Not sure which temperature setting is right for your hair? We recommend starting slow and building up to higher heat settings gradually. Not only will you be able to perfectly identify the optimal heat setting for your hair, but you will also avoid overheating. After all, very few of us actually need upwards of 400° F to see the salon results we’ve always wanted!
ghd launched its first advertising campaign in 2003, as the sponsor of the British reality television show The Salon.[20] The company has also featured prominently on Australia’s Next Top Model.[21] In November 2009, ghd ran a popular series of advertisements titled ‘Twisted Fairytales', including depictions of characters such as Rapunzel, Red Riding Hood, and Cinderella with the tagline "You can do anything with your hair".[22][23] Singer Katy Perry was named the face of ghd in December 2011.[24][25]
Xtava’s two inch-wide plates are massive, making them perfect for people with thick or coarse hair. Aside from the plates, everything else about this flat iron is fairly standard. You can use it at a temperature range in between 265 and 445 degrees Fahrenheit, the plates are made with tourmaline and ceramic, and it takes less than two minutes for the tool to fully heat.
Its a very nice product... It came as I spected… I recommended… quality 95 ... We are using it with no trouble at all 100 ok…
I love this machine and ordering from this company was easy it arrived promptly very happy camper
Since the 1970s, women have worn their hair in a wide variety of fairly natural styles. In the 1980s, women pulled back their hair with scrunchies, stretchy ponytail holders made from cloth over fabric bands. Women also often wear glittery ornaments today, as well as claw-style barrettes used to secure ponytails and other upswept or partially upswept hairstyles.[14] Today, women and men can choose from a broad range of hairstyles, but they are still expected to wear their hair in ways that conform to gender norms: in much of the world, men with long hair and women whose hair doesn't appear carefully groomed may face various forms of discrimination, including harassment, social shaming or workplace discrimination.[35] This is somewhat less true of African-American men, who wear their hair in a variety of styles that overlap with those of African-American women, including box braids and cornrows fastened with rubber bands and dreadlocks.[36]
This set oozes quality. First of all it comes in a very classy custom box sealed with a removable band and housing the hairdryer and styler beautifully. The dryer and styler are the first thing you see when you open the black and gold magnetically clasped box and the protective mat instructions and styler cover are underneath the packaging. It all looks top quality and would be a brilliant gift idea.the dryer has a good weight and excellent build quality and isn’t that loud thankfully. Also the heat is only really felt as you draw the dryer nearer the hair so if you back it away it feels significantly cooler. It dries beautifully powerfully and directionally if you use the removable nozzle. There is the obligatory ring to hang it from and it doesn’t seem to get hot. My only slight criticism is the order of the control buttons. The heat settings are the top switch on the handle and the power is underneath which means having to manoeuvre it a bit to turn it off. Personally i’d have switched these around as I don’t often change the heat setting but I do turn it on and off a lot.the styler is the same excellent build quality as the dryer and comes with a neat cover to slip over the ends to keep them together when not in use. They are what you might expect from ghd a quality item that feels great to use and looks fabulous.if you want a quality dryer and styler set to give as a gift or you just really want to really spoil yourself with a bit of styling luxury this is the kit to buy. Love it

Finaly found a hair tool that works for my curly hair. This hot tool makes my hair salon perfect.
That’s what is so great about hair straighteners: these devices can give you salon-worthy curls or celebrity-inspired straight hair that can change just as easily as your mood if you’d like! So, the next time you find yourself wishing for something you don’t naturally have, try using your hair straightener to bring out the best of your natural beauty. Who knows, you just might love a change!
so I had the chi straightener for not that long probably a year and half and when it hit the bucket I was going to buy another one but kandee johnson on youtube recommended this one so I thought I'd look into it. It's more expensive than the chi but I really didn't want a straightener that would just die after a year. The chi only lasted as long as the cheaper straighteners I bought from walmart did. So I decided to shell out the money hoping it would be worth it. And so far so good. It's better than the chi by far it heats up in no time and lets you know when it's ready with a few beeps. It'll shut itself down if you don't use if after a half hour it'll keep beeping though to let you know to switch it off. It gets my hair smoother than the chi but what I really love is that it keeps my hair straighter. I have wavy frizzy hair and even if I straighten my hair but go outside on a humid or rainy day it'll frizz up and start curling like I'm possessed or something lol. With the ghd I can straighten my hair and know that it will last through humidity and even a few raindrops not a storm though haha. Also it doesn't damage my hair as much I don't know how since it has a higher heat setting but it does. I swear. So far I've had no problems with it and I feel like it's built to last
The ability to create bouncy curls or waves with a flat iron (we know, it seems counter-intuitive!) is a biggie in the beauty industry and merits a bit more discussion. If you’re totally lost and there aren’t enough video tutorials on the planet to explain this weird yet awesome process, don’t worry! Just follow along with our step-by-step guide and you will be curling with the best of them in no time!

