The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best women’s jeans, rolling luggage, pillows for side sleepers, ultra-flattering pants, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.

My hair is naturally wavy so most of the time I let it air dry and I walk around looking like I am wearing a nest on my head. Straightening my hair goes a long way in avoiding that look. The straightener that I usually use is manufactured by a popular company starts with an r and cost a mere 22. I think that the differences between this more expensive brand and the one I usually use are insignificant. This styler heats quickly. So does the cheaper model. This styler straightens hair adequately. So does the cheaper model. The only differences are that the ghd classic 1 inch styler has a longer cord with a built in gfci device and remote test reset unit and is about an inch and a half longer which puts your hand further from the heat. In summary this model and brand of hair straightener heats up and straightens no better than a much cheaper model but does seem safer from an electrical heat standpoint. Except maybe for professionals I'm not sure that the significant cost difference over 100 is worth the additional safety features.
was christmas gift for sister.
all the family love ghd straighteners and we would not buy any other straighteners because of the fantastic quality and longevity of these items.
Love it I've had the exact same one for probably fiveish years and it finally took a crap on me. I just bought this exact same one again because I loved it so much I didn't want to risk getting a different kind only to be disappointed. My favorite part is that it heats up within seconds and doesn't pull your hair like a lot of straighteners do.
My hair stylists have always used ghd straighteners on my hair and I finally broke down and bought one after using other cheaper straighteners. I have very curly hair and the ghd gets my hair silky straight with no frizz it does get a little bit of wave to it after about an hour but that may just be the humidity and heat reacting with my hair. As soon as I go back over it with the ghd it is perfectly straight again. It is authentic with the hologram sticker circuit breaker plug and ghd product registration. A great deal on a great straightener
Other factors may also be important to you, including the weight of the unit, how comfortable the handle feels in your hand, whether there is an LCD display and an automatic shut-off feature, and the length of the power cord. But remember: heat levels come first, because they determine whether your hair comes out straight, shiny and silky – or a damaged, fried mess. Everything else is secondary.
I love this one had one before it broke used another for about a year glad to be back. Doesn't overheat.
so far I love it heats up fast and doesn't pull on your hair.
Just bought a new ghd straightener. I have an old one 12 years old and ghd is not available in my country so I decided to buy a new one if the older one would die . I have used the old one everyday sometimes 2x a day for 12 years and I absolutely love it. I have been trying the new one and it is a litle bit different seems to weigh a litle bit less and has a sound effect when it is turned on. I feel like the new one is to smooth but that could be because the old one is very old and has a different feel and the plates are more used. But both of them give me very straight hair. I was very skeptical when reading the reviews on amazon....is it fake or not. My conclusion is that this is not fake and the best hair straightener ever. I have long curly frizzy hair and it takes me under 5 minutes to straighten my hair. I have tried many brands over the years and I have to say that ghd is the best of the best.
In March 2013, ghd launched the "Eclipse" hair straightener, which uses six sensors in the plates to maintain a constant heat of 185 degrees celsius, a temperature ghd claims is the optimum temperature for styling results.[17] The consistent temperature reduces the time to style hair, particularly coarse hair that may previously taken multiple run throughs.[18] The Daily Mail called the Eclipse "The Rolls-Royce of irons".[19]
Ghd's are a bit of an apple like product to me and I don't usually like being a sheep however my girlfriend wanted these and who was I to argue they get hot very quickly have floating ceramic pads and my girlfriend says leave her hair feeling the best she has ever felt. I'm happy that she is happy and they seem quite well made. It's a shame you don't get any sort of a pouch which wouldn't be too outrageous on a premium product.
I bought this one as a back up just in case I had a problem with my other ghd. Well I'm glad that I did since the other one crapped out on me. This one is working great so far.
My first ghds and I would highly recommend them they heat up in seconds and my hair stays straight for days.
great price on this straightener. I was able to register this on ghd site online with no problem. Heats up lightning fast.
Bought this as a gift for my girlfriend. She loves it. Got it for cheaper than they sell the same one at those make up stores in the mall.
Best straighter I have I ever spend my money in .. I have had mine for over 7 years love it ..my hair is super super curly and thick and it does magic ..
The male wig was pioneered by King Louis XIII of France (1601–1643) in 1624. Perukes or periwigs for men were introduced into the English-speaking world with other French styles in 1660. Late 17th-century wigs were very long and wavy, but became shorter in the mid-18th century, by which time they were normally white. Short hair for fashionable men was a product of the Neoclassical movement. In the early 19th century the male beard, and also moustaches and sideburns, made a strong reappearance. From the 16th to the 19th century, European women's hair became more visible while their hair coverings grew smaller. In the middle of the 18th century the pouf style developed. During the First World War, women around the world started to shift to shorter hairstyles that were easier to manage. In the early 1950s women's hair was generally curled and worn in a variety of styles and lengths. In the 1960s, many women began to wear their hair in short modern cuts such as the pixie cut, while in the 1970s, hair tended to be longer and looser. In both the 1960s and 1970s many men and women wore their hair very long and straight.[2] In the 1980s, women pulled back their hair with scrunchies. During the 1980s, punk hairstyles were adopted by many people.
these ghd's come in a nice gift box that looks great. The set also includes a paddle brush and two hair styling clips. Also included is a case with combined heat mat. They heat up quickly and make short work of straightening my fine long hair. The paddles are quite small and narrow in comparison to other straighteners so may take longer to use through thick or curly hair. I was pleased with the results and the smoothness lasted for several hours. The only issue I have is that the straighteners only just about fit in the case and I couldn't also squeeze in the brush and clips so not as compact for travelling.
BUYER BEWARE: I bought this from Amazon LLC, but the product would NOT register as authentic on ghd's site. I tried the hologram code and date code multiple times, but the site wouldn't verify the numbers. Also there was no country of manufacture listed on the unit, the box or the booklet. The styler looked great and was packaged well. Did the unit and stickers look authentic? Yes in every way. But the ghd site states: "fake ghd products are virtually impossible to spot." I called ghd, and a rep said sometimes legit numbers aren't accepted by the site (?!) - and told me that sometimes fake numbers go through. So in the end not sure what good the checker does. The rep did add that "Amazon is not an authorized dealer for ghd products." And the rep echoed what another reviewer said, "the only way to authenticate a styler not bought from us or an authorized dealer is to send it in to the warehouse." That's too much trouble for anyone. Is the one I bought legit? I just can't tell for sure. I'm not taking the risk. Returning it to Amazon.
so many people gave negative reviews for this product. However I bought directly from amazon ghdprofessional and I can register mine successfully. Also after comparing with my old genuine styler I know the new one is not fake. Don't be bothered about on earth how many holes on the cord because both of my stylers have 2 holes. So just go from amazon ghdprofessional directly and you can save a lot.
thank you

