ghd launched its first advertising campaign in 2003, as the sponsor of the British reality television show The Salon.[20] The company has also featured prominently on Australia’s Next Top Model.[21] In November 2009, ghd ran a popular series of advertisements titled ‘Twisted Fairytales', including depictions of characters such as Rapunzel, Red Riding Hood, and Cinderella with the tagline "You can do anything with your hair".[22][23] Singer Katy Perry was named the face of ghd in December 2011.[24][25]
does exactly what it is supposed to and is a ghd. The registration worked fine although the registration numbers were not on the cord as ghd site suggests. They are actually on the label inside of the iron by the power switch and hard to read. My daughter tried one of these while in the uk and had to have one. Hopefully it lasts as they are spendy. Best price here on amazon.

I was a little apprehensive about purchasing these only because previous reviews had said that their ghds appeared to have already been used on arrival. This was not the case at all when mine arrived. They came sealed in their original box plastic on the plug wire around the cable etc. They're perfect brand new fully working and the delivery was ridiculously quick too I would 100 recommend. Very happy with both the product and the service that I received.
I was just replacing the one I had. Great flat iron.
This safety feature ensures that you never have to worry about forgetting to turn off your hair straightener, especially when you were in a hurry to get going. Flat irons with this feature automatically turns off after 60 to 80 minutes of run time. The  Infiniti Pro by Conair Tourmaline Ceramic Flat Iron, for example, shuts down after 60 minutes so you never have to worry that you’re coming back to a burned down house just because you forgot that your flat iron was still on.
heats up so fast and does a great job straightening my hair I am not the most coordinated person and even I can use this.
There are many women for whom a flat iron simply isn’t the right choice; their sensitive or thin hair is quickly turned to toast by the high temperatures produced by flat irons. That’s why electric hair brush straighteners became an overnight sensation a few years ago when videos of these often odd-looking contraptions started popping up on YouTube and Facebook. Manufacturers quickly responded, and today there is a wide variety of brush straighteners to choose from.

Works great

The new 'dark' ghds are fabulous I love them. I have frizzy hair before using them but they leave my hair silky smooth perfectly straight I recommend them to everyone these are the best hair straighteners ever they're much better than chi. They get super hot are the best hair irons I have ever used. They last me about 1 2 years if I use them 3 4 times a week. My hair is just below shoulder length I can have straight sleek hair in about 15 20 mins.


ghd is always a perfect choice for a straightener. I love this so much.
the best worth every penny

I just retired my 6 year old chi and initially got a chi replacement but it just did not feel like my old chi. I knew then that I had to look for that perfect flat iron that I've been used to. Well I found it with this ghd classic styler. It heats up fast and takes just one quick swipe to straighten my curly hair. It is an amazing iron without any unnecessary frills. Flat iron does damage the hair so keeping it to a minimum is the best thing to do and don't think that paying extra for temp. Adjustment and other frills will somehow be less damaging. Stick to this basic one and you will be so happy also I did buy this iron from amazon itself and was able to register it without any problems.

