best hair straightener ive have three of these straighteners and always love them. The only problem is that the cord shorts so be careful when you wrap it up. I would not recommend winding the cord around the straightener to put it away.

I had some concern that this iron was counterfeit. I had purchased knockoff chi irons unbeknownst to me on this site before. Fortunately as I found ghd has a verification tool on their site. Take the time to register your iron there to make sure it's not a fake ... As far as the iron itself it is a sturdy quality iron that heats up lightning fast. It even has a beep to let you know it's ready to go. I especially love the 30 minute automatic shut off feature a must for forgetful people like me
The straighening ceramic plates of the ghd Gold Pure Gold Styler boast a new dual-zone technology and heat up in just 25 seconds. The dual-zone technology features two heat sensors that regulate the optimal temperature of 185°C from root to tip as you straighten, ensuring your locks are straight and ultra-sleek. The shimmering gold design adds a touch of luxury to the styler as the round barrel shape makes the Gold Pure Gold Styler perfect for easy, versatile, snag-free styling.
This is a styler which takes the guilt out of heat styling and the world’s first smart styler that predicts your hair’s needs. Tri-zone technology ensures that heat is maintained so hair remains healthy, glossy and strong; giving you great results without compromising the condition of your hair. The intelligent irons constantly adapt to your individual hair fibres to deliver the optimum styling temperature at all times. Styling with the ghd Platinum+ has also been proven to be safe for coloured hair as well as reducing hair breakage and increasing shine.
Love love love this flat iron. Ive been using hot tools for about 10 years and have gone from the cheapest brand to the higher quality more expensive brands. I used a sedu revolution for 2 plus years and then reordered it when it conked out. This time I wanted something different. I've been using it for two weeks and so far I love it it heats up incredibly fast to just the right temperature and has an automatic shut off if I leave it on by mistake. I've been using it to straighten curl and wave my hair and the results are beautiful. Would definitely recommend this iron and hoping it will also last me longer than my previous purchases.p.s I was worried when I saw reviews saying they had received fake versions of this product so as soon as I got it I registered it on the ghd website and it all checked out.
While it isn’t the fastest heating hair straightener we have reviewed, the CHI Air Expert Classic Tourmaline Ceramic Flat Iron warms up to temperature in just one minute! If one minute seems like too long for you to wait, try adding a bit of multitasking into your morning routine by taking advantage of this found time. If you are at a loss for what you can do in just one minute, check out this list for a little inspiration:
In 2004, ghd entered the North American market, bringing its total worldwide sales generating £37 million in revenue.[12] The Jemella Group, which owned the ghd brand, was bought by Lloyds Development Capital for £55 million in 2006.[7] It was sold eleven months later to Montagu Private Equity for £160 million.[13] Lion Capital, a British private equity firm, purchased ghd in February 2013 for approximately £300 million.[14]
this was a gift for someone that was well worth it. As I have been told repeatedly since.. Unless its ghd its not a proper straightener.
While it isn’t the fastest heating hair straightener we have reviewed, the CHI Air Expert Classic Tourmaline Ceramic Flat Iron warms up to temperature in just one minute! If one minute seems like too long for you to wait, try adding a bit of multitasking into your morning routine by taking advantage of this found time. If you are at a loss for what you can do in just one minute, check out this list for a little inspiration:
I read several reviews before I ordered and I almost didn't order at all. The price was so good I was really doubtful it would be a true ghd. But it was coming directly from amazon not just fulfilled or a third party so I thought just give it a shot mentally prepared it might be fake. I got it yesterday registered it with ghd with no problems. Used it this morning and it works fabulously. If you order from amazon llc you will not be disappointed but be careful of “fulfilled” or “third party”. Hope this review helps someone questioning the authenticity as I was.
I have been coveting one of these stylers since I borrowed a friend's in the uk in 2007... And I finally got one and it's an authentic one I suspect amazon's prices are low to compete with all of the vendors selling fakes on here which is a shame for them but worked out just fine for me. Make sure you select the one that's shipped from and sold by amazon the main page for this product seems to rotate between several vendors not all of them trustworthy and right now I have to check the little more buying choices sidebar to find the one sold by amazon itself. They were the main vendor for this page when I ordered but they're not now so it looks like it changes out.i was able to register mine with ghd's website and everything looks feels like the quality you'd expect from something that usually retails for almost twice what you'll pay for one here so I'm pretty positive it's legit.i've been using a chi for the last 8 years. The same chi. It's held up well clearly and still works but it just doesn't heat like it used to and its time has been up for a while now. It's served me well I'd read some reviews in several places saying that their quality had dropped off and I still remembered how wonderful the ghd I'd tried had been and that was when my chi was still in its prime so in looking to replace my straightener I really wanted to see if I could find an authentic ghd at a reasonable price. And I did I've only had my ghd for a few days now so I can't attest to its longevity I somehow doubt anything will ever compete with its predecessor on that front anyway but it works like an absolute dream. The first time I turned it on I was sure something wasn't working quite right because it gave me the all heated up beep so rapidly under 15 seconds. But no. Ready to go. It slid through my hair like butter leaving nothing but smoothness in its wake. My ends don't feel all frazzled like they do when I use cheaper straighteners and I can get pretty substantial waves out in a single pass with minimal styling product. And it goes into sleep mode after 30 minutes which is wonderful did I leave the hair straightener on is my personal equivalent of the old did I leave the gas on worry.a fantastic product for an excellent price and I couldn't be happier. Just choose your vendor wisely and make sure to check authenticity on their website
Very happy with my purchase always used ghds and after 7 years use from my last pair I decided to get them again. They havent failed me fast arrival great service.

