Featuring breakthrough ultra-zone predictive technology, the ghd platinum+ styler recognises each section of hair and adapts the temperature to ensure the optimum temperature of 185ºC is consistent across the two plates allowing for 70% stronger hair*, 20% more shine and 2x more colour protection. The heat is monitored 250 times per second and through its predictive technology, the styler recognises the thickness of your hair and speed at which you are styling and adjusts accordingly so you get unbeatable results personalised to you.
Wow. So I was a little nervous that it is set at a certain temperature and that’s as hot as it gets, let me tell you that’s enough. It has a great design, no grabbing of the hair, it heated up within seconds, and says it comes with a three year warranty. I just returned a straighter previous to this that broke after 3 uses. I think this one is a keeper. I had my chi for 9 years. This one made my hair feel incredible and straigntend it after one stroke. I have naturally curly hair. Pay the price it is well worth it!!! We spend enough on our hair we need to spend the money to protect our investment.
Lots of comments leave photographs of their voluminous hairdos in their reviews, as proof of this flat iron’s hair-raising power. This ringing endorsement more or less sums up Voloom’s appeal: “I really think that the inventor of this miracle tool should be made a saint, or have a town square named after them. If you have to sell your first born to purchase this device, do it.”
The Paul Mitchell Neuro Smooth Straighteners heat up to 232 degrees in just 30 seconds so you can style your hair quickly and without fuss. The smooth plates glide through your hair; helping to smooth the fibres and give you a highly conditioned and glossy finish. Temperature is monitored 50 times per second which ensures that heat remains evenly distributed throughout the plates and your hair appears healthy and sleek.

In the world of dryers, it's a question of buying either the GHD Aura or the Dyson Supersonic. There's no question that Dyson's dryers are smarter. On-board CPUs receive information about temperature constantly, ensuring that hair damage isn't a factor. However, both GHD and Dyson are up to speed where it really counts: ensuring an even, rapid drying experience. Both use ionisation to dry hair quickly. The dryer from Dyson has a unique look that will seduce some people, but GHD's dryers are easier to customise via attachments. This contest will come down to personal taste.
Not sure which temperature setting is right for your hair? We recommend starting slow and building up to higher heat settings gradually. Not only will you be able to perfectly identify the optimal heat setting for your hair, but you will also avoid overheating. After all, very few of us actually need upwards of 400° F to see the salon results we’ve always wanted!
Ask any seasoned hair stylist for a flat iron recommendation, and you will hear the same brand time and time again: CHI. Known the world over as a leader in hair care and styling, CHI is your go-to name for salon results at home. While CHI offers a variety of designs (and fun colors!) to choose from, the brand’s G2 Ceramic and Titanium model is what caught our eye when researching the best hair straightener. This hair straightener is packed with high-tech features and an upgraded, ergonomic design for the shiniest and straightest ‘do you’ve ever seen!

Wow. So I was a little nervous that it is set at a certain temperature and that’s as hot as it gets, let me tell you that’s enough. It has a great design, no grabbing of the hair, it heated up within seconds, and says it comes with a three year warranty. I just returned a straighter previous to this that broke after 3 uses. I think this one is a keeper. I had my chi for 9 years. This one made my hair feel incredible and straigntend it after one stroke. I have naturally curly hair. Pay the price it is well worth it!!! We spend enough on our hair we need to spend the money to protect our investment.
We don't need to tell you that GHD's Platinum Styler flatiron is bae. It's already got two Best of Beauty awards to prove it. The wildly easy-to-use tool truly takes the guesswork out of straightening your hair. All it has is a single button which heats up the tool to 365 degrees and keeps it that way so your hair doesn't get too fried. But having an award-winning straighter wasn't enough for the folks at GHD. They just had to be extra — and thank goodness, because we're all poised to benefit from it with the brand's new release, the Platinum + Styler.
I started this site after I made the decision to get a new hair straightener. I am not a novice with irons by any means, and I’ve had just about every kind imaginable except for some of the newest options. When I realized how far the industry had come in the last couple of years, I decided it was time to try something new. A good flat iron can last for years, as long as you look after it and make sure you buy one that’s robust enough to take what you put it through. By doing your homework up front, you can make sure you not only get the right straightener for your locks, but you don’t end up spending an inordinate amount of money on something that doesn’t work for you. Believe me, I’ve been there! 

