This is my second iron with the first one lasting more than 5 years. I specially chose this brand because of the plug circuit breaker since the model I had before this one burned my bangs. I've never had a problem with this model and absolutely feel the price is equivalent to it's quality. Also if you take care of your iron your iron will not disappoint you.
When it comes to straightening, the hair color doesn’t matter so much. Its thickness and health are way more important. If you have such a question, you may be one of the girls out there who have African American hair or Asian hair. Your hair is probably dense, thick, and hard to tame. For styling it, you need a flat iron that can maintain high temperatures. Other features depend on your hair length and health.

However, the plates may be too narrow for those with long hair. Also, the heat settings do not indicate temperature so you don’t really know how much heat you’re exposing your hair to. Though, you are aware that the temperature range is 280 to 450 degrees Fahrenheit. Take note that there’s no automatic shut off feature. But for the price and performance, a lot of people are saying “hell yeah” to this product.


love it heats up quickly and smooths my frizzy parts great
The RUSK Professional Straight Ceramic Tourmaline Flat Iron is perfect for anyone who wants to enjoy frizz-free, kink-free, smooth, silky, straight hair. Now, this baby makes use of ceramic and tourmaline infused plates along with Sol-Gel technology which protects your hair from damage and makes your hair smooth and shiny. It’s very lightweight that you barely feel it as you use it. It gets hot pretty quickly and is really great at making curls.
I love it I have never straightened my hair more and loved it it also heats up really fast and smooths your hair like nobodys business
“My daughter loves this straightening iron. As a competitive cheerleader, she finds this tool incredibly handy since it can both straighten her hair and curl it. She says it heats up incredibly fast, which for her is great, given her impatience. It provides nice, slick hair and tames all her frizzies and flyaways. All her girlfriends like to borrow it, too, for their hair.”
My hairdresser really rates ghd products saying they know about hair and make sure their products style without causing damage. Everything about the ghd styler speaks of quality and a lot of attention to detail. The blue accented shoebox outer packaging is pretty enough to use for long term visible storage a heat resistant mat wraps around the storage bag and the straighteners themselves have metallic icy blue accents bringing the whole thing together into a coordinated package.heating up time is fast at a few seconds with a helpful 'beep' sounding at switch on accompanied by a flashing light. You are alerted to full heat attainment by further beeps and a constant light. A full head of curly tending towards frizzy shoulder length hair was straight within a couple of minutes.the cord length was ample for my requirements and the straighteners proved easy to use. The plates made short work of the task and a useful silicone guard safely holds the plates together once you're done. Everything then packs neatly away into a storage bag which has a divider to ensure the lead and plug remain separate to the styler and around which the heat resistant mat clips into place.in summary• fast heat up time of a few seconds• beeps to alert once ready for use• easy to use with a generous lead• simple on off switch no temperature control needed • heat resistant mat and storage bag• silicone guard to hold the plates closed for easy storagethis would make a beautiful gift whether to self or another delivering both practicality and icy good looks.

* * * Update: After returning the above-described item, I bought a ghd Classic Styler in-person from one of their authorized salon dealers (info at ghd's site). When I went to register the hologram and date codes, the ghd site accepted them on the first try. Also, the second unit I bought HAD country-of-manufacture information on the box and on the date sticker (made in China, which some other comments said isn't legit, that seems to be wrong). My unit labeled made-in-China is the one that registered successfully with ghd. Also my second purchase - from the authorized dealer - had a lot of information printed on the bottom of the box, including a bar code, web info, consumer information phone number, design info and information about the product. The unit I purchased from Amazon had NO printing on the bottom of the otherwise authentic-looking box. Draw your own conclusions. Bottom-line: if you buy a ghd styler here, double and triple-check that your unit is for real.
Love love love this styler. I have very fine curly hair that requires washing or wetting every day to get the curls out. Now I can just re straighten it dry when ever I need a quick touch up. Never before had so many compliments.

I use this daily. I have medium length naturally almost curly hair. I switched from a chi to this product at the recommendation of my hairdresser and love it I feel like chi went down in quality after my last purchase so I wanted a new brand. I like that it has the auto shutoff after a length of time so I don't have to worry about burning down my house if I forget about it. I will stay loyal to this product as long as the quality stays.
wife loves this set best thing ever very pleased
The nano ceramic plates in this straightener deliver far-infrared heat, a gentler alternative in and of itself. As if that weren't enough, there's also a reservoir where you can pour in some of the (included) argan treatment and thermal protectant, creating a conditioning steam that will strengthen and safeguard strands while you straighten. Admittedly an extra step, sure, but one that's well worth it. 

this was a gift for someone that was well worth it. As I have been told repeatedly since.. Unless its ghd its not a proper straightener.

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