Due in large part to the damage we inflicted on our poor locks during this time, we’ve learned that heat protection isn’t just a luxury: it’s mandatory when it comes to hair straightening. That’s why so many hair straighteners now feature conditioners built right into the plates. We also learned that excess heat can cause permanent damage to hair, so now many flat irons come with automatic turn-off features or self-adjusting heat settings. Well, as the saying goes, there is no progress without a bit of struggle and our hair certainly struggled during the early 2000’s!

When using a brush straightener, you should keep several things in mind. First, always apply some kind of a thermal protectant. Comb your locks properly. Second, be aware of the hot bristles – you don’t want them to touch your scalp. Third, don’t hold a brush straightener as a regular brush however tempting and easy this seems. You should hold it kind of upside down so that bristles won’t touch your skin. To straighten a strand in one pass, hold the brush tight to the surface of the hair. More detailed guide on how to use a hair straightening brush you can find in this article.
Think of this as an updated version of your regular hairbrush. Its double negative ion technology gives your hair that glass-like shine without any static whatsoever. Its ceramic bristles with nylon cool-tips help keep damage to a minimum by releasing far-infrared heat — in a mere moment, it penetrates the outer layer of the hair cuticle and heats it from the inside out.
Arrived on time product just as described this is my second pair of ghd's and I wouldn't be without them. A girls best friend. Would definitely recommend.
received within time promised. Love this iron works great heats up with in a minute. This iron was recommended to me by my hair style list its a great product
I totally love my ghd. When I was buying it here I was a bit skeptical. However almost two years now and my thing is doing great. I love it.

Great product fast delivery thanks

In addition to their exceptional hair straighteners, ghd offers innovations that'll help unleash your creative side. Amp up your beauty arsenal with specialized curling irons, wands, and more—like an amazing hair dryer—that'll give new meaning to playing with your hair! Complete your look by treating those tresses to a brush or comb from the collection.


I have extremely kinky curly hair. This flat iron is amazing best buy thus far. It is a little expensive but if you want your hair pin straight or even have nice curls buy this heats up in 2 seconds and takes me no time to straighten my hair. Hopefully it's durable and lasts.
I love it heats up quick and turns its self off too.

Product just as described
Consider this the perfect flat iron for full hair. "It is great for thicker textures because it distributes heat evenly, allowing for less passes through the hair," explains stylist Lacy Redway. The plates "make it easier to straighten or curl longer hair lengths." Redway was responsible for  Tessa Thompson’s sleek ‘do on her past ELLE cover, so you know it’s top-notch.
Xtava’s two inch-wide plates are massive, making them perfect for people with thick or coarse hair. Aside from the plates, everything else about this flat iron is fairly standard. You can use it at a temperature range in between 265 and 445 degrees Fahrenheit, the plates are made with tourmaline and ceramic, and it takes less than two minutes for the tool to fully heat.
got my ghd classic 1 inch styler straightener today and was able to register it on the ghd site with no problem. I was a little hesitant to purchase through amazon b c of a few scary reviews that people had received fakes. If this one is a fake at least I was able to register it with non problem and will get a guaranteed from ghd as a replacement. I dont for see having any problems... I purchased this ghd straightener as a replacement to the one I purchased off amazon well over 4 1 2 years ago it just died last week . I loved my last ghd straightener good luck
Wonderful product I just love it take it from me you must spend the extra money and buy the more expensive professional version of this product. It makes a huge difference great seller product came one day sooner than expected.

