It’s not your conventional-looking flat iron, but this straightening brush does the trick all the same. Just turn it on, brush your hair with its heated ceramic bristles like you would with a normal brush, and watch frizz turn smooth, shiny, and static-free in seconds. It’s not going to turn curly hair into sheets of silk, but it’ll straighten out any of your wonky waves or puffy layers.
This is a styler which takes the guilt out of heat styling and the world’s first smart styler that predicts your hair’s needs. Tri-zone technology ensures that heat is maintained so hair remains healthy, glossy and strong; giving you great results without compromising the condition of your hair. The intelligent irons constantly adapt to your individual hair fibres to deliver the optimum styling temperature at all times. Styling with the ghd Platinum+ has also been proven to be safe for coloured hair as well as reducing hair breakage and increasing shine.

Who bought GHD?


Reviewers with short hair love this mini straightener. “This flat iron is perfect for my pixie,” writes one, explaining, “I love how hot the iron gets and how skinny the actual plates are. I can even curl the really short hair around my ears and nape area. It was hard to find a flat iron with plates this size that wasn’t $150 or more, but this is it!” However, the miniature size is also appreciated by those with fine or thin hair. “I had no idea flat irons this narrow even existed. Total game changer,” says one commenter. “I have fine, thin hair, and a pixie cut. Even if I had longer hair again, I would only use this! Very well made, heats up quickly, and no snagging or pulling your hair out. You can get really close to your roots without burning yourself.”
I love these, they glide smoothly through my hair and leave it looking and feeling silky and healthy. My hair type is fine/normal and slightly wavy. My hair is bad at holding curls I can create some great beach’s waves with these that last all day. Only thins that annoying is the plastic casing of the plate has a seam in in which my fine hair finds a way to get trapped in, which never happened with my old GHDs that I have for 10 years. Also kinda wish the button was a switch like the used to be, the press and hold button to switch on and audio feedback just feels a little out of sync and devalues the experience for me. Still worth the $200 I paid for them though.
The two strips of silicone atop Bio Ionic’s flat iron plates seem silly, but they serve an important purpose. By buffering the outer edge of the plates, they reduce your chances of hair snags. They also force you to glide the flat iron more slowly through your hair (they are called speed strips, after all). While the slower technique maximizes shininess and smoothness, the speed strips can become a bit of an obstacle if your hair is thick. 

Tip: “Applying toner with clean hands is the most efficient. Just pour a few drops in your palm, then swipe it on.” Or if you prefer, you can pull apart a cotton pad “so it’s not so thick before putting toner on it,” Mattioli advises. Most formulas can be used morning and night, but you might want to use those with exfoliating acids only at night or every other day.
It has ceramic plates, which work on all hair types to effectively smooth and add waves and curls, depending on your desired finish. The result is incredibly shiny and frizz-free locks, which look styled to perfection. The straighteners also have a unique hibernation mode, which means they will turn off automatically after 30 minutes, so you can be sure they can’t cause damage.
Breakthrough ultra-zone with predictive technology intelligently predicts your hair’s needs and constantly adapts to ensure the optimum styling temperature of 365°F at all times. It monitors heat 250x a second and recognizes your hair type and the speed at which you are styling to control heat more effectively than ever before. Now thanks to Platinum+, get ultimate results with visibly healthier hair.
Super fast heating up! I just turned it on, and I couldn’t believe it’s ready to go when it started beeping. My hair is on the thick and wavy side, and I’ve never been able to finish straightening it this fast. It literally takes me between 10 and 15 minutes. It also doesn’t burn my hair, or give it that awful burnt smell. I really like the bright shade of yellow. Definitely would recommend this GHD hair iron
It depends on your hair type, but pick a ceramic straightener if your hair is easy to straighten, and a titanium straightener if your hair is coarse and harder to straighten. Why? Because titanium plates heat up faster and can usually reach much higher temps than ceramic plates, making them the best choice to straighten coarse, curly, or coily hair. But higher temps lead to more damage, so if your hair is fine, wavy, or just easy to straighten, go with a ceramic flat iron (often combined with tourmaline plates), which distributes heat more evenly at lower temps for less damage.

