Serums are packed with turbo-charged ingredients designed to penetrate skin in ways everyday moisturizers simply can’t—and their price tag often reflects this fact (as I’m sure you’ve noticed). For some people, these uber-products are definitely worth the investment: they come with a host of benefits, like smoothing fine lines, increasing firmness, speeding cell turnover, boosting brightness, and correcting discoloration. The catch, though, is that they won’t work as well if you use them incorrectly.


This hair straightener is terrible. It was so damaging and it wouldn’t even straighten my hair. I have wavy hair, so it isn’t even curly or difficult to straighten. I noticed a ton of breakage after using this hair straightener as well. I had all these little short pieces of hair sticking up over my head. I’m not sure what the deal is because I’ve heard so many great things about this hair straightener, yet it was insanely bad for me. I ended up returning it to Sephora.
The Paul Mitchell Neuro Smooth Straighteners heat up to 232 degrees in just 30 seconds so you can style your hair quickly and without fuss. The smooth plates glide through your hair; helping to smooth the fibres and give you a highly conditioned and glossy finish. Temperature is monitored 50 times per second which ensures that heat remains evenly distributed throughout the plates and your hair appears healthy and sleek.
For many, the word “toner” brings to mind stinging astringents from the ’80s. “The original was an alcohol-based product that was used to dry up oily skin and remove any leftover dirt following cleansing,” Dr. Nazarian says. Today’s formulas, however, have evolved. Think of them as supplements — these thin liquids deliver an extra shot of nutrients, helping the other products in your regimen absorb better, while still balancing your complexion. Most experts, the New York City aesthetician Jordana Mattioli says, consider toner to be optional: “It can be a good way to add in specific ingredients that you may not have in your other products or add another layer of skin-replenishment.” If you have the time and inclination, here are some hero ingredients to look for:
Aside from the relationship between the company and its customers, the firm's key strength is that GHD's products offer what beauty fans need at affordable prices. For example, GHD straighteners have incorporated technology which allows them to minimise scorching while ensuring enough heat to properly straighten the curliest hair. In the past, design changes to elements of its straighteners have provided greater flexibility for users, while safety features have made accessories have reduced the risk of burns or electrical faults.
Breakthrough ultra-zone with predictive technology intelligently predicts your hair’s needs and constantly adapts to ensure the optimum styling temperature of 365°F at all times. It monitors heat 250x a second and recognizes your hair type and the speed at which you are styling to control heat more effectively than ever before. Now thanks to Platinum+, get ultimate results with visibly healthier hair.
Gisele uses this flatiron. Need we say more? OK, maybe a little bit: From the same hairstylist whose blow-dryer launch nearly broke the Internet, this green-plated flatiron is equally as buzzworthy. It has plates that are larger than most other irons (meaning fewer passes) and rounded edges that prevent snagging or pulling. And because it shuts off automatically after an hour, it's ideal for those of us who constantly forget to unplug our flatiron before running out the door.
At the high end of the straighteners market, GHD goes head to head with Cloud 9 (owned by one of the co-founders of GHD). Cloud 9's products are generally more expensive, thanks to the special “mineral-infused” plates they use. These plates claim to deliver the same styling potential as GHD's products but at lower temperatures. An LED panel also makes it simple to decide which temperature to use – something that GHD haven't introduced. In reality, this is a marginal consideration for everyday users, but salons are embracing Cloud 9 in a big way. For normal stylists, a price comparison at hotukdeals may be the best way to decide.
Most of the hair straighteners we reviewed heat up in under a minute, but the Cloud Nine Original Flat Iron has to be one of the fastest on the market! In as little as 20 seconds, this hair straightener transforms from cool to hot, hot, hot! With this model, there is no need to wait around for your hair straightener to warm up, which means you spend less time getting ready in the morning and more time getting on with your day.

Love my new GHD. The biggest difference between this and my last ghd is how it maintains heat. I have very long hair and my old model cooled down as it reached the mid lengths, slowing down the whole process! The platinum + stays consistently hot the entire time, so much faster. I feel that it actually makes my hair shinier. An expensive appliance but well worth the extra if you are straightening you hair every second day.


What’s the best hair straightener? Should I use ceramic or titanium plates? What’s the best flat iron for curly hair? And WTF’s the deal with straightening brushes?! Yup, there are approximately a billion questions that come with buying the best flat iron, and it doesn’t help that there are also a billion options to choose from, all ranging from somewhat gentle to fry-your-hair intense.
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