What does it mean when the LED light flashes on GHD?


Frequent jetsetters will love this tool’s automatic dual-voltage technology. One reviewer writes, “Bought the Herstyler for overseas travel to Europe. It works great just using an adapter, no converter needed since its dual voltage. Have coarse, curly hair and works great. Gets plenty hot, has adjustable heat setting up to 460. Only have it set at halfway mark.” Another, who describes themselves as a lifelong convert, says, “I have had to buy three over the years (I broke the plates on the other two by dropping them and them getting banged around in my suitcase, sorry I’m clumsy) and would buy again!”


Reviewers pick this straightener when they want to be able to straighten damp, or even wet, hair, and according to nearly 1,500 five-star reviewers, it works. One impressed user describe this flat iron’s ability to steam wet hair into dry as “basically black magic.” Another says, “When they say you can dry wet/very damp hair with the flat iron instead of blow drying first, they mean it! I wrap my my hair in a towel for maybe 20 minutes, add leave-in conditioner (gotta take care of the permed and highlighted hair, you know) comb it, section it and start flat ironing. In 15 minutes I have completely dry and straight hair. And when it poured rain the next day, my hair did not frizz or get wavy, it stayed straight!” However, several reviewers warn that you should turn the steam vents away from your head during use: “You always have to hold it with the steam vents facing away from your head, otherwise the steam vents into your hair and could potentially burn you.”
Twist And Curl – The awesome folks at Good Housekeeping couldn’t have put it better than this: curling your hair with a flat iron is like curling ribbon with a pair of scissors. To do this, simply clamp your hair straightener around a piece of hair as you normally would when straightening, except flip the entire tool, so your hair is now wrapped around one of the plates. Holding the tip of your hair for support, simply glide the straightener down the entire length of hair and just like magic, you’ve made a curl!
Bought ghd for the first time after being impressed with the finish at the hairdresser/using a friend's pair. I've had these straighteners a while now but so disappointed...have to re-straighten the same strand of hair several times and still isn't flat. I've had cheaper alterative straighteners and will be going back to that manufacturer (also at a quarter of the price).

Do cloud 9 straighteners turn themselves off?


For many years I owned a Chi iron, many different irons because they don't last more than maybe 2 years before they start acting up (turning off while using, not heating all the way, etc). I knew about this iron but didn't want to spend all that money on something that you can get for so much less in a different brand. However, now that I have bought this iron I have to say it is WORTH. EVERY. PENNY. My hair is pretty coarse and an awful blend of wavy/curly & straightish while also being stupid frizzy. Thus, I have to have the iron pretty hot to make my hair even consider straightening out. This iron doesn't work for me with one pass, but it still takes less time than my Chi did. And once I get my hair straightened I don't have to straighten it again until I wash it. With the Chi I had to use it every day and if I passed a mister my hair was wigging out again. That doesn't happen now. I will not own another kind of iron again. Seriously can't say enough how amazing this iron is.
This hair straightener is terrible. It was so damaging and it wouldn’t even straighten my hair. I have wavy hair, so it isn’t even curly or difficult to straighten. I noticed a ton of breakage after using this hair straightener as well. I had all these little short pieces of hair sticking up over my head. I’m not sure what the deal is because I’ve heard so many great things about this hair straightener, yet it was insanely bad for me. I ended up returning it to Sephora.
In common with all GHDs there's an auto sleep mode that kicks in after 30 minutes, which you'll appreciate if you've ever rushed out the door to work and spent the whole day worrying you'll return to the burned out shell of your former home. The Platinum+ is also supplied with a soft rubber plate guard that slips over the end of the barrel for safer storage when hot.
Let me start by saying I have curly, damaged hair that is extremely dry so when I’m going to use heat on it, I have to make sure it is something that will not further damage my hair as much as drugstore brands would. This one is innovative in the sense that it uses technology to help seal cuticles and heat the hair from the inside out. It works to protect your hair while helping reduce frizz. It’s a great product. It also has no heat setting, as it automatically puts itself where it needs to be to perfect your hair. It also heats up in a matter of seconds. The ONLY negative is the structure of it makes it difficult to curl your hair with. Being that that isn’t a straightener’s purpose it’s amazing. However, being able to use a straightener to do both would be nice!

