I wasn't sure what to expect with this flat iron but it is really amazing. It is ready really quickly less than 20 seconds and straightens styles my hair quickly. The straightening is even seeming to last into a second day. Can't say that about my old one ... Highly recommend as a sidenote it was an authentic ghd I was able to verify register it with ghd with no problems.
The L’Oréal Professionnel Steampod is unique in that unlike traditional hair straighteners, it relies on steam technology to straighten hair; reducing frizz and smoothing down the fibres. This technology provides gentle heat action which helps to minimise damage to the hair. Proven to be faster than other straighteners and giving up to 50% smoother hair, the Steampod is perfect for enhancing your blow-dry and giving you salon-perfect results each and every time.
This is amazing. Have tried all the straightenres I could find. This ghd is way better than any. Couldnt be happier
I ordered the one directly sold by amazon and it was genuine. It had the hologram sticker on the inside and I was able to register it on the ghd website.as far as the product ghds are the best straighteners out there and are well worth the cost.
Was worried following some negative reviews about this not being a genuine ghd product. However product arrived with ghd tag with details on how to register with ghd. This was done on the official ghd website and ghd have verified the product.