Ever since the early 2000’s when the planet collectively decided that straightening our hair to death was a good idea, beauty companies have been searching for a way to achieve beautiful and natural-looking straight looks without frying or unnecessary damage. From ceramic plates to protective sprays and everything in between, we have been desperately searching for some way, any way, to show off a straight head of hair that isn’t entirely made of straw.
Perfect for all hair types, this flat iron needs only 20 seconds to reach its maximum temperature of 365 degrees. According to the smarties in research and development at Ghd, this is the optimal straightener temperature for changing the shape of your hair with as minimal damage as possible. So if you’ve already got damaged, brittle hair, get yourself this straightener ASAP.
It’s not your conventional-looking flat iron, but this straightening brush does the trick all the same. Just turn it on, brush your hair with its heated ceramic bristles like you would with a normal brush, and watch frizz turn smooth, shiny, and static-free in seconds. It’s not going to turn curly hair into sheets of silk, but it’ll straighten out any of your wonky waves or puffy layers.
Introducing ghd platinum+, the SMART styler that predicts your hair's needs. Platinum+ is the award-winning styler with the ultimate advancement in technology; so intelligent it predicts your hair type and constantly adapts the power to ensure the optimum styling temperature at all times. Get ultimate results and hair that is stronger and visibly healthier* than ever before!
That is just one of the reasons that hair straighteners are such a wonderful tool to keep in your beauty arsenal; not only does this nifty little device give you movie star-quality straight hair when you want it (sorry blow out bars), but it can even create the same curls as those confusing barrel-ended curling irons! So, clean out your cabinet under the sink and make room for that makeup you’ve been eyeing or the perfume your husband forgot to buy you for Valentine’s Day last year, because a professional-grade hair straightener can literally replace all of your existing heated hair care tools!
A straightener this cute and compact couldn’t possibly work well, right? Wrong. The half-inch-wide plates make it super easy to straighten bumps near your roots, along with messed-up bangs that wider flat irons usually can’t touch without burning your forehead. It comes with a travel-pouch-slash-heat-pad, which is a nice bonus because at just six inches, this straightener is one you’ll want to throw in your purse or carry-on.
We don't need to tell you that GHD's Platinum Styler flatiron is bae. It's already got two Best of Beauty awards to prove it. The wildly easy-to-use tool truly takes the guesswork out of straightening your hair. All it has is a single button which heats up the tool to 365 degrees and keeps it that way so your hair doesn't get too fried. But having an award-winning straighter wasn't enough for the folks at GHD. They just had to be extra — and thank goodness, because we're all poised to benefit from it with the brand's new release, the Platinum + Styler.

Introducing ghd platinum+, the SMART styler that predicts your hair's needs. Platinum+ is the award-winning styler with the ultimate advancement in technology; so intelligent it predicts your hair type and constantly adapts the power to ensure the optimum styling temperature at all times. Get ultimate results and hair that is stronger and visibly healthier* than ever before!


Anyone with naturally curly hair knows that the trick to keeping your curls looking their finest is all about moisture. Whether you’re hoping to sport a straightened style for an evening or two, or just to polish your existing curls, a great hair straightener can help you get the look you’ve always wanted without causing permanent damage to your precious curls! When shopping for the perfect hair straightener for your curly hair, you’ll want to keep the following in mind:
Of course since these are undertones, they are much harder to detect than the general color of your skin. You (usually) can’t simply look at yourself and just know that you have a medium skin tone with red undertones or a deep skin tone with yellow undertones. So how do you figure out what your undertones are? There are some sneaky clues hidden on your body and in your fashion choices to help out. Here are five of them.
Sadly, the plates in the LumaBella Keratin Duel Touch Hair Straightener won’t begin to magically levitate on your bathroom sink! BUT they do float in the frame! They are specially engineered to deliver a consistent heat with a smooth glide, and their design enables a flexible grip on the straightener, giving you great results no matter how you hold it. Even better, it won’t tug or pull like so many others on the market. The result is pain-free styling in a fraction of the time!

Let's face it- no one is perfect, and you can forget to switch off your ghd flat iron after use. That means- dealing with higher electrical bills or risking the safety of your home. To keep you safe, the best ghd straighteners adopt an automatic shutoff feature. This feature enables the irons to switch off after some time of idleness. As a result, you expect to benefit from the peace of mind after forgetting to switch the straighter off.


If you lived through this particular time in our world history, then you probably remember the super straight hairstyles that we all sported a time or two (bonus points if you took a photo of yourself like this in your bathroom mirror using a digital camera!). For reasons we may never know for certain, sharp and straight hair was the hairstyle of choice back in the early 2000’s giving the good old hair straightener somewhat of a bad reputation.
Straighteners work because they have flat plates that get hot and touch together on either side of your hair. By doing that, they put heat through your hair follicles, trap in moisture and take out frizz. The plates on a flat iron can be made of several different materials, and they’re good for different uses. The best iron for you varies depending on the type of hair you have, the type of styling you want to do, and the amount of heat your hair needs.

