Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy (like pillows), but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed (that’s four-to-five-star reviews and lots of ‘em) products and single out the most convincing ones. While we’ve written about the best curling irons, hair dryers, and even a certain curling iron used on the Victoria’s Secret Angels before, we’re going deep on the best flat irons and hair straighteners on Amazon. (Note that reviews have been edited for length and clarity.)


I just retired my 6 year old chi and initially got a chi replacement but it just did not feel like my old chi. I knew then that I had to look for that perfect flat iron that I've been used to. Well I found it with this ghd classic styler. It heats up fast and takes just one quick swipe to straighten my curly hair. It is an amazing iron without any unnecessary frills. Flat iron does damage the hair so keeping it to a minimum is the best thing to do and don't think that paying extra for temp. Adjustment and other frills will somehow be less damaging. Stick to this basic one and you will be so happy also I did buy this iron from amazon itself and was able to register it without any problems.
Best iron ever.. Works wonders in just a few strokes and few minutes.
This safety feature ensures that you never have to worry about forgetting to turn off your hair straightener, especially when you were in a hurry to get going. Flat irons with this feature automatically turns off after 60 to 80 minutes of run time. The  Infiniti Pro by Conair Tourmaline Ceramic Flat Iron, for example, shuts down after 60 minutes so you never have to worry that you’re coming back to a burned down house just because you forgot that your flat iron was still on.
From the time of the Roman Empire[citation needed] until the Middle Ages, most women grew their hair as long as it would naturally grow. It was normally little styled by cutting, as women's hair was tied up on the head and covered on most occasions when outside the home with a snood, kerchief or veil; for an adult woman to wear uncovered and loose hair in the street was often restricted to prostitutes. Braiding and tying the hair was common. In the 16th century, women began to wear their hair in extremely ornate styles, often decorated with pearls, precious stones, ribbons and veils. Women used a technique called "lacing" or "taping," in which cords or ribbons were used to bind the hair around their heads.[14] During this period, most of the hair was braided and hidden under wimples, veils or couvrechefs. In the later half of the 15th century and on into the 16th century a very high hairline on the forehead was considered attractive, and wealthy women frequently plucked out hair at their temples and the napes of their necks, or used depilatory cream to remove it, if it would otherwise be visible at the edges of their hair coverings.[15] Working-class women in this period wore their hair in simple styles.[14]
Just like the other reviewer I am not surprised to see a bad review about ghd. A lot of the ghd irons sold on this website and others are fake reproductions sold as the real thing and even if they were real such as the ones sold on ... The warrantee is not valid because they are not authorized distributors. Luckily for us we can now purchase the ghd styler directly from its official website I guess they finally realized there are too many fake ghd out in the market so stop wasting your money on these fake ghd imitations and get the real deal. Ghd is the best flat iron out there. It is used by the 'real' professionals everywhere in the world not these fake a corner store salons. Even when I traveled to europe most high end salons I visited used ghd. Plus ghd has dual voltage in other words you can take it around the world no problema. By the way if your hair is breaking perhaps you should reconsider how often you flat iron your hair and the types of products that you use. I personally only flat iron it once maybe twice a week 1st upon washing my hair and later on in the week as a touch up .these tools are not meant for everyday use just like with anything else in life too much of a good thing can turn out not to be so good in the end...or something like that... The point is you need to take better care of your hair. I personally like to use the biolage brand. You can also get a good deep conditioner such as baba de caracol or alter ego garlic dominican italian deep conditioners respectively and a good blowdryer such as turbo. I also like chi but they break within 6 12 months so don't waste your money there. To style your hair use chi infusion or moroccan oil 9it's a dry oil not actually oily and there you have it instead of styling your hair everyday wrap it at night and it will be as good as new the next day. Now go to ... To get the real deal. Do not settle for anything less... Ghd is the realest well you get the point
I started this site after I made the decision to get a new hair straightener. I am not a novice with irons by any means, and I’ve had just about every kind imaginable except for some of the newest options. When I realized how far the industry had come in the last couple of years, I decided it was time to try something new. A good flat iron can last for years, as long as you look after it and make sure you buy one that’s robust enough to take what you put it through. By doing your homework up front, you can make sure you not only get the right straightener for your locks, but you don’t end up spending an inordinate amount of money on something that doesn’t work for you. Believe me, I’ve been there!
When is a “big head” a positive instead of a negative? When the head is on a high-quality hair brush straightener, of course. This Glamfields product jumped to the top of our rankings because the Groom+Style review team simply loved the large size and shape of its rectangular brush head; it’s bigger and wider than on other straightening brushes, allowing it to grab more hair on each pass. That, plus the comb’s dense teeth, lets you get the job done more quickly, whether your hair is thick or thin, lustrous or dry.
Really good
you can't go wrong with a ghd. Ready to use in seconds and it straightens perfectly
Wax on, wax off; we bet that’s the most in-depth thinking you’ve given to wax. Not only is it unclear how or what the stuff is, most companies slap labeling on products even when they’re not technically a wax! Here’s the deal, wax products feel just like the name says; waxy. They will feel spongy and have a thicker grip when you work it between your hands and leaves hair with a natural matte finish that can have a bit of shine. If you’re into edgy hairstyles with exaggerated lines and textured, piecey strands, then wax is ideal. The light shine also makes it perfect for formal styles like pompadours.  
It met my expectations
In short YES! You absolutely can use too much heat on your hair. Burning hair is not a good smell, it’s not a good look either! You may end up having to get a pretty severe haircut if you’re not careful about the amount of heat you put directly on your locks. Read through this to get an idea of what’s safe and what will leave you wishing for a good trim (or possibly a wig).