The BaByliss Pro Nano Titanium Straightening Iron really is the Baskin Robins of hair straighteners, making it the perfect choice for anyone that wants to straighten their hair quickly. Whether you have naturally short hair and opt for extensions on occasion or you just chopped off your do’ into a new pixie cut, you will have a hard time not finding the perfect heat setting for your hair so many choices!
Sleek, shiny hair exudes polish and put-togetherness. It's like smooth strands just have a way of making you feel way more on top of your game than you may actually be — especially during the end-of-year rush, filled with work deadlines, holiday events, and everything in between. But before you spend more than you'd like this season on salon blowouts or that expensive flat iron you've been eyeing, know that getting glossy locks is possible without totally blowing your budget. Just snag yourself one of the best cheap straighteners the next time you're stocking up at some of your most-frequented stores.
I've tried other brands of straighteners and I have to say you really can't beat ghd's. They heat up really quickly and leave your hair shiny and soft. Having wasted money on other straighteners I wouldn't buy anything else again
Purchased this straightener and I absolutely love it gets my hair straight a lot faster than the cheap ones. The cheap ones I had to go over and over my hair. This one works much better faster gets my hair nice and smooth. It also curls my hair well when I put a wave in it. It may be pricey but worth it. It also doesn't cool down. The cheap straighteners tend to loose their heat as you use them. This one stays hot
Between 27 BC and 102 AD, in Imperial Rome, women wore their hair in complicated styles: a mass of curls on top, or in rows of waves, drawn back into ringlets or braids. Eventually noblewomen's hairstyles grew so complex that they required daily attention from several slaves and a stylist in order to be maintained. The hair was often lightened using wood ash, unslaked lime and sodium bicarbonate, or darkened with copper filings, oak-apples or leeches marinated in wine and vinegar.[12] It was augmented by wigs, hairpieces and pads, and held in place by nets, pins, combs and pomade. Under the Byzantine Empire, noblewomen covered most of their hair with silk caps and pearl nets.[13]
Read all the reviews before ordering. My daughter has long curly hair and of coarse wants straight hair so nowshe can have both with minimal fuss and without destroying her beautiful locks. Using it in australia so dual voltage was important.
The current temperature is shown on the LCD screen, and the screen changes the color depending on how high the temperature is. According to the instructions, the blue one is for fine or fragile hair (0-370°F), the green one is for medium or wavy hair (375-395°F), and the red one is for coarse, resistant hair (400-425°F). The mode button also helps you to choose the right heat level for your hair type.
so far so good. I like that it sings a little to let you know it’s on and then has auto shutoff
Straighten, wave, or curl all hair types with less breakage, more color integrity, and more shine. Ghd’s breakthrough, innovative styler in white delivers maximum impact with minimum damage thanks to patented tri-zone technology. Six intelligent sensors guarantee the optimum styling temperature of 365°F across the plates for healthy-looking hair. It maintains heat evenly from root to tip, locking in moisture for lustrous, long-lasting results. Precision-milled, floating one-inch plates with a high-gloss finish glide effortlessly through hair for rapid styling and radiant shine. The ergonomically upgraded, rounded edges let you straighten, curl, or wave in a stroke—with one-pass styling and a 20-second heat-up time that allows you to finish faster. For ultimate control, a unique wishbone hinge calibrates pressure so plates caress hair lightly instead of tightly. The ultra-versatile tool creates an array of head-turning styles without turning up the heat.
heats up within seconds great and easy use doesn't dry out hair. Leaves the hair shiny and perfect to style the way you want it
well my last and original ghd's gave up the ghost after 12 years hope these last as long as I didn't think it was worth wasting money on cheaper brands and getting them from us saved me bundles. Amazon rocks

just received these as my first ghds and I'm amazed just how fantastic they are. They've straightened my shoulder length hair so quickly and better than any others I have tried. If you're thinking about getting these do it you won't regret it.


I love it
Derek Yuen, the man responsible for Cole Sprouse's grown-up new look, recommends the GHD Platinum Professional Performance iron. The flat iron is consistently and evenly heated at 365 degrees, which is safer and less damaging on the strands. “The beveled edges also allow for infinite styling possibilities, not just just for straightening hair,” says Yeun.
got my ghd classic 1 inch styler straightener today and was able to register it on the ghd site with no problem. I was a little hesitant to purchase through amazon b c of a few scary reviews that people had received fakes. If this one is a fake at least I was able to register it with non problem and will get a guaranteed from ghd as a replacement. I dont for see having any problems... I purchased this ghd straightener as a replacement to the one I purchased off amazon well over 4 1 2 years ago it just died last week . I loved my last ghd straightener good luck
this is an amazing styler I've used regular curling irons for the last couple of decades with my preference being a fatter iron. This is the first time that I've used a flat iron. I had a lot of fun playing with it and was surprised by how well and how quickly it worked. It heated almost instantly sounding a chime when it was ready to use. I sectioned off my hair and used it according to the directions on their website. It felt so slick and smooth as I pulled it down my hair that I wondered if it even made contact. However my hair was warm and perfectly straight so it did the trick it only took a few minutes for my entire head of hair to be stick straight. That's not how I wear it I was just playing. I found directions online for curling with the ghd styler and went to work. It was a little tricky at first because I was using it a way that I never used a curling iron. It didn't take long for me to get the hang of it and soon I had loose waves and curls that looked and felt wonderful. I'm thrilled with it the ghd classic styler that I received is genuine. Based on the comments here I immediately went to the ghd website and registered it and verified that it was the real deal. The only problem I had was reading the tiny date code printed inside the unit. I finally had to take a picture of it with my phone and enlarge it a little so I could make out the numbers.
I don’t think the flat iron as a styling tool needs any introduction, and many of you have probably used one at some point. I know how hard it is to pick the perfect styling tool for your hair – at least, the one that’s good enough. So, to make it a bit easier for you, I’ve decided to draw up a list of top 10 flat irons. It’s based on both, my own experience and other people’s flat irons reviews. So, I’m trying to be objective and bias-free here.
My hairdresser really rates ghd products saying they know about hair and make sure their products style without causing damage. Everything about the ghd styler speaks of quality and a lot of attention to detail. The blue accented shoebox outer packaging is pretty enough to use for long term visible storage a heat resistant mat wraps around the storage bag and the straighteners themselves have metallic icy blue accents bringing the whole thing together into a coordinated package.heating up time is fast at a few seconds with a helpful 'beep' sounding at switch on accompanied by a flashing light. You are alerted to full heat attainment by further beeps and a constant light. A full head of curly tending towards frizzy shoulder length hair was straight within a couple of minutes.the cord length was ample for my requirements and the straighteners proved easy to use. The plates made short work of the task and a useful silicone guard safely holds the plates together once you're done. Everything then packs neatly away into a storage bag which has a divider to ensure the lead and plug remain separate to the styler and around which the heat resistant mat clips into place.in summary• fast heat up time of a few seconds• beeps to alert once ready for use• easy to use with a generous lead• simple on off switch no temperature control needed • heat resistant mat and storage bag• silicone guard to hold the plates closed for easy storagethis would make a beautiful gift whether to self or another delivering both practicality and icy good looks.

