The GHD Platinum+ Styler claims to be the world's first predictive straightener, meaning it takes into consideration the thickness or thinness of your hair in order to determine the amount of power it needs to get your hair straight and maintain the ideal 365-degree styling temperature. That way, you can straighten your hair evenly with minimal damage or having to worry about the iron getting too hot. Say you have super thick hair or are styling a thick section. The Platinum+ Styler will exert more power to straighten it than if you've got thin hair or are passing the iron over a thinner section. GHD says to expect 70 percent less breakage, 20 percent more shine, and twice the color protection if you use their brand-new, $249 iron.

Why is my GHD beeping continuously?


* * * Update: After returning the above-described item, I bought a ghd Classic Styler in-person from one of their authorized salon dealers (info at ghd's site). When I went to register the hologram and date codes, the ghd site accepted them on the first try. Also, the second unit I bought HAD country-of-manufacture information on the box and on the date sticker (made in China, which some other comments said isn't legit, that seems to be wrong). My unit labeled made-in-China is the one that registered successfully with ghd. Also my second purchase - from the authorized dealer - had a lot of information printed on the bottom of the box, including a bar code, web info, consumer information phone number, design info and information about the product. The unit I purchased from Amazon had NO printing on the bottom of the otherwise authentic-looking box. Draw your own conclusions. Bottom-line: if you buy a ghd styler here, double and triple-check that your unit is for real.

Where is the date code on GHDs?


My first GHD platinum straightener was replaced due to red light continuously flashing and no heat being transmitted. The replacement platinum straightener is now doing the exact same thing! No heat! Considering the price i payed for this straightener i at least expect a high quality product, and that is not what i got in the GHD platinum straightener! Im very dissapointed! I rely on my hair straightener and unfortunately I can not rely on these straighteners.

How many times can you straighten your hair before it gets damaged?


GHD Platinum – Slightly more expensive than the Gold range, the Platinum selection arguably takes GHD's technology even further. Described as a “smart” straightener, these devices include sensors which keep track of the heat of the plates 250 times per second – which is even more accurate than the Gold collection. They come with features like universal voltage, so can be used anywhere in the world, while the innovative wishbone hinge allows even more flexibility about how users style their hair.
Since most of modern, either professional hair irons or those for personal use can get as hot as 460 degrees F, the buildup can really get “baked” into the plates or body of the hair iron. It can sometimes make the dial or buttons (whichever your hair straightener has) really difficult to operate because they get stuck due to all the dirt and residue.

The science behind skin-care products has come a long way but there’s still no such thing as an instant fix — you need time to reap the benefits, says Dr. Rachel Nazarian, a Manhattan dermatologist at Schweiger Dermatology Group. “Results are only seen through consistent use,” she explains. Generally, aim to use a product over at least six weeks, once or twice daily, to notice a difference.

Where is the hologram code on GHDS?


Sephora’s best-selling hair straightener and flat iron list is dominated by styling tools from big hitter GHD. The crème de la crème on the beauty retailer’s list is GHD’s Platinum+ Professional Performance 1” Styler. The flat iron operates at 365-degrees Fahrenheit, which the brand considers “the optimum styling temperature for even healthier hair,” has a 20-second heat-up time, and a heat-resistant plate guard to protect your furniture and other surfaces. While the price point is definitely on the higher side, GHD’s hair straightener uses predictive technology that adapts to your hair’s individual texture and needs, promising you a unique — and worth it — hair-styling experience.

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