Global sales hit £150 million by 2013, as GHD started to conquer European and North American markets. Its technique of relying on salons to essentially act as salespeople for its products had paid off. Avoiding simple advertising, GHD used word of mouth and the role of trusted beauty professionals to spread its audience – and as a result, the company's straighteners found a place in millions of bedrooms all over the world.

Since around 2011, the brand has focused more on selling directly to consumers, launching its Gold and Platinum collections, tying up collaborations with mega-celebrities like Katy Perry, while sponsoring the kind of TV shows its followers love. It has even made a point of sponsoring Victoria's Secret fashion shows – a sign that it knows its audience inside out.


Used backstage at Miss Universe, this styling iron comes with plenty of smart features. It has an extended plate length of four inches, perfect for those with longer hair. Plus, these plates include layered silicone underneath, providing shock absorption for added durability. The touchscreen control allows for easy temperature changes, and it automatically locks while you're styling, so there’s no such thing as hitting a wrong button.

We don't need to tell you that GHD's Platinum Styler flatiron is bae. It's already got two Best of Beauty awards to prove it. The wildly easy-to-use tool truly takes the guesswork out of straightening your hair. All it has is a single button which heats up the tool to 365 degrees and keeps it that way so your hair doesn't get too fried. But having an award-winning straighter wasn't enough for the folks at GHD. They just had to be extra — and thank goodness, because we're all poised to benefit from it with the brand's new release, the Platinum + Styler.
In common with all GHDs there's an auto sleep mode that kicks in after 30 minutes, which you'll appreciate if you've ever rushed out the door to work and spent the whole day worrying you'll return to the burned out shell of your former home. The Platinum+ is also supplied with a soft rubber plate guard that slips over the end of the barrel for safer storage when hot.
For better or worse, we are B-U-S-Y nowadays. Running from meeting to meeting and trying to pick up our kids from carpool before soccer practice, it’s no wonder that we often place ourselves at the bottom of our daily priority list. This mindset typically carries over into our appearances and explains why more women than ever are rocking messy top knots and buns than ever before.
A straightener this cute and compact couldn’t possibly work well, right? Wrong. The half-inch-wide plates make it super easy to straighten bumps near your roots, along with messed-up bangs that wider flat irons usually can’t touch without burning your forehead. It comes with a travel-pouch-slash-heat-pad, which is a nice bonus because at just six inches, this straightener is one you’ll want to throw in your purse or carry-on.
I’m sure you are aware how big of a role your daily showers play in the looks and health of your hair. But did you know that smoothness, softness and general hair health actually depends on the water you shower with as much as proper use and maintenance of hair straighteners? And because of that best shower filters for hair can make all the difference and are something you hair and skin desperately needs.
The science behind skin-care products has come a long way but there’s still no such thing as an instant fix — you need time to reap the benefits, says Dr. Rachel Nazarian, a Manhattan dermatologist at Schweiger Dermatology Group. “Results are only seen through consistent use,” she explains. Generally, aim to use a product over at least six weeks, once or twice daily, to notice a difference. 

Where is the hologram code on GHDS?


Just because you were blessed with a head of naturally straight hair, doesn’t mean hair straighteners aren’t for you! Hair straighteners are a great way to style the split ends that are all too common with straight hair types and can also give your hair a natural-looking curve for added volume! When shopping for the best hair straightener for your naturally straight hair, you will want to look for the following:
Sadly My GHD Straightener just died halfway through straightening my hair for a wedding. Although I have owned it for three years it is only used a couple of times a month, always kept in its protected pouch with the heat guard on, still looks new. I realise it is now out of warranty but surely for the price of the product the consumer has a right to expect a longer life expectancy, or are my expectations unrealistic? I have contacted GHD but have had no response so far. Very disappointed. This is my third GHD that has died. 23.9 Update on the above. Huge recommendation for GHD customer service in Australia. They did not hesitate to support me with my product issues. If you are having issues with your product give the team at GHD a call.

Are infrared straighteners better?


However, if you only straighten your hair for special occasions, or have shorter or thinner hair, you’ll likely be equally as satisfied with a cheaper flat iron. Both the HSI Professional Glider and the Remington 1” Flat Iron with Anti-Static Technology and Digital Controls are great options depending on your budget. If you’re simply buying the GHD hair straightener because of the name, you may end up spending more money than you need to.

Can you use a GHD on wet hair?


The ghd Platinum+ White Styler is the premium option for a ghd flat iron. It uses ultra-zone with predictive technology to guarantee homogenous heat across the entire plate for more efficient styling. The plates have a gloss finish for a smoother feel through the hair. The Platinum Styler also features a wishbone hinge for easier control and a swivel cord for easier movement. GHD Platinum products come with a 3-year warranty as opposed to the other ranges’ 2-years. At the time of writing, the Platinum GHD Hair Straightener costs between $240 and $260.