Stylists often wash a subject's hair first, so that the hair is cut while still slightly damp. Compared to dry hair, wet hair can be easier to manage in a cut/style situation because the added weight and surface tension of the water cause the strands to stretch downward and cling together along the hair's length, holding a line and making it easier for the stylist to create a form. It is important to note that this method of cutting hair while wet, may be most suitable (or common) for straight hair types. Curly, kinky and other types of hair textures with considerable volume may benefit from cutting while dry, as the hair is in a more natural state and the hair can be cut evenly.


Any hair texture can benefit from this iron — wavy, curly, coiled, you name it. The black titanium plates fight frizzies and strengthen hair at the same time (even though you're still clamping it between fiery hot metal plates) thanks to their infrared heat technology. Feel free to take yours anywhere in the world, as it’s made with a dual voltage that’s perfect for travel.

I was happy the moment I got this its so smooth when you use it was abit caught off guard by the different power cord but that was quickly fixed but nonetheless I love this piece of a styler

Fast shipping. Had the chi for years and now I wouldn't go back.product works wonders would highly recommend over the chi
If you are unsure what exactly your hair type is (or if it has changed over the years, which happens more often than you’d think!), check out this incredible overview by the hair professionals at Redken! Don’t stress if you have combination hair (i.e., fine and curly or thin and straight) either; we recommend choosing a hair straightener based on your biggest hair complaint and focusing on that problem first. So, if your curls are driving your nuts, you will want to select a hair straightener with higher temperatures, thin hair needs moisture, etc. You’ll find that your entire hair type can usually benefit from the extra TLC!
Absolutely love these worth every single penny and more my hair is completely unruly and thick and it only took me 10 minutes to straighten. The best pair i’ve ever had
From the time of the Roman Empire[citation needed] until the Middle Ages, most women grew their hair as long as it would naturally grow. It was normally little styled by cutting, as women's hair was tied up on the head and covered on most occasions when outside the home with a snood, kerchief or veil; for an adult woman to wear uncovered and loose hair in the street was often restricted to prostitutes. Braiding and tying the hair was common. In the 16th century, women began to wear their hair in extremely ornate styles, often decorated with pearls, precious stones, ribbons and veils. Women used a technique called "lacing" or "taping," in which cords or ribbons were used to bind the hair around their heads.[14] During this period, most of the hair was braided and hidden under wimples, veils or couvrechefs. In the later half of the 15th century and on into the 16th century a very high hairline on the forehead was considered attractive, and wealthy women frequently plucked out hair at their temples and the napes of their necks, or used depilatory cream to remove it, if it would otherwise be visible at the edges of their hair coverings.[15] Working-class women in this period wore their hair in simple styles.[14]
Best hair straightener I've ever used. Had for years still working

