heats up super fast. Straightens better than the chi that I used before and also doesn't seem to snag my hair like the chi would sometimes. Very satisfied and hope it lasts for years to come.
better than my old paul mitchell.
Was worried following some negative reviews about this not being a genuine ghd product. However product arrived with ghd tag with details on how to register with ghd. This was done on the official ghd website and ghd have verified the product.