Super fast heating up! I just turned it on, and I couldn’t believe it’s ready to go when it started beeping. My hair is on the thick and wavy side, and I’ve never been able to finish straightening it this fast. It literally takes me between 10 and 15 minutes. It also doesn’t burn my hair, or give it that awful burnt smell. I really like the bright shade of yellow. Definitely would recommend this GHD hair iron

What's GHD stand for?


A lot of people don’t know there are tons of ways you can style your hair with a flat iron, and this actually might help you decide what size iron to get. You can curl, wave, straighten, add body, twist and more – just with a flat iron! Your straightener is so versatile you can skip most other styling tools and save money by investing in one that will do all of this for you. I walk you through different options for styling with your flat iron so you get the hairdo you want.
I then bought my platnum, I feel like I have to press harder to close it and the plates dont line up unless you squeeze the tongs fairly hard. I have very thin hair and need to pass over each section many many times. Probably around 10 per section. I feel as though it has damaged my hair because of the amount of passes I have to make. My hair is frizzy a few minutes after styling. This never happened with my older ghd.
This is my 3rd GHD and is absolutely a super star of a hair straightener. My hair is thinner these days so it takes less than 10 mins to do the job. Good paddle size and easy to use. Heats up quickly. My daughter who has very thick, curly hair loves this straightener. Her hair looks healthier after using it. A bit more pricey but worth it. No issues at all with it.
Aside from ionic and infrared technologies the Bio Ionic Onepass Straightening Iron has something that is entirely new to me: silicon covered plates. They get the hair more in order when you’re straightening, save you a lot of time and reduce the amount of heat that you need. This one is great for African American hair, but I already selected the xtava Pro Satin for that because it’s more affordable.
The science behind skin-care products has come a long way but there’s still no such thing as an instant fix — you need time to reap the benefits, says Dr. Rachel Nazarian, a Manhattan dermatologist at Schweiger Dermatology Group. “Results are only seen through consistent use,” she explains. Generally, aim to use a product over at least six weeks, once or twice daily, to notice a difference.

Where is the hologram code on GHDs?


Let's face it- no one is perfect, and you can forget to switch off your ghd flat iron after use. That means- dealing with higher electrical bills or risking the safety of your home. To keep you safe, the best ghd straighteners adopt an automatic shutoff feature. This feature enables the irons to switch off after some time of idleness. As a result, you expect to benefit from the peace of mind after forgetting to switch the straighter off.
Nearly 33,000 people gave this flat iron a five-star review on Amazon. If they factored price into that rating, then I agree. For less than $60 it’s pretty spectacular, but it doesn’t beat the fancier ones in terms of performance. The temperature automatically drops after 15 minutes of use. And while it’s easy to adjust that, it is also slightly inconvenient.
The ceramic plates are reasonably wide at 1in, precision-milled and ultra-smooth, with a glossy coating that sparkles in the light. There are no sharp edges, nooks or crannies in which rogue strands of hair can become snagged in use, and the rounded barrel edges make for a smooth styling action at whichever angle you hold the Platinum+, even right up close to the root.
Since none of the previous steps guarantee that you will get the worst buildup that is caught between the body of the hair straightener and the plates, it’s time for us to get our tools. Take a toothpick and pick the dirt out gently; afterwards, remove what you dug up with a toothbrush or a q-tip. Remember, be very gentle as not to damage or loosen the plates!
For many years I owned a Chi iron, many different irons because they don't last more than maybe 2 years before they start acting up (turning off while using, not heating all the way, etc). I knew about this iron but didn't want to spend all that money on something that you can get for so much less in a different brand. However, now that I have bought this iron I have to say it is WORTH. EVERY. PENNY. My hair is pretty coarse and an awful blend of wavy/curly & straightish while also being stupid frizzy. Thus, I have to have the iron pretty hot to make my hair even consider straightening out. This iron doesn't work for me with one pass, but it still takes less time than my Chi did. And once I get my hair straightened I don't have to straighten it again until I wash it. With the Chi I had to use it every day and if I passed a mister my hair was wigging out again. That doesn't happen now. I will not own another kind of iron again. Seriously can't say enough how amazing this iron is.
However, if you only straighten your hair for special occasions, or have shorter or thinner hair, you’ll likely be equally as satisfied with a cheaper flat iron. Both the HSI Professional Glider and the Remington 1” Flat Iron with Anti-Static Technology and Digital Controls are great options depending on your budget. If you’re simply buying the GHD hair straightener because of the name, you may end up spending more money than you need to.