I was very hesitant to buy this product because of some of the reviews where people received a fake ghd but when I got mine it not only looked identical to the flat iron on the official ghd site I was able to successfully register my ghd iron to guarantee the 2 year warranty and such .i am really happy with my product so far and happy that I could buy it at such a discounted price
The Apalus works relatively quickly, taking approximately ten seconds per pass to straighten most types of hair, although you will have to straighten small sections at a time. That makes it an inexpensive lifesaver if you need a quick straightening before heading off to work. The Apalus hair straightener can also be used as a detangling brush and massager to straighten frizzy or unmanageable hair, if used in conjunction with Agam essential oil or Moroccan oil.
hot immediately smooth easy to use recommended by my hairstylists and well worth the money have not owned a chi so can't compare.
Between 27 BC and 102 AD, in Imperial Rome, women wore their hair in complicated styles: a mass of curls on top, or in rows of waves, drawn back into ringlets or braids. Eventually noblewomen's hairstyles grew so complex that they required daily attention from several slaves and a stylist in order to be maintained. The hair was often lightened using wood ash, unslaked lime and sodium bicarbonate, or darkened with copper filings, oak-apples or leeches marinated in wine and vinegar.[12] It was augmented by wigs, hairpieces and pads, and held in place by nets, pins, combs and pomade. Under the Byzantine Empire, noblewomen covered most of their hair with silk caps and pearl nets.[13]

I borrowed this straightener from my friend when we were in vegas and I fell in love with it. I love the fact that it heats up almost instantly and is very lightweight. It made my hair silky and smooth. I had to get the straightener for myself and purchased it at a beauty supply store. This straightenr is well worth the investment. I replaced my old herstyler with my new ghd and I'm never going back


However, the plates may be too narrow for those with long hair. Also, the heat settings do not indicate temperature so you don’t really know how much heat you’re exposing your hair to. Though, you are aware that the temperature range is 280 to 450 degrees Fahrenheit. Take note that there’s no automatic shut off feature. But for the price and performance, a lot of people are saying “hell yeah” to this product.
I love this machine and ordering from this company was easy it arrived promptly very happy camper
I bought these to replace my older pair of about 8 years they are the best on the market worth the price you will not be disappointed I registered mine with ghd with the hologram code and date code with no problems this will prove authenticity for peace of mind.

Perfection is the word to describe the ghd classic styler...it's easy to use and the hair style last longer than by using other regular stylers sold on the market...once you try it you will see the difference right away.


Derek Yuen, the man responsible for Cole Sprouse's grown-up new look, recommends the GHD Platinum Professional Performance iron. The flat iron is consistently and evenly heated at 365 degrees, which is safer and less damaging on the strands. “The beveled edges also allow for infinite styling possibilities, not just just for straightening hair,” says Yeun.
In March 2013, ghd launched the "Eclipse" hair straightener, which uses six sensors in the plates to maintain a constant heat of 185 degrees celsius, a temperature ghd claims is the optimum temperature for styling results.[17] The consistent temperature reduces the time to style hair, particularly coarse hair that may previously taken multiple run throughs.[18] The Daily Mail called the Eclipse "The Rolls-Royce of irons".[19]
the shipping is stupid. It took forever but my ghd is great and just as described. Registration was easy.

