Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy (like pillows), but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed (that’s four-to-five-star reviews and lots of ‘em) products and single out the most convincing ones. While we’ve written about the best curling irons, hair dryers, and even a certain curling iron used on the Victoria’s Secret Angels before, we’re going deep on the best flat irons and hair straighteners on Amazon. (Note that reviews have been edited for length and clarity.)
Twist And Curl – The awesome folks at Good Housekeeping couldn’t have put it better than this: curling your hair with a flat iron is like curling ribbon with a pair of scissors. To do this, simply clamp your hair straightener around a piece of hair as you normally would when straightening, except flip the entire tool, so your hair is now wrapped around one of the plates. Holding the tip of your hair for support, simply glide the straightener down the entire length of hair and just like magic, you’ve made a curl!
My first pair of ghd hair straighteners lasted 10 years and were in regular use so I did not hesitate in ordering another pair. The ghd iv stylers are every bit as good and definitely value for money they 'beep' when switched on and 'beep' agian when the irons are ready for use. The cord is flexible so it doesn't twist or tangle and the plates cool down quickly so can be stored away in record time. Overall I am delighted with this product and would not hesitate to recommend ghd as the 'rolls royce' of stylers.
Love it worth every dollar leaves hair smooth shines. Comes with registration for ghd for any warranty issues.
so nice
I've tried other brands of straighteners and I have to say you really can't beat ghd's. They heat up really quickly and leave your hair shiny and soft. Having wasted money on other straighteners I wouldn't buy anything else again
With this CHI original flat iron, you can get not only straight silky hair but also all kinds of curls, flips, and waves. It features 1-inch wide floating ceramic plates and uses far infrared technology to reduce frizz and static electricity. This straightener heats up to 392°F, and you can’t adjust the temperature. So, this is a flat iron for normal or thick hair, not for fine and fragile one. The heat is evenly distributed, and an exceptionally high amount of negative ions are produced. Finally, the design is basic, yet neat and ergonomic.
Product just as described
During the 1920s and 1930s, Japanese women began wearing their hair in a style called mimi-kakushi (literally, "ear hiding"), in which hair was pulled back to cover the ears and tied into a bun at the nape of the neck. Waved or curled hair became increasingly popular for Japanese women throughout this period, and permanent waves, though controversial, were extremely popular. Bobbed hair also became more popular for Japanese women, mainly among actresses and moga, or "cut-hair girls," young Japanese women who followed Westernized fashions and lifestyles in the 1920s.[27]

I started this site after I made the decision to get a new hair straightener. I am not a novice with irons by any means, and I’ve had just about every kind imaginable except for some of the newest options. When I realized how far the industry had come in the last couple of years, I decided it was time to try something new. A good flat iron can last for years, as long as you look after it and make sure you buy one that’s robust enough to take what you put it through. By doing your homework up front, you can make sure you not only get the right straightener for your locks, but you don’t end up spending an inordinate amount of money on something that doesn’t work for you. Believe me, I’ve been there!
This is a beautifully presented ghd gift set with a hairdryer and hair straighteners that feel tactile and look aesthetically very pleasing. You also get a hairdryer nozzle for precision drying a heat resistant mat and a heatproof plate guard for the straighteners these are located under the plastic tray packaging inside the box so don’t forget to lift it out .the hairdryer feels like a good weight but the weight is evenly distributed so it feels comfortable to hold and maneuverer around your head. It’s got two speed settings three heat settings plus a true cool shot button. It’s overall quieter and more comfortable to use than my old tigi joystick hairdryer which i’ve been using for the past few years and has a much longer body shape. I like the heat variations available as the middle setting provides gentle heat which isn’t always available especially with hairdryers that only have 2 heat settings available other than that it’s no better or worse than other hairdryers i’ve experienced.the straighteners are the quality you would expect from ghd and they are very much styled around the classic straighteners if you are familiar with them except instead of an on off switch there’s a button you have to press button down for a couple of seconds. I admittedly don’t like the button as it’s hard to tell whether the straighteners have been turned off after use as you can’t see the pale blue led in a bright sunny room. The straighteners heat up very fast though in about 15 seconds and there is a nice safety feature included where the straighteners will turn off automatically after 30 minutes if they have been hastily abandoned left on. The straighteners feel a bit hotter than my classic ghd’s but I haven’t located any info about the temperature so I can’t be sure of this. They are effective though I have fine medium length hair and it only takes a few minutes to straighten and my hair feels smooth and looks shiny and healthy.i’m really pleased with my ghd set everything feels so well made and they feel like luxury products built to last time will tell if this is true of course but it’s all working well as it should be at the moment. The box packaging really adds to the whole luxury feel of it all too so it feels like a well earned treat to purchase for yourself and I think it also makes a special gift for someone that you know they can enjoy using everyday.