Can hair straighteners set on fire?


Consider eyeshadow palettes the Pokemon of beauty products: We have to have them all. For every new palette chalk full of gorgeous shades, chances are you usually wind up using only one or two them because the rest don’t necessarily work for your eye color. In the name of streamlining your products and saving some of your hard-earned money along the way, we’ve rounded up the best eyeshadow palettes to enhance every eye color. Whether your peepers are blue, brown, green, hazel, or gray, there’s an eyeshadow set out there for your specific eye color. The following palettes are foolproof ways to have a whole lot of eye gazing coming your way.


Copper is famously known for being an even heat conductor (just ask any cook), which is why it makes for the perfect plates on a flat iron. And fewer strokes over each section results in less heat damage. Bonus: The detachable comb also smooths and distributes your coarse hair evenly over the plates, so you’re left with stick-straight hair on the first pass.
Original GHD IV Styler - The most affordable straightener in the GHD range, the Original IV was where it all began. More than just a no-frills styling tool, this straightener includes a range of functions that are typical of GHD products, such as ceramic plates, universal voltage, sleep mode, and the rounded barrel. So while it's definitely a notch down from the Platinum or Gold versions, it's still superior to most of the straighteners you'll find in high street beauty stores.

Gisele uses this flatiron. Need we say more? OK, maybe a little bit: From the same hairstylist whose blow-dryer launch nearly broke the Internet, this green-plated flatiron is equally as buzzworthy. It has plates that are larger than most other irons (meaning fewer passes) and rounded edges that prevent snagging or pulling. And because it shuts off automatically after an hour, it's ideal for those of us who constantly forget to unplug our flatiron before running out the door. What are the best hair straighteners?
When taming coarse, wavy or curly hair, sometimes you need a little to kick it up a notch. That’s why we love that the CHI G2 Ceramic and Titanium Flat Iron can reach a maximum temperature of 425° F and heats up in under a minute! With this hair straightener, say goodbye to wasted time waiting for your tool to heat up, and get styled and out in the door!

It’s very lightweight and sturdy, slim and good looking. I just love the yellow. It smoothes my hair out perfectly, without making the static, frizzy mess, my old hair straightener used to leave in its wake. My style holds very well, without any need of a hairspray. I don’t exactly know if it’s my hair or the styler, but I love it none the less. I’m really happy with this GHD hair iron, and I couldn’t recommend it enough
We’ve all heard the saying that the grass is always greener on the other side, and our hair types tend to follow the same old adage. If you were born with a head full of beautiful curls, you probably spent your childhood longing for straight hair; if you were born with bone straight hair, then you’ve probably spent more hours than you’d care to admit with a throbbing curler-induced headache. No matter how hard we may try to love the hair we’re born with; the truth is that most of us wish there were something else perched on top of our heads from time to time.
This is amazing I love my GOOD HAIR DAY! Best straightener ever it gives you hair a natural shine that no other straightener has ever done for me. It can be a little pricey but trust me you will be so happy with the results you will know every penny was worth it please if you haven’t tried this product you need to try it out it leaves no marks like some straightener do and you don’t need more the 2 passes to see a wonderful NATURAL finish
BEST. IRON. EVER. Seriously can't say enough good things about this. It heats up in seconds and tames my hair with 1-2 swipes no matter how unruly it is. I can straighten, curl, or wave my hair with one tool. It is expensive but I had the same one for 7 years before deciding to upgrade to the platinum (had for 2 years now) so it is worth the price!
The ceramic plates are reasonably wide at 1in, precision-milled and ultra-smooth, with a glossy coating that sparkles in the light. There are no sharp edges, nooks or crannies in which rogue strands of hair can become snagged in use, and the rounded barrel edges make for a smooth styling action at whichever angle you hold the Platinum+, even right up close to the root.
Sadly My GHD Straightener just died halfway through straightening my hair for a wedding. Although I have owned it for three years it is only used a couple of times a month, always kept in its protected pouch with the heat guard on, still looks new. I realise it is now out of warranty but surely for the price of the product the consumer has a right to expect a longer life expectancy, or are my expectations unrealistic? I have contacted GHD but have had no response so far. Very disappointed. This is my third GHD that has died. 23.9 Update on the above. Huge recommendation for GHD customer service in Australia. They did not hesitate to support me with my product issues. If you are having issues with your product give the team at GHD a call.
Thanks to the tourmaline ceramic plates, this iron “glides through my hair, never grabbing or pulling it,” writes one reviewer. Others point out that this tourmaline ceramic plate “works way better on fine hair than other types,” not burning thin strands even at high temperatures. Or, as one reviewer writes, “It’s well made, it doesn’t snag my fine hair and because of the heat control settings, doesn’t burn it either. Yay for not having breakage!”
For many, the word “toner” brings to mind stinging astringents from the ’80s. “The original was an alcohol-based product that was used to dry up oily skin and remove any leftover dirt following cleansing,” Dr. Nazarian says. Today’s formulas, however, have evolved. Think of them as supplements — these thin liquids deliver an extra shot of nutrients, helping the other products in your regimen absorb better, while still balancing your complexion. Most experts, the New York City aesthetician Jordana Mattioli says, consider toner to be optional: “It can be a good way to add in specific ingredients that you may not have in your other products or add another layer of skin-replenishment.” If you have the time and inclination, here are some hero ingredients to look for:
Sure, the drugstore flat iron you used on its highest setting back in the day was clunky and had a tendency to fry your hair if you glanced away for more than a second, and okay fine, your mom probably told you that you looked a little “emo” from time to time. Luckily, those days are long gone and hair straighteners have truly come a long way since the days of The Jersey Shore.