This term frequently appears on product labels and is used by skin-care experts but not always defined in simple, clear language. Here’s a quick explanation: If a product claims to be non-comedogenic it means that it shouldn’t clog pores or trigger acne — either by occluding the skin, blocking glands or irritating the hair follicle. The claim is not regulated by the F.D.A., however, and many companies do their own internal tests to determine whether a product should be considered comedogenic or not. (Some common known comedogenic ingredients are coconut oil and cocoa butter.) Typically, the fewer ingredients a product has, the easier it is to determine if it will cause any reactions.
A groundbreaking styler for all hair types and textures that combines a safe heat temperature with breakthrough technology to deliver hair that is stronger, shiner, and healthier-looking. Create gorgeous, long-lasting results in just one stroke. Ghd platinum™ heats up to 365-F in 20 seconds and works quickly and effectively to straighten, curl, wave, and style, without compromising the health of your hair. Intelligent tri-zone® technology uses six quick-thinking sensors to ensure the optimum styling temperature is maintained consistently across the entire plate throughout styling reducing hair breakage and keeping the integrity of your hair color up to two times longer. Advanced, precision milled, floating, one-inch plates with a high gloss finish glide effortlessly through the hair to increase shine while the high-tech aerogel insulation keeps the styler cool to the touch even after 45 minutes of use. A patented wishbone hinge and rounded edges give you the ultimate control and allow you to easily style your hair. Platinum comes with a nine-foot professional swivel cord, two-year warranty, and a heat resistant plate guard so you can style and go. Universal voltage and automatic shut-off after 30 minutes of non-use allow for worry-free styling wherever you are. Research results: Versus stylers operating at 450-F: - 50% reduced hair breakage - 2 times more color integrity Versus untreated hair: - 20% increased shine
* * * Update: After returning the above-described item, I bought a ghd Classic Styler in-person from one of their authorized salon dealers (info at ghd's site). When I went to register the hologram and date codes, the ghd site accepted them on the first try. Also, the second unit I bought HAD country-of-manufacture information on the box and on the date sticker (made in China, which some other comments said isn't legit, that seems to be wrong). My unit labeled made-in-China is the one that registered successfully with ghd. Also my second purchase - from the authorized dealer - had a lot of information printed on the bottom of the box, including a bar code, web info, consumer information phone number, design info and information about the product. The unit I purchased from Amazon had NO printing on the bottom of the otherwise authentic-looking box. Draw your own conclusions. Bottom-line: if you buy a ghd styler here, double and triple-check that your unit is for real.
Featuring the same 1.25-inch plates CHI users have loved for years, the new CHI G2 Ceramic and Titanium Flat Iron make it easier to style longer hair! If you’ve ever tried to use a non-professional hair straightener on your hair, then you know just how quickly the process can become a literal pain! From hand strain to sore wrists and arms, most hair straighteners stick to old adage of “beauty is pain.”

A groundbreaking styler for all hair types and textures that combines a safe heat temperature with breakthrough technology to deliver hair that is stronger, shiner, and healthier-looking. Create gorgeous, long-lasting results in just one stroke. Ghd platinum™ heats up to 365-F in 20 seconds and works quickly and effectively to straighten, curl, wave, and style, without compromising the health of your hair. Intelligent tri-zone® technology uses six quick-thinking sensors to ensure the optimum styling temperature is maintained consistently across the entire plate throughout styling reducing hair breakage and keeping the integrity of your hair color up to two times longer. Advanced, precision milled, floating, one-inch plates with a high gloss finish glide effortlessly through the hair to increase shine while the high-tech aerogel insulation keeps the styler cool to the touch even after 45 minutes of use. A patented wishbone hinge and rounded edges give you the ultimate control and allow you to easily style your hair. Platinum comes with a nine-foot professional swivel cord, two-year warranty, and a heat resistant plate guard so you can style and go. Universal voltage and automatic shut-off after 30 minutes of non-use allow for worry-free styling wherever you are. Research results: Versus stylers operating at 450-F: - 50% reduced hair breakage - 2 times more color integrity Versus untreated hair: - 20% increased shine
This feature is particularly helpful if you have textured hair with waves or curls, which can become damaged so easily by heated styling tools. That said, it is not clear which heat setting is ideal for users with thick or somewhat straight hair. This may make this slightly more difficult if you are using a flat iron for curling purposes or if you need to straighten an especially thick head of hair each day! However, we are confident that a little tinkering is all it takes to find the perfect heat setting for these different hair types and styles, so you can rest assured that this hair straightener can still meet all your hair styling needs!
Titanium straighteners are the most popular choice in both salons and professional hairstylist kits, but that doesn't necessarily mean they’re the best for your own hair type (ahem, read the whole titanium vs. ceramic debate above). Regardless of the flat iron you choose, keep the heat low (the lowest and safest temperature possible to still straighten your hair) and use a good heat-protectant spray beforehand.
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