Are you tired of straighteners that create hot or cold zones limiting the ability to achieve consistent results? If you answered yes, the ghd flat iron can solve these troubles. The straightener is designed to deliver an optimum 365°F/185ºC temperature. Because of this, you do not have to worry about damaging the hair with extra-hot plates or limiting your results because of plates that fail to reach the desired styling temperatures.
Global sales hit £150 million by 2013, as GHD started to conquer European and North American markets. Its technique of relying on salons to essentially act as salespeople for its products had paid off. Avoiding simple advertising, GHD used word of mouth and the role of trusted beauty professionals to spread its audience – and as a result, the company's straighteners found a place in millions of bedrooms all over the world.
We don't need to tell you that GHD's Platinum Styler flatiron is bae. It's already got two Best of Beauty awards to prove it. The wildly easy-to-use tool truly takes the guesswork out of straightening your hair. All it has is a single button which heats up the tool to 365 degrees and keeps it that way so your hair doesn't get too fried. But having an award-winning straighter wasn't enough for the folks at GHD. They just had to be extra — and thank goodness, because we're all poised to benefit from it with the brand's new release, the Platinum + Styler.
Creams you apply in the morning are equipped to protect your skin from the environmental aggressors you’ll face when you leave the house—many contain antioxidants to minimize pollution-based free radicals and sunscreen to shield you from ultraviolet radiation. They typically have a lightweight consistency. Night creams, on the other hand, focus on repairing any damage you might have picked up with ingredients like retinol to speed cellular turnover and counteract dark spots. These creams also replenish moisture levels, which naturally dip in the evening, with emollients that often create a rich, thick texture. 

At the time of writing, the ghd Classic has a slightly lower rating on Amazon of 3.7 out of 5-stars. However, the majority of 1-star reviews relate to problems with fake products, rather than issues with the straightener itself. However, people do draw attention to the fact the GHD hair straightener has only one heat setting, and question whether it is worth the high price point. That is particularly prevalent when you consider the cheaper options on the market.
Introducing ghd platinum+, the SMART styler that predicts your hair's needs. Platinum+ is the award-winning styler with the ultimate advancement in technology; so intelligent it predicts your hair type and constantly adapts the power to ensure the optimum styling temperature at all times. Get ultimate results and hair that is stronger and visibly healthier* than ever before!

Is curly hair more attractive than straight?


Launched in 2001, GHD has been one of the best-known brands in and salon- and home hair styling ever since. I've been using its stylers to straighten my hair for as long as I can remember, but for the past week I've put down my trusted GHD Gold (see our review) and classic stylers to try out the new Platinum+, here in white. It wasn't a hardship, let me tell you, and it's no surprise that these are among the best hair straighteners out now.
Lots of comments leave photographs of their voluminous hairdos in their reviews, as proof of this flat iron’s hair-raising power. This ringing endorsement more or less sums up Voloom’s appeal: “I really think that the inventor of this miracle tool should be made a saint, or have a town square named after them. If you have to sell your first born to purchase this device, do it.”
Sadly, the plates in the LumaBella Keratin Duel Touch Hair Straightener won’t begin to magically levitate on your bathroom sink! BUT they do float in the frame! They are specially engineered to deliver a consistent heat with a smooth glide, and their design enables a flexible grip on the straightener, giving you great results no matter how you hold it. Even better, it won’t tug or pull like so many others on the market. The result is pain-free styling in a fraction of the time! What does GHD stand for?
Think of this as an updated version of your regular hairbrush. Its double negative ion technology gives your hair that glass-like shine without any static whatsoever. Its ceramic bristles with nylon cool-tips help keep damage to a minimum by releasing far-infrared heat — in a mere moment, it penetrates the outer layer of the hair cuticle and heats it from the inside out.
Most professional hair stylists recommend using additional styling products and protectants to limit the damage heat can do to hair, but there are also straightening tools that can be less abrasive on your locks than others. Agave Healing Oil’s Healing Vapor Iron harnesses agave extracts and moisture-infusing technology to nourish and strengthen your hair as you style it, promising to banish frizz and split ends in the process. While a vapor-infused pouch may seem like an unusual feature for a hair straightener, customers report softer, silkier hair after use with no incidental greasy residue from the agave vapor.
Good Hair Day started life in Leeds in 2001, when the core team of Susan Powls, Robert Powls, Gary Douglas, and Martin Penny decided to put their knowledge of the beauty industry into practice. Instead of designing the first GHD prototype from scratch, the team used contacts with the South Korean industry to import a style of straightener that had rarely been seen in the UK. But their real expertise was networking. In no time, the company had parleyed a few product launches into an empire supplying salons across the country.
I discovered my passion for research when studying for my degree in Medical Imaging. Once graduated, I worked as a diagnostic radiographer and as a member of the hospital’s gastrointestinal imaging research team. I love learning about new technologies, particularly in the health and beauty field, and enjoy writing about how they can benefit both our every day and long-term health and well-being. View my: Bio, Research Gate, LinkedIn & Twitter profiles.
Since none of the previous steps guarantee that you will get the worst buildup that is caught between the body of the hair straightener and the plates, it’s time for us to get our tools. Take a toothpick and pick the dirt out gently; afterwards, remove what you dug up with a toothbrush or a q-tip. Remember, be very gentle as not to damage or loosen the plates!
GHD Platinum+ Festival Styler – This limited-edition product from the Platinum collection is probably the smartest model in the brand's product range. Fitted with smart systems which sense how thick the user's hair is, these straighteners can modulate the heat provided to suit each individual. Moreover, they come with eye-catching bags that resist heat, allowing owners to carry them to festivals or holiday destinations without any hassle.
That is just one of the reasons that hair straighteners are such a wonderful tool to keep in your beauty arsenal; not only does this nifty little device give you movie star-quality straight hair when you want it (sorry blow out bars), but it can even create the same curls as those confusing barrel-ended curling irons! So, clean out your cabinet under the sink and make room for that makeup you’ve been eyeing or the perfume your husband forgot to buy you for Valentine’s Day last year, because a professional-grade hair straightener can literally replace all of your existing heated hair care tools!