The amazing number one selling hot air styler the Babyliss 2777U Big Hair Rotating Styler does everything for you except wash your hair!  The rotating mechanism changes direction from clockwise to anti-clockwise meaning your hair is soon a mass of beautiful tumbling curls bringing salon style results to your home.Developed with ionic technology, it has the ability to produce great shine and lustre to even the dullest of hair and it has 2 speed settings plus a cool shot as well as 2 heat settings.  I believe this to be an all over winner (I have one) but it is not suitable for shorter hair styles.  It sells at a discount on Amazon.co.uk and is well worth the investment.  Out of 782 reviews, 544 users gave it 5 stars and 117 users 4 stars.  It’s a winner!
5 product as always these are a great buy for the price the products from ghd are always made to a top spec and have a lovely look and feel to them. Would recommend these to everyone ☺

This safety feature ensures that you never have to worry about forgetting to turn off your hair straightener, especially when you were in a hurry to get going. Flat irons with this feature automatically turns off after 60 to 80 minutes of run time. The  Infiniti Pro by Conair Tourmaline Ceramic Flat Iron, for example, shuts down after 60 minutes so you never have to worry that you’re coming back to a burned down house just because you forgot that your flat iron was still on.
If you are looking for volume for your fine hair then I would recommend the Vidal Sassoon VSHA6471UK which is a superb hot air styler.  Designed especially to give lift and volume from the root it will give you enviable curls and waves.  It is supplied with two brush sizes 19mm and 25mm so it’s ideal for shorter styles too (use the smaller brush) and gives a pleasing smooth finish that is tangle free.  You cannot fault the price either, on Amazon.co.uk this retails below the price of a salon blow-out.
Really good

With this hair straightener, you also get adjustable heat settings that range from 140 to 450 degrees Fahrenheit which means that it’s perfect for use whether you have thin, delicate hair or stubborn, coarse locks. We love that it has a 360-degree swivel cord, it heats up quickly, and the fact that it’s dual voltage compatible. You even get a thermal protective glove plus some leave-in argan oil with your purchase.
Original ghd stylers registered them on the official website to make sure they were ghd would definitely recommend this product don't be deceived by the price they are definitely original
I don't use the straightener very often but it has worked great for me. Gets very hot very quickly and does what it is suppose to do.
Unlike the plain Jane ceramic plates of most hair straighteners, the tourmaline-infused ceramic plates in the CHI Air Expert Classic Tourmaline Ceramic Flat Iron are designed to keep your hair healthy during styling. Specifically, the tourmaline helps to more evenly distribute the heat during use which, in turn, creates a higher number of negative ions for shinier and healthier looking hair with each use. This reduces the static electricity created, meaning you get a sleeker, smoother style.
I have very thick, long and wavy hair and this hair dryer/straightener is the best ever at making it look like I just stepped out of a salon! I have a ton of different hair styling tools mostly because I had not found one that really does what I need well--until I bought this one! It dries & straightens my hair in just 10-15 minutes and instead of a flat dry look I get from a hair straightener it looks silky! People at work keep asking where I get my hair done at. It is fabulous at helping get the hair in the back of my head. I LOVE, LOVE, LOVE this dryer! Thank you finally Revlon! P.S. How did the rest of you get to sample it for free! I would love to be on that list!
The Glamfields straightener, like most of our top-ranked models, releases negative ions to fight frizz while preventing split ends and knotting. Performance, though, sets it apart from the pack. Hair is straightened beautifully and quickly with the unit’s metal ceramic heater requiring just a 40-second warm-up, eliminating a long wait for the brush to reach temperature. And speaking of temperature, there are 12 heat settings ranging from 250° (ideal for brittle hair) to 450° (hot enough to straighten extremely thick or wavy hair).
Easy-to-use and safer for strands, the ghd Classic 1" Inch Styler with ceramic heat technology operates at the optimum 365°F styling temperature for smooth, no-frizz styling. It delivers professional, long-lasting results, sealing the cuticle for a glossy finish that looks salon-done and stays flawless all day. Designed for utmost styling flexibility, the versatile one-inch round barrel makes it easy to straighten, curl, or wave all hair types and lengths. It heats up in 30 seconds and works fast so you can effortlessly create everyday styles in a snap, while the smooth-contoured floating plates glide through strands without snagging or pulling.
these are genuine have just registered them with ghd don't believe the reviews that say they aren't. If the seller is amazon then they are genuine
The Cloud Nine Micro Iron is one of the best hair straighteners we have tried in a smaller size. Made with ceramic plates, the styler helps to keep your hair protected as it straightens, while their cushioned style means you can use them all on all hair types and lengths. Make sure you pack this away for your summer holiday, so your locks always look lovely.