This lightweight styler heats up quickly and has 5 advanced heat settings which reach a top temperature of 230 degrees; making it ideal for people who have thicker or curlier hair. The inclusion of a long swivel cord makes it easy to move the styler around your head so you can fully straighten the hair at the back. Because of the shape of the plates, you can use them to smooth the hair down for perfectly sleek hair, or use their curved edges for gorgeous curls.

I was told by my stylist to get this flat iron because my chi was totally worn out. I was a little skeptical after reading reviews that some were fakes but I ordered the sold by amazon one and I was able to register it at ghd's website. I am definitely so happy that I chose to get this styler. It is awesome. It's the one and done styler. I don't have to keep going over and over my hair to get it straight so I know it's better for my hair overall. Plus you can't beat the fact that it turns itself off after 30 minutes. It takes away my did I remember to turn it off fear every time I left the house after straightening my hair. I also have really curly hair and this makes my hair soft smooth and shiny. Definitely recommend


received within time promised. Love this iron works great heats up with in a minute. This iron was recommended to me by my hair style list its a great product

I bought these due to my old one's breaking well well well amazing I was using the ghds that heat to 210 degrees and thought when I seen these only heat to 180 degrees I wasn't at all sure. Decided to go for it due to the reviews ive read and yes ghd were right 180 degrees is perfect u don't need anymore heat they do the same job as the old ones ie curling straightening in the same time and the price just cannot be moaned at. Next day delivery service was a lifesaver.


The straighening ceramic plates of the ghd Gold Pure Gold Styler boast a new dual-zone technology and heat up in just 25 seconds. The dual-zone technology features two heat sensors that regulate the optimal temperature of 185°C from root to tip as you straighten, ensuring your locks are straight and ultra-sleek. The shimmering gold design adds a touch of luxury to the styler as the round barrel shape makes the Gold Pure Gold Styler perfect for easy, versatile, snag-free styling.
Used backstage at Miss Universe, this styling iron comes with plenty of smart features. It has an extended plate length of four inches, perfect for those with longer hair. Plus, these plates include layered silicone underneath, providing shock absorption for added durability. The touchscreen control allows for easy temperature changes, and it automatically locks while you're styling, so there’s no such thing as hitting a wrong button.
The heat can reach up to 400 degrees Fahrenheit; not as high as our other picks but definitely high enough for most hair types. However, for those with stubborn, coarse hair, you may want to look elsewhere for your hair styling needs. Also, this is one of the priciest hair straighteners we’ve tried so you’ll need to save a bit to splurge on this one.
Loves how fast it heats up and great on long hair
works just like my old one. Was able to register it so it's not a fake.
I bought these because my other ghd's broke which my partner bought me. Placing my order with amazon and the delivery was quick seeing as it was xmas time cannot fault amazaon or the styler can trust amazon through the ghd website where they check for fake websites stylers. Excellent buy no problems at all. Worth every penny

