Global sales hit £150 million by 2013, as GHD started to conquer European and North American markets. Its technique of relying on salons to essentially act as salespeople for its products had paid off. Avoiding simple advertising, GHD used word of mouth and the role of trusted beauty professionals to spread its audience – and as a result, the company's straighteners found a place in millions of bedrooms all over the world.

At the high end of the straighteners market, GHD goes head to head with Cloud 9 (owned by one of the co-founders of GHD). Cloud 9's products are generally more expensive, thanks to the special “mineral-infused” plates they use. These plates claim to deliver the same styling potential as GHD's products but at lower temperatures. An LED panel also makes it simple to decide which temperature to use – something that GHD haven't introduced. In reality, this is a marginal consideration for everyday users, but salons are embracing Cloud 9 in a big way. For normal stylists, a price comparison at hotukdeals may be the best way to decide.

Which is the best hair straightening cream?


At the time of writing, the ghd Classic has a slightly lower rating on Amazon of 3.7 out of 5-stars. However, the majority of 1-star reviews relate to problems with fake products, rather than issues with the straightener itself. However, people do draw attention to the fact the GHD hair straightener has only one heat setting, and question whether it is worth the high price point. That is particularly prevalent when you consider the cheaper options on the market. 

At the time of writing, the ghd Classic has a slightly lower rating on Amazon of 3.7 out of 5-stars. However, the majority of 1-star reviews relate to problems with fake products, rather than issues with the straightener itself. However, people do draw attention to the fact the GHD hair straightener has only one heat setting, and question whether it is worth the high price point. That is particularly prevalent when you consider the cheaper options on the market.
For frequent travellers universal voltage is a real boon. There's nothing worse than being away from home, wanting to look your best, and then discovering your hairdryer is about as useful as someone blow drying your hair through a straw, or that your straighteners just can't get up to the temperature you need to achieve the look you want. Performance from the Platinum+ is going to be the same wherever in the world you are.
Sadly, the plates in the LumaBella Keratin Duel Touch Hair Straightener won’t begin to magically levitate on your bathroom sink! BUT they do float in the frame! They are specially engineered to deliver a consistent heat with a smooth glide, and their design enables a flexible grip on the straightener, giving you great results no matter how you hold it. Even better, it won’t tug or pull like so many others on the market. The result is pain-free styling in a fraction of the time!
Anyone with naturally curly hair knows that the trick to keeping your curls looking their finest is all about moisture. Whether you’re hoping to sport a straightened style for an evening or two, or just to polish your existing curls, a great hair straightener can help you get the look you’ve always wanted without causing permanent damage to your precious curls! When shopping for the perfect hair straightener for your curly hair, you’ll want to keep the following in mind:
Good Hair Day started life in Leeds in 2001, when the core team of Susan Powls, Robert Powls, Gary Douglas, and Martin Penny decided to put their knowledge of the beauty industry into practice. Instead of designing the first GHD prototype from scratch, the team used contacts with the South Korean industry to import a style of straightener that had rarely been seen in the UK. But their real expertise was networking. In no time, the company had parleyed a few product launches into an empire supplying salons across the country.
GHD Platinum – Slightly more expensive than the Gold range, the Platinum selection arguably takes GHD's technology even further. Described as a “smart” straightener, these devices include sensors which keep track of the heat of the plates 250 times per second – which is even more accurate than the Gold collection. They come with features like universal voltage, so can be used anywhere in the world, while the innovative wishbone hinge allows even more flexibility about how users style their hair.
Negative ions have been a longtime fan favorite in the hair care industry, and it is no surprise that this same technology would appear in our top picks for the best hair straightener. Negative ions have been found to reduce static and frizz while locking in moisture, and the same goes for your hair when you use the CHI Air Expert Classic Tourmaline Ceramic Flat Iron!
Beachwaver Co. has reached cult-level status for its super easy-to-use Beachwaver, yes, but this styling iron from the brand is equally as notable. The beauty of it is the fact that you can achieve multiple looks with it. Use as is for a sleek, straight look or apply the black Coast Pro attachments (that are shaped like a round brush) and glide the iron down each hair section, rolling your wrist under towards the ends to create the illusion of a professional blowout.
These ultra-smooth plates are great for straightening stubborn strands like curls and waves and are also ideal for creating natural, finished curls (similar to a curling iron) and even beachy waves. By gliding effortlessly across hairs of all types, without pulling or breakage, the ISA Professional Titanium Flat Iron has the potential to leave your hair looking and feeling healthier after each use.
Hey there! My name is Juliet but my friends call me Jules, so you’re more than welcome to! Thanks for stopping by my site which I’ve put together to help people like yourself pick out a flat iron. Irons can be confusing if you have never owned one before (and even if you have). Whether you’re a newbie or a veteran, when it’s time to get a new iron the sheer amount of information can get more than a little overwhelming. I’ve done my best to sort through all of it here so you don’t feel like you’re buried under an indiscriminate amount of styling tools.
The two strips of silicone atop Bio Ionic’s flat iron plates seem silly, but they serve an important purpose. By buffering the outer edge of the plates, they reduce your chances of hair snags. They also force you to glide the flat iron more slowly through your hair (they are called speed strips, after all). While the slower technique maximizes shininess and smoothness, the speed strips can become a bit of an obstacle if your hair is thick.
I love these, they glide smoothly through my hair and leave it looking and feeling silky and healthy. My hair type is fine/normal and slightly wavy. My hair is bad at holding curls I can create some great beach’s waves with these that last all day. Only thins that annoying is the plastic casing of the plate has a seam in in which my fine hair finds a way to get trapped in, which never happened with my old GHDs that I have for 10 years. Also kinda wish the button was a switch like the used to be, the press and hold button to switch on and audio feedback just feels a little out of sync and devalues the experience for me. Still worth the $200 I paid for them though.

