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Sephora’s best-selling hair straightener and flat iron list is dominated by styling tools from big hitter GHD. The crème de la crème on the beauty retailer’s list is GHD’s Platinum+ Professional Performance 1” Styler. The flat iron operates at 365-degrees Fahrenheit, which the brand considers “the optimum styling temperature for even healthier hair,” has a 20-second heat-up time, and a heat-resistant plate guard to protect your furniture and other surfaces. While the price point is definitely on the higher side, GHD’s hair straightener uses predictive technology that adapts to your hair’s individual texture and needs, promising you a unique — and worth it — hair-styling experience.

Which is better titanium or ceramic hair straightener?


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The narrow, vibrating plates on this Bio Ionic iron make it the perfect hair straightener for fine hair. Each plate is infused with water-emitting mineral rock to keep your hair hydrated despite the fact that you're heat styling it, and the rounded edges make it easier to straighten close to your roots without leaving crease marks. The tool promises a 10-minute styling time, meaning your morning routine will definitely be expedited with this flat iron in your beauty arsenal.
Reviewers love this flatiron created by celebrity hairstylist Harry Josh for its overall ease. At 1.25 inches, the plates are slightly wider, making it faster to straighten your whole head. The plates are also curved with a nice grip, so you can pull hair through without it slipping or gripping too tightly to create a weird kink. The reviews online are all five stars, praising it was being “an absolute favorite” and “expensive but worth it.” This is just one of the very same tools used to create Gisele Bundchen’s signature beachy waves.
It depends on your hair type, but pick a ceramic straightener if your hair is easy to straighten, and a titanium straightener if your hair is coarse and harder to straighten. Why? Because titanium plates heat up faster and can usually reach much higher temps than ceramic plates, making them the best choice to straighten coarse, curly, or coily hair. But higher temps lead to more damage, so if your hair is fine, wavy, or just easy to straighten, go with a ceramic flat iron (often combined with tourmaline plates), which distributes heat more evenly at lower temps for less damage.
Since around 2011, the brand has focused more on selling directly to consumers, launching its Gold and Platinum collections, tying up collaborations with mega-celebrities like Katy Perry, while sponsoring the kind of TV shows its followers love. It has even made a point of sponsoring Victoria's Secret fashion shows – a sign that it knows its audience inside out.

The last time I bought a GHD was in 2012 limited edition peacock straightener. I thought this time I would go for a top of the line model and got the platinum plus. It is not as nice to hold, feels flimsy and not as well made. Heats up quick but feels like it’s burning my hair more than my old model. It is also catching my hair in the little crevices and feels like it’s pulling even though I’m not holding it closed tightly. I’ve loved my GHD straighteners for so long but this model is a real let down.
A groundbreaking styler for all hair types and textures that combines a safe heat temperature with breakthrough technology to deliver hair that is stronger, shiner, and healthier-looking. Create gorgeous, long-lasting results in just one stroke. Ghd platinum™ heats up to 365-F in 20 seconds and works quickly and effectively to straighten, curl, wave, and style, without compromising the health of your hair. Intelligent tri-zone® technology uses six quick-thinking sensors to ensure the optimum styling temperature is maintained consistently across the entire plate throughout styling reducing hair breakage and keeping the integrity of your hair color up to two times longer. Advanced, precision milled, floating, one-inch plates with a high gloss finish glide effortlessly through the hair to increase shine while the high-tech aerogel insulation keeps the styler cool to the touch even after 45 minutes of use. A patented wishbone hinge and rounded edges give you the ultimate control and allow you to easily style your hair. Platinum comes with a nine-foot professional swivel cord, two-year warranty, and a heat resistant plate guard so you can style and go. Universal voltage and automatic shut-off after 30 minutes of non-use allow for worry-free styling wherever you are. Research results: Versus stylers operating at 450-F: - 50% reduced hair breakage - 2 times more color integrity Versus untreated hair: - 20% increased shine
In common with all GHDs there's an auto sleep mode that kicks in after 30 minutes, which you'll appreciate if you've ever rushed out the door to work and spent the whole day worrying you'll return to the burned out shell of your former home. The Platinum+ is also supplied with a soft rubber plate guard that slips over the end of the barrel for safer storage when hot.

It’s very lightweight and sturdy, slim and good looking. I just love the yellow. It smoothes my hair out perfectly, without making the static, frizzy mess, my old hair straightener used to leave in its wake. My style holds very well, without any need of a hairspray. I don’t exactly know if it’s my hair or the styler, but I love it none the less. I’m really happy with this GHD hair iron, and I couldn’t recommend it enough

My first GHD platinum straightener was replaced due to red light continuously flashing and no heat being transmitted. The replacement platinum straightener is now doing the exact same thing! No heat! Considering the price i payed for this straightener i at least expect a high quality product, and that is not what i got in the GHD platinum straightener! Im very dissapointed! I rely on my hair straightener and unfortunately I can not rely on these straighteners.