This edition of ghd has luxury christmas present written all over it plus points impressive packaging that is eye catching made of heavy cardboard and signalling a luxury product.quilted case with mirrored blue button and separator for the straighteners and it’s flex to be kept separately.quality heat may that is detachable from the case.beautifully designed straighteners in the same electric blue as the packaging with a silicone heat shield at the end.safety features cut off after 30 mins and a noise alerts you to them being plugged in being switched on or being switched off.the switch is inside the straightener so that you don’t accidentally turn it off as you are straightening your hair.plates glide through hair creating straightness without effort and as they are at the optimum 185 degrees without that crimped look at the top where you first inserted the plates.improvements that would’ve made it a 5 I needed a slightly longer flex maybe another 1 2 metre.i miss the option to choose the temperature that I had on my old straighteners. I appreciate their advice about 185 degrees being the setting that works best but I have very fine hair which is also frizzy and like to have a choice so that I can accommodate what my hair is up to that day.

I had a solia flat iron that just died after about 8 years I looked to repurchase the same brand but it looks as though it no longer gets good reviews. Ugh... So after a few days of reading reviews and such I went with the ghd. I wasn't sure I would like not having control of the temperature. I have long curly frizzy hair. I usually use a higher then should temp. 400 ...anyway took a chance and really like it thus far. It doesn't get as hot as my solia but it straightens quicker how's that possible and the 1 inch makes it easy to curl my ends. Love it so far. Hopefully it lasts me as long as my solia.
Let’s face it: styling your hair is a 360° job. That’s why the folks at Cloud Nine have designed their Original Flat Iron with a swivelling 360° cord! No more tangled messes or twisted cords, with this hair straightener you can easily reach delicate fly-aways and seemingly invisible back sections without the hassle of a tangled or knotted cord ever again. When it comes to hair straighteners, the Cloud Nine Original Flat Iron really proves that perfection is in the details!
Great quality. I've had this for years now. I'm a black female with 3b hair. This styler is amazing. Sedu and ghd have never let me down.
I got tired of trying to do a professional blowout on myself using my hair dryer with a regular round bush. My hair always came out frizzy, burnt, and just dead. After searching for a hot air brush I came upon the John Frieda brand and was amazed by the reviews, so I decided to give it a try. When the product finally arrived I was so happy! I tried it right away. I recommend letting your hair air dry first and foremost. If you're like me and it takes your roots forever to dry then go ahead and use your regular hair dryer with the flat nozzle thingy to dry your scalp first and just let it air dry. I was extremely happy with how easy it is to use.

replaced my old ghd’s. After 10 years as I thought they were losing heat these are great I stuck to the same ones as I have had other straighteners and they weren’t as good these are the real deal and don’t damage my coloured hair better the devil you know I always say


Very quick to heat up and they are much hotter than any other styler I have used. Love that they can be used when travelling abroad with dual voltage. Thanks to my sister for recommending this product.