What are GHD straighteners?


In addition to its sweet settings and versatility, this hair straightener is also super lightweight and features thin, 1-inch plates to save precious real estate on your bathroom counter or inside your vanity cabinet! The BaByliss Pro Nano Titanium Straightening Iron is ideal for anyone with a tiny bathroom (or multiple roommates!) and who wants the results of larger hair straighteners without the added weight or storage space.
Any hair texture can benefit from this iron — wavy, curly, coiled, you name it. The black titanium plates fight frizzies and strengthen hair at the same time (even though you're still clamping it between fiery hot metal plates) thanks to their infrared heat technology. Feel free to take yours anywhere in the world, as it’s made with a dual voltage that’s perfect for travel.

Tip: “Applying toner with clean hands is the most efficient. Just pour a few drops in your palm, then swipe it on.” Or if you prefer, you can pull apart a cotton pad “so it’s not so thick before putting toner on it,” Mattioli advises. Most formulas can be used morning and night, but you might want to use those with exfoliating acids only at night or every other day.


Whether you have curly hair or extremely thick hair, are looking for a mini flat iron or a hair-straightening brush, there are almost too many factors to consider on your quest for the best hair straightener possible. In addition to hair-texture concerns, you have the financial element: Will a more affordable tool from reliable brands like Remington and Conair get the job done, or do you need to splurge on a high- to mid-tier option from well-known luxury brands like GHD, Chi, Babyliss, and Paul Mitchell? If you’re worried about cutting down the primp time in your morning routine, you may want to look at flat irons with larger plate widths and fast heat-up capabilities. Titanium flat irons tend to heat up quicker than those with ceramic plates, but the strength and speed you get with titanium may mean sacrificing the more limited heat damage to your hair done by ceramic devices. If the thought of clamping any hot flat iron, ceramic or not, down on your colored, brittle, or otherwise damaged hair makes you cringe, maybe you should look into a steam straightener or a ceramic flat iron with a wide range of adjustable heat settings to use in tandem with your favorite heat-protecting products.
Ghd 00217 Professional Original Styler, 1 Inch I purchased this product in January of this year, Three months later I started having problems with the styler. It would heat up, and when I started using it, it began clicking and the heating element would go off and on. I was not happy of course since I had paid 170.00 for the product. I called the company as it has a two year warrenty. I was informed the company would not honor the warrenty since I had purchased this product through Amazon.com, that I would have to go through Amazon.com for any conpensation. I talked to Amazon.com and they told me they would only compensate me half of the purchase price, and when I asked for the product to be replaced, they said NO they would not replace it, that they could only give me half of the purchase price. They said they would send me an email with a link for me to print a return label and that return postage was free. But When I recieved the email with the return label At the very end it says if it is not their fault, I would be charged 34.00 for the return postage!!! I feel like I am getting the run around here! I can send it back, but they will only refund me half and then they are going to take half of that for return shipping??? It is just wrong wrong wrong!!!
When taming coarse, wavy or curly hair, sometimes you need a little to kick it up a notch. That’s why we love that the CHI G2 Ceramic and Titanium Flat Iron can reach a maximum temperature of 425° F and heats up in under a minute! With this hair straightener, say goodbye to wasted time waiting for your tool to heat up, and get styled and out in the door!