At the time of writing, the ghd Classic has a slightly lower rating on Amazon of 3.7 out of 5-stars. However, the majority of 1-star reviews relate to problems with fake products, rather than issues with the straightener itself. However, people do draw attention to the fact the GHD hair straightener has only one heat setting, and question whether it is worth the high price point. That is particularly prevalent when you consider the cheaper options on the market.


However, if you only straighten your hair for special occasions, or have shorter or thinner hair, you’ll likely be equally as satisfied with a cheaper flat iron. Both the HSI Professional Glider and the Remington 1” Flat Iron with Anti-Static Technology and Digital Controls are great options depending on your budget. If you’re simply buying the GHD hair straightener because of the name, you may end up spending more money than you need to.
My original GHD lasted me 8+ years with absolutely no issues. This GHD lasted me 2 years - out of no where the light started flashing, beeping and it turns itself off. Very very disappointed - these appliances should last so much longer given the price. They just aren't even close to the same quality as the originals. I am very unlikely to purchase another GHD.
GHD Platinum+ Festival Styler – This limited-edition product from the Platinum collection is probably the smartest model in the brand's product range. Fitted with smart systems which sense how thick the user's hair is, these straighteners can modulate the heat provided to suit each individual. Moreover, they come with eye-catching bags that resist heat, allowing owners to carry them to festivals or holiday destinations without any hassle.
This hair straightener from BaBylissPRO has a wide base of adoring fans who think it’s well worth the price tag for its ability to work through their thick locks. One says, “I have used the CHI brand over 10 years and loved it. Decided to buy a larger iron and went with this one based on the reviews. WOW, so, normally it takes me 20 minutes to straighten my hair with the CHI, not anymore, I only spent 5 minutes for my long thick hair, and no frizz and lasted for days with minor touch up.” Another reviewer with “unusually thick hair” said that it “ turned my straightening routine into less than ten minutes, when it used to take over a half hour.”
Sadly, the plates in the LumaBella Keratin Duel Touch Hair Straightener won’t begin to magically levitate on your bathroom sink! BUT they do float in the frame! They are specially engineered to deliver a consistent heat with a smooth glide, and their design enables a flexible grip on the straightener, giving you great results no matter how you hold it. Even better, it won’t tug or pull like so many others on the market. The result is pain-free styling in a fraction of the time!
If you have ever visited a luxury spa or wellness company, you have probably run across far infrared heat a time or two. Without going into too much science, infrared heat is the same heat you feel when the sun kisses your cheeks and warms your body from the inside-out. Far infrared heat, in particular, has been used by medical and wellness professionals for years to treat a variety of conditions from muscle pain to even cancer.
GHD (or Good Hair Day) is one of the biggest beauty brands in the UK. Dominating the salon straightening scene, this hugely popular cosmetics company offers a variety of high-spec, high-performance curlers, dryers, and – most famously – hair straighteners. If you're looking to make your hair care routine easier or you've had bad experiences with scorching in the past, GHD could have the answers. This hotukdeals buyer's guide will help you get to know the brand and cover all of its major products. The end result should be great deals for cosmetics accessories that could revolutionise your beauty routine.

How can I straighten my hair without damaging it?


The titanium plates in the BaByliss Pro Nano Titanium Straightening Iron were designed to conduct high levels of heat (again, up to 450° F!) in a short amount of time. Coupled with the Nanotechnology that is packed in each plate, this hair straightener is ideal for anyone that experiences unwanted frizz or static on a regular basis! The titanium also acts as a barrier from corrosion keeping your hair straightener and precious strands free of build-up for years to come!
Fine or thinning hair can easily become damaged under too much heat, so cooler temperatures (i.e., those under 300° F) are ideal for these hair types. If you have very curly, course, or thick hair, then higher temperatures upwards of 400° F may be more suitable to your needs. With the ISA Professional Titanium Flat Iron, you can cool it down to 265° F if need be and also crank it up to a whopping 450° F for textured styled.
Research Director Lori Segal also gave the iron a go. She's used GHD's original Platinum Styler, but found that it didn't smooth her hair to her liking. "It still left my naturally wavy hair a bit fluffy, even when straight," she says. But she felt as if this iteration of the iron gave her a look that is more her speed. "There was a clear difference in this one making my hair flatter and less puffy than the previous model. And the finish is less frizzy and dry." While she mentioned she feelt like she needed to add a smoothing serum to get her hair as sleek as she wanted it, she does appreciate the temperature-control technology. "I like that it still heats to a 'safe' temperature for my hair type without scorching it and that it heats up quickly and evenly."
Disclaimer: While we work to ensure that product information on our website is correct, on occasion manufacturers may alter their ingredient lists. Actual product packaging and materials may contain more and/or different information than that shown on our website. All information about the products on our website is provided for information purposes only. We recommend that you do not solely rely on the information presented on our website. Please always read the labels, warnings, and directions provided with the product before using or consuming a product. In the event of any safety concerns or for any other information about a product please carefully read any instructions provided on the label or packaging and contact the manufacturer. Content on this site is not intended to substitute for advice given by medical practitioner, pharmacist, or other licensed health-care professional. Contact your health-care provider immediately if you suspect that you have a medical problem. Information and statements about products are not intended to be used to diagnose, treat, cure, or prevent any disease or health condition. Amazon.co.uk accepts no liability for inaccuracies or misstatements about products by manufacturers or other third parties. This does not affect your statutory rights.