The DAFNI is the top-quality hair straightening brush that set social media on fire when videos featuring the tool started appearing a few years ago. You can only use it at 365° (when all four LEDs light up, you know it’s ready) so it doesn’t get hot enough to work effectively on extremely thick or knotty hair, and it may be a bit too hot for severely damaged or thin hair. But 365° is perfect for medium-to-thin hair, making the DAFNI easy and rewarding to use for most women.


Once you have purchased your new hair straightener and mastered the multitude of ways you can put it to good use, the only thing left to do is take care of it, so it lasts for years to come! Just like any luxury beauty tool, you will want to care for your hair straightener to extend its longevity and prevent corrosion (which can actually leak into your flowing locks…yuck!). Our top tips for caring for and cleaning your new hair straightener include:
these work very well as do all ghd straighteners. I have used ghds for years and once I discovered them I never looked back. I can straighten my hair in half the time compared to other similar products and my hair feels better and less damaged afterwards too. I have also received fantastic after sales service from ghd before as well so I trust the brand. These are no different they are well made and the design looks classy while they straighteners themselves do a good job and didn't leave my hair feeling frazzled and fried. The kit itself is decent in the box there were the straighteners of course a heat mat a bag to keep the straighteners in a protective 'end' to put over the hot parts of the straighteners two professional hair clips to hold your hair back while straightening and a paddle brush. These seem to all fit in the bag so it is very useful if you are travelling or even just storing it between uses. The cable is long enough to make using them a doddle and the auto switch off will help ease your mind if you are on your way to work and wondering if you have turned them off despite all this I have knocked a star off purely because they don't work as well as my ghd pinks these leave my hair feeling smooth and silky and the gold set just doesn't seem to do this quite as well. Nevertheless I would still buy them over any other brand out there.

works like a dream. Better than any other iron I have used before. Heats up fast and love the auto turn off
For normal to medium thick hair, the ideal temperature is somewhere between 300 to 350 Fahrenheit. If the length is below the shoulder, experts recommend the heat setting 360 to 380 degrees Fahrenheit. If you can, choose a model that has a digital panel. This allows you to see exactly how much heat the hair straightener is pressing onto your hair at any given time.
I love this product it arrived quickly and was exactly what I was looking for at a cheaper price
I was scared to buy this iron because of the other reviews. But I did and when I got it it was authentic I registered it on the ghd website with no problem
If you have ever visited a luxury spa or wellness company, you have probably run across far infrared heat a time or two. Without going into too much science, infrared heat is the same heat you feel when the sun kisses your cheeks and warms your body from the inside-out. Far infrared heat, in particular, has been used by medical and wellness professionals for years to treat a variety of conditions from muscle pain to even cancer.
I was worried that this might be fake..but it's real I entered the code and said you're the chosen one . According to the other viewers don't buy ghd from anyone other than amazon llc . That's exactly what I did and it's real.i've always use a cheap conair flat iron ..it always snag my hair. I thought all flat iron are the same 30 vs 200 both has ironic place and same size..why pay more after using the ghd the 1st time I will never go back using my conair. Huge different...i wash my hair spray in leave in conditioner and once it's dry I spray heat protectant spray and then I flat iron. You do not need to go over the ghd twice..1 is enough. Took me 15mins and I have long hair down to my waist . Btw no snagging heat up in seconds and I will never relax my hair again thank you soo much..great deal.
BUYER BEWARE: I bought this from Amazon LLC, but the product would NOT register as authentic on ghd's site. I tried the hologram code and date code multiple times, but the site wouldn't verify the numbers. Also there was no country of manufacture listed on the unit, the box or the booklet. The styler looked great and was packaged well. Did the unit and stickers look authentic? Yes in every way. But the ghd site states: "fake ghd products are virtually impossible to spot." I called ghd, and a rep said sometimes legit numbers aren't accepted by the site (?!) - and told me that sometimes fake numbers go through. So in the end not sure what good the checker does. The rep did add that "Amazon is not an authorized dealer for ghd products." And the rep echoed what another reviewer said, "the only way to authenticate a styler not bought from us or an authorized dealer is to send it in to the warehouse." That's too much trouble for anyone. Is the one I bought legit? I just can't tell for sure. I'm not taking the risk. Returning it to Amazon.

Great genuine ghds brought to replace my old ones same reliable quality as always.
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