Inferior hair straighteners take a very long time to heat, and you really need to make sure that they’re on their highest setting to have any effect. But that means getting lots of split ends, and you hair often looks frizzy, dry, and generally unhealthy. And once you go outside, if ever you live in an area that’s a bit humid the straight hair quickly goes to its default pouf settings. 
I love my ghd hair straightener and use it several times per week. It heats up quite quickly (in the region of 20-30 seconds) and heats to the perfect temperature for my hair. It's nice and light and feels comfortable to use. I find it less damaging to my hair than other cheaper straighteners, but find that it's definitely worth investing in some argan oil or other heat-protective product. Ghd straighteners are on the expensive end, but I think it's worth spending the extra money to buy a product that does a good job.
Featuring advanced ceramic heat technology, the ghd Gold Professional Performance 2" Styler is designed to operate at the optimum 365°F styling temperature for healthy-looking hair with enhanced, lustrous shine. Styling thicker, longer hair is quicker and easier thanks to the larger plates that glide through strands without snagging for fast, effortless styling and flawlessly polished strands. It heats up in as little as 30 seconds to tame frizz and transform coarse textures into sleek, smooth styles that last. The styler has contoured, round edges to unleash undulating waves, and with its styling versatility, you can change your look every day.

I gave it three sticks because my hair did eventually get straight and at no point did I feel like it harmed my hair, but it's not even adjustable because again, the company claims that this iron auto-adjusts according to hair "conductivity" or some bullshit like that (this is a laughable claim). It does have auto-shut off but so do a lot of irons (or at least the high end ones). Honestly, I can only conclude that this is another one of those hyped up beauty products aimed at people who think more $$$= better product and performance but a straightener is a straightener so once you get past the $100 price point it all comes down to personal preference and there's really not much more you're gonna get for your money...
The ghd platinum+® styler gives you the perfect finish using ultra-zone with predictive technology that maintains a safer-for-hair heat from root to tip, reducing hair breakage* and increasing shine by 20%**. So now your hair can be stylish and healthy – all in one stroke. Alternatively, select the ghd max styler, which is the perfect straightener for long hair. With its cooler, lighter body and smoother plates it will glide through your hair to give you a salon finish every time.
Ghd Eclipse, the creme de la creme of Ghd Hair Straightners,  tackles any hair texturequickly and easy. You get long lasting curls, leaving your hair glossy with an unbeatable shine. Outside of the styler is cool, it doesn't heat, which is better when curling your hair. This styler will also turn itself off fter 30 mins. This Styler is a Game Changer. 
Designed to operate at the optimum styling temperature, the ghd Gold Professional Styler's smooth gold plates glide effortlessly through the hair to make straightening on all hair types and lengths even quicker and easier, while their contoured edges help to create perfect curls and waves enabling versatile professional styling results and enhanced shine that last - effortlessly.

This is my second hair straightener. My first was a Babyliss and I did not manage to do some nice curls, the Babyliss did not glide through the hair. This GHD feels professional. The heating goes very fast. It is quiet hard to learn how to do the perfect curls with this straightener but I hope to learn the technique some day! I noticed that it is easier to do curls on other peoples hair than your own. I have to practice. And I hope this styler will last forever!


ghd stands for good hair day, and that's exactly what you're signing up for with our fabulous collection of ghd products. Launched in 2001, ghd's reputation as one of the best and most reliable names in hair styling is entirely deserved, with their ceramic straighteners providing amazing results for all kinds of hair types. Designed to heat up quickly, take care of your hair and even look great on your dressing table, you can't go wrong with ghd. Between their iconic straighteners, equally brilliant hairdryers and extensive range of brushes and styling products, it's never been easier to look like you've just stepped out of a celebrity salon.
This ghd Gold Classic Styler shines bright with a luxe, sleek design that gives a professional finish. The luxurious plates smooth your hair for an ultra-shiny result, with contoured edges that help to create perfect curls and waves. The innovative golden plates have a high-gloss finish to glide through hair effortlessly, giving you a salon perfect finish every time. The ghd Gold Classic Styler stay cooler to touch for longer and are lighter to handle, and the universal voltage ensures same styling performance wherever you are in the world.
Like the other core straighteners in the ghd range, the new ghd Gold Professional Styler works wonders for every hair type. The smooth plates and Dual-Zone Technology ensure thick or coarse hair receives enough heat to create a sleek look, whereas the sensors help to regulate heat delivery in thin hair types. You can use your new ghd Gold to create everything from pin straight locks to ghd curls, which require a simple twisting motion for that signature luxe, wavy look.
This overpriced iron is good if you have naturally fine, soft or wavy hair. If you have coarse, thick hair it will not do the job, or it will take you several passes. This is not unique to the GHD, this applies to ALL CERAMIC straighteners. The Auto shut off and dual voltage is awesome, but it is not worth it if the iron does not provide sleek, durable straight hair. If you have kinky, unruly, poofy hair go with TItanium, hand down!! 
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