Are you tired of straighteners that create hot or cold zones limiting the ability to achieve consistent results? If you answered yes, the ghd flat iron can solve these troubles. The straightener is designed to deliver an optimum 365°F/185ºC temperature. Because of this, you do not have to worry about damaging the hair with extra-hot plates or limiting your results because of plates that fail to reach the desired styling temperatures.

What is the easiest tool to curl hair?


With constantly evolving technology, the best hair straighteners of 2019 are probably different than they’ve looked in years past. So to help you navigate through the latest hair straightener features and and designs, we’ve rounded up a list of our top contenders. Whatever your main priorities are when it comes to finding the best hair straightener, these are some of the most popular heat styling tools out there.
GHD Gold – The Gold collection of straighteners comes with a “dual zone” system which detects where to distribute heat to ensure optimal performance. They are equipped to maintain a temperature of 185 degrees Celsius – calculated to ensure reliable straightening without damaging hair. The plates have been “contoured” to allow a smooth pass-through. Basically, the idea behind Gold straighteners is to provide salon-level beauty experiences in the comfort of your own home.
Lots of comments leave photographs of their voluminous hairdos in their reviews, as proof of this flat iron’s hair-raising power. This ringing endorsement more or less sums up Voloom’s appeal: “I really think that the inventor of this miracle tool should be made a saint, or have a town square named after them. If you have to sell your first born to purchase this device, do it.”
Used backstage at Miss Universe, this styling iron comes with plenty of smart features. It has an extended plate length of four inches, perfect for those with longer hair. Plus, these plates include layered silicone underneath, providing shock absorption for added durability. The touchscreen control allows for easy temperature changes, and it automatically locks while you're styling, so there’s no such thing as hitting a wrong button.
The ceramic plates are reasonably wide at 1in, precision-milled and ultra-smooth, with a glossy coating that sparkles in the light. There are no sharp edges, nooks or crannies in which rogue strands of hair can become snagged in use, and the rounded barrel edges make for a smooth styling action at whichever angle you hold the Platinum+, even right up close to the root.
Serums are packed with turbo-charged ingredients designed to penetrate skin in ways everyday moisturizers simply can’t—and their price tag often reflects this fact (as I’m sure you’ve noticed). For some people, these uber-products are definitely worth the investment: they come with a host of benefits, like smoothing fine lines, increasing firmness, speeding cell turnover, boosting brightness, and correcting discoloration. The catch, though, is that they won’t work as well if you use them incorrectly.
Are you tired of straighteners that create hot or cold zones limiting the ability to achieve consistent results? If you answered yes, the ghd flat iron can solve these troubles. The straightener is designed to deliver an optimum 365°F/185ºC temperature. Because of this, you do not have to worry about damaging the hair with extra-hot plates or limiting your results because of plates that fail to reach the desired styling temperatures.

What is the easiest tool to curl hair?


Beachwaver Co. has reached cult-level status for its super easy-to-use Beachwaver, yes, but this styling iron from the brand is equally as notable. The beauty of it is the fact that you can achieve multiple looks with it. Use as is for a sleek, straight look or apply the black Coast Pro attachments (that are shaped like a round brush) and glide the iron down each hair section, rolling your wrist under towards the ends to create the illusion of a professional blowout.

Are cloud 9 straighteners better than GHD?