It’s very lightweight and sturdy, slim and good looking. I just love the yellow. It smoothes my hair out perfectly, without making the static, frizzy mess, my old hair straightener used to leave in its wake. My style holds very well, without any need of a hairspray. I don’t exactly know if it’s my hair or the styler, but I love it none the less. I’m really happy with this GHD hair iron, and I couldn’t recommend it enough


With curling tongs and wands, GHD is facing stiff competition from Cloud 9, as well as T3 and Babyliss. Babyliss delivers excellent build quality for the prices it charges (which can be £50 less than comparable GHD models), but its curling products aren't nearly as sophisticated as GHD's. Products like the T3 Whirl Trio Interchangeable Styling Wand are closer to the GHD Curve collection, offering interchangeable barrels. This extra flexibility is great for salons or households with a few different hair types. But it's probably not crucial for individuals. Overall, the Curve remains at the top of the tree, so you can be sure that you'll be purchasing a high-quality accessory.
You can get the ghd Classic Styler when looking for a perfect choice for use at home or during a trip. The reason is the universal voltage that makes it compatible with different power outlets. Also, the Styler is an excellent choice to one that is designed to help you save in the long-run. This is because of the automatic sleep mode that enables it to enter the sleep mode when no activity is detected.
The ceramic plates on this hair straightener ensure that hair remains glossy and nourished even through the high-level of heat. A brilliant all-rounder for quick and effortless everyday styling, the ghd Original Styler can create both smooth locks and curls; making it a great multi-tasking product. Suitable for all hair types and lengths, the styler glides smoothly through the hair in one gentle action so snagging is reduced.
Good Hair Day started life in Leeds in 2001, when the core team of Susan Powls, Robert Powls, Gary Douglas, and Martin Penny decided to put their knowledge of the beauty industry into practice. Instead of designing the first GHD prototype from scratch, the team used contacts with the South Korean industry to import a style of straightener that had rarely been seen in the UK. But their real expertise was networking. In no time, the company had parleyed a few product launches into an empire supplying salons across the country.
Good Hair Day started life in Leeds in 2001, when the core team of Susan Powls, Robert Powls, Gary Douglas, and Martin Penny decided to put their knowledge of the beauty industry into practice. Instead of designing the first GHD prototype from scratch, the team used contacts with the South Korean industry to import a style of straightener that had rarely been seen in the UK. But their real expertise was networking. In no time, the company had parleyed a few product launches into an empire supplying salons across the country.
Fine or thinning hair can easily become damaged under too much heat, so cooler temperatures (i.e., those under 300° F) are ideal for these hair types. If you have very curly, course, or thick hair, then higher temperatures upwards of 400° F may be more suitable to your needs. With the ISA Professional Titanium Flat Iron, you can cool it down to 265° F if need be and also crank it up to a whopping 450° F for textured styled.
My eclipse died and I couldn't afford to replace them with the new platinum model, so went for the GHD V Styler, but they were horrendous and made no difference to my hair whatsoever. After reading reviews I thought I'd then try the IV Styler instead, now while a slight improvement on the V model, my hair was still left looking very big and frizzy. I've now reverted back to my really old emergency set of SHE's and can't believe how much better they are than GHD's, even the eclipse! If they ever need replacing, I know which brand I'll be opting for at half the price of GHD's!
Hi Annabelle! My GHD eclipse did the exact same thing, I kept it in a heat proof case, used it some times not even once a month. I had mine for just over three years. I was very annoyed, as they cost a lot of money. I was able to get in contact with GHD by calling them. I gave them a few details on the model and the best they could do was give me there new model for $150. Which I guess is better than nothing. Good luck!
Compared to the fancy flatirons, this one is a great value. And Target reviewers agree – it has almost 200 five-star reviews. It’s called a “3-in-1” iron because the iron has curved plates, so you can use it to create smooth waves, curls, and sleek, straight styles. It heats up quickly, and has a long (9 feet) cord so you can maneuver with dexterity. And don’t worry about having to rush home because you can’t remember if you shut off the flatiron — there’s an automatic shut-off. Celebrity hairstylist Kristin Ess also has some great videos showing you how to use it at home.
Most of the hair straighteners we reviewed heat up in under a minute, but the Cloud Nine Original Flat Iron has to be one of the fastest on the market! In as little as 20 seconds, this hair straightener transforms from cool to hot, hot, hot! With this model, there is no need to wait around for your hair straightener to warm up, which means you spend less time getting ready in the morning and more time getting on with your day.
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