Which is the best GHD?


The BaByliss Pro Nano Titanium Straightening Iron really is the Baskin Robins of hair straighteners, making it the perfect choice for anyone that wants to straighten their hair quickly. Whether you have naturally short hair and opt for extensions on occasion or you just chopped off your do’ into a new pixie cut, you will have a hard time not finding the perfect heat setting for your hair so many choices!
Just because you were blessed with a head of naturally straight hair, doesn’t mean hair straighteners aren’t for you! Hair straighteners are a great way to style the split ends that are all too common with straight hair types and can also give your hair a natural-looking curve for added volume! When shopping for the best hair straightener for your naturally straight hair, you will want to look for the following:
Great skin is not simply a matter of DNA — your daily habits, in fact, have a big impact on what you see in the mirror. But depending on which product reviews you read or doctors you consult, there is a dizzying number of opinions on everything from how to moisturize to how to protect yourself from UV rays. Ultimately, caring for your skin is simply personal.
Though it looks high tech with an LCD screen, this budget-friendly straightener has impressed Amazon reviewers everywhere. "I have very thick curly/wavy hair and in a matter of 45 minutes my hair was the straightest I’ve ever been able to get it by doing my hair on my own," wrote one reviewer from Florida, who said her straight hair managed to endure the state's humid climate.
An upgrade from their since discontinued Eclipse Styler, you won't be tempted to heat this flatiron up to 450 degrees, because the temperature dial is always stuck on one number: 365 (the ideal heat to mold hair without frying it, according to the scientists at GHD). Underneath each of those 365-degree plates are three fancy sensors that measure the density of the hair in the iron so that it can maintain consistent heat regardless of the chunk of hair you grab. The result? Silky, shiny hair with zero frizz.
GHD’s “styler” is permanently set to 365 degrees Fahrenheit, which the company says is the highest temperature hair can tolerate before it becomes damaged. As a person who went from a dark brunette to blonde highlights, I can vouch for its straightening power on processed hair. And though I don’t typically think of “comfort” as a flat iron necessity, the springy hinge that connects the two plates really did make it easier to clamp and glide the tool down my hair with minimal effort.
Most of the hair straighteners we reviewed heat up in under a minute, but the Cloud Nine Original Flat Iron has to be one of the fastest on the market! In as little as 20 seconds, this hair straightener transforms from cool to hot, hot, hot! With this model, there is no need to wait around for your hair straightener to warm up, which means you spend less time getting ready in the morning and more time getting on with your day.
When taming coarse, wavy or curly hair, sometimes you need a little to kick it up a notch. That’s why we love that the CHI G2 Ceramic and Titanium Flat Iron can reach a maximum temperature of 425° F and heats up in under a minute! With this hair straightener, say goodbye to wasted time waiting for your tool to heat up, and get styled and out in the door!
Achieve beautiful bouncy curls with the ghd Curve Classic Curl Tong, a 26mm curl barrel which creates beautiful waves and curls on even short hair styles. With a protective cool tip to give you more control over your style, the Curl Tong contains breakthrough ultra-zone technology which guarantees the right curling temperature of 185°C is maintained throughout styling.

Is ceramic or titanium better for hair?


