As far as we’re concerned, this is the best hair straightener we’ve tried. Not only does it heat up in record time (only 30 seconds until it hits 365°F), it’s also been lauded for its frizz fighting capabilities—as mentioned above, a must down South. What’s more, it lasts. One editor’s trusty Classic Styler is still going strong after 4 years of almost daily use.  
GHD used to be amazing however now the products are cheaply made. I have had many over the years and now done with them. Every single one of my straighteners just stopped working one day. (conveniently just after the warranty). Unfortunately won't be re-purchasing a GHD unless quality changes. Customer Service also not the same, no longer interested in helping.
ghd will always be one of our top picks when it comes to straighteners and stylers. This brand have been around for almost two decades, and have easily established themselves as a go-to for celebrities and professionals. As if you weren’t already spoiled for choice, we’re excited to announce the release of the new ghd Gold, a professional-quality straightener with all of the bells and whistles you want from your day-to-day heated tool.

I purchased this ghd after a hairdresser friend used hers on my hair. I couldn't believe how well it worked so I purchased the same model. I have curly frizzy hair and this straightener actually makes my hair shiny and even holds my hair straight if my hair gets wet in the rain. I use a hair straightening treatment on my hair before I use the ghd as you should with any straightener and this keeps my hair from becoming brittle. I have lovely comments about my hair since using it. It feels very soft and is healthy. I can adjust the heat setting so it does not get too hot. It is very quick to heat up and beeps when it is ready unlike others I have tried .It is so simple and quick to use. Because it is the wider ghd I can do my hair in less than five minutes. I have long hair past my shoulders. Very happy with this one.


The ghd Gold Professional Styler is a levelled-up version of the existing ghd V Gold Styler, which is being phased out and replaced with the new model. Designed to deliver professional results at an affordable price point, this stunning styler has been proven to deliver amazing results. Think sleeker, smoother hair that appears optimally healthy and downright gorgeous.

In 2001, ghd revolutionized the way women styled their hair with the launch of its first styler - a professional tool designed for salon use that could also be easily used at home. ghd continues to be one of the leader and innovator in hair styling with its range of professional brushes, hair straighteners and hair dryers, and ghd Style styling products.


Achieve stunning curls: Mist hair with ghd heat protect spray. Section the hair and lightly mist with a curl hold spray. This will help give hold when creating each curl. Place a fine section of hair between the plates of your ghd Classic Styler vertically 1 inch away from the root. Gently close the styler with minimum tension. Turn the styler clockwise by 90 degrees; continue to turn the styler by another 90 degrees as you glide from root to end. For an intense curl, pull the styler very slowly away from the head in a continuous smooth movement. An s-shaped vertical curl is created. To complete the style, repeat through all sections. Finally, separate and brush out the curls with your fingers.

This is my current go to styler at home. The one inch plates work perfectly for medium length hair. I don’t recommend using this plate size for longer hair , as it can be a task. The plates heat up and beep in about 60 seconds making this a necessity for busy people as well as a busy and timely stylist. There is also a hard plastic sleeve to cover the plates so it can be packed away quickly. They heat up to 450°f so that’s useful when traveling.

Achieve seductive soft movement: Mist hair with ghd heat protect spray. Section the hair and lightly mist with a curl hold spray to add shine and hold when styling. Place a fine section of hair between the plates of your ghd Gold Styler vertically 1 inch away from the root. Gently close the styler with minimum tension. Turn the styler clockwise by 90 degrees. For a soft curl, pull the styler quickly through the hair away from the head in one continuous smooth movement. An s-shaped vertical curl is created. To complete the style, repeat through all sections. Finally, separate and brush out the curls with a wide-tooth comb.
My very first GHD styler. I purchased this before cosmetology school and it worked for my extremely coarse hair. I used it quite often on myself and when I enrolled I used my GHD on my clients and it’s honestly top quality for a brand that’s accessible to at home use. I found this flatiron more consistent than the professional irons in my cosmetology kit.

Renowned across the globe as a pioneer of innovative hair tools, ghd has radically transformed the way people style their hair from the comfort of their own home. To complement their best selling tools, including straighteners, curling tongs, and hair dryers, is a range of protective styling formulas, focused on keeping hair healthy, happy, and out of harm’s way.
Each limited edition gift set comes complete with a copper luxe heat-resistant bag to stow away your new ghd styler, and two limited edition NAILS INC® nail polishes designed exclusively for the copper luxe collection; in light shimmering gold and a deep, smokey copper these polishes will see you through the festive season and beyond – Shop & compare here >>
Improved Ergonomics: If you compare the new ghd Gold to the now-dated V Gold Styler, you’ll notice one of the biggest improvements lies in its look and feel. The modern design means this product will look gorgeous sitting atop your bathroom counter, and the rounded barrel assists with preventing snags and speeding up your styling time. The swivel cord has also been upgraded to enhance your overall experience, letting you worry more about how your hair looks and less about twisting and turning to find the right angle (we’ve all done it).
I worked in the hair industry for a while so I've used a lot of high end flat irons and I got to say, this one did not impress me at all. I'd never used a GHD before this btw (none of the stylists I know have one) but I ended up ordering the GHD classic styler--which btw seems to be the same as the "IV styler"--instead of the CHI Turbo due to the fact that at the time, the GHD was on sale and basically the same price yet it offered more versatility (the turbo has a velvet cover so you can't use it to curl).
For curling, place a section of hair between the plates closest to the scalp, clamp the plates, and turn styler through 180 degrees while holding the end of the strand. Pull styler through the hair slowly, always maintaining the 180 degree turn--it helps to slightly tip the nose of the styler downward, careful not to let the hair fall out. It also helps to pull the strand forward when trying to curl hair at the back of the head.
Everyone from the pros to at-home haircare lovers will adore this new model from ghd, as its range of benefits and features promise an experience like no other. Easy, light and stress-free, you’ll love straightening your hair on the regular with this soon-to-be coveted product. Stylist Bryce Scarlett created this gorgeous look on Aussie babe Margot Robbie using the new ghd Gold.
"About to re-purchase!My GHD has lasted going on 9 years (literally through THICK & THIN).* Nice firm/gliding grip/No tug/pull of the hair. Opens and closes gracefully (doesn't sound like it needs WD40 LOL. EASILLY CLEANS. NO Lines are left on the hair strand , easy for clients to use with confidance as well. Doesn't project a burning steam with product close to scalp. Bevels well. Works great as a waver..... this is a Universal Flat Iron for all ethnicities!"
Dual-Zone Technology: You will have heard of Tri-Zone Technology if you own a ghd Platinum Styler, so think of Dual-Zone Technology as its little sister. Instead of three heated regions, this styler features two, one towards the tip of the styler and another closer to the base. This essentially means the straightener has better control over the way it heats your hair, instead of over-delivering in one area and lacking in another. Think quicker styling and a more uniform look in terms of sleekness and smoothness.

In 2001, ghd revolutionized the way women styled their hair with the launch of its first styler - a professional tool designed for salon use that could also be easily used at home. ghd continues to be one of the leader and innovator in hair styling with its range of professional brushes, hair straighteners and hair dryers, and ghd Style styling products.
For me, the first and still very best of all ceramic stylers [and my dad is a hairdresser too]. It heats up fast, cools down relatively fast, works wonderfully and lasts a long time. In 11 years, I've bought two such stylers. The first one eventually died after 6 years of daily use, rarely skipping a day, while my second one is still going strong. I have no reason to recommend any other styler but this one. My hair is long and very fine.
×