I started this site after I made the decision to get a new hair straightener. I am not a novice with irons by any means, and I’ve had just about every kind imaginable except for some of the newest options. When I realized how far the industry had come in the last couple of years, I decided it was time to try something new. A good flat iron can last for years, as long as you look after it and make sure you buy one that’s robust enough to take what you put it through. By doing your homework up front, you can make sure you not only get the right straightener for your locks, but you don’t end up spending an inordinate amount of money on something that doesn’t work for you. Believe me, I’ve been there!
What’s the best hair straightener? Should I use ceramic or titanium plates? What’s the best flat iron for curly hair? And WTF’s the deal with straightening brushes?! Yup, there are approximately a billion questions that come with buying the best flat iron, and it doesn’t help that there are also a billion options to choose from, all ranging from somewhat gentle to fry-your-hair intense. How hot does a GHD straightener get?
Well they replied to my email apologising and sent me another code £38.28. So reordered using both codes (y) . Straighteners arrived today and cost me £50.72. So after a bit of a hiccup. My personal experience with the customer service centre was great. They’re replies were quick, polite and helpful. Even had some early hours of Sunday morning as I was working a night shift and messaged them. (y) (y)

Bought ghd for the first time after being impressed with the finish at the hairdresser/using a friend's pair. I've had these straighteners a while now but so disappointed...have to re-straighten the same strand of hair several times and still isn't flat. I've had cheaper alterative straighteners and will be going back to that manufacturer (also at a quarter of the price).

Do cloud 9 straighteners turn themselves off?


Breakthrough ultra-zone with predictive technology intelligently predicts your hair’s needs and constantly adapts to ensure the optimum styling temperature of 365°F at all times. It monitors heat 250x a second and recognizes your hair type and the speed at which you are styling to control heat more effectively than ever before. Now thanks to Platinum+, get ultimate results with visibly healthier hair.
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The ceramic plates are reasonably wide at 1in, precision-milled and ultra-smooth, with a glossy coating that sparkles in the light. There are no sharp edges, nooks or crannies in which rogue strands of hair can become snagged in use, and the rounded barrel edges make for a smooth styling action at whichever angle you hold the Platinum+, even right up close to the root.
A lot of people don’t know there are tons of ways you can style your hair with a flat iron, and this actually might help you decide what size iron to get. You can curl, wave, straighten, add body, twist and more – just with a flat iron! Your straightener is so versatile you can skip most other styling tools and save money by investing in one that will do all of this for you. I walk you through different options for styling with your flat iron so you get the hairdo you want.  

When taming coarse, wavy or curly hair, sometimes you need a little to kick it up a notch. That’s why we love that the CHI G2 Ceramic and Titanium Flat Iron can reach a maximum temperature of 425° F and heats up in under a minute! With this hair straightener, say goodbye to wasted time waiting for your tool to heat up, and get styled and out in the door!

How do you curl hair with a straightener?


An upgrade from their since discontinued Eclipse Styler, you won't be tempted to heat this flatiron up to 450 degrees, because the temperature dial is always stuck on one number: 365 (the ideal heat to mold hair without frying it, according to the scientists at GHD). Underneath each of those 365-degree plates are three fancy sensors that measure the density of the hair in the iron so that it can maintain consistent heat regardless of the chunk of hair you grab. The result? Silky, shiny hair with zero frizz.
I contacted Amazon about the issue and was told that it had passed the 30 day return period. I was also reminded I was complaining about a product which had worked for a year. I was basically being told that I should be happy it worked for 1 year, despite the product having a 2 year warranty period. Such a shocking lack of empathy from an Amazon customer service representative.

