end result should be great deals for cosmetics accessories that could revolutionise your beauty routine.
Tip: “Applying toner with clean hands is the most efficient. Just pour a few drops in your palm, then swipe it on.” Or if you prefer, you can pull apart a cotton pad “so it’s not so thick before putting toner on it,” Mattioli advises. Most formulas can be used morning and night, but you might want to use those with exfoliating acids only at night or every other day.
With a maximum temperature of 450° F, the BaByliss Pro Nano Titanium Straightening Iron can really pack a punch despite its otherwise small frame. One thing to note though: these heat settings are not pre-set like the CHI G2 hair straightener we also reviewed, and you will need to play around with them to find the right temperature for your hair. This shouldn’t be a problem if you have a Saturday afternoon or two to kill, but may not be ideal for users that are looking for a flat iron with pre-recorded settings.

Once you have purchased your new hair straightener and mastered the multitude of ways you can put it to good use, the only thing left to do is take care of it, so it lasts for years to come! Just like any luxury beauty tool, you will want to care for your hair straightener to extend its longevity and prevent corrosion (which can actually leak into your flowing locks…yuck!). Our top tips for caring for and cleaning your new hair straightener include:
I tried to break everything up on the chart by category so it’s easier to narrow things down, but you have to keep in mind there is a ton of overlap in styling tools. You can have large ceramic tourmaline and small titanium steam as well as just about a thousand other options. The point is, although my table is here for those of you who already have an idea of what you want, there is a small chance you might end up looking at something with a few extra bells and whistles because there is so much overlap. If you’re not sure what different kinds of irons there are, head over to my buying guide so you can get that all sorted out before you start reading the reviews.
Once you have purchased your new hair straightener and mastered the multitude of ways you can put it to good use, the only thing left to do is take care of it, so it lasts for years to come! Just like any luxury beauty tool, you will want to care for your hair straightener to extend its longevity and prevent corrosion (which can actually leak into your flowing locks…yuck!). Our top tips for caring for and cleaning your new hair straightener include:
Xtava’s two inch-wide plates are massive, making them perfect for people with thick or coarse hair. Aside from the plates, everything else about this flat iron is fairly standard. You can use it at a temperature range in between 265 and 445 degrees Fahrenheit, the plates are made with tourmaline and ceramic, and it takes less than two minutes for the tool to fully heat.
Tip: “Applying toner with clean hands is the most efficient. Just pour a few drops in your palm, then swipe it on.” Or if you prefer, you can pull apart a cotton pad “so it’s not so thick before putting toner on it,” Mattioli advises. Most formulas can be used morning and night, but you might want to use those with exfoliating acids only at night or every other day.
Xtava’s two inch-wide plates are massive, making them perfect for people with thick or coarse hair. Aside from the plates, everything else about this flat iron is fairly standard. You can use it at a temperature range in between 265 and 445 degrees Fahrenheit, the plates are made with tourmaline and ceramic, and it takes less than two minutes for the tool to fully heat.
Eight embedded sensors regulate and evenly distribute the heat on this ceramic iron, minimizing damage and increasing shine and smoothness. With adjustable temperature settings that go as low as 140 degrees (the coolest we've ever seen), it's ideal for anyone with super fine hair, or to smooth out the tiny frizzies around your hairline. It also comes with a lifetime warranty, which is never a bad thing.

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Great skin is not simply a matter of DNA — your daily habits, in fact, have a big impact on what you see in the mirror. But depending on which product reviews you read or doctors you consult, there is a dizzying number of opinions on everything from how to moisturize to how to protect yourself from UV rays. Ultimately, caring for your skin is simply personal. 

Whether you have curly hair or extremely thick hair, are looking for a mini flat iron or a hair-straightening brush, there are almost too many factors to consider on your quest for the best hair straightener possible. In addition to hair-texture concerns, you have the financial element: Will a more affordable tool from reliable brands like Remington and Conair get the job done, or do you need to splurge on a high- to mid-tier option from well-known luxury brands like GHD, Chi, Babyliss, and Paul Mitchell? If you’re worried about cutting down the primp time in your morning routine, you may want to look at flat irons with larger plate widths and fast heat-up capabilities. Titanium flat irons tend to heat up quicker than those with ceramic plates, but the strength and speed you get with titanium may mean sacrificing the more limited heat damage to your hair done by ceramic devices. If the thought of clamping any hot flat iron, ceramic or not, down on your colored, brittle, or otherwise damaged hair makes you cringe, maybe you should look into a steam straightener or a ceramic flat iron with a wide range of adjustable heat settings to use in tandem with your favorite heat-protecting products.
Reviewers love this flatiron created by celebrity hairstylist Harry Josh for its overall ease. At 1.25 inches, the plates are slightly wider, making it faster to straighten your whole head. The plates are also curved with a nice grip, so you can pull hair through without it slipping or gripping too tightly to create a weird kink. The reviews online are all five stars, praising it was being “an absolute favorite” and “expensive but worth it.” This is just one of the very same tools used to create Gisele Bundchen’s signature beachy waves.
While there are a lot of great options to choose from, our all-around top pick is the LumaBella Keratin Duel Touch Hair Straightener. Featuring unique, keratin-infused plates for optimal shine and less damage, the LumaBella Keratin Duel Touch Hair Straightener proves that technology really can make a difference when it comes to hair care! We also love this model’s innovative smart heat sensors that protect hair from heat damage and lock in moisture.

