This is a styler which takes the guilt out of heat styling and the world’s first smart styler that predicts your hair’s needs. Tri-zone technology ensures that heat is maintained so hair remains healthy, glossy and strong; giving you great results without compromising the condition of your hair. The intelligent irons constantly adapt to your individual hair fibres to deliver the optimum styling temperature at all times. Styling with the ghd Platinum+ has also been proven to be safe for coloured hair as well as reducing hair breakage and increasing shine.

Who bought GHD?


For frequent travellers universal voltage is a real boon. There's nothing worse than being away from home, wanting to look your best, and then discovering your hairdryer is about as useful as someone blow drying your hair through a straw, or that your straighteners just can't get up to the temperature you need to achieve the look you want. Performance from the Platinum+ is going to be the same wherever in the world you are.
We usually roll our eyes at oil-infused heat tools — but you can actually watch this oil being sucked right out of the refillable cartridge in the handle. When you press the iron closed over your strands, the oil vapor seeps through tiny holes to condition and straighten your hair. And don't worry fine-haired friends: It made our tester's hair silkier, but not like she'd dipped it in an oil vat.
BEWARE of sellers with LOW FEEDBACK! Ask sellers questions about the 22 things I have pointed out above. If they do not answer, don't buy! If they make excuses, don't buy! Also, some buyers who have been ripped off are trying to resell their GHD's to cut their losses. Watch for things like "I got it as a gift" or "I recently cut my hair". One of the seller's I purchased from was supposed to be shipping out of Georgia but he really shipped from China. Don't believe everything you read about a seller's information. They can lie.

Are Cloud Nine straighteners good?


I have been waiting a while to upgrade GHDs and a little nervous as mine were the much older but hotter model. I am pleased to say that although these are cooler, I wouldn’t have noticed and my hair definitely stays in place for longer after use. Also the newer model is easier to handle and my hair feels healthier after a few weeks of use. The safety feature (turns off after 30 mins of non-use) and ability to use worldwide is really useful. 

Though it looks high tech with an LCD screen, this budget-friendly straightener has impressed Amazon reviewers everywhere. "I have very thick curly/wavy hair and in a matter of 45 minutes my hair was the straightest I’ve ever been able to get it by doing my hair on my own," wrote one reviewer from Florida, who said her straight hair managed to endure the state's humid climate.
The two strips of silicone atop Bio Ionic’s flat iron plates seem silly, but they serve an important purpose. By buffering the outer edge of the plates, they reduce your chances of hair snags. They also force you to glide the flat iron more slowly through your hair (they are called speed strips, after all). While the slower technique maximizes shininess and smoothness, the speed strips can become a bit of an obstacle if your hair is thick. 

We don’t know too many people that are using their hair straighteners vertically, but there must be a few since ISA has made a point of clarifying that this model is intended only to be used horizontally, i.e., perpendicular to your hair. According to the manufacturer, using the hair straightener horizontally reduces hair pulling for a more comfortable experience. This may be particularly important to you if your hair tends to knot easily or you have unruly curls and texture.
This feature is particularly helpful if you have textured hair with waves or curls, which can become damaged so easily by heated styling tools. That said, it is not clear which heat setting is ideal for users with thick or somewhat straight hair. This may make this slightly more difficult if you are using a flat iron for curling purposes or if you need to straighten an especially thick head of hair each day! However, we are confident that a little tinkering is all it takes to find the perfect heat setting for these different hair types and styles, so you can rest assured that this hair straightener can still meet all your hair styling needs!
For many, the word “toner” brings to mind stinging astringents from the ’80s. “The original was an alcohol-based product that was used to dry up oily skin and remove any leftover dirt following cleansing,” Dr. Nazarian says. Today’s formulas, however, have evolved. Think of them as supplements — these thin liquids deliver an extra shot of nutrients, helping the other products in your regimen absorb better, while still balancing your complexion. Most experts, the New York City aesthetician Jordana Mattioli says, consider toner to be optional: “It can be a good way to add in specific ingredients that you may not have in your other products or add another layer of skin-replenishment.” If you have the time and inclination, here are some hero ingredients to look for:
The last time I bought a GHD was in 2012 limited edition peacock straightener. I thought this time I would go for a top of the line model and got the platinum plus. It is not as nice to hold, feels flimsy and not as well made. Heats up quick but feels like it’s burning my hair more than my old model. It is also catching my hair in the little crevices and feels like it’s pulling even though I’m not holding it closed tightly. I’ve loved my GHD straighteners for so long but this model is a real let down.

The science behind skin-care products has come a long way but there’s still no such thing as an instant fix — you need time to reap the benefits, says Dr. Rachel Nazarian, a Manhattan dermatologist at Schweiger Dermatology Group. “Results are only seen through consistent use,” she explains. Generally, aim to use a product over at least six weeks, once or twice daily, to notice a difference.