Negative ions have been a longtime fan favorite in the hair care industry, and it is no surprise that this same technology would appear in our top picks for the best hair straightener. Negative ions have been found to reduce static and frizz while locking in moisture, and the same goes for your hair when you use the CHI Air Expert Classic Tourmaline Ceramic Flat Iron!
Of course since these are undertones, they are much harder to detect than the general color of your skin. You (usually) can’t simply look at yourself and just know that you have a medium skin tone with red undertones or a deep skin tone with yellow undertones. So how do you figure out what your undertones are? There are some sneaky clues hidden on your body and in your fashion choices to help out. Here are five of them.
A groundbreaking styler for all hair types and textures that combines a safe heat temperature with breakthrough technology to deliver hair that is stronger, shiner, and healthier-looking. Create gorgeous, long-lasting results in just one stroke. Ghd platinum™ heats up to 365-F in 20 seconds and works quickly and effectively to straighten, curl, wave, and style, without compromising the health of your hair. Intelligent tri-zone® technology uses six quick-thinking sensors to ensure the optimum styling temperature is maintained consistently across the entire plate throughout styling reducing hair breakage and keeping the integrity of your hair color up to two times longer. Advanced, precision milled, floating, one-inch plates with a high gloss finish glide effortlessly through the hair to increase shine while the high-tech aerogel insulation keeps the styler cool to the touch even after 45 minutes of use. A patented wishbone hinge and rounded edges give you the ultimate control and allow you to easily style your hair. Platinum comes with a nine-foot professional swivel cord, two-year warranty, and a heat resistant plate guard so you can style and go. Universal voltage and automatic shut-off after 30 minutes of non-use allow for worry-free styling wherever you are. Research results: Versus stylers operating at 450-F: - 50% reduced hair breakage - 2 times more color integrity Versus untreated hair: - 20% increased shine
Delivering safer-for-hair heat, the hair straighteners allow you to straighten and curl your hair without the damaging consequences. The intelligent irons expertly control the power to maintain an optimum 185ºC styling temperature at all times. Utilising innovative Ultra-Zone® Technology, each plate uses three sensors to ensure the temperature is consistently maintained across the entire plate to help reduce breakage.
Lots of comments leave photographs of their voluminous hairdos in their reviews, as proof of this flat iron’s hair-raising power. This ringing endorsement more or less sums up Voloom’s appeal: “I really think that the inventor of this miracle tool should be made a saint, or have a town square named after them. If you have to sell your first born to purchase this device, do it.”
Hey there! My name is Juliet but my friends call me Jules, so you’re more than welcome to! Thanks for stopping by my site which I’ve put together to help people like yourself pick out a flat iron. Irons can be confusing if you have never owned one before (and even if you have). Whether you’re a newbie or a veteran, when it’s time to get a new iron the sheer amount of information can get more than a little overwhelming. I’ve done my best to sort through all of it here so you don’t feel like you’re buried under an indiscriminate amount of styling tools.
The straighening floating plates of the ghd Gold Styler boast a new dual-zone technology and heat up in just 25 seconds. The dual-zone technology features two heat sensors that regulate the optimal temperature of 185°C from root to tip as you straighten, ensuring your locks are straight and ultra-sleek. The shimmering gold accents add a touch of luxury to the styler as the round barrel shape makes the Gold Styler perfect for easy, versatile, snag-free styling.

What hair straighteners do professionals use?


If your hair is plagued by tangles and knots on a regular basis (even in between straightening!), try switching your hairbrush out for a wide-toothed comb! The added space in between the teeth gently separately knots and tangles without the painful “Ouch!” with each stroke. If that still isn’t enough to tame your stubborn tresses, try a wet brush! These brushes are specially designed to work through knotted, wet hair without any tugging or pulling.

Are my GHDs still under warranty?


The two strips of silicone atop Bio Ionic’s flat iron plates seem silly, but they serve an important purpose. By buffering the outer edge of the plates, they reduce your chances of hair snags. They also force you to glide the flat iron more slowly through your hair (they are called speed strips, after all). While the slower technique maximizes shininess and smoothness, the speed strips can become a bit of an obstacle if your hair is thick.

While the BaByliss Pro Nano Titanium Straightening Iron is a great option for a beginner or someone on the go, we like to think of the Solano Sleek Heat 450 Professional Flat Iron as the no-nonsense, professional-grade alternative for anyone with short or medium length hair. This Solano professional hair straightener isn’t just for stylists or beauty bloggers though: the fast heat time and maximum heat temperatures make it an ideal choice for any aspiring stylist-to-be or anyone with stubborn shorter styles.