What is the best straightener?


At the time of writing, the ghd Classic has a slightly lower rating on Amazon of 3.7 out of 5-stars. However, the majority of 1-star reviews relate to problems with fake products, rather than issues with the straightener itself. However, people do draw attention to the fact the GHD hair straightener has only one heat setting, and question whether it is worth the high price point. That is particularly prevalent when you consider the cheaper options on the market.
Absolutely awful! My trusty old ghd straighteners have lasted me for 10 years and always leave my hair perfectly straight and glossy. I thought I'd treat myself to a new pair and thought these looked like a bargain. You get what you pay for! I've only used these once, as they left my hair still wavey and very frizzy. I've emailed ghd, as I'm convinced these are fake. Just awaiting a response. Very disapointed.
The last time I bought a GHD was in 2012 limited edition peacock straightener. I thought this time I would go for a top of the line model and got the platinum plus. It is not as nice to hold, feels flimsy and not as well made. Heats up quick but feels like it’s burning my hair more than my old model. It is also catching my hair in the little crevices and feels like it’s pulling even though I’m not holding it closed tightly. I’ve loved my GHD straighteners for so long but this model is a real let down.

GHD Platinum – Slightly more expensive than the Gold range, the Platinum selection arguably takes GHD's technology even further. Described as a “smart” straightener, these devices include sensors which keep track of the heat of the plates 250 times per second – which is even more accurate than the Gold collection. They come with features like universal voltage, so can be used anywhere in the world, while the innovative wishbone hinge allows even more flexibility about how users style their hair.
Well they replied to my email apologising and sent me another code £38.28. So reordered using both codes (y) . Straighteners arrived today and cost me £50.72. So after a bit of a hiccup. My personal experience with the customer service centre was great. They’re replies were quick, polite and helpful. Even had some early hours of Sunday morning as I was working a night shift and messaged them. (y) (y)
great set of 'original' ghd's... Had similar back in the 90's and I loved them then. I had them for years before they gave up then I tried various other cheaper makes of straightners as well as some of the limited edition ghd's ...none as good as my original ghd's. Noticed these at a good price and bought them in time for the christmas festivities I have no regrets love them
For frequent travellers universal voltage is a real boon. There's nothing worse than being away from home, wanting to look your best, and then discovering your hairdryer is about as useful as someone blow drying your hair through a straw, or that your straighteners just can't get up to the temperature you need to achieve the look you want. Performance from the Platinum+ is going to be the same wherever in the world you are.
The LumaBella Keratin Dual Touch has been found to give 50% less breakage, splitting, and damage compared to other straighteners without heat sensor technology! While your hair straightener can’t repair years of damage overnight, this model can help restore the natural shine of your hair and allows you to keep styling by reducing additional damage by up to 50%! This means that it is safe for daily styling.
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With curling tongs and wands, GHD is facing stiff competition from Cloud 9, as well as T3 and Babyliss. Babyliss delivers excellent build quality for the prices it charges (which can be £50 less than comparable GHD models), but its curling products aren't nearly as sophisticated as GHD's. Products like the T3 Whirl Trio Interchangeable Styling Wand are closer to the GHD Curve collection, offering interchangeable barrels. This extra flexibility is great for salons or households with a few different hair types. But it's probably not crucial for individuals. Overall, the Curve remains at the top of the tree, so you can be sure that you'll be purchasing a high-quality accessory. 

Whether you have curly hair or extremely thick hair, are looking for a mini flat iron or a hair-straightening brush, there are almost too many factors to consider on your quest for the best hair straightener possible. In addition to hair-texture concerns, you have the financial element: Will a more affordable tool from reliable brands like Remington and Conair get the job done, or do you need to splurge on a high- to mid-tier option from well-known luxury brands like GHD, Chi, Babyliss, and Paul Mitchell? If you’re worried about cutting down the primp time in your morning routine, you may want to look at flat irons with larger plate widths and fast heat-up capabilities. Titanium flat irons tend to heat up quicker than those with ceramic plates, but the strength and speed you get with titanium may mean sacrificing the more limited heat damage to your hair done by ceramic devices. If the thought of clamping any hot flat iron, ceramic or not, down on your colored, brittle, or otherwise damaged hair makes you cringe, maybe you should look into a steam straightener or a ceramic flat iron with a wide range of adjustable heat settings to use in tandem with your favorite heat-protecting products.
GHD Curve tongs – GHD offers two different types of tongs in the Curve collection. If you need to maximise volume, the Soft Curl tongs will be preferable. They work better with longer hair, creating luxuriantly soft, rippled curls from the root. The Classic Curl is all about creating reliably consistent curls and works best on shorter hair. Both tongs come with long cords for flexible usage, include a safety stand to prop the tongs when they aren't in use and have “cool tips” which let users twine curls safely without the risk of burns.
Count on Kristin Ess to bless us with high-performance hair tools that are super affordable and good lookin', too. Crafted from two titanium plates to deliver heat fast and evenly, Ess's flatiron reaches temperatures up to 440 degrees, has shine-boosting technology, and shuts off automatically. So you can forget ever having to wonder if your flatiron is still on after you've left the house.

