Brant Mayfield, who styles everyone from Diane von Furstenberg to Nicole Scherzinger, favors this glossy white flat iron. "It has digital single pass technology, which helps for smoothness and contains an eternal microchip that maintains an even temperature," he says. The angled edges and ceramic plates will keep your hair smooth and without kinks.
Heats up fast and works great

my daughter has long hair and loves the effects of the ghd styler. She even uses it to put waves in her hair.
best flat iron I've ever had
We do love the fact that the flat iron remembers your last heat setting so you don’t have to keep changing it every time you turn the hair straightener on. With this flat iron, you also get an automatic shut off feature. The plates are 1.5 inches wide which makes it ideal for individuals with medium to long thick tresses. However, it isn’t ideal for making curls due to the large plates. Also, there may be durability issues as several owners have reported that their units never lasted more than a year.

I started this site after I made the decision to get a new hair straightener. I am not a novice with irons by any means, and I’ve had just about every kind imaginable except for some of the newest options. When I realized how far the industry had come in the last couple of years, I decided it was time to try something new. A good flat iron can last for years, as long as you look after it and make sure you buy one that’s robust enough to take what you put it through. By doing your homework up front, you can make sure you not only get the right straightener for your locks, but you don’t end up spending an inordinate amount of money on something that doesn’t work for you. Believe me, I’ve been there!
I have gone through 3 chi straighteners my whole life and I was a loyal chi person. My friend recommended the ghd and it is amazing and so much better. Silky hair and doesn't make my hair flat
my daughter is loving having ghd for the first time and am loving it so she stops using mine
If you have ever visited a luxury spa or wellness company, you have probably run across far infrared heat a time or two. Without going into too much science, infrared heat is the same heat you feel when the sun kisses your cheeks and warms your body from the inside-out. Far infrared heat, in particular, has been used by medical and wellness professionals for years to treat a variety of conditions from muscle pain to even cancer.
I don't know why I waited so long to invest in this product. I held off because of the price but now that I own it it is worth every penny I have fine hair that is very curly wavy. This styler makes my hair straight smooth sleek and shinny and it lasts until the next shampoo. It heats up super quick and is very east to use. I have read other reviews about whether it is an original product because of where it was made. My styler says made in china . Some reviewers claim is not an authentic styler if it's not made in korea . My styler had the correct id label on it and I was able to register it on the ghd website. For now I highly recommend this product. As long as it continues to work for at least a year or more I will be very happy with my purchase.
Hair care can be hard to shop for. You want to be picking products that are effective enough to achieve your desired results, without having to pay an exorbitant amount to get the job done. When it comes to hot tools, you also want to make sure you'll be using a product that won't cause undue damage to your hair — totally fried tresses are the opposite of chic. And while there's a whole world out there of pricey pro-level straighteners from high-end hair brands, it turns out it's actually possible to score a satisfactory straightening tool for much less.
So, when it comes to hair care, it is no surprise that the healing benefits of infrared technology would make their way into the industry sooner or later! The far infrared technology in the CHI Air Expert Classic Tourmaline Ceramic Flat Iron leaves your hair looking and feeling smoother and silkier than ever before, while helping to restore your strands to their naturally strong and beautiful thickness.
You are definitely paying for quality.have been using ghds since 2006 older models and have never looked back. Quality is superb and definitely delivers great results.can easily last 10 years
There are 12 heat settings on this brush with a selectable temperature range from 250-450°, so it can be used on all types of hair even though it’s best on thick locks. However, this model does not generate negative ions, which are the best weapon against frizz and create smoother, shinier hair. (The AsaVea 4 does use ionic technology and sells for a similar price, but the review team prefers the 3.0 because it uses MCH for more consistent heat delivery, doesn’t have brush tips that can catch on hair, and has more heat settings.)
still have my ghd to this day and love it my daughter has one also. Literally only takes seconds to heat up and beeps when ready. It gets hot and I mean hot so I use a heat styling product with it. I can't tell you how many times I decided at the last minute I needed to straighten and I only had 10 15 minutes or even 5 for a real quick top layer straightening as apposed to 40 60 minutes. I was able to plug it in turn it on and within seconds it was hot and ready to go I know it's pricey but it has great bones and I love the ceramic plates on it. It really is an outstanding and superior product compared to the stuff sold at your corner pharmacy or other large nearby retailer.
The shorter your hair is, the narrower plates you need to straighten it properly. I have to admit, most flat irons don’t work well on really short hair. The most common width of plates is something about 1 inch, at least in my rating. If you have really long locks you can try a straightener with 2-inches long plates – for instance, the Xtava flat iron.
Featuring the same 1.25-inch plates CHI users have loved for years, the new CHI G2 Ceramic and Titanium Flat Iron make it easier to style longer hair! If you’ve ever tried to use a non-professional hair straightener on your hair, then you know just how quickly the process can become a literal pain! From hand strain to sore wrists and arms, most hair straighteners stick to old adage of “beauty is pain.”
Count on Kristin Ess to bless us with high-performance hair tools that are super affordable and good lookin', too. Crafted from two titanium plates to deliver heat fast and evenly, Ess's flatiron reaches temperatures up to 440 degrees, has shine-boosting technology, and shuts off automatically. So you can forget ever having to wonder if your flatiron is still on after you've left the house.
I was little concerned as some people mentioned getting fakes but this is the real deal. It is so slick that it is almost too slick the hair slide through really quickly.
If you lived through this particular time in our world history, then you probably remember the super straight hairstyles that we all sported a time or two (bonus points if you took a photo of yourself like this in your bathroom mirror using a digital camera!). For reasons we may never know for certain, sharp and straight hair was the hairstyle of choice back in the early 2000’s giving the good old hair straightener somewhat of a bad reputation.