The 9-foot power cord means you never have to worry how far away the outlet is from where you’ll be styling your hair. It is more expensive than some of our other picks but it’s not as expensive as the BabylissPRO. However, it doesn’t have an automatic shut off feature and the temperature range only reaches 410 degrees Fahrenheit. Also, there have been reports from users that their HAI Classic only lasted a year or two.
Don't ever consider buying any other brand of hair straighteners. I have very curly hair and these are the only straighteners that actually so the job and I have tried many over the last 15 years.

auto heat so you don’t have to manually set the temp. My previous iron I had to manually set which I found out I was putting way to much heat on my hair. Saw this iron for almost half the price here on amazon. Literally takes seconds to heat up. Just love it
After living in australia and going to a salon there that used a ghd flat iron on my hair I've always wanted one. But because of the price I often settled for the less expensive brands. I had a sedu but it recently died and I found that the ghd sold on amazon had such a great price I just had to get it. It was definitely worth it I love how I only need to flat iron a section once and it's perfect. Because I have curly hair it usually takes me 40 mins to flat iron my hair but now with the ghd styler it only takes about 25 mins. From now on I'm only using ghd stylers.

so much better than my old flat iron. I definitely waited too long to purchase this


I was really nervous in buying a new ghd previous one broke on me after using it for a good 3 years and treating it not very caringly but ive been using this one daily and it is of exactly the same wonderful quality that my previous ghd straightener was. It comes in the box with the authenticity card with a code so if you want you can go to the ghd website and punch in the code to see if it is real or fake. I have naturally wavy thin hair and it gets dry tangled and damaged easily.. Recently got fringe bangs and normal drugstore straighteners will just make my bangs stiff and more dry but the ghd has its way of making my hair look and feel even more hydrated than it is and very naturally silky. Thank you
Good value ghd brought for my daughter. She is pleased with it and so far no complaints. It does what it says on the tin.
The best flat iron I had my first one for 12 years before it stopped working I just go the exact same one and I'm so happy with it
ghd quality is well known. My wife has had a set of ghd for years. She alternated to a set of braun for a while which worked really well but eventually gave up the ghost. The only problem we had with the ghd was with the mains cable. We have replaced that twice. It was a bit of a faff but you tube came to the rescue and it was a cheap fix about 7 if I recall correctly .those old ghd's were just the straighteners but this is a really good set with a heat map a case and a very good quality brush. You often see these bundles with other things but whereas in those cases the accessories look cheap these are top notch too. They haven't cut any corners so full marks for that.
In summary, you will want to buy a hair brush straightener that has a lower temp range, from about 250-300° (any temps higher than that and you are likely to damage your hair – start at the lowest temp possible and work up if needed). You will also want to consider a ceramic model they will heat evenly and a bit more slowly and will not create hot spots which can damage fine hair. 