For better or worse, we are B-U-S-Y nowadays. Running from meeting to meeting and trying to pick up our kids from carpool before soccer practice, it’s no wonder that we often place ourselves at the bottom of our daily priority list. This mindset typically carries over into our appearances and explains why more women than ever are rocking messy top knots and buns than ever before.
very quick to heat up and they are much hotter than any other styler I have used. Love that they can be used when travelling abroad with dual voltage. Thanks to my sister for recommending this product.
wife loved it
The plate is the part of the hair straightener that heats up and used to press your hair. Now, hair straighteners come in different plate materials and sizes. Most plates have a width of 1 inch which work for most people and that’s perfectly fine. However, to really get the most out of your flat iron, you’ll need to consider your hair and styling needs when deciding plate size.
I was pretty skeptical about buying the ghd professional from any site other than the ghdhair.com website. After reading several reviews how could I know if I was going to paying for a fake one or not but by waiting until it came in the mail and going over the checklist as well as registering it I'm so glad I took the chance because according to the ghdhair.com registry this one is real I love this straightener my hair is naturally wavy and even though I have alot of it my hair is fine. I have short medium hair length and needed a straightner that was going to be able to make my hair iron board straight. I got a new chic hair cut and it looks awful either other way. Also battling the southern humidity is a challenge in itself but with this straightener and some hydrating oil my hair is exactly like I wanted it it heats up super fast and works it's magic in few passes thru the hair. Not to mention the sweet deal of 60.00 off because I ordered thru amazon
Fine or thinning hair can easily become damaged under too much heat, so cooler temperatures (i.e., those under 300° F) are ideal for these hair types. If you have very curly, course, or thick hair, then higher temperatures upwards of 400° F may be more suitable to your needs. With the ISA Professional Titanium Flat Iron, you can cool it down to 265° F if need be and also crank it up to a whopping 450° F for textured styled.
Ultra-zone with predictive technology is the latest breakthrough in heat styling which guarantees homogeneous heat across the whole plate, allowing consistent beautiful results in one stroke. The heat is monitored 250 times per second so that it’s constantly at the optimum 365°F styling temperature for even healthier hair. It personalizes power with its predictive technology, which recognizes the thickness of your hair and the speed at which you are styling and adjusts accordingly—so you get unbeatable results quicker and personalized to you! 

The ability to create bouncy curls or waves with a flat iron (we know, it seems counter-intuitive!) is a biggie in the beauty industry and merits a bit more discussion. If you’re totally lost and there aren’t enough video tutorials on the planet to explain this weird yet awesome process, don’t worry! Just follow along with our step-by-step guide and you will be curling with the best of them in no time!
I love this machine and ordering from this company was easy it arrived promptly very happy camper
We have scoured through the natural hair scene to narrow down the options. Based on popularity, quality of ingredients, and overall effectiveness, our top 10 hair stylers collection was born. Not surprisingly, this collection features some of the most beloved brands on the scene such as EDEN Bodyworks, Carol’s Daughter, Aunt Jackie’s, and more. Of course, no collection is complete without the constant favorite of Ecoco! We offer only the best formulas in this collection to give your curls the hold and styling help they need to pull off any look with ease. While gels and pomades are important for laying perfect edges and achieving that sleek look, we also include other options in this collection of top natural hair stylers.
the ghd iron is far superior to any other flat iron out there. I will never buy anything else. They last forever
I like soo much I needed a product like this. Really it is the best in the market. The price was the best too