I love this flat iron. It doesn't burn my hair and leaves it feeling soft obviously with use of hair products.

Hanz de Fuko’s Modify Pomade is 100% water based. A water based product is easy to wash out but still keeps your hair in place and shining to the max! We recommend using this product for medium hold and high shine. If you want to go full on extreme hold and high shine, then use Heavymade. Like our Modify Pomade, this water base formula goes on clean and heavy. Also great for edge control on African-American hair.

I am absolutely in love with this ghd styler I had tried the chi first and returned it right away... This one does what I expected and more it straightens my hair curls it and keeps it healthy it is worth every penny I paid ....
Find the short hairdo you've always wanted to try. Look for a new hairstyle for your next big event. Have you seen a celebrity style you'd love to copy? How about the latest medium length hairstyles from salons around the world? Find the haircut that will make your features pop, or complete the FREE hair consultation to view and try on recommended hairstyles that suit you!
I have gone through 3 chi straighteners my whole life and I was a loyal chi person. My friend recommended the ghd and it is amazing and so much better. Silky hair and doesn't make my hair flat
When you’re shopping for a hair straightener it’s important to consider your hair type and the style you want for your hair. Some heat tools are designed to straighten and smooth your hair to prevent frizz while others may just be useful for basic straightening on hair that’s already fairly straight or simply wavy. Different temperature settings work better for different hair styles. Some straighteners are also great to create loose waves in your hair making them ideal for those who like to experiment with different hair styles. It can be helpful to read online consumer reviews when you’re choosing a hair straightener to ensure you get the best option for the money you want to spend.
ghd is the best hair styler I've ever got it's very fast in heating up .. And you'll be ready in no timeit would be great if it included a glove though

I love it I have never straightened my hair more and loved it it also heats up really fast and smooths your hair like nobodys business
Top stuff

this straightener is amazing. It heats up in about 20 seconds and is slim and does it's job perfectly. I tell all of my friends about it
This set oozes quality. First of all it comes in a very classy custom box sealed with a removable band and housing the hairdryer and styler beautifully. The dryer and styler are the first thing you see when you open the black and gold magnetically clasped box and the protective mat instructions and styler cover are underneath the packaging. It all looks top quality and would be a brilliant gift idea.the dryer has a good weight and excellent build quality and isn’t that loud thankfully. Also the heat is only really felt as you draw the dryer nearer the hair so if you back it away it feels significantly cooler. It dries beautifully powerfully and directionally if you use the removable nozzle. There is the obligatory ring to hang it from and it doesn’t seem to get hot. My only slight criticism is the order of the control buttons. The heat settings are the top switch on the handle and the power is underneath which means having to manoeuvre it a bit to turn it off. Personally i’d have switched these around as I don’t often change the heat setting but I do turn it on and off a lot.the styler is the same excellent build quality as the dryer and comes with a neat cover to slip over the ends to keep them together when not in use. They are what you might expect from ghd a quality item that feels great to use and looks fabulous.if you want a quality dryer and styler set to give as a gift or you just really want to really spoil yourself with a bit of styling luxury this is the kit to buy. Love it

my wife loves this product and so do I just because she can be ready to roll out f the house a lot faster due to the flat iron working so well.
My friend recommend this flat iron and I am so glad she did it works wonderfully. Heats up very quickly and beeps when its ready for use. Does a great job of straightening my long hair and it lasts until my next wash. Worth the money