after reading review with titles like fake I was a bit nervous but took a gamble anyway. Its authentic. I also found out that ghd has outsourced the production of some of there irons to china. In fact when I went to register my iron I clicked the help link for the date code and the example label had made in china clear as day on it.on the iron amazing night and day with the old one my favorite feature is the no tangle swivel cord


Arrived on time product just as described this is my second pair of ghd's and I wouldn't be without them. A girls best friend. Would definitely recommend.
love it

I have owned a ghd flat iron for about 3years. My daughter borrowed it on a daily basis. Decided to get her one of her own for christmas. I highly recommend the ghd.
by far the best flat iron out there and I've tried them all. Unbelievably smooth use and finish. Floating plates are wonderful. No snagging at all and it leaves my hair silky and shiny with one pass. I have long thick wavy curly hair that I like to wear straight. I bought my first ghd 10 years ago. It still works wonderfully but I felt like it was time to buy a new one. I'm going to give the other one away to a teenager who wouldn't otherwise be able to buy one. I went and bought a chi thinking perhaps it may be better based on the popularity of the brand. I returned it. I also tried babyliss and after much research a croc and returned those as well. Neither gave me the silk and shine that the ghd does and the chi snagged my hair. Go with ghd. You won't regret it.
Cannot get better than the ghd's. Excellent buy for my daughter. Bought the protective treatment aswell for the hair. I wouldn't purchase any other type of straightener.
absolutely love this styler. I have extremely thick hair and have so many issues with my previous chi pulling my hair out. The ghd does not pull at all. Not only does it heat up super quick but it gives me a perfect do in no time a must buy
the product is nice safe and easy to use.
This straightener is amazing. Although it only has one heat setting it heats up immediately and gets the job done. It doesn't feel like it's frying my hair. I love it.

love love love this flat iron. I have gone through two quality flat irons in the past few years. Both had wiring issues. I did the research and was looking for a great deal on a high quality product. I totally got it with this product. I was worried with some of the reviews that it wouldn't be a ghd product but before I even used it I made sure I could register it... And I was able to. Does a fabulous job straightening my hair... Love that it takes only a few seconds to heat up. And puts itself to sleep if its unused for 30 min. That was my biggest complaint about my previous solia
Some people may cover their hair totally or partially for cultural or religious reasons. Notable examples of head covering include women in Islam who wear the hijab, married women in Haredi Judaism who wear the sheitel, married Himba men who cover their hair except when in mourning, Tuareg men who wear a veil, and baptized men and women in Sikhism who wear the dastar.[3][4][5][6][7]
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