Can GHDs lose their heat?


It’s not your conventional-looking flat iron, but this straightening brush does the trick all the same. Just turn it on, brush your hair with its heated ceramic bristles like you would with a normal brush, and watch frizz turn smooth, shiny, and static-free in seconds. It’s not going to turn curly hair into sheets of silk, but it’ll straighten out any of your wonky waves or puffy layers.
Sadly, the plates in the LumaBella Keratin Duel Touch Hair Straightener won’t begin to magically levitate on your bathroom sink! BUT they do float in the frame! They are specially engineered to deliver a consistent heat with a smooth glide, and their design enables a flexible grip on the straightener, giving you great results no matter how you hold it. Even better, it won’t tug or pull like so many others on the market. The result is pain-free styling in a fraction of the time!

Most of the hair straighteners we reviewed heat up in under a minute, but the Cloud Nine Original Flat Iron has to be one of the fastest on the market! In as little as 20 seconds, this hair straightener transforms from cool to hot, hot, hot! With this model, there is no need to wait around for your hair straightener to warm up, which means you spend less time getting ready in the morning and more time getting on with your day.
Gisele uses this flatiron. Need we say more? OK, maybe a little bit: From the same hairstylist whose blow-dryer launch nearly broke the Internet, this green-plated flatiron is equally as buzzworthy. It has plates that are larger than most other irons (meaning fewer passes) and rounded edges that prevent snagging or pulling. And because it shuts off automatically after an hour, it's ideal for those of us who constantly forget to unplug our flatiron before running out the door. What are the best hair straighteners?

The LumaBella Keratin Dual Touch has been found to give 50% less breakage, splitting, and damage compared to other straighteners without heat sensor technology! While your hair straightener can’t repair years of damage overnight, this model can help restore the natural shine of your hair and allows you to keep styling by reducing additional damage by up to 50%! This means that it is safe for daily styling.
Whether you have particularly curly hair or thick locks, this T3 hair straightener is designed to leave you with a shiny finish in a fraction of the time of other hair straighteners on the market today. Specifically, the T3’s smart SinglePass technology maintains consistent heat throughout the entire plate to straighten all hair types with one glide.
As one of the hottest hair straighteners we have reviewed (temperature-wise…although it is pretty to look at, we have to admit…), the Solano Sleek Heat 450 Professional Flat Iron can reach temperatures of up to 450° F in as little as 60 seconds! This Solano hair straightener also features thin 1 inch plates, making it an ideal choice for anyone with short or medium length hair and the quick heat time ensures that even the most stubborn of curls can be tackled with a little extra heat. If you are looking or something a little larger though, it is also available with 1.54-inch plates too.

Perhaps not how the first inventor of a hair straightener intended, flat irons have been increasingly popular as hair-curling tools. (Here’s how to curl hair with a flat iron if you want a refresher.) Haircare mainstay CHI caught on and created the Tourmaline Ceramic 3-in-1 Hairstyling Iron, which not only has flat inner ceramic plating but curved plating around the outer barrel. Not only does the rounded plating maximize the curling potential each time you wrap your hair, it also limits the amount of hair-snagging and clamp lines that often come with using flat irons to curl your hair.
Sadly, the plates in the LumaBella Keratin Duel Touch Hair Straightener won’t begin to magically levitate on your bathroom sink! BUT they do float in the frame! They are specially engineered to deliver a consistent heat with a smooth glide, and their design enables a flexible grip on the straightener, giving you great results no matter how you hold it. Even better, it won’t tug or pull like so many others on the market. The result is pain-free styling in a fraction of the time! What does GHD stand for?
Anyone with naturally curly hair knows that the trick to keeping your curls looking their finest is all about moisture. Whether you’re hoping to sport a straightened style for an evening or two, or just to polish your existing curls, a great hair straightener can help you get the look you’ve always wanted without causing permanent damage to your precious curls! When shopping for the perfect hair straightener for your curly hair, you’ll want to keep the following in mind:
ghd mark iv style has a round barrel for creating curls, flicks, waves or straight hair ceramic heater technology helps you create a smooth and professional finish automatic sleep mode safely turns the heaters off the style if left unattended for 30 minutes includes universal voltage so you get optimum performance wherever you travel ghd hair straighteners come with two year manufacturer's warranty.
This flat iron has tourmaline infused ceramic plates and eight temperature sensors to evenly distribute the heat to your hair. The HSI Professional Glider also has floating plates to allow for more control. There are a wide variety of different heat settings for great control and to minimize potential damage. It also comes with a one year warranty. The HSI Professional Glider is also much more affordable than the ghd hair straightener.
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