I am a big fan of the ghd irons. I will not buy anything else. I have been a cosmetologist for 7 years and have had my first one since I started working and bought my second one for home 5 years ago. I highly recommend any style of ghd for any type of hair I've never ever had any problem with with either of my irons and use it throughout the day 4 days a week at work. To guarantee a real iron ask your stylist if they're able to get you an iron from their beauty supply distributer.
This flat iron features 1-inch wide ceramic plates with titanium coating, and I love its slick and neat purple design. The Remington straightener heats up in about 30 seconds, and it has 6 heat settings from 310°F to 410°F, so this flat iron works pretty well even for African-American hair. The digital controls with LCD screen make it easy to adjust the right temperature for your hair type. The only thing is, the buttons are on the side, so you may accidentally push them while using the device.
Industry giant Conair's also got an affordable flat iron with tons of positive reviews: the Infiniti Pro Rainbow Titanium Flat Iron. The straightener, typically $44.99 at Ulta but currently down to $39.99, has just under 200 top-rated reviews, lauding the tool for smoothing frizz and adding shine to strands. Plus, reviewers like that the cute, rainbow-colored plates heat up in 30 seconds or less — meaning you can get to styling in a snap.
I had bought this to replace my old ghd. I wasn’t sure of the authenticity of product but ordered it anyway. My ghd arrived a few days before scheduled delivery which was a nice surprise. It is official so I had to test it and it works excellent. Very happy with this purchase.
I have straight fine blonde hair and this straightener helps me get so much more sleekness and volume. It is sturdy and heats up so fast plus I love how it sleeps if you leave it on too long so that it won't burn your house down.
My hair stylists have always used ghd straighteners on my hair and I finally broke down and bought one after using other cheaper straighteners. I have very curly hair and the ghd gets my hair silky straight with no frizz it does get a little bit of wave to it after about an hour but that may just be the humidity and heat reacting with my hair. As soon as I go back over it with the ghd it is perfectly straight again. It is authentic with the hologram sticker circuit breaker plug and ghd product registration. A great deal on a great straightener
© 2019 Condé Nast. All rights reserved. Use of this site constitutes acceptance of our User Agreement (updated 5/25/18) and Privacy Policy and Cookie Statement (updated 5/25/18) and Your California Privacy Rights. Allure may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Condé Nast. Ad Choices
Derek Yuen, the man responsible for Cole Sprouse's grown-up new look, recommends the GHD Platinum Professional Performance iron. The flat iron is consistently and evenly heated at 365 degrees, which is safer and less damaging on the strands. “The beveled edges also allow for infinite styling possibilities, not just just for straightening hair,” says Yeun.

The great thing about beauty is that there is something for everyone. Even as the trend these days is skewing towards plenty of texture and heatless styling, the tried-and-true flatiron still has its place. I mean, with social media going crazy over the super-sleek look of glass hair, it's clear that straight hair ain't going anywhere. After all, some of us just want smooth strands from time to time — or, depending on who you are, most of the time. But pressing your hair between two scorching-hot plates can be a recipe for a dried, sizzled, frizzy disaster. Or at least it can be if you're using the wrong flatiron. On the flip side, using a good one can make all the world of difference. And that's where we come in. We've scoured the world of flatirons to bring you the best of the best, at a range of price points. So whether you've got the coins for an affordable Conair or can shell out the big bucks for a Harry Josh, these 20 straighteners will give you that just-back-from-the-salon look — minus the scorch.
Work great

Thankfully, we’ve learned a lot about hair care and preserving your hair’s natural integrity while styling. However, this wasn’t always the case. If you ever had a perm done in the 80’s or teased your hair to holy heaven in the 90’s, chances are pretty good that your hair has endured a bit of damage. The same can be said if you color your hair on a regular basis or recently went from your natural brunette color to a bright platinum blonde. No matter how the damage was caused, there are certain features you will want to shop for when selecting the ideal hair straightener for your course hair type:
The ultimate clay products at Hanz de Fuko are Quicksand and Claymation (over 3 million sold!). Quicksand is both a styling clay and dry shampoo with high hold and a dry matte finish. For the ambitious learners, Quicksand contains diatomaceous earth, a sedimentary rock that’s highly absorbent and helps plump strands. Claymation on the other hand, is a styling “clay-wax” hybrid with super high hold and a matte finish. We added a touch of Quicksand to this formula for an added boost of holding power and flexible hold.
I ordered the one directly sold by amazon and it was genuine. It had the hologram sticker on the inside and I was able to register it on the ghd website.as far as the product ghds are the best straighteners out there and are well worth the cost.

This is a great hair straightener. It lets you straighten your hair straighten but curl flip the ends or even curl your hair. I definitely recommend getting a heat pouch so you can put it away in for example a suitcase right after using it but this is an excellent product. I've had it for a while now and friends have had theirs for longer so it lasts too.works in different countries with other voltage e.g. I took it to australia and the beep to let you know that it's hot is awesome.
The Cloud Nine Micro Iron is one of the best hair straighteners we have tried in a smaller size. Made with ceramic plates, the styler helps to keep your hair protected as it straightens, while their cushioned style means you can use them all on all hair types and lengths. Make sure you pack this away for your summer holiday, so your locks always look lovely.
L'Oréal Paris Elnett Precious Oil Hairspray has been specifically formulated to soften, smooth and add shine to dry, damaged hair. Its ultra fine mist leaves hair feeling clean with a lightweight, soft, shiny finish and a satin touch. Infused with the luxurious touch of silky Argan Oil. For perfect hold, complete any hairstyle with an all-over spray.
The first pair I had had to be returned and I manged to get a a repalcment even though it was 30 days over the purchase. Was is excellentmy new ones are perfect and work like try ghds
×