The two strips of silicone atop Bio Ionic’s flat iron plates seem silly, but they serve an important purpose. By buffering the outer edge of the plates, they reduce your chances of hair snags. They also force you to glide the flat iron more slowly through your hair (they are called speed strips, after all). While the slower technique maximizes shininess and smoothness, the speed strips can become a bit of an obstacle if your hair is thick.
Once you have purchased your new hair straightener and mastered the multitude of ways you can put it to good use, the only thing left to do is take care of it, so it lasts for years to come! Just like any luxury beauty tool, you will want to care for your hair straightener to extend its longevity and prevent corrosion (which can actually leak into your flowing locks…yuck!). Our top tips for caring for and cleaning your new hair straightener include: 

It’s the “perfect size to throw in your purse on the go,” says one reviewer. Another, who found the smaller size to be life changing, writes, “Being that I’m a mother, a wife, and someone with a full-time job, I am constantly on the go. I don’t always have the time to smooth my crazy hair straight before leaving the house. I had a hairdresser inform me that my hair type was naturally frizzy, and I live in the humid state of Alabama to top it off. There is nothing more frustrating than spending ALL that time flat ironing my hair straight JUST for it to turn into a frizzy tangled mess as soon as I leave the house. It is AMAZING to be able to take my hair straightener wherever I go! This product has COMPLETELY boosted my self esteem and I don’t walk around feeling self conscious about my hair.”
Fine or thinning hair can easily become damaged under too much heat, so cooler temperatures (i.e., those under 300° F) are ideal for these hair types. If you have very curly, course, or thick hair, then higher temperatures upwards of 400° F may be more suitable to your needs. With the ISA Professional Titanium Flat Iron, you can cool it down to 265° F if need be and also crank it up to a whopping 450° F for textured styled.
Sadly My GHD Straightener just died halfway through straightening my hair for a wedding. Although I have owned it for three years it is only used a couple of times a month, always kept in its protected pouch with the heat guard on, still looks new. I realise it is now out of warranty but surely for the price of the product the consumer has a right to expect a longer life expectancy, or are my expectations unrealistic? I have contacted GHD but have had no response so far. Very disappointed. This is my third GHD that has died. 23.9 Update on the above. Huge recommendation for GHD customer service in Australia. They did not hesitate to support me with my product issues. If you are having issues with your product give the team at GHD a call.