Lots of comments leave photographs of their voluminous hairdos in their reviews, as proof of this flat iron’s hair-raising power. This ringing endorsement more or less sums up Voloom’s appeal: “I really think that the inventor of this miracle tool should be made a saint, or have a town square named after them. If you have to sell your first born to purchase this device, do it.”
I started this site after I made the decision to get a new hair straightener. I am not a novice with irons by any means, and I’ve had just about every kind imaginable except for some of the newest options. When I realized how far the industry had come in the last couple of years, I decided it was time to try something new. A good flat iron can last for years, as long as you look after it and make sure you buy one that’s robust enough to take what you put it through. By doing your homework up front, you can make sure you not only get the right straightener for your locks, but you don’t end up spending an inordinate amount of money on something that doesn’t work for you. Believe me, I’ve been there!
Adding to that, the Styler includes smooth shimmering, deep amber plates with a glossy finish. The plates glide through the hair with a lot of ease to guarantee snag-free styling and an ultimate professional finish. The ghd Gold Styler is a perfect choice to a travel-ready flat iron. The reason is its protective plate guard that ensures safe storage when traveling.
Once you have purchased your new hair straightener and mastered the multitude of ways you can put it to good use, the only thing left to do is take care of it, so it lasts for years to come! Just like any luxury beauty tool, you will want to care for your hair straightener to extend its longevity and prevent corrosion (which can actually leak into your flowing locks…yuck!). Our top tips for caring for and cleaning your new hair straightener include:
The science behind skin-care products has come a long way but there’s still no such thing as an instant fix — you need time to reap the benefits, says Dr. Rachel Nazarian, a Manhattan dermatologist at Schweiger Dermatology Group. “Results are only seen through consistent use,” she explains. Generally, aim to use a product over at least six weeks, once or twice daily, to notice a difference.

Where is the hologram code on GHDS?


The ceramic plates are reasonably wide at 1in, precision-milled and ultra-smooth, with a glossy coating that sparkles in the light. There are no sharp edges, nooks or crannies in which rogue strands of hair can become snagged in use, and the rounded barrel edges make for a smooth styling action at whichever angle you hold the Platinum+, even right up close to the root.
I love these straighteners, but they didn't arrive in the best condition, if they were a present I would of sent them back but as they are for me I don't mind too much and I've already got rid of my old straighteners and I really can't be without a pair, as you can see in the pictures they arrived scuffed and scratched, they work absolutely perfect though, GHD are always the best. No competition.
The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best women’s jeans, rolling luggage, pillows for side sleepers, ultra-flattering pants, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.

GHD Air Hair Drying Kit – If you're thinking about purchasing an Air, don't forget to check out this handy kit. As well as the hairdryer itself, the Drying Kit features several useful add-ons, including a diffuser, a radial brush, and a protective cover. Added together, their value is around £40, but the price of the kit is usually about £20 more than the Air.


GHD Platinum – Slightly more expensive than the Gold range, the Platinum selection arguably takes GHD's technology even further. Described as a “smart” straightener, these devices include sensors which keep track of the heat of the plates 250 times per second – which is even more accurate than the Gold collection. They come with features like universal voltage, so can be used anywhere in the world, while the innovative wishbone hinge allows even more flexibility about how users style their hair.

Do straighteners switch themselves off?


This hair straightener has diamond-infused titanium plates; making it a perfect choice for anyone who loves luxurious beauty. The plates provide a high shine finish so hair appears radiant and healthy. The advanced ceramic heaters heat up in just 15 seconds and have 3 different temperature settings so you can customise the heat to your hair type. The plates also have a curved edge to them; making them perfect to create loose curls and waves.
This is a styler which takes the guilt out of heat styling and the world’s first smart styler that predicts your hair’s needs. Tri-zone technology ensures that heat is maintained so hair remains healthy, glossy and strong; giving you great results without compromising the condition of your hair. The intelligent irons constantly adapt to your individual hair fibres to deliver the optimum styling temperature at all times. Styling with the ghd Platinum+ has also been proven to be safe for coloured hair as well as reducing hair breakage and increasing shine.

Sephora’s best-selling hair straightener and flat iron list is dominated by styling tools from big hitter GHD. The crème de la crème on the beauty retailer’s list is GHD’s Platinum+ Professional Performance 1” Styler. The flat iron operates at 365-degrees Fahrenheit, which the brand considers “the optimum styling temperature for even healthier hair,” has a 20-second heat-up time, and a heat-resistant plate guard to protect your furniture and other surfaces. While the price point is definitely on the higher side, GHD’s hair straightener uses predictive technology that adapts to your hair’s individual texture and needs, promising you a unique — and worth it — hair-styling experience.
×