The historical dictum to brush hair with one hundred strokes every day is somewhat archaic, dating from a time when hair was washed less frequently; the brushstrokes would spread the scalp's natural oils down through the hair, creating a protective effect. Now, however, this does not apply when the natural oils have been washed off by frequent shampoos. Also, hairbrushes are now usually made with rigid plastic bristles instead of the natural boar's bristles that were once standard; the plastic bristles increase the likelihood of actually injuring the scalp and hair with excessively vigorous brushing. However, traditional brushes with boar's bristles are still commonly used among African Americans and those with coarse or kinky textures to soften and lay down curls and waves.
Bought these and have validated with ghd and they are authentic. My last pair of the same model lasted 13 years I travel internationally a couple of times each year and it is so easy to just plug into an adapter for the same power abroad.

Straightens my hair fast and does not snag or pull hair


Styling tools may include hair irons (including flat, curling, and crimping irons), hair dryers, and hair rollers. Hair dressing might also include the use of hair product to add texture, shine, curl, volume or hold to a particular style. Hairpins are also used when creating particular hairstyles. Their uses and designs vary over different cultural backgrounds.

I was not expecting this kind of straightener from ghd. Complete waste of money. Cheap quality straightener.


this flat iron is the best one I've ever had. It heats up very quickly. It actually makes my hair shiny. It is worth every dollar I spent on it
The FemJolie flat straightening brush is convenient because of its lightweight, less than one pound. It’s extremely flexible because it allows you to select temperatures as low as 176° (too low for most users, but not bad for a brief touch-up) and as high as 450° (the right setting for those with very thick hair) in increments of 9°. The brush auto-locks at your selected temperature so you can’t burn your hair by mistake and so it automatically heats to the right temperature every time you use it; you can easily override the auto-lock if you choose.
Have been wanting a pair of ghds for ages but couldn't justify the cost got these for 78.00 and well worth the money. I've only had them a week but I've already used them for straightening and curling. They just make styling easy and glide through the hair smoothly. I've got thick curly hair and my hair stayed shiny straight and manageable even after I had been out in the adverse weather conditions usually only have to look at a cloud and my hair kinks and frizzes registered the product on the ghd website straight away no problems there.very happy just wish I'd bought them sooner and saved myself the stress of styling my hair and then having to put it up before I've even arrived at work because it's been ruined in the heat humidity wet.can't fault the product or amazon fast delivery great
I love this flat iron. It doesn't burn my hair and leaves it feeling soft obviously with use of hair products.
This set contains a ghd gold styler a heatproof plate guard a heat resistant mat a zip bag that contains a paddle brush and two large hair clips the zip bag press studs onto the mat and the whole lot rolls together for storage . This comes in a gorgeous gift presentation box that has a hidden magnetic fastening you may want to keep this to store it in as everything fits so nicely. Anyone who received this as a present should really appreciate it.the included instructions are brief and whilst they tell you how to turn the styler on and off and cover health and safety information they do not tell you how to get the best out of the styler or how to actually use it on your hair. The assumption seems to be you already know how to straighten your hair because you already have a ghd styler or you've used another brand before. I think this is a shame and seems a bit of an oversight as this gift set could be someone's first styler. I've had cheaper straighteners in the past which had quite a detailed page on how to get the best out of the straighteners . Yes you can find this information on the internet and on youtube but sometimes it's just nice to have it there to read when you open the box.having said that they do reach temperature quickly and straighten well you can tell why it's the brand leader. My previous straighteners you could alter the temperature but I'm quite happy with how these work at a set temperature and it's one less thing to faff around with. It has a 30 minute safety cut off for me this time could be shorter but at least it does have a cut off. I love that it comes with both a heat proof mat so many products just don't seem to and the heat proof plate guard as well.overall a gorgeous hair straightening gift set that anyone not already owning a ghd styler would love to have provided they do want to straighten their hair.
I had bought this to replace my old ghd. I wasn’t sure of the authenticity of product but ordered it anyway. My ghd arrived a few days before scheduled delivery which was a nice surprise. It is official so I had to test it and it works excellent. Very happy with this purchase.
Ghd quality is well known in the beauty industry and is reflected in this styler. It works better than any other my wife has used. Sure the less expensive ones work just not as quickly and typically others do not work anywhere in the world this one does. I ordered it gift wrapped and so pleased I did not only was the box and wrapping suburb but disguised the contents resulting in a big surprise on christmas day. It was recommended to us from a close friend and I recommend it to you too.
“Barrel” or rotating hair brush straighteners also detangle, straighten and add shine. In addition, hot air is directed into the hair as their ceramic or metallic barrels rotate, adding volume to thin hair. These are the best option for long hair, and the fact that the barrels are circular provides the added benefit of being able to curl as well as straighten.