Before placing your entire head under unnecessary heat conditions, try straightening a small section of your hair with what you believe is your ideal heat setting. Take notice of the way your hair reacts to this temperature, paying close attention to any fraying or singeing that may result. Smoking and that dreaded burnt hair smell are a sign that you may need to tone it down a bit to avoid permanent damage to your precious locks.
If you are unsure what exactly your hair type is (or if it has changed over the years, which happens more often than you’d think!), check out this incredible overview by the hair professionals at Redken! Don’t stress if you have combination hair (i.e., fine and curly or thin and straight) either; we recommend choosing a hair straightener based on your biggest hair complaint and focusing on that problem first. So, if your curls are driving your nuts, you will want to select a hair straightener with higher temperatures, thin hair needs moisture, etc. You’ll find that your entire hair type can usually benefit from the extra TLC!

Think of this as an updated version of your regular hairbrush. Its double negative ion technology gives your hair that glass-like shine without any static whatsoever. Its ceramic bristles with nylon cool-tips help keep damage to a minimum by releasing far-infrared heat — in a mere moment, it penetrates the outer layer of the hair cuticle and heats it from the inside out.


Most of the hair straighteners we reviewed heat up in under a minute, but the Cloud Nine Original Flat Iron has to be one of the fastest on the market! In as little as 20 seconds, this hair straightener transforms from cool to hot, hot, hot! With this model, there is no need to wait around for your hair straightener to warm up, which means you spend less time getting ready in the morning and more time getting on with your day. 

EDITOR’S CHOICE: As the only hair straightener we reviewed featuring Keratin-infused ceramic plates, the LumaBella Keratin Duel Touch Hair Straightener is our top choice for the healthy, shiny hair you’ve always dreamed wanted! With a unique, floating plate design and smart heat sensor, this hair straightener is ideal for a variety of hair types and reduces breakage and splitting by up to 50%.
An upgrade from their since discontinued Eclipse Styler, you won't be tempted to heat this flatiron up to 450 degrees, because the temperature dial is always stuck on one number: 365 (the ideal heat to mold hair without frying it, according to the scientists at GHD). Underneath each of those 365-degree plates are three fancy sensors that measure the density of the hair in the iron so that it can maintain consistent heat regardless of the chunk of hair you grab. The result? Silky, shiny hair with zero frizz.
What’s the best hair straightener? Should I use ceramic or titanium plates? What’s the best flat iron for curly hair? And WTF’s the deal with straightening brushes?! Yup, there are approximately a billion questions that come with buying the best flat iron, and it doesn’t help that there are also a billion options to choose from, all ranging from somewhat gentle to fry-your-hair intense. 

I didn’t even realize how inefficient my cheap hair iron is until I bought this GHD hair iron. My hair looks incredible, and without any frizz. Remarkably quick heating up. I’m talking about 10 or so seconds, just to put some things into perspective. This is a must have, especially if you’re straightening your hair every day, like me. Best investment I made in a long while
Most of the hair straighteners we reviewed heat up in under a minute, but the Cloud Nine Original Flat Iron has to be one of the fastest on the market! In as little as 20 seconds, this hair straightener transforms from cool to hot, hot, hot! With this model, there is no need to wait around for your hair straightener to warm up, which means you spend less time getting ready in the morning and more time getting on with your day.
Lots of comments leave photographs of their voluminous hairdos in their reviews, as proof of this flat iron’s hair-raising power. This ringing endorsement more or less sums up Voloom’s appeal: “I really think that the inventor of this miracle tool should be made a saint, or have a town square named after them. If you have to sell your first born to purchase this device, do it.”
Most of the hair straighteners we reviewed heat up in under a minute, but the Cloud Nine Original Flat Iron has to be one of the fastest on the market! In as little as 20 seconds, this hair straightener transforms from cool to hot, hot, hot! With this model, there is no need to wait around for your hair straightener to warm up, which means you spend less time getting ready in the morning and more time getting on with your day.
As an added bonus, titanium has also been found to resist rust, so your hair straightener will keep its out-of-the-box look for years to come. This is particularly important when you are making a long-term investment by purchasing a high-end or professional hair straightener. After all, you wouldn’t want your car or bathtub to start rusting after just a couple of uses and the beauty tools you use for your flowing hair should be no different!
Titanium straighteners are the most popular choice in both salons and professional hairstylist kits, but that doesn't necessarily mean they’re the best for your own hair type (ahem, read the whole titanium vs. ceramic debate above). Regardless of the flat iron you choose, keep the heat low (the lowest and safest temperature possible to still straighten your hair) and use a good heat-protectant spray beforehand.
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