Straighteners work because they have flat plates that get hot and touch together on either side of your hair. By doing that, they put heat through your hair follicles, trap in moisture and take out frizz. The plates on a flat iron can be made of several different materials, and they’re good for different uses. The best iron for you varies depending on the type of hair you have, the type of styling you want to do, and the amount of heat your hair needs.

Ask any seasoned hair stylist for a flat iron recommendation, and you will hear the same brand time and time again: CHI. Known the world over as a leader in hair care and styling, CHI is your go-to name for salon results at home. While CHI offers a variety of designs (and fun colors!) to choose from, the brand’s G2 Ceramic and Titanium model is what caught our eye when researching the best hair straightener. This hair straightener is packed with high-tech features and an upgraded, ergonomic design for the shiniest and straightest ‘do you’ve ever seen!
If you have really short hair, you’re better off with a narrow plate, around half an inch in size. If you want to curl your hair, smaller plates are also ideal. For those with longer, thicker tresses, you need wider plates, around 1 1/2 inches, to ensure that you cover more area on each pass. This decreases the amount of passes you need to make, preventing more damage done to your hair.
best flat iron ever this is my 2nd ghd for my daughter away to college. Don't trust the cheapies and burn your hair like I did

If you don’t have much time to hang around and read through reviews, you don’t have to. I have a list with best picks as well as a “handy dandy” table that can help you quickly sort through the options I’ve included on my site. When you’re ready, just hit “add to cart” and you can get on with your day. If you fancy that cup of coffee after all, you can click through the different options and get a more detailed picture of any model you’re interested in. No matter how you do it, all the information is designed to be quick and helpful.


I really love my ghd flat iron I am a hairstylist and this iron cuts down on my styling time as well the amount of heat that I have to apply to the hair one pass usually does it. My clients are also very happy with how soft and full of body the flat iron leaves their hair. I wish I had purchased this flat iron much sooner
In short YES! You absolutely can use too much heat on your hair. Burning hair is not a good smell, it’s not a good look either! You may end up having to get a pretty severe haircut if you’re not careful about the amount of heat you put directly on your locks. Read through this to get an idea of what’s safe and what will leave you wishing for a good trim (or possibly a wig).
Your second option is a hot air brush. It’s a round-shaped electric tool that can be used for both straightening and curling. But you probably will be able to create gentle waves rather than tight curls with this appliance. Hot air brushes can comb, blow-dry, and style your hair at the same time. It’s a good choice if you want to add extra volume or just keep it.
My sister owned one of these and I tried hers out when she visited. It put my flatiron to shame and was worth every penny. It smooths the hair far and easily and heats up quickly. I've owned one for about a year now and am very satisfied with its performance.
Physical factors include natural hair type and growth patterns, face and head shape from various angles, and overall body proportions; medical considerations may also apply. Self-image may be directed toward conforming to mainstream values (military-style crew cuts or current "fad" hairstyles such as the Dido flip), identifying with distinctively groomed subgroups (e.g., punk hair), or obeying religious dictates (e.g., Orthodox Jewish have payot, Rastafari have Dreadlocks, North India jatas, or the Sikh practice of Kesh), though this is highly contextual and a "mainstream" look in one setting may be limited to a "subgroup" in another.

very good hair straightener.