If you don’t have much time to hang around and read through reviews, you don’t have to. I have a list with best picks as well as a “handy dandy” table that can help you quickly sort through the options I’ve included on my site. When you’re ready, just hit “add to cart” and you can get on with your day. If you fancy that cup of coffee after all, you can click through the different options and get a more detailed picture of any model you’re interested in. No matter how you do it, all the information is designed to be quick and helpful.
these ghd's come in a nice gift box that looks great. The set also includes a paddle brush and two hair styling clips. Also included is a case with combined heat mat. They heat up quickly and make short work of straightening my fine long hair. The paddles are quite small and narrow in comparison to other straighteners so may take longer to use through thick or curly hair. I was pleased with the results and the smoothness lasted for several hours. The only issue I have is that the straighteners only just about fit in the case and I couldn't also squeeze in the brush and clips so not as compact for travelling.

love ghd this is a replacement to my first I got 9 years ago. It's used almost daily. It never has dried out or broken any hair. I tried another brand as I didn't want to spend so much but had to return it fried my hair and purchase this on.
Works well checked the serial number on ghd's website and was authentic. Paid much less than other stores that are selling it over 200 at sephora definitely recommend
Ultra-zone with predictive technology is the latest breakthrough in heat styling which guarantees homogeneous heat across the whole plate, allowing consistent beautiful results in one stroke. The heat is monitored 250 times per second so that it’s constantly at the optimum 365°F styling temperature for even healthier hair. It personalizes power with its predictive technology, which recognizes the thickness of your hair and the speed at which you are styling and adjusts accordingly—so you get unbeatable results quicker and personalized to you!

Professional styling tool product reviewghd classic one inch flat ironthe ghd flat iron is a high performance professional styling tool. This is the original classic styler that is perfect for straightening and curling all hair types and lengths.features of product • ceramic plates for smooth hair• automatic shut off after 30 minutes of use• reaches a 350 to 365 degree temperature in under 40 seconds• rounded barrel• 8 foot styling cordpro’s • 2 year manufacturer’s warranty• guaranteed product authenticity• secure online payments• ordering tracking is availablecon’s • no heat control but preset temperature does not burn hair• high cost but is also a high quality producti purchased my ghd straightener in december of 2013. It still works just as well as the first day I bought it. It is a very quality and reliable flat iron that holds up to its award winning standards. Since buying this product I have noticed more shine to my hair as well as little to no frizzing. It is effective in keeping my hair straight and smooth all day. In fact I have had friend’s use this styling tool and purchase it after using it because they loved how quick and easily it flat ironed their hair.before I purchased the ghd I used a chi flat iron compared to a chi straightener the ghd keeps my hair looking healthier and less dry. After using this product I would not return to using a chi straightener because of the positive effect the ghd has had on my hair. Although the cost is high it delivers the promised performance. This product is designed for men and women with thick and curly hair looking to straighten their hair in a fast and healthy way. I would highly recommend this product to anyone that flat iron’s his or her hair on a regular basis


you can't go wrong with a ghd. Ready to use in seconds and it straightens perfectly
ghd quality is well known in the beauty industry and is reflected in this styler. It works better than any other my wife has used. Sure the less expensive ones work just not as quickly and typically others do not work anywhere in the world this one does. I ordered it gift wrapped and so pleased I did not only was the box and wrapping suburb but disguised the contents resulting in a big surprise on christmas day. It was recommended to us from a close friend and I recommend it to you too.
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This is so much better than the drugstore purchased flat iron that I've been using. The ghd classic 1 inch styler heats up fast and maintains the perfect temperature while styling my hair. The extra long cord 9 feet is something that I'm going to have to get used to but I do see how it would be perfect for professional stylists to use in salons. The ceramic plates come together perfectly and there's even a little extra give when I squeeze them over my hair. I appreciate that this has a reset button on the plug to keep the user from getting shocked while using. I even loved how this arrived in a beautiful box. My hair looks great and I am looking forward to using this for years to come.

Amazing product.

I will start by admitting that I really don't do much with my hair. It's naturally curly and I never even blow dry it. I gave my last flatiron to my daughter when she went away to college.but after using the ghd styler I think the reason I never did much with my hair is because I was always using substandard products. This styler doesn't pull my hair. It runs through smoothly. It takes at most two passes to straighten my hair. It heats up really quickly. I love the fact that the cord is super long and swivels. It doesn't leave my hair looking frizzy. It even helps to straighten out my cowlick at my hairline. It curls easily as well but I mostly just used it for straightening .it has an on off switch and a led light to indicate when it's ready to use which is about 30 seconds it's super fast . It's also dual voltage which is fantastic when I travel you just need to provide a plug adapter for the outlet .it's pricey but definitely worth the money. If you are in need of a styler to use every day invest in this one