GHD (or Good Hair Day) is one of the biggest beauty brands in the UK. Dominating the salon straightening scene, this hugely popular cosmetics company offers a variety of high-spec, high-performance curlers, dryers, and – most famously – hair straighteners. If you're looking to make your hair care routine easier or you've had bad experiences with scorching in the past, GHD could have the answers. This hotukdeals buyer's guide will help you get to know the brand and cover all of its major products. The end result should be great deals for cosmetics accessories that could revolutionise your beauty routine.
However, if you only straighten your hair for special occasions, or have shorter or thinner hair, you’ll likely be equally as satisfied with a cheaper flat iron. Both the HSI Professional Glider and the Remington 1” Flat Iron with Anti-Static Technology and Digital Controls are great options depending on your budget. If you’re simply buying the GHD hair straightener because of the name, you may end up spending more money than you need to.
I can't believe Amazon would allow one of their trusted sellers to sell fakes. I received mine today and it took about 5 seconds to realize that it was fake. I could not register it on the ghd website, and I came across the information below to help identify fakes. This straightener did not have a reset button on the plug, and had many more of the 'give-aways' that it was a fake! DO NOT BUY FROM THIS SELLER.
But, surprisingly, finding the best flat iron doesn’t have to be a nightmare (yes, really). First, know that the more efficiently your straightener works, the better it is for the overall health of your hair, which meant it’s time to throw away your gunk-covered flat iron from high school. Second, it’s 2019, and straighteners have come a loooong way in the last decade, so even though, sure, there are certain flat irons that are better for certain hair types (more on that below), you can kinda pick and choose whichever straightener seems best, and you really can’t go wrong.

What does Holly Willoughby curl her hair with?


I’ve started straightening my hair the moment I heard it was possible. And that was some years ago. I needed a replacement, and I’ve read a lot of reviews for Chi hair straighteners, Remington, and of course, my winner GHD. This GHD hair iron knows a thing or two about straightening! It self-adjusts its own temperature, and it doesn’t get all steaming hot on the outside while I use it. So no danger of burning my fingers, and I can just rest it on any surface with no damage, be it carpet, wood… I just love it, and I’m super happy with this buy
GHD Air Festival Collection – As with the firm's straighteners, GHD has released a festival edition of the Air dryer. There's not a huge amount of difference between the two models, both in terms of features and price, although the Festival Edition does come with a couple of extra filters. However, fundamentally, it's just an Air dryer with a slightly different look.
If you intend to carry GHD hair straightener around town or on trips abroad, storing it in a protective bag is a good idea (you can pick them up for very little from the GHD store). If they are well maintained and stored properly, GHD products tend to last 8-10 years. And remember, the company offers a 2-year warranty, so take advantage of it if problems arise.

I contacted Amazon about the issue and was told that it had passed the 30 day return period. I was also reminded I was complaining about a product which had worked for a year. I was basically being told that I should be happy it worked for 1 year, despite the product having a 2 year warranty period. Such a shocking lack of empathy from an Amazon customer service representative.
Serums are packed with turbo-charged ingredients designed to penetrate skin in ways everyday moisturizers simply can’t—and their price tag often reflects this fact (as I’m sure you’ve noticed). For some people, these uber-products are definitely worth the investment: they come with a host of benefits, like smoothing fine lines, increasing firmness, speeding cell turnover, boosting brightness, and correcting discoloration. The catch, though, is that they won’t work as well if you use them incorrectly.
This original hair hero uses ceramic heat technology to style at the optimum styling temperature, for perfect results every time. A rounded barrel and floating plates makes this styler glide easily through hair, creating beautiful styles. Plus, with automatic sleep mode and universal voltage you'll have peace of mind to create great results at home or abroad.

