It may surprise you what less than $50 can get you when shopping for flat irons at stores like Target, Ulta, Amazon and more, but trust the hundreds of reviews calling these bargain buys the real deal. Especially if you consider using hot tools only when you need an extra level of polish, or to quickly smooth out hair when you're in a pinch, the industry's cheaper picks are more than suitable to your needs — don't bother shelling out a significant portion of your paycheck for a high-priced hot tool that'll go unused more often than not.
I got these after using my sister in law's ghds and realising that my 11 year old babyliss ones were sadly inferior. I love that they heat up really quickly as when you have 3 small boys to get to school pre school every second counts. The results last overnight too with maybe a quick spruce up the following morning. All in all worth every penny
Think of this as an updated version of your regular hairbrush. Its double negative ion technology gives your hair that glass-like shine without any static whatsoever. Its ceramic bristles with nylon cool-tips help keep damage to a minimum by releasing far-infrared heat — in a mere moment, it penetrates the outer layer of the hair cuticle and heats it from the inside out.

amazing
my first ghd styler. I was super skeptical about the purchase considering the 50 difference on their website. I was able to register it so I'm thrilled to say it's the real deal though I haven't tried it in my hair yet I know what to expect...
Love it. Works great. Does the job fast. Been using it for a month now and my hair is still healthy not dried out. My stylist used this brand on my hair and he recommended this brand before the others out there. Shipping was fast too got it sooner than I expected.
best flat iron ever. I had my previous one for 11 years.

Straighteners work because they have flat plates that get hot and touch together on either side of your hair. By doing that, they put heat through your hair follicles, trap in moisture and take out frizz. The plates on a flat iron can be made of several different materials, and they’re good for different uses. The best iron for you varies depending on the type of hair you have, the type of styling you want to do, and the amount of heat your hair needs.
I love this machine and ordering from this company was easy it arrived promptly very happy camper
We don’t know too many people that are using their hair straighteners vertically, but there must be a few since ISA has made a point of clarifying that this model is intended only to be used horizontally, i.e., perpendicular to your hair. According to the manufacturer, using the hair straightener horizontally reduces hair pulling for a more comfortable experience. This may be particularly important to you if your hair tends to knot easily or you have unruly curls and texture.
I was recommended the ghd's by my hairdresser and lots of other hairdressers too. I am so glad that I bought these as now I can actually have the 'just walked out of the hair salon' look everytime I wash my hair. I only usually use them after I have washed and dried my hair as the style will last until I next wash my hair 2 3 days . It heats up and is ready to use in about 9 seconds I am so glad I spent the money on these and wish I had years ago. I would be lost without them now
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