nice product
...it works as promised my wife said she leaves the iron unplugged most of the time. It cools down and shuts down by itself.the item I got is original with circuit breaker on the plug.watch out for the fake ones. Fake ones usually just come with regular ac plug. Make sure to look for the safety circuit breaker plug.
“I’ve owned a Conair, Chi, and I-Tech straightener before, but this one is FABULOUS! There really is no tugging at all on your hair — so smooth, and I was shocked that it truly heats up in 15 seconds, as advertised! It also does something magical to my hair: It adds more shine like no flat iron has done before. Mind you, my hair is very difficult to deal with. It has always been coarse, wavy, dry, and thick! This iron worked beautifully on my hair.”
Creative director of GLAMSQUAD Giovanni Vaccaro prefers this flat iron by Sedu. "The ceramic plates are really key to maintain the integrity and healthiness of the hair," he says. To get expertly straight hair, Vaccaro recommends using a boar-bristle brush to help mediate frizz, and that "the follow through is key" when moving the iron and comb completely from roots to tips. 

“I wanted a straightener I could use on wet hair, since I’m usually on the go and don’t always have time to dry it. With this Wet 2 Straight Hair straightener, I was able to straighten my hair after it was towel-dried and only had to go over my hair twice for it to be completely dry. Granted, I have semi-thin hair, so it doesn’t take too much to straighten it, but with other straighteners, I would have to go over it about three or four times and couldn’t straighten it when it was wet.”
Brant Mayfield, who styles everyone from Diane von Furstenberg to Nicole Scherzinger, favors this glossy white flat iron. "It has digital single pass technology, which helps for smoothness and contains an eternal microchip that maintains an even temperature," he says. The angled edges and ceramic plates will keep your hair smooth and without kinks.

First, there are the temperature settings. Obviously, different hair requires a different heat level. The thicker your hair is, the higher level of heat you should apply to straighten it. I highly recommend you to read the instructions which usually say what temperature you should select for your particular hair type. This may vary a little bit from one flat iron to another. The general rule here is the less heat you apply, the better your hair condition will be. And always use a heat protectant, regardless of your hair type.
You should definitely take into account flat irons reviews, let along the price of the hair straightening iron. Most of the models in my list are pretty affordable, yet effective and of high quality. Just be aware of the fakes and be sure that you can trust the seller. And I hope hair straightener reviews will help you avoid purchasing a fake and choose the perfect styling tool.
BEWARE of sellers with LOW FEEDBACK! Ask sellers questions about the 22 things I have pointed out above. If they do not answer, don't buy! If they make excuses, don't buy! Also, some buyers who have been ripped off are trying to resell their GHD's to cut their losses. Watch for things like "I got it as a gift" or "I recently cut my hair". One of the seller's I purchased from was supposed to be shipping out of Georgia but he really shipped from China. Don't believe everything you read about a seller's information. They can lie.
holy crap this hair straighter is awesome heats up hella quick and does an amazing job I have super thick long hair and it works wonders I had no problem registering it with ghd. It is hands down the most impressive straighter I have ever used. I don't think its possible to love a hair product more than I love this thing.
With naturally curly read frizzy hair this miracle device is now my daily companion. Easy to use once you practice and only 15 minutes for really long hair.buy it you will love it ... And then start receiving amazing compliments about your gorgeous straight hair
I love it
I love it I have never straightened my hair more and loved it it also heats up really fast and smooths your hair like nobodys business
received this order without any delays..item was totally as expected. I got a great deal wouldn't hesitate to buy here again.
This is a great styler according to my girlfriend. I purchased this styles on amazon because it was cheaper than through other outlets such as sephora. After reading some comments I was concerned that this may be a knock off brand of the ghd classic styles but was relieved that I could register the product on the ghd website as well as check via the checklist of genuine product traits that someone else nicely posted. I bought this through amazon and deva concepts dropship and recommend you do the same.
Don't ever consider buying any other brand of hair straighteners. I have very curly hair and these are the only straighteners that actually so the job and I have tried many over the last 15 years.
My first pair of ghd hair straighteners lasted 10 years and were in regular use so I did not hesitate in ordering another pair. The ghd iv stylers are every bit as good and definitely value for money they 'beep' when switched on and 'beep' agian when the irons are ready for use. The cord is flexible so it doesn't twist or tangle and the plates cool down quickly so can be stored away in record time. Overall I am delighted with this product and would not hesitate to recommend ghd as the 'rolls royce' of stylers.
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