It is authentic . I read some review that said it isn't authentic but this review was in 2013 maybe in this year ghd didn't work in us but it has changed. Great purchase . Also you can use it in europe
My hair stylists have always used ghd straighteners on my hair and I finally broke down and bought one after using other cheaper straighteners. I have very curly hair and the ghd gets my hair silky straight with no frizz it does get a little bit of wave to it after about an hour but that may just be the humidity and heat reacting with my hair. As soon as I go back over it with the ghd it is perfectly straight again. It is authentic with the hologram sticker circuit breaker plug and ghd product registration. A great deal on a great straightener
this is my 2nd ghd I love this straightener
just received my ghd's ..i ordered them after 10pm in the evening and they arrived the following night about 7.45 can't believe how quickly they turned up as the email said they will be delivered on 7th january so I'm very happy. I like these straighteners as they really do work I started using them about 2 and a half years ago but have given my previous ones to my daughter so I decided to purchase another set for myself. I would definitely recommend them.
A replacement as loved the first ghd straightener I bought.