My hair is very wavy, and yes, it’s colored. I can honestly say that this is the best GHD hair straightener I’ve ever used. And I had a lot of models over the years, and not just GHD. It’s very light and slim, but I can straighten my hair with it way better than with some bulkier irons I have owned in the past. My hair is really fine, so this detail is crucial
The great thing about beauty is that there is something for everyone. Even as the trend these days is skewing towards plenty of texture and heatless styling, the tried-and-true flatiron still has its place. I mean, with social media going crazy over the super-sleek look of glass hair, it's clear that straight hair ain't going anywhere. After all, some of us just want smooth strands from time to time — or, depending on who you are, most of the time. But pressing your hair between two scorching-hot plates can be a recipe for a dried, sizzled, frizzy disaster. Or at least it can be if you're using the wrong flatiron. On the flip side, using a good one can make all the world of difference. And that's where we come in. We've scoured the world of flatirons to bring you the best of the best, at a range of price points. So whether you've got the coins for an affordable Conair or can shell out the big bucks for a Harry Josh, these 20 straighteners will give you that just-back-from-the-salon look — minus the scorch.

In the world of dryers, it's a question of buying either the GHD Aura or the Dyson Supersonic. There's no question that Dyson's dryers are smarter. On-board CPUs receive information about temperature constantly, ensuring that hair damage isn't a factor. However, both GHD and Dyson are up to speed where it really counts: ensuring an even, rapid drying experience. Both use ionisation to dry hair quickly. The dryer from Dyson has a unique look that will seduce some people, but GHD's dryers are easier to customise via attachments. This contest will come down to personal taste.
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Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy, but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed products and single out the most convincing ones. (You can learn more about our rating system and how we pick each item here.)

Why are my GHDs beeping constantly?


Breakthrough ultra-zone with predictive technology intelligently predicts your hair’s needs and constantly adapts to ensure the optimum styling temperature of 365°F at all times. It monitors heat 250x a second and recognizes your hair type and the speed at which you are styling to control heat more effectively than ever before. Now thanks to Platinum+, get ultimate results with visibly healthier hair.

How do you clean GHD straighteners?


Launched in 2001, GHD has been one of the best-known brands in and salon- and home hair styling ever since. I've been using its stylers to straighten my hair for as long as I can remember, but for the past week I've put down my trusted GHD Gold (see our review) and classic stylers to try out the new Platinum+, here in white. It wasn't a hardship, let me tell you, and it's no surprise that these are among the best hair straighteners out now.

A groundbreaking styler for all hair types and textures that combines a safe heat temperature with breakthrough technology to deliver hair that is stronger, shiner, and healthier-looking. Create gorgeous, long-lasting results in just one stroke. Ghd platinum™ heats up to 365-F in 20 seconds and works quickly and effectively to straighten, curl, wave, and style, without compromising the health of your hair. Intelligent tri-zone® technology uses six quick-thinking sensors to ensure the optimum styling temperature is maintained consistently across the entire plate throughout styling reducing hair breakage and keeping the integrity of your hair color up to two times longer. Advanced, precision milled, floating, one-inch plates with a high gloss finish glide effortlessly through the hair to increase shine while the high-tech aerogel insulation keeps the styler cool to the touch even after 45 minutes of use. A patented wishbone hinge and rounded edges give you the ultimate control and allow you to easily style your hair. Platinum comes with a nine-foot professional swivel cord, two-year warranty, and a heat resistant plate guard so you can style and go. Universal voltage and automatic shut-off after 30 minutes of non-use allow for worry-free styling wherever you are. Research results: Versus stylers operating at 450-F: - 50% reduced hair breakage - 2 times more color integrity Versus untreated hair: - 20% increased shine
That’s what is so great about hair straighteners: these devices can give you salon-worthy curls or celebrity-inspired straight hair that can change just as easily as your mood if you’d like! So, the next time you find yourself wishing for something you don’t naturally have, try using your hair straightener to bring out the best of your natural beauty. Who knows, you just might love a change!

What are the best curling tongs?


Let’s face it: styling your hair is a 360° job. That’s why the folks at Cloud Nine have designed their Original Flat Iron with a swivelling 360° cord! No more tangled messes or twisted cords, with this hair straightener you can easily reach delicate fly-aways and seemingly invisible back sections without the hassle of a tangled or knotted cord ever again. When it comes to hair straighteners, the Cloud Nine Original Flat Iron really proves that perfection is in the details!
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