The reviewed hair straighteners are designed for use with all hair types. Plus, you can use them to achieve versatile and professional results with a lot of ease, So, if you are looking for ghd flat irons that will help you customize your hairstyle day after another, you can take advantage of the straighteners in our ghd flat iron review so that you can get the look and finish you desire.
Sadly, the plates in the LumaBella Keratin Duel Touch Hair Straightener won’t begin to magically levitate on your bathroom sink! BUT they do float in the frame! They are specially engineered to deliver a consistent heat with a smooth glide, and their design enables a flexible grip on the straightener, giving you great results no matter how you hold it. Even better, it won’t tug or pull like so many others on the market. The result is pain-free styling in a fraction of the time!
A ghd hair straightener is a type of flat iron for hair. It uses heat and ceramic plates to iron out the hair follicle, whether you’re eliminating kinks or creating a whole new style. There are two plates connected by a hinge. You take a section of hair close to the root and run the ghd hair straightener through the hair to the tip. Doing it this way straightens the hair, plus adds a certain sleekness and shine.

It’s not your conventional-looking flat iron, but this straightening brush does the trick all the same. Just turn it on, brush your hair with its heated ceramic bristles like you would with a normal brush, and watch frizz turn smooth, shiny, and static-free in seconds. It’s not going to turn curly hair into sheets of silk, but it’ll straighten out any of your wonky waves or puffy layers.


I can't believe Amazon would allow one of their trusted sellers to sell fakes. I received mine today and it took about 5 seconds to realize that it was fake. I could not register it on the ghd website, and I came across the information below to help identify fakes. This straightener did not have a reset button on the plug, and had many more of the 'give-aways' that it was a fake! DO NOT BUY FROM THIS SELLER.
What’s the best hair straightener? Should I use ceramic or titanium plates? What’s the best flat iron for curly hair? And WTF’s the deal with straightening brushes?! Yup, there are approximately a billion questions that come with buying the best flat iron, and it doesn’t help that there are also a billion options to choose from, all ranging from somewhat gentle to fry-your-hair intense. 

When you’re shopping for a hair straightener it’s important to consider your hair type and the style you want for your hair. Some heat tools are designed to straighten and smooth your hair to prevent frizz while others may just be useful for basic straightening on hair that’s already fairly straight or simply wavy. Different temperature settings work better for different hair styles. Some straighteners are also great to create loose waves in your hair making them ideal for those who like to experiment with different hair styles. It can be helpful to read online consumer reviews when you’re choosing a hair straightener to ensure you get the best option for the money you want to spend.
So, which model should you go for? Different straighteners will suit different hair types – that's the first thing to note. If you have very fine hair, it makes sense to invest in smarter versions with a high degree of heat sensitivity. That way, you can be confident they won't scorch your hair, which is often a hazard with cheaper, less sophisticated accessories.
This is my 3rd GHD and is absolutely a super star of a hair straightener. My hair is thinner these days so it takes less than 10 mins to do the job. Good paddle size and easy to use. Heats up quickly. My daughter who has very thick, curly hair loves this straightener. Her hair looks healthier after using it. A bit more pricey but worth it. No issues at all with it.

I first tried this Straightener in Australia when I went to visit a friend. I absolutely fell in love with it!!! Only problem for me is that it costs about 200-300 or more depending on what size/type you get. I was beyond excited to see the discount price on here and purchased it immediately. Quick delivery. AMAZING straightener. Heats up in seconds. Straightens my hair extremely fast and doesn't damage it. (Even when I forget to spray my heat protection product) Would definitely recommend this product. It's a great investment and worth every penny. Also comes with manufacturer Warranty, so be sure to register on their site. Thank you!
Well they replied to my email apologising and sent me another code £38.28. So reordered using both codes (y) . Straighteners arrived today and cost me £50.72. So after a bit of a hiccup. My personal experience with the customer service centre was great. They’re replies were quick, polite and helpful. Even had some early hours of Sunday morning as I was working a night shift and messaged them. (y) (y)
This lightweight styler heats up quickly and has 5 advanced heat settings which reach a top temperature of 230 degrees; making the Babyliss PRO Nano Ceramic Satin Straightener ideal for people who have thicker or curlier hair. The inclusion of a long swivel cord makes it easy to move the styler around your head so you can fully straighten the hair at the back. Because of the shape of the plates, you can use them to smooth the hair down for perfectly sleek hair, or use their curved edges for gorgeous curls.

Sephora’s best-selling hair straightener and flat iron list is dominated by styling tools from big hitter GHD. The crème de la crème on the beauty retailer’s list is GHD’s Platinum+ Professional Performance 1” Styler. The flat iron operates at 365-degrees Fahrenheit, which the brand considers “the optimum styling temperature for even healthier hair,” has a 20-second heat-up time, and a heat-resistant plate guard to protect your furniture and other surfaces. While the price point is definitely on the higher side, GHD’s hair straightener uses predictive technology that adapts to your hair’s individual texture and needs, promising you a unique — and worth it — hair-styling experience.
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