This feature is particularly beneficial for users with naturally wavy or curly hair, which can have a tendency to easily snag in hair styling tools. This floating design, combined with the heat sensor, also ensures that your gorgeous curls won’t become permanently damaged just because you decide to straighten things out a bit for an evening or two. After all, those curls are coveted by beauty pros the world over, and you never want to damage them just because of a styling trend!

Can I use my GHD straighteners in America?


Lots of comments leave photographs of their voluminous hairdos in their reviews, as proof of this flat iron’s hair-raising power. This ringing endorsement more or less sums up Voloom’s appeal: “I really think that the inventor of this miracle tool should be made a saint, or have a town square named after them. If you have to sell your first born to purchase this device, do it.”
Once you have purchased your new hair straightener and mastered the multitude of ways you can put it to good use, the only thing left to do is take care of it, so it lasts for years to come! Just like any luxury beauty tool, you will want to care for your hair straightener to extend its longevity and prevent corrosion (which can actually leak into your flowing locks…yuck!). Our top tips for caring for and cleaning your new hair straightener include:
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That’s what is so great about hair straighteners: these devices can give you salon-worthy curls or celebrity-inspired straight hair that can change just as easily as your mood if you’d like! So, the next time you find yourself wishing for something you don’t naturally have, try using your hair straightener to bring out the best of your natural beauty. Who knows, you just might love a change!

What are the best curling tongs?


I got this in the festival colour and it looks so cool! My first impression was that it is very hot and there wasn’t any heat setting. Second day I tried it again and I was blown away. It heat up even before I finish sectioning my hair. One pass is all I need to style a section of it and I can get my hair done in less than 5 mins. Love it since and recommended my friends! #lifechanging
Those with thick or coarse hair might gravitate toward wider straighteners (the bigger the plates, the more area you can cover at once), but don’t be deceived by this ultra-thin straightener. These plates are made from titanium, which heats up quickly and evenly, and are longer than the average iron with an impressive five-inch length, making it ideal for straightening wider sections of hair and cutting down on the time spent. Honestly, one of the best flat irons you’ll find on Ulta.
Lots of comments leave photographs of their voluminous hairdos in their reviews, as proof of this flat iron’s hair-raising power. This ringing endorsement more or less sums up Voloom’s appeal: “I really think that the inventor of this miracle tool should be made a saint, or have a town square named after them. If you have to sell your first born to purchase this device, do it.”
Tip: “Applying toner with clean hands is the most efficient. Just pour a few drops in your palm, then swipe it on.” Or if you prefer, you can pull apart a cotton pad “so it’s not so thick before putting toner on it,” Mattioli advises. Most formulas can be used morning and night, but you might want to use those with exfoliating acids only at night or every other day.
This hair straightener is terrible. It was so damaging and it wouldn’t even straighten my hair. I have wavy hair, so it isn’t even curly or difficult to straighten. I noticed a ton of breakage after using this hair straightener as well. I had all these little short pieces of hair sticking up over my head. I’m not sure what the deal is because I’ve heard so many great things about this hair straightener, yet it was insanely bad for me. I ended up returning it to Sephora.
I looked at my 5 yr old ghd and these ghd straighteners and they looked the same. I was ready to return these straighteners. But then I used both straighteners and compared them, these ones were better. The old straighteners snagged on bottom of my hair. The new straighteners glided through my hair without pulling my hair. The plates are soooo much better :-)
ghd mark iv style has a round barrel for creating curls, flicks, waves or straight hair ceramic heater technology helps you create a smooth and professional finish automatic sleep mode safely turns the heaters off the style if left unattended for 30 minutes includes universal voltage so you get optimum performance wherever you travel ghd hair straighteners come with two year manufacturer's warranty.
For many, the word “toner” brings to mind stinging astringents from the ’80s. “The original was an alcohol-based product that was used to dry up oily skin and remove any leftover dirt following cleansing,” Dr. Nazarian says. Today’s formulas, however, have evolved. Think of them as supplements — these thin liquids deliver an extra shot of nutrients, helping the other products in your regimen absorb better, while still balancing your complexion. Most experts, the New York City aesthetician Jordana Mattioli says, consider toner to be optional: “It can be a good way to add in specific ingredients that you may not have in your other products or add another layer of skin-replenishment.” If you have the time and inclination, here are some hero ingredients to look for:
The ceramic blue plates aren't just pretty; they push conditioners into the hair, quelling frizz 65 percent more efficiently than a traditional ceramic iron. Even experts were impressed. "[It] leaks heat-protective ingredients onto the hair at the exact point of contact, coating every strand during the straightening process," says cosmetic chemist Ni'Kita Wilson.
This hair straightener from BaBylissPRO has a wide base of adoring fans who think it’s well worth the price tag for its ability to work through their thick locks. One says, “I have used the CHI brand over 10 years and loved it. Decided to buy a larger iron and went with this one based on the reviews. WOW, so, normally it takes me 20 minutes to straighten my hair with the CHI, not anymore, I only spent 5 minutes for my long thick hair, and no frizz and lasted for days with minor touch up.” Another reviewer with “unusually thick hair” said that it “ turned my straightening routine into less than ten minutes, when it used to take over a half hour.”
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