I had bought this to replace my old ghd. I wasn’t sure of the authenticity of product but ordered it anyway. My ghd arrived a few days before scheduled delivery which was a nice surprise. It is official so I had to test it and it works excellent. Very happy with this purchase.

You cannot fault quality and excellence both things we have come to expect from ghd. Some brands are hyped for no reason but ghd is a case of 'you get what you pay for' and what you get in this instance is very good indeed. The perfect christmas gift for the wife mum partner daughter in your life. You can rely on this brand I assure you.
my first ghd styler. I was super skeptical about the purchase considering the 50 difference on their website. I was able to register it so I'm thrilled to say it's the real deal though I haven't tried it in my hair yet I know what to expect...
The two strips of silicone atop Bio Ionic’s flat iron plates seem silly, but they serve an important purpose. By buffering the outer edge of the plates, they reduce your chances of hair snags. They also force you to glide the flat iron more slowly through your hair (they are called speed strips, after all). While the slower technique maximizes shininess and smoothness, the speed strips can become a bit of an obstacle if your hair is thick.
as a hairstylist I'm picky about my tools. Read great reviews on this flat iron and it was on a sale. Came in a gorgeous box the tool itself is sleek and slim. Great design. Heats up in 15 seconds. Perfect grip. Love it

Derek Yuen, the man responsible for Cole Sprouse's grown-up new look, recommends the GHD Platinum Professional Performance iron. The flat iron is consistently and evenly heated at 365 degrees, which is safer and less damaging on the strands. “The beveled edges also allow for infinite styling possibilities, not just just for straightening hair,” says Yeun.
Just what you expect from ghd the wife loves them and they do a fantastic job

the product is nice safe and easy to use.
Bought these as a present for a friend to replace an old pair of ghd's she is extremely pleased with them they straighten her wavy hair easily and quickly...i'm thinking of purchasing a pair for when my ghd's finally give up on me.
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