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I bought these for two reasons my trusty babyliss straighteners died and I was just about to take a trip to america. Rather than buy two pairs for the different voltages I invested in these dual voltage ghds and am extremely pleased. Light and easy to use heat up and cool down very quickly. Only one heat setting but they work absolutely fine on my curly hair and I find I don't need to do it every day unless my hair gets damp but that's the joy of natural curls lol. Worked exactly the same on the american voltage with an adaptor for the plug. Wouldn't hesitate to recommend these if you need to replace your current straighteners. Maybe a little pricey but you get what you pay for with this type of electrical item.
this flat iron is the best one I've ever had. It heats up very quickly. It actually makes my hair shiny. It is worth every dollar I spent on it
Ghd hair products are expensive. You can buy much cheaper dryers and stylers. That said you will find that your ghd outlasts pretty much every other brand out there. And that’s ultimately what you are paying for.the build quality speaks for itself. You can feel it in the weight and quality of finish.in operation they simply work. The hairdryer is quiet and efficient. It has all the features you expect to find. The stylers straighten hair quickly and with a super smooth finish.the overall ‘wow’ factor is enhanced by the go d boxing that this set comes in.if it’s for yourself well done if it’s for a gift you are a very generous friend

Love this product. Had my last one same thing lasted 9 yrs till I dropped it. Great straightener.


so turns out the straightener was real. Thank you so much for the staple beauty tool makes your hair so silky and manageable. I use mine strictly for straightening.
Unlike all the other hair straighteners on our list, the Turboion RBB Croc Classic looks a little bit different. It looks more like its namesake – a croc. But that’s not the only thing that makes it stand out. First of all, the shape is unique and perfectly ergonomic. It fits very comfortably in your hands that you barely feel the strain as you style your hair. Of course, it also doesn’t hurt that it only weighs 1 pound. The smooth titanium plates on this flat iron gives you a very smooth glide. There are 17 different digital heat settings that range from 280 degrees Fahrenheit to 450 degrees Fahrenheit.
Love ghd this was the cheapest price if your shopping around
We have scoured through the natural hair scene to narrow down the options. Based on popularity, quality of ingredients, and overall effectiveness, our top 10 hair stylers collection was born. Not surprisingly, this collection features some of the most beloved brands on the scene such as EDEN Bodyworks, Carol’s Daughter, Aunt Jackie’s, and more. Of course, no collection is complete without the constant favorite of Ecoco! We offer only the best formulas in this collection to give your curls the hold and styling help they need to pull off any look with ease. While gels and pomades are important for laying perfect edges and achieving that sleek look, we also include other options in this collection of top natural hair stylers.
Excellent best straighteners I have had and they arrived the next day
this is the best flat iron that I have owned. I had a chi and I liked it but it didn't last very long. I asked my stylist and she recommended ghd. This iron heats the plates differently than other irons. There is a much more conistent temperature across the plates which means you are going over the same area fewer times causing less damage.i have wavy hair and this tool does a great job of making it absolutely straight. I love it
Fabulous straightener
I am officially in love with this flat iron and I just got it today I have been a chi person my whole life and as many know those die usually within a year. However I just kept purchasing them because as far as I knew they were the best. Now I'm kicking myself for sticking with the chi for so long because this flat iron is a million times better. It straightens my hair so so so well and fast I don't have to go over it a million times. And it cuts down on a lot of frizz. Another thing I love about it is that it heats up so fast it takes about 15 seconds if that to heat up and it's completely ready to go. Usually I'd go outside and within 30 minutes my hair would become wavy due to humidity however that hasn't happened yet. I just came in from being outside for a few hours after straightening my hair with this flat iron. I could say so many things about how great it is. The packaging is adorable the flat iron is just so sleek and professional looking. I love it
I am absolutely in love with this ghd styler I had tried the chi first and returned it right away... This one does what I expected and more it straightens my hair curls it and keeps it healthy it is worth every penny I paid ....
I am a loyal ghd purchaser but unfortunately my last set died after approximately five years daily use these are a perfect replacement. I have shoulder length hair and these are a great size for both curling and straightening.i also bought them when they were on offer so saved 10 and with prime delivery I didn't have to survive without my essential ghds.
Once you have a pair of ghds you will never go back to anything else.
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