I have purchased may flat irons in the past and the ghd is far superior than all others. Heats fast and turns offwithin 30 mins. If not in use. This is soo worth the money. Thanks amazon
To give yourself that big hair look, check out our other hair accessories and you’ll find plenty to help you get everything from subtle waves to tumbling ringlets and tight curls. Crimpers can give you a natural looking wave and variable temperature controls and ceramic plates make sure you don’t fry your locks. For more defined curls, you’ll want to grab a curling wand to add bounce and many new curlers come with keratin or Argan oil infused barrels that help to give your hair a glossy look.
Once you have purchased your new hair straightener and mastered the multitude of ways you can put it to good use, the only thing left to do is take care of it, so it lasts for years to come! Just like any luxury beauty tool, you will want to care for your hair straightener to extend its longevity and prevent corrosion (which can actually leak into your flowing locks…yuck!). Our top tips for caring for and cleaning your new hair straightener include:
I was worried about this product after reading several reviews stating that this flat iron was a fake or not actually a genuine ghd but because the price was so much less on amazon versus trade secret nordstrom etc. I decided to take my chances...and I'm glad I did I went online to register it. After entering the 2 required codes located on the hologram tag attached to the product I was happy to discover that it is a genuine ghd flat iron I have had a chi for many years and I actually think this flat iron works better on my naturally curly hair.
Available with either ceramic plates (good for all hair types) or titanium ones (choice for curly, thick, and coarse textures), this innovative styler features touch sensor technology that lowers the heat when it's not being used, then automatically brings it back up to temp as soon as it's touched. Translation: No more waiting for your iron to heat up in between passes. Use it for smooth and sleek styles, or take advantage of the round brush-esque attachments to create more of a bouncy blowout effect.

If you have ever visited a luxury spa or wellness company, you have probably run across far infrared heat a time or two. Without going into too much science, infrared heat is the same heat you feel when the sun kisses your cheeks and warms your body from the inside-out. Far infrared heat, in particular, has been used by medical and wellness professionals for years to treat a variety of conditions from muscle pain to even cancer.


In summary, you will want to buy a hair brush straightener that has a lower temp range, from about 250-300° (any temps higher than that and you are likely to damage your hair – start at the lowest temp possible and work up if needed). You will also want to consider a ceramic model they will heat evenly and a bit more slowly and will not create hot spots which can damage fine hair.
bought for my wife to replace the last pair of ghd. She loves them
Love this product. Had my last one same thing lasted 9 yrs till I dropped it. Great straightener.

love love love I owned a sedu for several years but when the cord shorted out I thought I would replace with another sedu. The reviews noted the same problem I had so I decided to go with another brand. I did a lot of research and read a ton of consumer reviews. I finally settled on this ghd flat iron. The price was great great reviews and as someone who is known to leave my flat iron on all day I loved the automatic shut off function very pleased with this it heats up within 10 seconds and straightens beautifully I got several compliments on how straight and shiny my hair was after using it great product very pleased


Love it worth every dollar leaves hair smooth shines. Comes with registration for ghd for any warranty issues.

I don't know why I waited so long to invest in this product. I held off because of the price but now that I own it it is worth every penny I have fine hair that is very curly wavy. This styler makes my hair straight smooth sleek and shinny and it lasts until the next shampoo. It heats up super quick and is very east to use. I have read other reviews about whether it is an original product because of where it was made. My styler says made in china . Some reviewers claim is not an authentic styler if it's not made in korea . My styler had the correct id label on it and I was able to register it on the ghd website. For now I highly recommend this product. As long as it continues to work for at least a year or more I will be very happy with my purchase.
So in the last two years I had been using chi straightens...both broke within a year. My next instinct was to do some flat iron research and came up with the ghd gold flat iron. The price made me nervous being that I've never tried it yet however I was desperate and knew that it would somewhat meet my needs. It's been a month that I've been using this heaven sent product and I have absolutely no regrets.it warms up in literally 10 seconds and gives you a beeping sound when it's ready. One slide through the hair will give you a straight look. I have semi wavy hair so I just apply my heat protectant and flat iron sections and within 15 minutes I'm done you won't regret this purchase. It's also dual voltage which helps me out big time due to travelling.

love it...Worth It...This product would be great for thin or short hair and fantastic for swirls....I loved this styler two in one straightens and curles perfect cureles and beach waves takes me 5 min to straighten n style my hair I have pretty stabborn hair and most of all I like that it has only one button on/off so I don't have to think what temperature to choose )

I brought these for my sister for her birthday in april. She lives the other side of the country so I had to get them delivered straight to her. The delivery was very fast and they left out the receipt as requested gift option so my sister wouldn't know how much they cost. She's been wanting a set of ghds for years and has had disappointment with 2 sets of fakes so the first thing she did was register them on the ghd website and all genuine she's since told me that they were definitely worth the wait they're easy to use quick to heat up and turn off after a while if you forget to turn them off which is very good for her since she forgets half the time definitely worth the money.
These are fab ghd’s makes hair lovely silky great purchase
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