Great flat iron does the job well.
with all the reviews I was concerned about getting a fake. I just received my flat iron and went to the ghd site. I registered the flat iron with no problem and I also verified the link of this seller with the ghd url validator ... . It came back as this is a valid site. Approved united kingdom seller. Be aware that an adaptor may be required for use outside of united kingdom. The one I got does not need an adapter for the us. Hope this helps
Each flat iron has its own 15-digit code on hologram which can be verified at GHD website. - One 1" ghd flat iron with cap. Smoother gold plates glide effortlessly through the hair to make straightening on all hair types and lengths even quicker and easier, while their contoured edges help to create perfect curls and waves, all with a high shine, salon-style finish.
I really love my ghd flat iron I am a hairstylist and this iron cuts down on my styling time as well the amount of heat that I have to apply to the hair one pass usually does it. My clients are also very happy with how soft and full of body the flat iron leaves their hair. I wish I had purchased this flat iron much sooner
The Mighty Mini Downtown Styler features lightweight, durable, and microscopically smooth titanium plates which can be used to create straight, wavy, and curly styles with a silky, snag-free finish. A ceramic heating element emits far-infrared heat which locks in moisture and protects the hair cuticle from damage. Reaching 400°F in under a minute, the ceramic produces negative ions which close the cuticle for smooth, shiny, frizz-free results.
hello everyone I'm from spain and this product is so much more expensive here than in the usa so I was afraid of the fake items sold throught the internet. Even so I decided to buy this one and a remington curl wand throught amazon.com too and I have to say that I'm really happy with it because this brand is amazing. You get perfect hairstyles with very proffessional finishing touchs. I recommend this item to everybody who has a very messy and untameable hair like me
wife's happy
Hair breakage is an all too common problem, and even the most seasoned of hair stylists can slip up from time to time. That’s why LumaBella’s Keratin Duel Touch Hair Straightener features a unique smart heat sensor. This nifty little gadget can actually tell when there is too much heat for your hair, and will automatically adjust to a safer styling temperature!
Eight embedded sensors regulate and evenly distribute the heat on this ceramic iron, minimizing damage and increasing shine and smoothness. With adjustable temperature settings that go as low as 140 degrees (the coolest we've ever seen), it's ideal for anyone with super fine hair, or to smooth out the tiny frizzies around your hairline. It also comes with a lifetime warranty, which is never a bad thing.
Some people may cover their hair totally or partially for cultural or religious reasons. Notable examples of head covering include women in Islam who wear the hijab, married women in Haredi Judaism who wear the sheitel, married Himba men who cover their hair except when in mourning, Tuareg men who wear a veil, and baptized men and women in Sikhism who wear the dastar.[3][4][5][6][7]

Derek Yuen, the man responsible for Cole Sprouse's grown-up new look, recommends the GHD Platinum Professional Performance iron. The flat iron is consistently and evenly heated at 365 degrees, which is safer and less damaging on the strands. “The beveled edges also allow for infinite styling possibilities, not just just for straightening hair,” says Yeun.


bought one of these 8 years ago and it finally started going out so I ordered another one for my wife. Well worth the money in my opinion.
since my 10 year old ghds finally packed in a year ago I've been using a well known but inferior brand which were much cheaper and have really noticed the difference my hair took longer to style and was drier and frizzier than when I was using the ghds. Therefore these straighteners were a real treat to use.they heat up in a few seconds and give a 'beep' warning signal when they're ready to use. The paddles are narrow but plenty wide enough for my short thick hair. My hair glided through smoothly without tangling or pulling leaving my hair smooth shiny and straight.these straighteners come with a very long 2.7m cable. Unfortunately it has one of those rounded plugs which are really difficult to pull out of the socket. This didn't bother me too much as I leave mine plugged in and switch the socket on and off as required. On that note for safety reasons the straighteners start beeping after a few minutes of not being used and switch off completely after 30 minutes.for me ghds will always be worth the money. These come with a 3 year warranty and my previous pair lasted 10 years so I think they're a great investment.
the ghd works wonders on my hair. I have naturally wavy hair that can be difficult to straighten but this product takes care of business. I am definitely hooked definitely worth the money.
Great price for ghd
heats up so fast and does a great job straightening my hair I am not the most coordinated person and even I can use this.
I've tried other brands of straighteners and I have to say you really can't beat ghd's. They heat up really quickly and leave your hair shiny and soft. Having wasted money on other straighteners I wouldn't buy anything else again
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