Eight embedded sensors regulate and evenly distribute the heat on this ceramic iron, minimizing damage and increasing shine and smoothness. With adjustable temperature settings that go as low as 140 degrees (the coolest we've ever seen), it's ideal for anyone with super fine hair, or to smooth out the tiny frizzies around your hairline. It also comes with a lifetime warranty, which is never a bad thing.

Do GHD Platinum turn themselves off?


Sephora’s best-selling hair straightener and flat iron list is dominated by styling tools from big hitter GHD. The crème de la crème on the beauty retailer’s list is GHD’s Platinum+ Professional Performance 1” Styler. The flat iron operates at 365-degrees Fahrenheit, which the brand considers “the optimum styling temperature for even healthier hair,” has a 20-second heat-up time, and a heat-resistant plate guard to protect your furniture and other surfaces. While the price point is definitely on the higher side, GHD’s hair straightener uses predictive technology that adapts to your hair’s individual texture and needs, promising you a unique — and worth it — hair-styling experience.

Which is better titanium or ceramic hair straightener?


The ghd Platinum+ White Styler is the premium option for a ghd flat iron. It uses ultra-zone with predictive technology to guarantee homogenous heat across the entire plate for more efficient styling. The plates have a gloss finish for a smoother feel through the hair. The Platinum Styler also features a wishbone hinge for easier control and a swivel cord for easier movement. GHD Platinum products come with a 3-year warranty as opposed to the other ranges’ 2-years. At the time of writing, the Platinum GHD Hair Straightener costs between $240 and $260.
I’ve started straightening my hair the moment I heard it was possible. And that was some years ago. I needed a replacement, and I’ve read a lot of reviews for Chi hair straighteners, Remington, and of course, my winner GHD. This GHD hair iron knows a thing or two about straightening! It self-adjusts its own temperature, and it doesn’t get all steaming hot on the outside while I use it. So no danger of burning my fingers, and I can just rest it on any surface with no damage, be it carpet, wood… I just love it, and I’m super happy with this buy
Serums are packed with turbo-charged ingredients designed to penetrate skin in ways everyday moisturizers simply can’t—and their price tag often reflects this fact (as I’m sure you’ve noticed). For some people, these uber-products are definitely worth the investment: they come with a host of benefits, like smoothing fine lines, increasing firmness, speeding cell turnover, boosting brightness, and correcting discoloration. The catch, though, is that they won’t work as well if you use them incorrectly.
Unlike the plain Jane ceramic plates of most hair straighteners, the tourmaline-infused ceramic plates in the CHI Air Expert Classic Tourmaline Ceramic Flat Iron are designed to keep your hair healthy during styling. Specifically, the tourmaline helps to more evenly distribute the heat during use which, in turn, creates a higher number of negative ions for shinier and healthier looking hair with each use. This reduces the static electricity created, meaning you get a sleeker, smoother style.
For frequent travellers universal voltage is a real boon. There's nothing worse than being away from home, wanting to look your best, and then discovering your hairdryer is about as useful as someone blow drying your hair through a straw, or that your straighteners just can't get up to the temperature you need to achieve the look you want. Performance from the Platinum+ is going to be the same wherever in the world you are.
For undereye bags and inflammation, caffeine, peptides and hyaluronic acid can be soothing, Mattioli says. “Dark circles can be due to visible veins or actual discoloration common in darker skin tones,” she says. “Look for brightening ingredients like vitamin C, kojic acid and niacinamide.” Insider tip: Steer clear of strong retinols (which can sting and create redness) and fragrance, to avoid any eye irritation.
An upgrade from their since discontinued Eclipse Styler, you won't be tempted to heat this flatiron up to 450 degrees, because the temperature dial is always stuck on one number: 365 (the ideal heat to mold hair without frying it, according to the scientists at GHD). Underneath each of those 365-degree plates are three fancy sensors that measure the density of the hair in the iron so that it can maintain consistent heat regardless of the chunk of hair you grab. The result? Silky, shiny hair with zero frizz.
GHD Flight travel hair dryer – For a completely different take, check out this compact travel accessory. Designed to be stowed away safely in baggage and used anywhere in the world, the GHD Flight travel hair dryer comes with a clever folding handle to minimise its dimensions and is 50% lighter than a standard Air version. It's also around 30% less powerful, but that's excellent performance for a dryer of this size. Moreover, it's quite a bit cheaper than the Air, so it's also a good budget option for general purposes.
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