I can't believe Amazon would allow one of their trusted sellers to sell fakes. I received mine today and it took about 5 seconds to realize that it was fake. I could not register it on the ghd website, and I came across the information below to help identify fakes. This straightener did not have a reset button on the plug, and had many more of the 'give-aways' that it was a fake! DO NOT BUY FROM THIS SELLER.
Always on the road? You can use the GHD Classic Styler during travels; its universal voltage plug can be used in a variety of sockets and also automatically adjusts its own voltage for optimum versatility. The device itself is equipped with a variety of “modes” to fit your lifestyle. When the device is not in use for 30 minute, it reverts to sleep mode so you can save up on energy and heat temperature. Its shiver mode, on the other hand, is an advanced option that fights condensation in a room with temperatures below 5°C.
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This iron claims to heat up in 15 seconds; it also claims to use some bullshit technology that allows it to "self adjust" temperature according to hair type. Well it got warm but it sure as hell didn't heat up enough to seriously straighten or curl my hair in a mere 15 seconds--in fact, I found that it didn't ever straighten my hair enough to satisfy me. 

Beautiful to look at, the ghd Gold V Classic is also lovely to hold. It’s designed to be extremely lightweight, so it won’t tire your arm out holding it. And with its standout gold ceramic plates, it brings a touch of luxury to your hair-styling regime too. The designers at ghd have done everything to ensure that the Gold V Classic delivers top-class styling with minimum fuss.


* * * Update: After returning the above-described item, I bought a ghd Classic Styler in-person from one of their authorized salon dealers (info at ghd's site). When I went to register the hologram and date codes, the ghd site accepted them on the first try. Also, the second unit I bought HAD country-of-manufacture information on the box and on the date sticker (made in China, which some other comments said isn't legit, that seems to be wrong). My unit labeled made-in-China is the one that registered successfully with ghd. Also my second purchase - from the authorized dealer - had a lot of information printed on the bottom of the box, including a bar code, web info, consumer information phone number, design info and information about the product. The unit I purchased from Amazon had NO printing on the bottom of the otherwise authentic-looking box. Draw your own conclusions. Bottom-line: if you buy a ghd styler here, double and triple-check that your unit is for real.
Inferior hair straighteners take a very long time to heat, and you really need to make sure that they’re on their highest setting to have any effect. But that means getting lots of split ends, and you hair often looks frizzy, dry, and generally unhealthy. And once you go outside, if ever you live in an area that’s a bit humid the straight hair quickly goes to its default pouf settings.  

My very first GHD styler. I purchased this before cosmetology school and it worked for my extremely coarse hair. I used it quite often on myself and when I enrolled I used my GHD on my clients and it’s honestly top quality for a brand that’s accessible to at home use. I found this flatiron more consistent than the professional irons in my cosmetology kit.
GHD Classic Styler, from the name itself, you can deduce that this simple yet versatile device was made to style and straighten. Armed with a rounded barrel and advanced ceramic heaters, you can curl, flip, tease, wave, and straighten any hair type and texture easily without damaging your hair’s external surface. The infra-red heat technology infused within the plates also releases more negative ions than other products so your hair’s natural oils and luster are retained despite repeated exposure to maximum heat.
The ghd heat protection spray is a must-have if you blow-dry and straighten your hair on a regular basis. The light formula protects your hair against damage without weighing it down - and it smells amazing, too. Get a professional-standard blow dry with a ghd hairdryer, using the innovative cool shot button to set your hairstyle and lock in volume. Finally, the chic carry case and heat resistant mat let you take your straighteners with you wherever you go, for good hair days every day.
As mentioned earlier, the GHD classic Styler uses ceramic plates which heat up faster than other materials but it doesn’t emit negative ions like tourmaline flat irons, which doesn’t only straighten hairs smoothly but also makes dry and damaged hairs healthy by counteracting with positive ions. So, in terms of professional use and/or greatest results, GHD classic styler can’t be recommended. That is my personal opinion as an author. As an alternative, I can recommend you to read CHI Air hair iron review, it is tourmaline ceramic, and thus little more in price in comparison to classic styler.
"About to re-purchase!My GHD has lasted going on 9 years (literally through THICK & THIN).* Nice firm/gliding grip/No tug/pull of the hair. Opens and closes gracefully (doesn't sound like it needs WD40 LOL. EASILLY CLEANS. NO Lines are left on the hair strand , easy for clients to use with confidance as well. Doesn't project a burning steam with product close to scalp. Bevels well. Works great as a waver..... this is a Universal Flat Iron for all ethnicities!"
ghd stands for good hair day, and that's exactly what you're signing up for with our fabulous collection of ghd products. Launched in 2001, ghd's reputation as one of the best and most reliable names in hair styling is entirely deserved, with their ceramic straighteners providing amazing results for all kinds of hair types. Designed to heat up quickly, take care of your hair and even look great on your dressing table, you can't go wrong with ghd. Between their iconic straighteners, equally brilliant hairdryers and extensive range of brushes and styling products, it's never been easier to look like you've just stepped out of a celebrity salon.
We’ll admit, the $150 price tag did give us pause, but when it comes to applying high heat to our hair, we want to make sure the styling process is as quick and snag-free as possible. While a lower quality tool may save your budget in the short term, if its mechanics aren’t up to par it could require a few extra passes over your hair, which can wind up damaging your strands in the long run. With the GHD Classic Styler all you need is a quick glide in order to achieve perfectly smooth hair. The thin, rounded barrel even makes it ideal for mastering those loose waves you’ve been dreaming of.
The great thing about the GHD Classic 1-inch Styler is that it’s so simple to use and it simply works as advertised. You receive a truly helpful instruction manual, and there’s a DVD too to illustrate how you can use the GHD Classic 1-inch Styler correctly. In other words, you will get hair that looks healthy, silky and shiny, and these will be very noticeable—even to notoriously non-observant husbands and boyfriends. 
Like all ghds, the IV heats to 185 degrees, which is perfect for creating a poker straight finish, glamorous curls or beachy waves. The floating aluminium plates make the styler easier to hold and control, while also ensuring those tell-tale dents in the hair are a thing of the past. Other features of the IV Styler include a 2.7 metre cable, an automatic shut down after 30 minutes, and universal voltage.
Against the ghd Platinum Styler: On the other hand, the Platinum Styler features more sensors and heaters than the new ghd Gold. This essentially means it will heat the hair quicker, and is a little safer in terms of heat delivery, too. Six sensors and heaters work to deliver optimal heat to the hair, instinctively adjusting to give you a transformative experience. Where this is the top-of-the-range choice, the ghd Gold Professional Styler sits perfectly in the middle, a great mix of affordability and professional quality.
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