Styling tools may include hair irons (including flat, curling, and crimping irons), hair dryers, and hair rollers. Hair dressing might also include the use of hair product to add texture, shine, curl, volume or hold to a particular style. Hairpins are also used when creating particular hairstyles. Their uses and designs vary over different cultural backgrounds.


If your hair is fine, fragile or damaged you have to be careful with the temperature. Your locks require the lower heat to reduce the damage. The maximum heat level that you can apply on thin or damaged hair is 350°F. But maybe you should start with lower temperature, something like 170°F – and see if this would work. Also, thin damaged hair requires a flat iron with narrow plates so that you will be able to straighten it in one pass.
I love it great product it heats up quick leaves the hair nice and smooth
Great product. Quick shipping.
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My last ghds lasted me 10 years. The hair straighteners are really good when working however the ones i’ve been sent are faulty you can hear the electricity within the straighteners crackleing sounds like a loose connection so i’m scared to use them. Would be excellent if this wasn’t the case.

the best straightener I've had and I've had a ton. I also have thick frizzy hair and it tames it so well
Historically, working-class people's haircuts have tended to be practical and simple. Working-class men have often shaved their heads or worn their hair close-cropped, and working-class women have typically pulled their hair up and off their faces in simple styles. However, today, working-class people often have more elaborate and fashion-conscious hairstyles than other social classes. Many working-class Mexican men in American cities wear their hair in styles like the Mongolian (shaved except for a tuft of hair at the nape of the neck) or the rat tail (crewcut on top, tuft at the nape), and African-Americans often wear their hair in complex patterns of box braids and cornrows, fastened with barrettes and beads, and sometimes including shaved sections or bright colour. Sociologists say these styles are an attempt to express individuality and presence in the face of social denigration and invisibility.[47]
love it
Less common but still worth mentioning are “hybrid” styles of hair brush straighteners. Some are similar to a flat iron but with bristles on each of the plates, while others have a rotating barrel on one side and a plate with bristles on the other. You’ll also see lots of inexpensive, non-heated straightener brushes, but we won’t be focusing on those in our reviews.

Cannot get better than the ghd's. Excellent buy for my daughter. Bought the protective treatment aswell for the hair. I wouldn't purchase any other type of straightener.

I had gone for years using mediocre flat irons not wanting to bite the bullet and just buy the expensive type. But man am I glad I finally did I've had this ghd for years now and it's never failed me. It heat up in seconds and doesn't fry your hair like other irons can. Would highly recommend spending a little bit more for a stellar product.
“The temperature of the iron can determine the curl pattern on hair that tends to fall easily, as you might need a higher heat to lock in the pattern closer to the root,” she added. “The internal components of the irons also can determine the curl pattern, and that is why it is important to invest in custom, high-end tools that contain internal heaters that go the entire length of the barrel. The higher the heat, the stronger the curl will essentially be. Low heat will produce a softer finish.”
GHD’s “styler” is permanently set to 365 degrees Fahrenheit, which the company says is the highest temperature hair can tolerate before it becomes damaged. As a person who went from a dark brunette to blonde highlights, I can vouch for its straightening power on processed hair. And though I don’t typically think of “comfort” as a flat iron necessity, the springy hinge that connects the two plates really did make it easier to clamp and glide the tool down my hair with minimal effort.
This flat iron stopped working less than a year after I bought it and ghd will not warranty a replacement one because Planet Beauty or Amazon is not an authorized retailer for their products. Buyer BEWARE....if you purchase from here it will void the manufacturer warranty and you will waste your money just like I did. Planet Beauty was NO help to me in getting my flat iron fixed or replaced!
Ghd is the best hair styler I've ever got it's very fast in heating up .. And you'll be ready in no timeit would be great if it included a glove though
If you are looking for faster results, a hair straightening brush is more appropriate – it is a hybrid between a brush and a straightening iron, used best on dried hair and effective even for the most unruly naturally curly hair. You can use the straightening brush on hair that is washed and dried, and obtain the straightening iron results with  much easier and intuitive brushing move.
Couldn't survive without my ghds recommended to all who want straight hair