Being a bald old feller its reasonably obvious that I ordered these for my wife who over the years has become something of an expert on hair styling equipment and has been the guinea pig for this product so her thoughts on this styler....her immediate reaction was ghd they are the best make ever secondly it is a lovely looking styler and is beautifully boxed with a heat resistant protective plate guard for the blade ends and a heat resistant travel bag.my wife was truly amazed at the short heat up time the advertising says 25 seconds she says that it is almost immediate in use there are no problems though she did say that perhaps the plates could be larger otherwise no issues.so to the real nitty gritty....my question was... Would you buy this styler her reply.. No its far too expensive and even though it heats up really quickly basically its no better than cheaper stylers
Hello, ladies! This is Monica, the founder of the MyStraightener blog. In this post, I’m going to tell you about the best flat irons on the market so far and some other hair straighteners. I will also give you some tips and tricks on how to choose the best straightening iron for your hair type. At the end of the post, I’m going to answer the most common questions about using flat irons. Gosh, we have so much to discuss! I hope you have some leisure time =) 

Perukes or periwigs for men were introduced into the English-speaking world with other French styles when Charles II was restored to the throne in 1660, following a lengthy exile in France. These wigs were shoulder-length or longer, imitating the long hair that had become fashionable among men since the 1620s. Their use soon became popular in the English court. The London diarist Samuel Pepys recorded the day in 1665 that a barber had shaved his head and that he tried on his new periwig for the first time, but in a year of plague he was uneasy about wearing it:
Excellent product
You need to make sure that your flat iron is very light, feeling comfortable in your hand as you style your hair. You’ll also want it to have a tangle-free cord because that’s just a hassle you don’t want to have when you’re focusing on doing your ‘do right. Or, you can just go for a cordless hair straightener to get rid of that potential problem altogether.
ghd quality is well known in the beauty industry and is reflected in this styler. It works better than any other my wife has used. Sure the less expensive ones work just not as quickly and typically others do not work anywhere in the world this one does. I ordered it gift wrapped and so pleased I did not only was the box and wrapping suburb but disguised the contents resulting in a big surprise on christmas day. It was recommended to us from a close friend and I recommend it to you too.
Love it
Love it
best flat iron I've ever owned. My hairdresser recommended ghd and I couldn't be happier. I have owned chi in the past but bit the bullet on this one when my second chi quit working and I'm happy I did.
It wouldn’t be fair to highlight a straightening brush that’s great for thick hair without also selecting a product that’s best for extremely thin or damaged hair. The MiroPure has 16 different heat settings and is capable of reaching 450° to straighten all types of thick and normal hair. What’s most notable, though, is that it can straighten hair at temperatures as low as 170°, perfect for very thin hair that’s likely to be fried at higher temperatures. It’s difficult to find a model suitable for that type of hair; the review team recommends the MiroPure.
From the 16th to the 19th century, European women's hair became more visible while their hair coverings grew smaller, with both becoming more elaborate, and with hairstyles beginning to include ornamentation such as flowers, ostrich plumes, ropes of pearls, jewels, ribbons and small crafted objects such as replicas of ships and windmills.[14][21] Bound hair was felt to be symbolic of propriety: loosening one's hair was considered immodest and sexual, and sometimes was felt to have supernatural connotations.[22] Red hair was popular, particularly in England during the reign of the red-haired Elizabeth I, and women and aristocratic men used borax, saltpeter, saffron and sulfur powder to dye their hair red, making themselves nauseated and giving themselves headaches and nosebleeds.[12][23] During this period in Spain and Latin cultures, women wore lace mantillas, often worn over a high comb,[14][24] and in Buenos Aires, there developed a fashion for extremely large tortoise-shell hair combs called peinetón, which could measure up to three feet in height and width, and which are said by historians to have reflected the growing influence of France, rather than Spain, upon Argentinians.[25]
it has been 3 years and this thing works like it did the first time I used it which is wonderful love how small it is and easy to travel with. Great product.
ghd is the best hair styler I've ever got it's very fast in heating up .. And you'll be ready in no timeit would be great if it included a glove though
I was stung once buying some fake ghds online but these are the real deal. They are perfect. I ve been using them for years and my last pair gave up after five years of daily use.
I wasn't sure what to expect with this flat iron but it is really amazing. It is ready really quickly less than 20 seconds and straightens styles my hair quickly. The straightening is even seeming to last into a second day. Can't say that about my old one ... Highly recommend as a sidenote it was an authentic ghd I was able to verify register it with ghd with no problems.
I purchased these ghd straightners a few days ago and have been overly impressed with them. They are so far deinately the best pair of straightners I have ever purchased. My main concern was that they wouldnt be genuine but the ghd website said amazon was an approved seller and since haveing the straightners I have been able to register them so they must be genuine. I would definately recommend the straightners
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