A ghd hair straightener is a type of flat iron for hair. It uses heat and ceramic plates to iron out the hair follicle, whether you’re eliminating kinks or creating a whole new style. There are two plates connected by a hinge. You take a section of hair close to the root and run the ghd hair straightener through the hair to the tip. Doing it this way straightens the hair, plus adds a certain sleekness and shine.


Copper is famously known for being an even heat conductor (just ask any cook), which is why it makes for the perfect plates on a flat iron. And fewer strokes over each section results in less heat damage. Bonus: The detachable comb also smooths and distributes your coarse hair evenly over the plates, so you’re left with stick-straight hair on the first pass.
I contacted Amazon about the issue and was told that it had passed the 30 day return period. I was also reminded I was complaining about a product which had worked for a year. I was basically being told that I should be happy it worked for 1 year, despite the product having a 2 year warranty period. Such a shocking lack of empathy from an Amazon customer service representative.

Global sales hit £150 million by 2013, as GHD started to conquer European and North American markets. Its technique of relying on salons to essentially act as salespeople for its products had paid off. Avoiding simple advertising, GHD used word of mouth and the role of trusted beauty professionals to spread its audience – and as a result, the company's straighteners found a place in millions of bedrooms all over the world.
Well they replied to my email apologising and sent me another code £38.28. So reordered using both codes (y) . Straighteners arrived today and cost me £50.72. So after a bit of a hiccup. My personal experience with the customer service centre was great. They’re replies were quick, polite and helpful. Even had some early hours of Sunday morning as I was working a night shift and messaged them. (y) (y)
Eight embedded sensors regulate and evenly distribute the heat on this ceramic iron, minimizing damage and increasing shine and smoothness. With adjustable temperature settings that go as low as 140 degrees (the coolest we've ever seen), it's ideal for anyone with super fine hair, or to smooth out the tiny frizzies around your hairline. It also comes with a lifetime warranty, which is never a bad thing.
Before placing your entire head under unnecessary heat conditions, try straightening a small section of your hair with what you believe is your ideal heat setting. Take notice of the way your hair reacts to this temperature, paying close attention to any fraying or singeing that may result. Smoking and that dreaded burnt hair smell are a sign that you may need to tone it down a bit to avoid permanent damage to your precious locks.
GHD Platinum+ Festival Styler – This limited-edition product from the Platinum collection is probably the smartest model in the brand's product range. Fitted with smart systems which sense how thick the user's hair is, these straighteners can modulate the heat provided to suit each individual. Moreover, they come with eye-catching bags that resist heat, allowing owners to carry them to festivals or holiday destinations without any hassle.

The plates in this techy tool house an internal microchip that constantly measures and maintains an even temperature. With no random hot or cold spots, you'll get smoother, straighter, strands in fewer passes. (Spoiler alert: Fewer passes equal less damage). Adjustable temperature settings — from 260 to 410 degrees — make this ideal for any and every hair texture.
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Before placing your entire head under unnecessary heat conditions, try straightening a small section of your hair with what you believe is your ideal heat setting. Take notice of the way your hair reacts to this temperature, paying close attention to any fraying or singeing that may result. Smoking and that dreaded burnt hair smell are a sign that you may need to tone it down a bit to avoid permanent damage to your precious locks.
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