after reading review with titles like fake I was a bit nervous but took a gamble anyway. Its authentic. I also found out that ghd has outsourced the production of some of there irons to china. In fact when I went to register my iron I clicked the help link for the date code and the example label had made in china clear as day on it.on the iron amazing night and day with the old one my favorite feature is the no tangle swivel cord
I bought these because my other ghd's broke which my partner bought me. Placing my order with amazon and the delivery was quick seeing as it was xmas time cannot fault amazaon or the styler can trust amazon through the ghd website where they check for fake websites stylers. Excellent buy no problems at all. Worth every penny

Heats up fast. Does not rip hair or get hair caught in crevices. Works on thick curly middle eastern hair. Works great and quick on wavy hair also
The HAI Classic Convertible Flat Iron uses ceramic heating element technology for faster heat up and even heat distribution. This hair straightener features 1 1/4 inch wide blue beveled, floating plates for styling flexibility and optimal glide. The temperature is adjustable from 250 degrees Fahrenheit to 410 degrees Fahrenheit. And we really love the fact that the dial shows you exactly what temperature you’re getting whenever you turn the heat up or down. Negative ions help smoothen your hair strands, leaving them silky and shiny.
As an added bonus, titanium has also been found to resist rust, so your hair straightener will keep its out-of-the-box look for years to come. This is particularly important when you are making a long-term investment by purchasing a high-end or professional hair straightener. After all, you wouldn’t want your car or bathtub to start rusting after just a couple of uses and the beauty tools you use for your flowing hair should be no different!
Weighing just over 1 pound, the BaByliss Pro Nano Titanium Straightening Iron is the lightest hair straightener on our list of the best flat irons! This lightweight design makes it a great choice for users that are constantly on the go, and even when traveling. In fact, this model might make a wonderful “second straightener” for someone that wants to keep their locks looking fine on the road without toting around their heavier at-home hair straightener!

Wonderful product I just love it take it from me you must spend the extra money and buy the more expensive professional version of this product. It makes a huge difference great seller product came one day sooner than expected.


I previously purchased this item from a salon for 2x the price and loved it before it finally died 2 years later. Purchased from this seller and was a bit concerned from previous reviews about it being fake . As far as I can tell it is authentic was able to register the product with serial number on ghd website works wonderfully and I am very happy with my purchase.
I was scared when ordering this product because I read a few reviews about people receiving knock offs of the ghd. I took the chance however and ordered I am so happy to say that I am the chosen one . I was able to register my ghd on the website and it comes with a 2 year warranty. The straightener itself works wonders it heats up so fast and leaves hair so soft. The only bad thing about this is that I am wanting to straighten my hair everyday haha. But honestly it was well worth the money spent

If you have ever visited a luxury spa or wellness company, you have probably run across far infrared heat a time or two. Without going into too much science, infrared heat is the same heat you feel when the sun kisses your cheeks and warms your body from the inside-out. Far infrared heat, in particular, has been used by medical and wellness professionals for years to treat a variety of conditions from muscle pain to even cancer.
Love ghd this was the cheapest price if your shopping around
absolutely amazing I have long super thick curly hair and I couldn't believe how well the ghd worked. I've used a chi for years and the ghd is a million times better. One pass and my hair is super straight. I wish I had bought one years ago.
Ghd's are a bit of an apple like product to me and I don't usually like being a sheep however my girlfriend wanted these and who was I to argue they get hot very quickly have floating ceramic pads and my girlfriend says leave her hair feeling the best she has ever felt. I'm happy that she is happy and they seem quite well made. It's a shame you don't get any sort of a pouch which wouldn't be too outrageous on a premium product.
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